5 Proven Tips for Making Money with Affiliate Marketing


– So one of the best ways to start making money on YouTube
is affiliate marketing. It’s how I was able to originally go full time and then eventually, generate multiple six figures of income, as a content creator. So, in this video, I’m gonna be breaking down five advance strategies
to help you crush it with affiliate marketing this year. Coming up. (upbeat music) Hey, what’s up? Sean here with Think Media. Bringing you the best tips and tools for building your influence
with online video, and we’re in the middle of our
affiliate marketing series. Now, in part one we
talked about the basics of how to get started
with affiliate marketing on YouTube, but now in part two, we’re gonna dive in to
some advanced strategies, so get ready. Now, this was actually
recorded of a talk I did at a conference called VidSummit in L.A. It’s put on by Daryl
Eaves, and it was exciting to be able to share the
stage with people like Gary Vaynerchuk and Peter McKinnon. And my session, I talked all
about affiliate marketing. It’s something that I’ve been able to go full-time doing and generate multiple six figures of income
doing, and I’ve learned there’s some small strategies
that may seem simple, they might even seem obvious,
but when you apply them you can see massive results with your content and making money online. So, let’s cut over to
the content right now and then after, I’ve got
some bonus resources for you, so I’ll see you soon. The first tip is this: share products that you’re passionate about. Share products that
you’re passionate about. You know, there are a
lot of people sometimes in this industry when you talk about passive income and affiliate marketing, that it can get a little sketchy,
it can get a little weird. And honestly, there’s a lot of people who just aren’t, frankly, good people. They’re just all about making money and maybe not really, they don’t have the highest integrity level. So, I think as creators
and business owners, I think integrity is everything. I think legacy is everything. I think if you’re ever
making short-term decisions, or decisions just about money first, you’re gonna lose in the long term. So, ultimately though, when you share products that you love, and you use, and you’re passionate
about, then, ultimately, you can also build your brand,
build trust with people, build your reputation, and
make money in the process. It’s really cool. And so, I mentioned, for me, I started doing videos in 2003. So when I started doing
affiliate marketing around 2010, it was just logical and natural for me to start helping people with cameras. So I started to do, and let me just — have you ever seen a video of me talking about any kind of tech? Can you raise your hand? Awesome, so like that’s
where kind of it comes from, my background in video production. And so a video like this “Best
Cheap Cameras for YouTube” I’m just going through a list. I’ve tried a lot of cameras. I geek out about cameras. I’m obsessed with tech. I’m obsessed with cameras. It’s like my hobby and my passion. I love to study them, and
use them, and try them and all these different things. And so, it’s very natural. I think even that also helps passion come across on camera, and so,
ultimately, look for things that you’re knowledgeable about, that you’re passionate
about, that you care about, and that really helps you make a greater impact with affiliate marketing. The second thing is brand alignment. Brand alignment. You know, there’s a lot of
opportunities out there. Maybe you find an affiliate
program that’s very lucrative, but just because it’s lucrative, if it doesn’t align with your brand then it might be kind of hard to promote unless you were to do it in some way where you maybe set up a site. And there’s a lot of
cool things you can do like where you just buy a domain and it’s not your personal brand, maybe it’s just some other thing, and if that’s the case, then
you just want it to align with whatever brand you’re
building that affiliate link on. But for most of us, if
we are a personal brand, or if we’re putting our face,
or our likeness, or our voice behind something, we want it to align. So on my tech channel,
Think Media, you know, I would cover a lot of different things. So, just in a couple of six
months ago, seven months ago, from now and these are just the four videos that I took a screenshot of. I covered a computer, a
PC, for editing 4K video. I covered a lens for a Canon 60 Mark II. I covered a tripod, and so these are all different aspects of my tag line that is helping you with
the best tips and tools for building your influence
with online videos. So those are just tools
for creating online video. But then you also notice that I even did a standing desk, little bit weirder but at the same time it’s
also aligned with brand. Why? Because you need a place to work from and so, if you even, you
might be able to find like software and different
