👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!


What is up guys Kevin David with that
lifestyle ninja and I want to make a Very bold claim today I want to make the
claim that I am 100% sure that if you Understand every single portion of this
video Over the next hour that you could open a
Facebook ad agency tomorrow so make sure That you understand right don’t memorize
understand every single portion of this Video and you can go from someone who
knows absolutely nothing about Facebook advertising to a Facebook Ads expert all
right guys this is going to be a very exciting one for those of you who do
follow my channel the one thing that I know as well as Amazon FBA is definitely
Facebook Ads I’ve I’ve been around since the
beginning I definitely remember like when they brought out all their new
features right when they started doing Instagram power editor and everything
right so you guys are gonna learn from all of my mistakes we’re gonna go over
every single thing you need to basically master Facebook Ads
from beginning to end so sit tight this is gonna be a good one we are also going
to reveal exactly how I turned 262 dollars into over seven thousand dollars
profit in one day so stay tuned until the end that is going to be a good one
so let’s talk about the basics really quick for those of you who know Facebook
Ads you can skip a few minutes ahead if you want but these are important things
that everybody kind of needs to understand so that they can really have
the you know infrastructure to build into the more advanced thing so Facebook
you build ad campaigns in three levels you start at the campaign level right
this is where you can actually have multiple ad sets and each ad set has
multiple ads right so a campaign is kind of the highest level within the
campaigns you have ad sets right Adsense is where you actually do your detailed
targeting this is where you know you target and say okay only show my
Facebook ad to somebody who likes tony robbins page and also likes you know
gary vaynerchuk or you know whatever you’re targeting whether you’re
targeting entrepreneurship or maybe you’re looking at cats right and you’re
using audience insights which we will talk about to actually you know hone
down on get the most targeted audience where you are going to get the most
sales right and then you have the ad ad is kind of the lowest level it’s what
the customers on Facebook actually see this is where you have your copy you
know you say today only like it claim your 50% off coupon for this amazing
basketball or whatever it is you’re selling right so those are kind of the
three overarching tiers of Facebook ads let’s talk about a little bit of
Facebook vocabulary because two people who have never done this before custom
audiences look-alikes they can be kind of overwhelming but really when you
understand it it’s not that bad so custom audiences you can make from
pretty much anything right you can say you know make me a custom audience of
everyone who’s viewed my order page but has not viewed my thank-you page make me
a custom audience of everyone who’s visited my website right and if you guys
aren’t familiar with Facebook Ads you’re kind of thinking yourself how do you
know who’s visited my website and that’s a great question and the answer to that
is using the Facebook pixel which we will talk about in just a few minutes
the Facebook pixel is where the magic happens it allows you to retarget right
and don’t worry if you’re confused now I will explain every single part of that
so custom audiences are incredibly important you can import an email list
right so let’s say you had a hundred people who signed up to your email list
you can create what’s called a custom audience from that email list and it’ll
say Facebook will say okay hey we have a hundred people in this list and Facebook
has an unbelievable amount of data let me just repeat that so you guys
understand unimaginable amount of data so when you give Facebook someone’s
email they’re saying ok this is this person we have 200 different data points
on this person make me a custom audience of everyone who is similar to this
person’s email right and so when you import a customer email file or whatever
the case may be facebook says ok these people share all of these common
attributes let’s make a custom audience of those people right and so custom
audiences are incredibly important we will talk about it more I just want to
kind of introduce it so you guys kind of can get a feel lookalike audiences are
really where Facebook Facebook’s algorithms and data stores start to
shine so look-alike audiences you can create you know let’s say you have
somebody who likes your page let’s say you create a Facebook fan page for your
amazing you know cat jewelry or if entrepreneur and people are liking your
own page right once you have enough people who like your page you can create
what’s called a look-alike audience of those people who like your page so let’s
say I have a thousand people who like my page you need a hundred at least from a
country to create and what’s called a look-alike audience but the more people
you have the more accurate Facebook is able to create that audience right so
let’s say I have a hundred people who like my page all from the USA so
Facebook kind of look at them and say okay 90 of them are males right 90 of
them are between the ages of 19 and 24 90 of them you know have this amount of
money in this amount of education so they take all of these different data
variable points about these people who like your page and they say hey okay
well there’s this amount of people in the USA and you know they give you two
million people back who share as many data point attributes as possible with
the people who have liked your page so it’s basically a way of facebook’s using
their algorithm to bring you the most targeted possible audience based on the
data points you give them so the more people who like your page the more
accurate the look-alike audience is because it’s able to match more and more
data points and give you a more and more accurate actual look-alike audience so
custom audiences and look-alike audiences are incredibly important you
can actually create look-alike audiences from custom audiences which is an
advanced feature and it’s very very powerful and we definitely are going to
talk about that too so the last Facebook vocabulary that is absolutely necessary
to know is what’s called the Facebook pixel so the Facebook pixel it sounds
complicated but please trust me it’s actually not think about the Facebook
pixel as an identifier right and so have you ever kind of been browsing on the
internet you’ve seen you know let’s say you’re looking at some camping equipment
on like a Shopify website or which is you know you’re just kind of cruising
through the cruisin through the web and then you come onto Facebook and you’ve
seen an ad for what you were just looking at you’re kind of thinking
yourself okay how the heck is that happening how does Facebook how could
they possibly know that I was just browsing that web site the way that they
know is called be Facebook pixel so it’s basically a piece of code that you get
from your facebook ad account that you put you know in the background of your
website and then whenever somebody visit is your website if they are a Facebook
user Facebook will say hey you know Kevin
from Oregon visited your website you know this is what we know about him
right so if you want to retarget Kevin on Facebook using Facebook Ads we know
that he’s visited your website so why not retargeting because you know any
advertiser who knows anything knows that retargeting is where the magic happens
retargeting is where you actually start to make the money right and so it’s not
anything fancy but using Facebook pixels is absolutely pivotal to mastering
Facebook Ads who do not ignore it right and we will talk about a little bit more
of advanced features which is called events right so with the Facebook pixel
you have what’s called event codes so let’s say that you have a Shopify
website or some type of e-commerce website you’d put event codes on certain
pages when you want it to signify an event occurring so I know that sounds
complicated but it’s not just think about it like this so if somebody visits
your website they’re viewing your content right no other actions have been
taken so the view content event fires right so that that that says to the
Facebook pixel hey this person has viewed content right and then you you
also add write an add to cart’ event so then you know if this person also viewed
content they also add it to cart so you can start to target people even even
closer right and then let’s say you have a hundred people who fired the purchase
event pixel right then all of a sudden you have a hundred people who have
purchased and then from those hundred people you can create a look-alike
audience or a conversion campaign right targeting people who share similarities
and traits with the people who purchased your product so it starts to get really
exciting I think you guys are probably starting to understand how you can kind
