4 Simple Hacks to Bring Dead Pages Back to Life With Massive SEO Gains

– You put in all this time into writing content on your website. Sometimes, it gets a lot of traffic. Other times, it doesn’t. A lot of times you get traffic and then all of a sudden,
a month, two months later, six months later, a year later, it stops getting traffic altogether. That sucks, because why would you want to keep writing content that
no one reads in the long run? Hi everyone, I’m Neil Patel, and today, I’m going to
teach you four simple hacks to bring dead pages back to
life with massive SEO gains. (peaceful upbeat instrumental) Before we get started, make sure you subscribe to this channel. That way, as I release
more content like this, you’ll get notified. And if you’re on YouTube,
click the alert notification. The first step I have for you is to make a list of all your posts. I want you to log into Google Analytics, click on behavior, then click on overview, click view full report. Then I want you to click export and choose your preferred file format. This will give you a list
of all your pages and posts. This is great, because the next step, step two, I want you to pick the post that you want to optimize. Posts with good conversion rates, posts with good time on page, posts with good bounce rates. You’ll find that a lot of times, these pages aren’t the most popular. You’re not getting the most traffic. That’s okay. You want the pages that
are getting the most sales, the most leads, the most revenue, because if you take them and
then you go and adjust them, and make it better, which I’ll show you how to do, at least you’ll be getting
traffic that converts into sales. The last thing you want to
do is just take random pages, get them more traffic, and then find out your sales,
your leads, your conversions, all stay the same. This brings me into step three. I want you to use one of the
hacks I’m going to teach you, or a combination of them. Here are the hacks I want you to use. Hack one, leverage powerful
internal linking opportunities. Right? You can go and see all right,
what are your top pages? You can either do that
through the Google report that you just exported, or you can use Ubersuggest,
put in your URL, check out the pages that are
getting the most traffic, the ones that are the most popular. Consider taking those pages
and linking from those pages to the pages that you want
to optimize and rank higher. because the more you link to the pages that have the best conversions, the chances are, they’ll
increase in rankings over time. And pages that are
already loved by Google, if those pages are linking to the pages that have high conversion
rates and low traffic, eventually you’re passing
more juice to those pages which helps them push up. Hack number two, combining content pieces that are around similar topics. Check which of your articles are on very similar topics or duplicates. You can go into Google Search Console and see if they’re
ranking for similar terms. If they are, start combining
these, take the URLs, pick the most popular
version, put it all on there, take the least popular version, 301 that non-popular version
to the most popular one, and that’ll combine the content, put more emphasis, more juice, into one URL and that’ll help
you increase in your ranking. Reason being, if you have two
articles on the same topic, how does Google know which ones to rank? Well doing this will
help solve that problem. This is why Wikipedia does so well. They just keep having one
page on a specific topic, and then they keep expanding it versus having 10 pages on the same topic. You’ll also want to
update your internal links using Screaming Frog. It’s another way to detect hey, what’s working,
what should be deleted? Because a lot of times you’ll have old outdated posts
and pages that have issues and Screaming Frog can
help you identify this, which will also give you
more opportunities, as well. Hack number three, consolidate
cannibalizing content with redirects. So, find pages that
aren’t getting traffic, and then find pages that
are on similar topics, even if they’re not on the same keyword, and start combining them. When you do this, what you’re doing is
getting rid of junk pages that Google doesn’t want to rank. This will take your authority and push it into the pages that matter, versus spreading out your site authority into all these thousands of pages where most of them aren’t ranking. And when you delete a lot of the old ones, you want to make sure you
301 redirect those old pages to their right revived URLs,
or the most relevant ones. Hack number four, land
and expand technique. This is one of my favorite tactics. So, what I do is, I go
into Google Search Console, I already know the pages that
are doing well in traffic, I already know the pages
that are converting well because I saw that in Google Analytics, and I go into Google Search Console and I look at all of the queries that are driving traffic to those URLs. I take those keywords, I
put them into Ubersuggest. The reason I put them into Ubersuggest is, it shows you the long tail
variations of those keywords. If you’re already ranking
for the head terms, it’s really easy to rank for
the long tail variations. I take all the long tail
variations Ubersuggest spits out, I go back into that page, I add in all the relevant
ones that makes sense. And by doing this, within 30 days, I usually pop up on page one for all the long tail variations, as well. If you follow all those tips and hacks, you’ll start reviving your dead pages, getting more traffic, and more sales. If you need help doing
this with your site, check out my ad agency,
Neil Patel Digital. If you have any questions,
leave a comment below. If you enjoyed the
video, like it, share it, leave a comment and I’ll answer it. Thank you for watching.


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