kinds of affiliate things that you can align with your brand, you may just want to bridge it. Like why are you talking about it? And it happens to be
electric, so it is kind of a tech desk, but it’s also that’s where I’m gonna edit from. I’m also able to share a
little bit of my personality, which is a tip, because I’m
not just reviewing products, I want to share what I’m passionate about. I’m passionate about
health, fitness, you know, personal development,
routine optimization. And so a standing desk, I can
get like really excited about. And so it’s all about
that brand alignment. Now, I’ve got another channel,
I don’t do very much with it, but it’s just under my name Sean Cannell. And on that channel,
whatever brand it has, it’s more like lifestyle, fitness, health, personal development. And so, I will do product reviews, life hacks, video blogs there. So on that channel I did the
best self-improvement books, and I talked about some of my favorite self-improvement books, right? Now that video would not
really work on Think Media. It would be off-brand, and so,
while it might be something that I love and something I could do, I think that if you wanna build your brand and not just make money, it’s important to consider brand alignment. This is Heather Torres. She is actually the Operations
Officer for Think Media, but she’s also got this
awesome homeschool channel that she’s kind of just doing on the side. She’s super passionate about homeschool, helping homeschool moms,
and she’s kind of doing it also as an experiment, but
then getting really cool results with it as well. So, another good example,
Best Homeschool Books, three books for homeschool moms. And another fact is that if you type that into YouTube right now,
that video shows up number one in search. Super cool. So if you type that
in, that video is there so people will watch it even
if she’s not working or not. Even if she’s not uploading
new videos or not. And then they click on
those affiliate links and the last check, I
think, she got from Amazon was something like 120 dollars. Basically, Amazon helps
pay for their groceries every single month,
and because of actually just doing a side hustle,
a hobby YouTube channel, their entire homeschool is paid for, all the different things they do because they do different
affiliate programs, different other ways of monetizing, so it’s super cool what you
can ultimately do with this. And so, tip number three is market size and search activity. Market size and search activity. Ask yourself how much interest is there in this product or topic. If you wanna make big money
with affiliate marketing, you actually need a big
market at some level. If there’s just not enough volume, or not enough people that are searching or looking for certain things, then you potentially
can’t make a major impact. Touch a neighbor and say how much interest is there in your topic. Ask them that, just ask them that. (audience talking) Look at the person on the other side and say, “It seems that you’ve lost interest in this presentation.” Just tell them that. I can tell by your energy right now. (laughs) Yeah, so how much interest is there in your product and topic? This is important. This is why you wanna research
before you press record. Why you wanna research
before you press record. So if I go to the YouTube search bar and I type in best camera,
YouTube is really cool. It predicts the things that people are actually searching for. Pro-tip: there’s a cool tool that’s free. It’s called Keywords Everywhere. You can download it at
keywordseverywhere.com, and it’ll show you the search volume of different search terms. So this is actually now able to tell you search volume of your key words. So if we look at best camera for YouTube, 18,100 people a month are actually looking for that information. That’s a big market. Plus, it’s a costly item
so there’s a market size the actual investment
people would make into that, you actually go okay well
that potential market has a lot of upside as it pertains to profiting from affiliate marketing. Now, a power tip here is your product name versus a product category. This is what I mean. Me doing tech, I cover like the Canon M50. I think that’s one of the best cameras all around for YouTubers right now. Product name versus product category. So, you know, I would review
something like the Canon M50. That’s people looking
for a specific product. This is an opportunity in your niche. Someone maybe already knows the thing that they’re looking
for, but a lot of times they don’t know what
they’re looking for yet. Like the average person doesn’t know, like when they say best
camera for YouTube, that’s because they don’t
even know the brand name or the thing they might be looking for, so on my Sean Cannell channel, I cover a lot of different things. So one year, I was covering these laser Christmas lights,
and this is an example of a specific product:
Holigoo Christmas lights. And it got 11,000 views. Cool though because it’s very specific, so you can get in front of that specific individual that’s looking for that. The second option here