of you know use this magic and art in a very you know thought-out eloquent way
to retarget people in a very succinct way where you’re not wasting money on
cold traffic right you’re retargeting people you know are interested and then
you’re creating custom and look-alike audiences based on that data right so
let’s kick it off so this is one of my ad accounts right Facebook has the
annoying habit of shutting people’s ad accounts down for basically no reason so
I always create multiple backups so you’ll see a number of different names
of my accounts right because I have a ton and over the years I’ve gotten a
ton shut down and I’ve been lucky and thankful to have backups so one thing I
want to talk about really quick before we get started I use what’s called
business manager so business manager is basically just a slightly more advanced
version of the Facebook Ads manager so that’s why you guys are gonna see it
like this it’s in my actual one of my business names so the Facebook business
manager is important for a couple of reasons so if you have multiple Facebook
pages you don’t want to have to navigate through you know 20 different ad account
pages you want them all kind of in one succinct place and you also want to be
able to add access so let’s say you want to hire somebody to help you with
Facebook Ads or you know refine your campaigns or build out some new
campaigns for you in different countries or whatever the case may be it’s much
easier to add somebody in facebook business manager then it is in the
normal advert account so I always recommend anybody who’s serious about
Facebook Ads to kind of sign up for the business
manager and it’s very easy you just go to business Facebook comm create account
and I’m not gonna walk you this through that because you know you can do it by
yourself so I am using the business manager and so we’re gonna take a look
at a number of my different campaigns I’m later on and I’ll show you guys
exactly kind of how I was targeting things all right we can talk about how
to see you know how to look at website purchases website conversions you know
and all of these different metrics right how to actually organize the columns
themselves to see you know what you’re trying to focus on whether you’re trying
to you know collect emails through leads whether you’re trying to optimize for
purchases based on that Facebook event pixel right and so it’s quite easy once
you know or you know you’ve seen somebody set it up before but I usually
just am actually you know optimizing for website purchases or website conversions
or you know depending on what your campaign is you can do different things
but knowing how to set up your columns is very important on interpreting the
data so the last thing I want to talk about really quickly before we actually
jump into the actual creation of an ad is the audience section right so from
business manager you just come over to audiences and then all of a sudden you
can create all of these different things custom audiences look like audiences and
now you guys know what a custom audience is and what it look like audience is
Right really quickly I’ll just show you kind of what it looks like so I cut some
audience you can use a customer to match your customers with people on
Facebook and create an audience from the matches right so that’s what I was
talking about before a customer file if you do have those email addresses or you
know you do have address data or phone data the more data you supply Facebook
the more data points they can match and the more accurate they can actually give
you back an audience right so you can do it with website traffic as well like I
was saying hey Facebook make me a custom audience of everyone who’s gotten to my
order page but has not seen my purchase page meaning they almost bought but they
did not buy because the only way you see the thank-you page is when you purchase
and so then you can create a very targeted audience of people who showed a
very large amount of interest but then didn’t actually produce for whatever
reason maybe you know they got a phone call maybe their dog peed on the carpet
you never really know right so don’t ever count these people out don’t think
that just because they didn’t purchase they don’t want to retargeting is where
the magic happens right so app activity and engagement as well so these ones I
don’t use as often but if you are like an iOS or Android developer right
obviously you can use this one and again engagement is a little bit less powerful
the main two that I use for custom audience are customer file and then
website traffic so really quickly let’s look at it look-alike audience as well
so it asks you for the source right so all of the different pages that you
actually have on Facebook you can use there and then the location right so if
you have let’s say I have a hundred people who like my my Facebook page from
the USA let’s say I have a hundred people who like it from Germany so I
could actually choose Germany here from my Kevin David page and then all of a
sudden I have you know this very targeted population to then narrow down
further in the German market right I could say hey thanks book make me look
like audience of everybody who’s similar to the Germans who’ve liked my page and
also speak English right and then the audience size here don’t get overwhelmed
by this at all it basically just means you know how accurate you want it to be
the most accurate most targeted with the most data points that match is the one
out of ten on audience size and so you normally I choose one in the United
States because we have enough people there but let’s say you’re doing like a
look-alike audience based on people who like your products from Japan right or
like a smaller country then you need to choose a little bit higher because you
you know once your audience size on a look-alike
audience to be above 1 million like between the 1 and 3 million mark is
definitely enough normally in the USA if you have a look-alike audience even on
the most accurate on the 1 you’ll still have that data size but again in smaller
countries it sometimes can be a little bit you need to go a little bit higher
so those are the audience types and let’s kick it off so we are going to
create a campaign alright guys so really quickly I just wanted to mention that
this cheat sheet will be available for everyone for free for a while it will be
available for download in the Facebook Ads ninja Facebook group that I will
have as the first link in this description I do want to keep that
community small just so we can all kind of like really help each other but for a
limited time we are gonna let everyone join so if you are interested in
Facebook ads or you know you do want the cheat sheet make sure you do join our
Facebook group in the description it will be the first link Facebook Ads
ninja you can get access to this cheat sheet right I spent you know a ton of
time writing this out for you guys so hopefully you know you will like it so
let’s talk about creating a campaign right and so this kind of looks
complicated if you’ve never seen it before but trust me most of these you
will you know 99.9% of Facebook advertisers will never actually use so
I’ve been on Facebook ads for years and years and years now brand awareness you
know I’ve never used that once in my life
reach again you know I’ve never used it but I’m sure some people have used it
successfully we are going to focus on the types of campaigns that are actually
going to be most applicable to the most number of people and that is traffic
engagement and conversions right so really quickly obviously app installs
it’s you know if you want people to install your app video views if you want
people to view your video if you’re trying to make a video viral or you want
to bring people into your ecosystem that way video views is interesting because
you can actually re target people based on how much of the video they watched
right but it doesn’t have to be a video of you audience to do that you can
create a traffic campaign where you have you know
your advertisement video and then if somebody watch 25% you can create a
custom audience of people who watch 25% you can create a custom audience of
people who watch 50% you can make a custom audience you guessed it of people
who watched 75% right so the most important ones we’re gonna focus on is
traffic engagement and convergence so the life cycle of advertising in my
opinion right and what it’s worked extremely well for me even when I had
you know my iOS game that I was advertising you know when I was trying
to drive traffic to my travel blogs that I was trying to monetize when I was
using Amazon affiliates to try to sell products to earn that affiliate
Commission it’s always work for me and it does work extremely well it’s
important to understand why right so the that first part of the ad life cycle is
engagement think about your when you see an ad yourself on Facebook and what make
gives it instant credibility right so social proof is extremely extremely
important when you are advertising on Facebook when you’re selling the product
when you’re selling a service it doesn’t matter what it is people like reviews
right it’s just like Amazon when you’re buying a product on Amazon you would
rather buy parts that has 100 five-star reviews or zero right so engagement is
incredibly important you want your ad to have some engagement you want to have
some likes on your ad you want to have people commenting on it you want to have
people sharing it right when you see an advertisement pop up on Facebook one
that has no interaction at all and one that has you know 100 likes and some
people laughing on the comments right maybe it’s like a couple shares and
things like that it instantly says okay these people are interested about this
ad so maybe I should be interested as well so engagement is incredibly
incredibly important so we will talk about how to get very cheap engagement
because it’s not it’s not necessarily you don’t need people from the USA to
like and comment right because USA getting people to like and comment is
much more expensive than using third world countries so I’ll talk about the
strategy I use to use third world countries to actually build up the likes
and comments and engagement of an ad and then run that ad in the USA where you’re
more likely to actually get sales if you’re from here right or the UK or
wherever you’re from so we get very cheap engagement using third world
countries which we will talk about and then once we have that engagement we
rerun that same ad in the United States market now that it
has that social proof then we can start to get you know much higher conversions
so after we get some social proof traffic is where you can actually you
know traffic is the most general most broad most widely used type of campaign
on Facebook you can do anything here you can drive somebody to a Facebook page
and Instagram you can drive them to your Shopify website you could drive them to
an Amazon listing no it doesn’t matter what it is right a landing page to
collect emails it does not matter what it is but it’s the most common and it is
basically what you want to use you know if you’re targeting cold traffic so in
my opinion if you’re doing you’re targeting correctly it’ll never be cold
traffic but it’ll be you know lukewarm traffic but traffic is your first line
of defense after you build some engagement once you kind of gotten
people into your ecosystem once you have people visiting your website you know
visiting any any part of your website once you have people visiting your you
know Add to Cart page your order page once you have people actually making
purchases then you can use what’s called a conversion campaign so you tell
Facebook okay I want to optimize this campaign based on all of your data you
have as Facebook I want to optimize this specific ad campaign to convert for X
right so let’s say you want to create a conversion campaign for people who view
your website you could do that you want to make a conversion campaign for people
who Add to Cart you can do that Facebook will say okay these people are more
likely to add a product to cart than you know anyone else people will say
Facebook will say okay if I want to make a conversion campaign for people who
purchase my products Facebook will say okay this person purchased your product
we have all these data points on this person who actually purchase your
product let’s use all of the troves of data that we have on everyone else to
match up all those data points to bring you an audience that is most likely to
also purchase your product right so it’s incredibly important conversion campaign
is definitely the most advanced but also probably the most important as you build
more and more pixel data on more and more people who come to your you know
into your ecosystem conversion campaigns become more and more profitable right
and so the last one I want to mention really quickly is lead generation so
this is kind of a new one it came about pretty recently but it is
incredibly important right so one of the things I always preach if you guys are
you know tuning into the channel if this is your first time welcome to the ninja
fam but one of the things I always preach is the importance of email lists
right so if you can build a following it’s the most important thing you can
possibly do to create you know a sustainable business a long term
business right so you always always always want to stress the importance of
building an email list right building a Facebook group you know everything I’m
doing I’m trying to be you know strategic right we want to build our
Facebook ads you know a ninja group to help as many people as we can but also
you know to build kind of a following that we can communicate with back and
forth right so it’s very important to build an email list the lead generation
campaign is a very cool new way that Facebook kind of gives you a template to
collect you know email addresses or you know drive more sales leads or whatever
the case may be but I’ve used it as a contest platform right we’re all saying
hey you know I only have a thousand of these PPC cheat sheet giveaways for my
Amazon FBA business right and it’ll actually display in that ad itself that
people see on their desktop feeds you know only a thousand left and it’ll
actually update in real time that gives a little bit of an element of
scarcity people are saying oh gosh there’s only 500 left like I should
probably get mine now right and so you’re getting emails for a very cheap
price using like an actual in template version that facebook gives you to
collect email so we are going to do a traffic campaign but those are the most
important just to summarize right engagement to build social proof traffic
kind of drives that lukewarm traffic once you have people into your ecosystem
the conversion campaign is really what drives at home and optimizes and uses
Facebook’s incredibly accurate and powerful algorithms to bring you the
most likely people to buy your product or service right and then last but not
least lead generation to kind of build that email list right so let’s talk
about actually naming a campaign all right so you want to be specific here
guys cuz I know it doesn’t seem like it but as you get more and more into
Facebook ads you also have to have tens hundreds even thousands of different
campaigns and it starts to get kind of confusing unless you kind of name it
right up front so let’s say that we are selling you know some products for our
micro Pig boutique Shopify site right and if you guys have never seen a
micro pig she definitely check them out because they’re the cutest things in the
world so we’re gonna call this a traffic micro pig we’ll call it 9 1 give a little – here
traffic Micro pig apparel 9 117 and then we’re gonna do cold right because if you
want to use a custom audience or it look like audience then you’d want to name it
here so you’d say like you’d say page likes look-alike audience USA right but
we’re not gonna do that here where it’s gonna do cold traffic because I want to
show you guys kind of how to be able to make a facebook ad for any specific
topic right because the most important thing is when everyone’s watching this
video right they have a single website or e-commerce store or service or
something or affiliate marketing or whatever they’re trying to actually add
advertise for so I’m gonna try to make a video here that shows you guys you know
it doesn’t teach you how to advertise for one thing but teaches you how to
advertise for anything right so we’re gonna set up the ad on the United States
US dollars Mecca Denver yep so now we are into the ad vert set right it’s the
adverts set is where you actually create you know this is where the magic happens
this is where you can differentiate yourself from other marketers right
Facebook ads are as much of an art as they are a science I always say that
there there’s so much room for you know being creative and using all these
different ideas in you know in unison with another creating a custom audience
from you know people who visit your order page but not your Thank You page
and then creating a look-alike audience from that custom audience and then you
know mirroring that look-alike audience into different countries and then you
know split testing based on demographics of age and gender and interest and you
know the possibilities are endless you guys in facebook gives you so much power
to create really just amazing campaigns so you just have to get creative and you
have to learn from the right person and hopefully that’s me
so the adverts set name so we’re gonna name this something specific as well
so we’re gonna call this you know micro pig
Apparel audience insights and so audience insights is a very you know and
if this was a real campaign I’d probably have more to actually name it but you
know I’m just gonna do this one from scratch I really honestly have no idea
if it’s even gonna work but the point of doing it this way is that I’m gonna try
to show you guys that you can create an audience from literally anything it does
not matter if it’s you know digital marketing or something super popular or