is your product category and that’s best Christmas laser lights, and that one, now, has 300,000
something views on it, right? Why? It’s a little broader
because someone doesn’t know the product name yet, but both are a massive opportunity, and
so something to consider. If you type in like gift
ideas for photographers, we learn that 1,600 people a
month are searching for that. Super cool. And actually another person
on the Think Media team and an awesome creator that
you definitely gotta meet, Omar, he’s got a photography channel, so he did gift ideas for photographers, and his video ranks number two, and then he just talks about a bunch of different things in that video. Again, if you’re looking
for that information you don’t know what you’re looking for. You need kind of a category,
you need kind of a cluster. And I know a lot of you
in this room know that. You do a haul, or you do a list, or you do something of
like just a category, a cluster of items a big opportunity to get in front of an audience that’s looking for products,
and then, potentially, profit from affiliate marketing. Alright, tip number four. Say “Tip number four.” (audience responds) Look at the person on the other side and say, “You really need this tip, man. You really need this tip.” (audience talking) Timing is everything. Timing is everything. If you want to crush it
with affiliate marketing, timing is everything. So we mentioned the
video Gift Ideas for Him. You can imagine that when you would want to release a video like
this could be any time during the year, cause it
doesn’t actually ultimately say the holiday season
or anything like that. But this video really performs
well during holiday shopping. It makes sense. And actually, when you look
at it, year after year, this one video gets traffic that spikes up right around the holiday
season, which is super rad, but you want to release your videos based on that optimized timing. So every year, you’ll
see me doing Black Friday and Cyber Monday. Man, I’ll do Prime Day. I’ll cover a lot of things like that, or you might cover just summer. And if you’re like fashion
or lifestyle, of course, you’re probably already doing that. You’re doing fall looks,
you’re doing summer, you’re doing back to school. You might be doing
timing related to events, all types of different things. And the key term here is tent poles. Tent poles. And the key tool here is Google trends. Free tool: Google trends. You can write that down. And what you could do
is if you type in a term like Black Friday, it
will actually show you, the reason it’s called a tent pole is because in the search
traffic it makes a tent. Like we could go camp right in here. Who loves camping? Boom, there you go, right
inside of that tent. And so when we study out Black Friday, we actually learn that
November 12th through 18 is when there’s a massive rise in search and popularity for the term Black Friday. And so, even though Black
Friday is November 26th, as early as about 10 days or more before, people start getting interested in it. So you can start reverse engineering and planning out the
timing of your uploads and the content you’re putting
out based on tent poles. You can type in any term you want to figure out and better
strategically position your content for affiliate
marketing and, also, views. So what are tent poles in your industry? What are the tent poles in your industry? Maybe it’s events. For us, we cover CES, NAB
every year in Las Vegas. Those are tent pole
events because not just in the physical location of
a lot of people showing up, lots of people actually come to search online around events. It could be the holiday
season, it could be seasons. It could be even different
things that people would search actual key word terms. It could be something around
the latest movie release, or the latest Star Wars release. It could be Call of Duty if you’re gaming, and right now the new
Black Ops is coming out whatever is, like you can
find different tent poles in your industry then strategically time the release of your videos. And so, power tip is to calendar block the planning and production
of your strategic videos. How many of you are like me and sometimes as a creator, as a
creative, like you wake up and you’re like so what
video should I shoot today? And then you’re like, and that’s — you haven’t coffee yet
right, and so, you’re like well let me drink a couple cups of coffee and then you’re like I’ll maybe do this and you’re just kind of like in reaction mode, you’re trying to get going. And then eventually you
shoot like one video. And then you’re like — I mean I remember a couple years ago, I remember, you know, it
would be like Thursday, which is Thanksgiving, and I’d be like oh shoot, Black Friday’s tomorrow. Like I should probably shoot something. Like I should probably get it ready because I was kind of in reaction mode. If you really want to
accelerate your impact as a creator, as a YouTuber,