if it’s something ads boutique as a micro pig alright so this is where we
this is where we actually do our audience right so if we’re if we’re
gonna do a custom audience we would have already made one in the audience section
right here if we just come up to this menu audiences that’s how we get here
then we can create one either custom or look like and so then once we’re
actually into the ad set targeting which where we are now we can choose one of
these custom audiences right so all i’ve made all of these different audiences of
people you know in canada in australia you know all of my customers people who
visited the order or order form but not the Thank You page engage with my page
in the last 45 days watch 10 seconds of any video visited the site in the last
60 30 right offline conversions which we will talk about later offline
conversions are incredibly important guys because once you start to have you
know people who are making purchases or you know getting come to the final stage
of your life cycle in my specific case it’s people who actually purchased my
FBA course or you know any number of my different Amazon ads people who actually
you know go through and actually purchase my products once you have that
purchase list then you can create what’s called offline conversion campaigns
which is a very slick way to use Facebook’s incredible amount of data to
create incredibly accurate targeting of people who share you know many data
points with the people who actually purchase your product or service right
so for this one we’re not going to use a custom audience because I just want to
show you guys you know completely from scratch how we’re going to target these
micro pigs so eighteen is 65 plus for this one you know how we actually get
this of data cuz you don’t want to just
completely guess right you want to know you know of everyone on Facebook what
gender and age groups and you know everything we can figure out about them
actually like micro pig so how we’re gonna do that is we’re gonna come over
to the audience insights section right so audience insights is an incredibly
powerful tool for Facebook Ads you know even if you’re not advertising on
Facebook it’s an incredibly powerful tool of seeing people’s interests and
demographics and all types of different information about basically anything in
the world so we’re gonna choose everyone on Facebook here and let’s talk about a
few things of what we’re actually looking at so right now we chose
everyone on Facebook so this means that every single person on Facebook 54% of
those people are women 46% are men right with the lion’s share of everyone on
Facebook being between the ages of 25 and 44 you know 18 year olds are a close
third and forty five to fifty four or a fourth right so this is everyone on
Facebook um so what we use audience insights for it can look a little bit
complicated right but it’s not that complicated once you kind of understand
it this is the most important section right here interests so we’re gonna try
to get lucky here with a micro pig oh wow okay so we have miniature Pig which
is incredible so now let’s take a look at what we’ve actually seen it change
here so before it was 54% women now we can see that 90% of people interested in
miniature pigs are women right so that’s incredibly important if we’re making a
micro pig campaign here because instead of charge instead of targeting everyone
we would only want to target women right because why would we target a interest
that has 50% you know showing it to 50% men and 50% women when we can see very
clearly here that 90% of people interested in miniature pigs are in fact
women so once you know that they’re all women right there’s a couple more things
that we can take a look at so don’t get overwhelmed here because not all of this
is as important as one thing so I’m skipping page likes because it is the
most important so we can see here location right people you know a hundred
percent of people comparatively are interested in micro pigs coming out a
Lexington and Kentucky so again
when we come into this area instead of choosing in the United States we could
in fact go Lexington Kentucky right we could also do Jacksonville Louisville
right and instead of choosing you know the United States as a whole we could
narrow down on what Facebook thinks is actually you know or what Facebook knows
based on the data they have of people who like my miniature Pig pages and
things like that are actually liking so we choose these cities instead of the
United States as a whole and we can take a look at their activity right people
who like comment post like and this is an important thing to kind of look at
right because when we’re doing conversion campaigns it kind of seems
like magic how could Facebook possibly know you know which between two people
who’s more likely to like my post but it’s actually quite logical because they
have you know all this information on every single person on Facebook how many
times they’ve liked pages how many times they’ve commented on posts how many
times they’ve shared videos and so when you’re optimizing a specific campaign
for a type of conversion whether it’s watching a video or liking a page or
whatever it is Facebook has all this information on people where they can
better target you know people who are most likely to do whatever action you
want to convert them on you can see household information so people who like
miniature pigs estimated income and thousands of dollars are primarily
between 50,000 and $100,000 actually 11% of people are between 150 and $250,000
most people are owners of their own home right so we can target that actually in
our interest section and I’m kind of hopping around but we will you know we
will go through this so we can go homeowners oops wrong line so we’ll go
homeowners because we can see that 71% of people who like micro pigs on their
own home you can get a ton of different data here you know about household size
household income spending methods all this type of information
important you can see you know estimated online retail spending compared with
other consumers 42% are medium 24% are high right a lot of information don’t
get overwhelmed to again what were mainly concerned with here guys is the
page likes so page likes are how you differentiate yourself as a facebook
marketer so if you can get this section down you can pretty much ignore the rest
of it right and I’m just saying that so everybody focuses here page likes are
the best page likes are the best page looks are the most important so you can
get demographics location right to really hone in on our target audience
before we get to the magic right but the magic itself is page likes and we’re
gonna talk about exactly why that is in a second so let’s take a look at what
some of these different pages are Priscilla the mini-pig I love my dog
maybe not be you know as relevant here you see oMG this one also might not be
that relevant let’s see if we see some piggies here now so this looks more yeah
this one looks more general Best Friends Animal Society Humane Society Pet Smart
rough country rustic furniture and decor so you’ll see that you know some of
these are not as applicable as others but some are incredibly applicable right
Priscilla the mini pig is perfect mini pig world I cannot imagine a more
perfect target err on Facebook than people who like mini pig world so I’m
gonna look at great krasna malls Creusot moles yeah so this looks more general
again so we’re not gonna use that one but you know Priscilla the mini pig is
perfect and got a hundred thousand people who like that mini pig world we
got 42,000 people who like mini pig world which is crazy but it’s awesome
obviously American mini pig or Association so this is ridiculous right
so I mean I’m actually doing this live for you guys if you can’t tell but I
just wanted to choose the most random thing in the world and one of my best
friends just bought a mini pig so I thought it would be perfect to show that
specific targeting because it’s just such a incredibly random thing
so let’s look at one more just Best Friends Animal Society so again this
one’s a little bit more general one last thing that I like to use is a service
called Google Trends so Google Trends is a really cool way I’m kind of with
audience insights where you can tell a lot about where people are searching
something so we’re gonna put a miniature Pig as a search term into Google Trends
we are gonna narrow it down from worldwide to the United States for now
but I mean if you had a Shopify store or something that shipped worldwide you
know you can send it all around the world and you wouldn’t want to narrow it
to just the United States but for this exact example we’re gonna use the USA
and so we can see some data here we can see that it was super popular on
September 4th right a 99 out of 100 there might have been something like in
the news or something like that we’ve seen that it’s maintained a pretty level
standpoint around 75 it’s dropped recently but then it’s made a kind of a
comeback for miniature pigs which is nice but this is the important part
right so when we’re when we’re actually building our audience it’s very
important to know you know and this was based on millions and millions of
different Google searches we can tell that people in Indiana are most
interested in micro pigs right we can get even we can get even closer right so
we can go to metropolitan areas or we can go to actual cities alright so it
looks like there’s not enough data for the actual cities but we can do
metropolitan areas reset worldwide so let’s do metro areas so Houston Texas
Dallas Fresno Visalia all right so we could we could narrow this down but you
know this is where you’d want to split test right so you could do one campaign
where you choose all the same narrower everything the same but you choose
Indiana Texas North Carolina Washington Virginia and you could do one campaign
where you do everything the same but use Fresno Houston Dallas Denver Atlanta
see you know because the Facebook at the very end of the day is all about testing
right so you want to test does this work better does that work better and then
from there you know you can actually really see which one is more profitable
which in the end is you know the purpose of every campaign so for now we’re just
gonna use sub-regions we can use these states here and these three narrower so
those are absolutely perfect and we would never I would never in a million
of years have found those miniature Pig pages unless I had use audience insights
search miniature Pig in the interest and then taking a look at the actual page
likes themselves so let’s start to actually build this ad campaign so we
want people who speak English cuz you know I speak English we want people who
own their own home and if we want to exclude people we choose exclude if we
want to narrow the audience we do narrow and it’s very important here to read
exactly what this says right so and must also match at least one of the following
right so we could put all of our different demographics into this one
section and that means that our detailed targeting would be either homeowners or
people who like you know the American mini-pig Association or people who like
mini-pig world but it’s not you know and like right because that’s the most
important parts of notice so if we have a perfect interest that we think is you
know every single person that I want to show this campaign to ever must like
this specific thing then we want to put it by itself in its own category right
so we are targeting miniature pigs right and so I want it to be by itself so
maybe they’re a homeowner maybe you know based on some other type of you know
audience insights that we’re looking at like households to their home owners
right most of them make between fifty and a hundred thousand dollars so maybe
you want to add that so let’s narrow further and I want to just quickly show
you guys kind of the Browse feature cuz it’s important to kind of take a look at
income right so this is what we were just talking
about people are making what was it again between 50 right here fifty
thousand and a hundred thousand forty six percent of our entire audience so
between fifty between 50 and 100 thousand right here so we want them to
be a homeowner who are you know or you know between 50 and 75 or between 75 and
99 this is not and right must also match is by itself which is when we click
narrow further so I want every single person in this entire campaign to have
liked miniature pigs but I don’t really care if you know they’re between 50 and
75 or if they’re between 75 and 99 or if they’re homeless I just want them to be
one of the three so either/or here and is a must
which is very important to understand so now our potential reaches 2600 people
which is already you know quite small really we’re only going to be showing
you know between 500 and 1300 per day but let’s go a little bit further
actually let’s keep this in the miniature Pig because we’re already
pretty small here since it’s you know kind of a micro pig is not the most
popular thing in the world but just trying to prove a point so mini pig
world and something that you’ll notice as you do more and more Facebook ads
let’s see if it actually comes up before I say that and it’s not yeah so
sometimes you’ll notice that you know huge pages with hundreds of thousands of
likes will not appear in the interest section and sometimes pages with like
two thousand likes will appear right and so Facebook ads are is just a you know
beast in itself and it’s not gonna be perfect and this is one of the main
things I don’t like about it let’s see if Priscilla the mini pig is gonna be in
there so let’s go Priscilla the mini pig and it’s suggesting over-the-counter
medications so we’re not gonna do that one so that’s just you know kind of a
thing you have to live with with Facebook I will show one more example
with audience insights really quick just to make sure just to show you guys that
normally it does work so let’s do like Tony Robbins so Tony Robbins can go to the page likes
here people who like Tony Robbins also like Gary Vaynerchuk so if we came in
here and we typed Gary Vaynerchuk we could see that that does of course
appear obviously this is a different example I’m just showing you guys that
you know 95 percent of the time the page likes you find here you will be able to
target it just so happened that the – we chose Facebook wasn’t showing enough
love – so you know that happens sometimes which makes it harder for me
you know which is good right because then I have to work a little bit harder
so let’s go mini-pigs here let’s see if we can find like a magazine or something
like that North American pet pig Association
let’s try pet pig let’s just go pig intensive pig farming let’s write a
micro pig mini pig link right so sometimes you have to get a little bit a
little bit creative I mean this is to be honest we don’t even really need
anything else because we already have such a small audience you know we’ve
used audience insights to go 50 thousand – 75 75 to 100 who also is a home owner
miniature Pig right we’re already at 2600 because we’re in Lexington Kentucky
only right so if we if we actually go a little bit larger here let’s instead use
what we found in Google Trends Indiana Texas North Carolina let’s go Indiana
Texas North Carolina Washington Virginia and I’ve had very good success using
audience insights and Google Trends as a split test so in another split test of
course we could go in here and go to demographics first of all we’d probably
want to change it back from Tony Robbins cuz miniature pig lovers may not always
love down here Hawkins and so we can go
location for a miniature Pig and then again we could we could split test these
specific cities versus what Google says the most popular states are so for now
we’re just going to do these five states according to Google Trends now we see we
have a potential reach of 150,000 people which means we need to think of another
way or two to actually narrow this down so let’s see if we can find anything in
here that we could fund so American Pig didn’t work Priscilla the mini pig
didn’t work and mini pig world did not work so if we scroll down a bit we can
see the affinity right which is how likely your audience is to like a given
page compared to everyone on Facebook so my audience would be seven hundred seven
thousand two hundred fifty seven times more likely to like American mini pig
then would at the rest of Facebook so let’s see if we can find anything else
here we’ll try awesome ocean Best Friends Animal Society awesome ocean
cool so we do see awesome ocean here but we’re not gonna put it in this one right
and why do you think that is and give you a second to think about it right
because miniature Pig is our most detailed targeted narrower right so we
want it to be by itself because we want every single person we show this ad
campaign to to have expressed interest in mini pigs so now we’re gonna do
actually let’s take a look at what awesome ocean is first make sure it’s
not something crazy so awesome ocean kind of looks like it’s just you know
ocean stuff which in my opinion has nothing to do with mini pigs so let’s do
Best Friends Animal Society and then maybe the Humane Society and then we’ll
call it a day so the Best Friends Animal Society and something that I want to
note just while we’re here if you notice it actually appeared twice Best Friends
Animal Society appears twice be careful that you’re not choosing employers here
because it’s only 2500 people interest is you know 1.75 million and then let’s
do the Humane Society again employ see be careful not to choose it and so
as of right now we’re at 70 300 people let’s see what happens if we choose the
Humane Society as its own of the United States see if we get too narrow here no
so it’s still if you want it to it you want the Facebook audience size to be
kind of in the middle here you don’t want it to be too specific or they might
not show your ad as often and you don’t want to be too broad or you’re gonna
waste money right so now we’re down to 5,000 people and let’s break it down so
we need somebody who’s either between 50 and 75 or 75 and 100 or owns a home we
need somebody who 100% likes a micro pig and also 100% likes Best Friends Animal
Society and also look likes the Humane Society of the United States right so we
can save this audience if we want or we can go ahead and move on to the next
section which is placements so placements is basically where your ad is
shown right so there’s a number of different places you can actually use so
if you go to edit placements you can kind of take a look at all of the
different ones if you want to only show it on mobile or desktop let’s say you
have a mobile app right you wouldn’t necessarily want to show those
advertisements of people on desktop who can’t actually download that out but for
us we don’t really care if they’re on mobile or desktop we can see you know
based on our results of our campaign whether or not people are more likely to
purchase from mobile and desktop and then we can split test again right so if
we take a look at the placements here we can do Facebook feeds instant articles
in-stream videos right column right we can do Instagram we can do the audience
network which is shows you know as advertisements inside of apps and
different places where they you know have recidivism agreements we can do
messenger ads where it’s actually you know home or sponsored messages that are
actually being sent to people’s phones right so my experience and you know you
have to split tested for your own but I’ve had you know thousands and
thousands of different ad campaigns I’ve spent you know hundreds of thousands of
dollars on Facebook ads over my life what I’ve noticed is that the most
effective ad campaigns for Facebook are through Facebook feeds right so I’m
gonna actually disable everything else except for feeds right and so I want to
note that for certain types of products let’s say you have like a boutique
fashion line or something like that Instagram works great right so I like to
split test I’ll just I’ll create all of my ad copy all of my interests all of my
different demographics for location and age and all of that right and then I’ll
set it as feeds and then I’ll copy the campaign exactly the same and I’ll
change feeds to Instagram and then I can see you know everything else the same
you only difference is this one has feeds this one has Instagram let’s see
which one is converting better and giving me more profitable sales so for
now we’re just going to do feeds here and that actually brought our audience
down to 1,800 people so I’m gonna do one other thing here I’m gonna put this one
into here the Humane Society closed this one out and then here we go just back up
to 50 100 even when we are narrowing it down to just feeds so budget and
schedule I like to usually set it between 10 and 50 dollars a day when
you’re first starting right everyone always asked me Kevin you know how what
should be said our budget at how long should we run it how long should we
decide until our budget or until we can say yes it’s successful or no it’s not
so there’s no magical answer here but I have found in my experience that you can
tell a lot about an advertisement from spending 60 dollars right so I like to
set it between 10 and 60 if I excuse me 20 if I set it for 20 I’ll reevaluate in
3 days if I set it for 10 I’ll reevaluate in you guessed it 6 days so
we’re gonna set it for 20 just for now and that means that you’ll spend no more
than 140 a:link per week excuse me link clicks is fine here
right bit amount automatic this means Facebook actually adjusts the bids for
you for their add oxygen algorithm manual bidding is incredibly difficult
to master and it’s not something that you want to worry about because Facebook
does a great job of automatically adjusting your bid campaigns for now you
know if you get super advanced then it’s something that you know we could retouch
then on manual bidding campaigns right because you know some people try to get
really fancy and they’ll pause their campaigns like overnight where people
aren’t necessarily going to be looking at them and all this stuff of stuff
don’t worry about that just get these ads started right face
is very very good at delivering profitable campaigns all you have to do
is set your audience correctly right and then you know get some engagement get
some social proof on your ads right run your traffic campaigns get some pixel
data and then run conversion campaigns and retargeting correctly if you can
master those basic things which we are going to discuss and have discussed in
detail you are going to be a-ok so now we’re on to the actual ad itself
so micro Pig will do single image today only right and so we’re gonna create an
advert here from your Facebook page you know you want to create if you’re gonna
own like a micro pig company for example I had so funny I keep saying micro Pig
it’s just ridiculous but if you’re gonna own a micro pig company you want to
create a Facebook page right you don’t want to run your Facebook page from the
Kevin David you know entrepreneurial page you want to make micro Pig micro
pigs RS or whatever you want to call yourself and then make that Facebook
page and then run your campaigns from micro pigs RS just so it makes sense
because when people see the ad they’ll see like the Facebook page associated
with it and they want to see something that’s similar right so create a quick
Facebook page and then this is where we can choose what we want to actually have
our ad copy be right whether it’s carousel single videos slideshows
collection for our for ours where’s gonna do single image it is worth noting
that video by far is the best converting advertising copy type right it’s there’s
not a question video converts the best and it’s very powerful because you can
create custom audiences based on few percentage right so if somebody’s kind
of interested they watch 25 percent of your video maybe you show it to them
again through retargeting if they’re super interested they were 75 percent
but then they got caught up in something right their houses on fire whatever they
had to leave the computer for a second then you definitely want to make sure
that you’re you know dumping money into the retargeting campaigns of people
who’ve watched 75 percent of your video because that means that they’re very
very interested so a cool little tool that I like to use to actually to
actually see other ads is called ad espresso Academy ads example right so
this is a really cool little service that I like to use it’s probably not
gonna work because I have yeah because I have ad blocker engaged but if you just
run like a quick incognito window here then that disables that little feature
because everyone uses adblock but they can’t doesn’t work if you use it so
instead of turning it off I’m just gonna go incognito so a miniature Pig I’ll be
pretty surprised if they have anything here yeah they don’t but um you know
depending on what it is let’s say it’s like you know jewelry now we see 136
Facebook at example so it’s important to note here that I like to use these
because it’s very difficult to create an ad completely from scratch right you
want to look at things that other people are doing
I’m 30% off right ten things that happen to change your appearance you probably
didn’t know that get yours here so all these different um you know ad copies to
look at the images themselves right earn two times more all of these different
like beautiful little imagery 30% off you know you kind of start to notice
similarities that people are doing designer jewelry for the modern man like
right like a minimalist little thing with a video you know it’s starting in
the same way and you can kind of you know emulate the success of other ad
campaigns to feature your own products so let’s take a look at a couple more
let’s look at my boy Tony Robbins for some reason it’s not loading let’s give
it a little reload here and then go Tony Robbins here we go
Dean gracio see Tony Robbins right all these different things discover Tony’s
ultimate business formula and these these will just help you just trust me
when I say it’s very difficult to add really you know to create copy just from
scratch looking at a blank template look at what other people have done right you
don’t have to copy it I wouldn’t recommend copying it exactly but you
know all of these different things will help you write these ads for yourself
you know without having to go from scratch which is much more difficult to
do so that’s just one tool I like to use
another I like to use this swiped Co swiped Co is interesting because they
actually will kind of the owner the owner of this website will annotate it
and he you know he’s a very he’s a very professional marketer and he’ll you know
he’ll he’ll actually annotate the ads themselves and talk about you know what
we’re actually looking at so we go here and go to Facebook Ads
we can see here free Donald Trump at trial off for her male and female
targeted ads from Tai Lopez and this is an actual swipe study which is cool
because you know he’ll actually show you what he’s actually looking at creating a
vivid scene the reader can step into and imagine the photo below helps build on
the visualization and emotion right so that’s really interesting because it’s
not often that you get to see kind of from the mind of a marketer why these
things are working rather than just kind of reading and glazing over right you
either join the masses down there or you continue the climb no compromises no
whining no excuses no second chances yours is a path constantly bombarded by
the people below telling you that you can’t do it
activating our desire to be the cool kids not like the masses the desire to
prove the doubters wrong right so I’m not gonna go through all of this but you
know never it’s never just let yourself stare at a blank template look at what
other people have done right base your campaigns on what has been proven to be
successful you know don’t copy it but use it as your inspiration right so
don’t don’t ever let yourself get kind of hung up there so I don’t actually
have any micro Pig imagery but you know if I did own a micro pig I have a ton of
adorable little micro pigs all like you know honking around jumping and wearing
like adorable little clothes and things like that that I would use here and
videos of course as well right and then we’d run the campaign to our actual to
our website here we’d make sure to set up our Facebook pixel right I don’t
actually have one on this account but you know creating a Facebook pixel is
very important like we talked about before to actually tracking stuff so
let’s run through we’re gonna do WWE micro pig comm because we don’t actually
own this website and then we’re gonna write a headline
so what’s similar to a micro pig let’s see if we can get anything maybe we
could get like a puppy puppy use nothing to sell I’m just buying up ad space and
filling it with puppies enjoy your day okay so these guys are actually selling
puppies what’s your spirit animal alright so I like that so my spirit
animal is a micro pig and so maybe y’all maybe I’ll use that so we’re gonna go
what’s your spirit animal and just for the sake of having a photo let me grab a
micro pig photo here just so we can actually see the kind of you know
finalised result of the ad just cuz I want to show everyone so we’re gonna use
this image here and normally you’d want to create an image in the 1200 by 628
pixel ratio that just shows it correctly on you know all different types of
Facebook feeds so you want to make sure that you actually had you know it’s set
correctly so maybe this maybe this photo is too small let’s do Pig so here’s a
good one this is close to the correct ratio as well and normally you know you
wouldn’t be running Facebook ads that you can just rip textures off of Google
right cuz you don’t want to get in trouble for IP claims and things like
that but just to show you guys you know a finalized ad here not sure what’s
still not showing this correctly there we go
so mini-pig there’s a cute little pig what’s your spirit animal right so we’re
gonna take another look at this what’s your spirit animal if you the entire
collection from puppies make me happy right so this is a beautiful little
advertisement let’s say we’re selling you know micro pigs shirts and micro pig
tanks and micro pig clothes right we have a graphic artist that we could get
from up work or five or create us a nice little um you know graphic in the 1200
by 628 which we can find here so it would appear best right I just took this
off the internet just to show you guys and so we’re gonna make our headline
excuse me our text what’s your spirit animal view the entire micro pig
collection today and maybe we do something like 50% off sale just kind of
get their attention alright so especially number two this is
always good right the click Beatty you know you want to be you want to be not
too crazy about it but you’ll love our micro pig sweater line especially number
two alright so maybe we want to put this actually in lower case since it bring
attention you love our micro pig sweater collection especially number two right
so you know you want to use tactics to get people kind of interested you know
you could do today only you can split test all the different texts and things
like that you know this one I probably wouldn’t
keep all of this because it’s a little bit too busy but for now we’ll just do
today only what’s your spirit animal and then we’ll see what they had for their
text like it this just in from Women’s Health
magazine experts say the gear can actually make
you happier probably right so we could say women’s magazine study pigs make you
happier something like that right and I’m creating this in like a minute you
know just to show you guys kind of what the final outcome looks like like this
alright we’re driving to our website itself we have our headline we have our
text and once we set up our pixel right we could set our pixel we’d insert that
pixel onto our website right on all of our different pages on a few content on
the Add to Cart page on our Thank You page and once we did that you know we’d
be good to go we’d confirm this and that would be it guys and now we’re gonna
take a quick look at actually how I’m installing my pixel and things like that
just to show you guys from a technical perspective you know just how easy it is
to do and not to get overwhelmed alright so to find our pixel we just
come up here into the menu we go to all tools and then we go over to the pixels
section and for this particular account we don’t have a pixel yet so we are
going to create one from scratch well then as we know from earlier right the
pixel is kind of how it identifies who’s visiting which pages which allows you to
then create custom audiences and retarget which is the true magic of
Facebook Ads so we’re going to create a pixel here we’re gonna call this one
micro pig pixel just kidding actually we’re gonna call this one Kevin David
pixel right because it’s not only going to apply to our micro Pig Empire it is
also going to apply to you know our next Empire on you know naked mole-rats or
whatever we choose so we go next here and Facebook is going to create us our
handy-dandy pixel so they make it pretty easy to understand but we’re going to go
through the elements just to kind of hammer at home just because you know
coding is a little bit more then then you know other things are for
most people including myself definitely so this is how it works so they have a
little video here if you guys do want to watch it but you know I’ve I’ve used
Facebook pixels for years now copy the entire pixel code and paste it into the
website header so I use clickfunnels for the most of my ecosystem and so we’re
gonna take a look really quickly at just one of the places that I installed this
pixel into and how to actually install it so we’re gonna go into one of my
funnels here this is one of the full course funnels and as you can see they
have a settings section so you can come into settings and you know if you use a
wordpress site it’s quite easy just just google search how to in how to input a
Facebook pixel into a WordPress site it’ll be a ton of tutorials right you
could even YouTube it if you want just don’t let yourself get overwhelmed
that’s the key righteous if you can’t figure it out for whatever specific
service you use if it’s WordPress you know if it’s Wix or whatever right don’t
let yourself get overwhelmed just Google search it I use click funnels I’ve done
it many times before on WordPress as well just into the header section but
right here we can just put the head tracking section Facebook pixels so we
just literally take it from here copy it paste it into our head tracking and then
it will apply to all three sections of our funnel right I also do my Google
remarketing tag and my Google Analytics tag so that way every single person who
visits my website is being tracked for my Google Google AdWords remarketing
campaigns for my Google Analytics campaigns and for my Facebook pixel camp
aims right so that is how you install it it’s just that easy right and then you
can you know you can send a test traffic to your pixel just to see if it’s
working which is you know quite easy to do as well but we’re not gonna do that
right now what we are gonna do is talk about
events right so events an event is any action on your website that can be
tracked such as when someone clicks a button or visits a page with the
Facebook pixel you can identify the effects that matter to you and give them
categories right so we’re gonna do purchase purchase is very important we
are going to do complete registration and
basically how this works guys is for example we would just take this little
purchase code right here and just going back to my example they would only see
that the thank-you page here if they actually bought the course itself right
and so if they bought the course itself that’s the only way that they would ever
be prompted to see the final page of the funnel it’s the same thing as if
somebody buys your product they see thank you page we’ve come into the
settings here we would go to tracking code and we would take this little
purchase event right and we would literally just insert it right here so I
have already have it in here so I’m not gonna paste it again but this is where
we would paste it and then any specific action that led to a purchase right
would fire the pixel event here and then Facebook would say hey okay this ad
fired the face fired the purchase event and then it would say this ad you know
that we spent $10 you got one purchase and so your your price per purchase was
$10 per purchase right and so it’s very important to set these up correctly if
you guys are interested I can show you exactly how you know I set this all up
in one of my funnels for you know selling a product or drop shipping or
you know you know doing some type of Shopify thing for e-commerce so it
depends on what you guys are doing whether it’s digital or you know actual
physical products themselves if you guys are interested I’d be more than happy to
make you know a very detailed tutorial on exactly how to set up your pixel so
it gets seasoned right so you can get very profitable conversions and so you
can track your registrations leads and purchases I’ll make a super detailed one
if you guys are interested leave me a comment below and if not you know I also
want to open this up if you guys have a specific topic or you know some type of
product or service that you really want to see you know somebody who’s pretty
experienced with Facebook actually hone down and advertise I’d be more than
happy to make you know specific Facebook videos on advertising on any subject
right or I could go live and you guys could come down
leave comments you know hey show me how to make a targeted campaign to sell
tripods or you know to sell garden equipment or whatever it is right so if
you guys are interested in that leave me a comment below saying you do want me to
go live and I’ll be more than happy to you know in real time show you exactly
how to advertise for any specific subject so let me know in a comment
below if that is interesting to you so this is how we do our pixels right we
can go done here and now we are done so the final thing that I want to talk
about and probably the most important thing is retargeting right so let’s make
a simple retargeting campaign here we’re gonna go custom audience and we are
going to do website traffic right so when we create a website traffic
campaign it’s we can do some pretty cool stuff here so the way that I like to use
this is people who visit a certain page of a website and then we can exclude
people who don’t and that sounds a little bit complicated right now but I’m
gonna show you exactly how we do it just to make things clear so this is a simple
opt-in page right – if people want the PPC cheat sheet that I created for my
Amazon FBA business so if people want to get this specific cheat sheet they enter
their email here and then they’re prompted to the next page where they can
download it so there’s two pages here this first page which is the opt-in so
you would take that page and this is under the assumption that both of these
pages have our Facebook pixel installed on it correctly which they obviously
would right after I showed you guys exactly how to do it and so we take that
and we’d go people who have visited specific web pages and we would go here
URL contains and then we would enter our opt-in page right and the maximum amount
of days you can do this for is 180 so you want to include as much possible
data as you can here just so Facebook can be as you know specific as possible
so then we are going to target everyone who’s visited our opt-in page right but
has not visited our Thank You page so we’re going to be pressed include
exclude exclude people who meet any of the following criteria so again we’re
gonna go 180 days here and we’re going to go
people who visited specific webpages we’re gonna come to our second final
step and we were going to copy and paste the URL of our funnel here and what this
is doing now is this is creating a custom audience that we can retarget and
if you think about it logically right we want to get as many emails as we can we
want to get as many people downloading our cheat sheet as we possibly can right
so we don’t want to show our ad to anyone who’s already downloaded our
cheat sheet already giving us their email right so we’re gonna exclude all
of them we are going to include anyone who’s gotten to the opt-in page right so
they got to the page then they decided maybe they didn’t want it right or maybe
they you know for whatever reason clicked away without actually giving us
their email so we are going to target everyone who’s come to our opt-in page
but has not given us our email right this is the same exact concept for
someone who’s coming who’s come to your order page on an e-commerce website but
has not actually purchased and seen the Thank You page it’s the exact same
concept if you’re selling a digital product right they’ve come to your order
page but they’ve not seen that thank-you page so click funnels makes it very easy
but it’s the exact same concept if you are using Shopify or you know WordPress
or whatever it is you just take the order page here and you exclude people
who have seen the Thank You page meaning that you’re only targeting people who
have not purchased from you yet but we’re very close right
and so we’ve named this visited PPC opt-in but did not give email all right
and so we create this audience right and then another cool thing the second way
that we could retarget right is then we’d create a look-alike audience from
our custom audience right so we can choose a custom audience or a page and
so we would just type in the exact audience that we just created we’d put
in United States here or if we wanted to make a look-alike audience to target
people in Canada or Germany right because Facebook has so much data on
everyone in all of these different countries all around the world that you
can create multinational look-alike audiences and then once you create that
look-alike audience you can yet assign additional narrower like only people who
speak English in Germany only people who speak English in Germany who also like
Tony Robbins or Tim Ferriss or whatever you know whatever you’re selling right
and we showed you the exact we had to do that using audience
insights to find the most relevant interests right so those are the two
ways that you know I’ve found extremely profitable from a retargeting
perspective right there’s so many other ways like you know retargeting based off
video percentage you can you know create custom campaigns off emails you can do
offline conversions by uploading all the emails and information of people who
have purchased your product or service or whatever and Facebook can create
custom audiences that way right so the opportunities are basically endless here
guys but we just showed you how to create an ad right everything about
campaigns we showed you how to use audience insights and Google Trends we
talked about how to you know set up your narrow errs and your create your
audience how to narrow it down from a demographic perspective how to find page
likes and pages that people liked related to your specific product or
service we talked about how to set up your pixel we talked about retargeting
and so I hope you guys enjoyed this video I mean that is pretty much
everything you need to go from a beginner to pretty close to an expert
and the rest of it really just comes through experience guys so I’m gonna
leave you with a single little quiz question that actually is a little bit
harder than you might think so I’m gonna put I’m gonna propose a scenario here
you have 100 people who visit your Shopify or e-commerce website right so
you have a hundred people who view your content it fires that view content pixel
you have 10 people who Add to Cart and you have one person who purchases and
you know all of that because your pixels installed and you have your event setup
right you know on your view content page on your Add to Cart page and on your
purchase page you have those three i’m installed correctly so 100 people view
your content 10 people add to your products of cart and one person
purchases if you wanted to create a conversion campaign which would be the
best to actually target would yuri target people who viewed your content
would you create a conversion campaign on people who add it to cart or would
you create a conversion campaign on people who actually purchase your
product so leave your answers as a comment below i’m really curious to see
what you guys think about this answer so I hope you guys enjoyed this video and
if you are interested in you create another you know much more
detailed tutorial or you know on setting up Facebook pixels on retargeting on
some more of the very advanced methods or you want me to do a Facebook live to
discuss you know exactly how to target any specific topic and I’ll do that live
for any of your products or services let me know again in the comments guys so I
hope you enjoyed that and we will see you on the next one

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