as an entrepreneur, I think that you want to
have better planning, right? Prior planning prevents poor performance. If you fail to plan, you plan to fail. So when you start to calendar
block out your content, you can maximize your impact. And so, I like to think okay
let me actually block time. We use Google Calendar. I use Google Calendar. And I will look ahead and say okay, I’m gonna start planning
out in November right now, and I already am, what I’m gonna be doing throughout Black Friday, and Cyber Monday, and throughout the holiday
season, and life gets busy. You’ve got kids, you’ve got a family, you’ve got responsibilities,
so if you block it — what gets planned, gets done. And so, when you put it on the calendar you say it’s a shoot day, man. Let your family know
like we’re going all in. You gotta take the kids. Man I need to get some videos done, and then you can get
ahead and that will really help you increase your results. Tip number five is maximize trends. Maximize trends. And so I mentioned those
Christmas LED lights, and have you ever seen those before? They’re like the little things
that you just stick them in your yard and they
just project on the house. (audience responds) Who here hates those? Can you wave at me? Yeah, everybody. (laughs) Not everybody. But it’s funny, but you know, I realize that it may be kind of weird,
they’re not the coolest. But I love them and here’s why, man. I mean, maybe I’m just
lazy, but when it comes to putting up Christmas lights,
it’s just the worst, man. You’re trying to get the
ladder out of your garage. Your garage is a mess. You’re trying to like keep
your mic on, it’s falling off. There’s just all these different
things that could happen, but you know, you’re getting
the ladder out of your garage. You pull out your lights,
two of them are broken. You’re like ugh, you
can’t get them to work. You’re taking all these trips, you know. You’re nailing them up on the house. It’s crazy. And now maybe they look better, and I love traditional
lists that are like look, it’s National Lampoon’s Christmas that’s the only way it’s going to be. I’m gonna have the
brightest house, come on. You know, Griswold stapling,
you know, blowing breakers. I love you guys for that. Me? I saw these I was like
this is gonna take me seven and a half minutes to
get my Christmas lighting done. You take it out, you plug
in an extension cord, you shove it in your
yard, and your turn it on. You’re like that doesn’t
look that good but (audience laughs)
it’s done. Plus, tear down, you
know, is not very hard. But what was funny is I
started seeing these years ago, and they weren’t like that
popular maybe three years ago. Maybe two years ago,
I was paying attention to trends around my
industry everywhere I go. Hey, Sean, where should I see trends? Don’t just look online. Always be looking for
trends in your industry. So, I remember walking into
my local grocery store, and I walk in and boom
there’s a whole display of these Christmas lights,
like laser Christmas lights. And when I just saw the
display in a grocery store, I was like man these
are becoming mainstream. Then I thought to myself I know nobody’s covering these on YouTube yet. Like this is still early,
but, like, they’re mainstream, like people want to look for them. So I went home, did my research. Remember, research
before you press record, and I was like whoa man. A lot of people are
looking for information about these laser Christmas
LED lights, right? And so, I was like and there was barely — there was like no videos out about it. And so I was capitalizing on a trend, timing is everything,
I was early to a trend. So I sat down, shot a couple videos, and then, sure enough, they blew up. In just that first year,
the video generated — just that video, generated
a couple thousand dollars in affiliate revenue
plus, you know on Amazon if someone clicks your
link, the cookie tracks for 24 hours so most of the stuff I sell is something I’ve never recommended. I remember one time I woke up, and I was looking and
there was these 1500 dollar gold coin and I was like — well, number one, I had no
idea Amazon sold gold coins. I mean I guess it’s the everything store. But you can buy gold coins on Amazon? So that was the first
thing, but then I looked and I saw that my
commission was 186 dollars. And then I was like I
was sleeping all night when that, you know, money came in, right? Like legit. Why? Because when you have more
links out there in the world, people are shopping anyways. They click on your link
for the laser lights, and they might even be
like those are ugly. Like, “Honey, can I buy the laser lights?” (high-pitched voice) “No.” (laughs) (high-pitched voice) “I
want you to be a real man.” You know?
(audience laughs) No shame in my game, man. Come on. I was telling them I was doing it for the YouTube videos but whatever. And so, but I put the video out, and so over the holidays too, by the way, this is good timing to
be hearing this talk we’re about to go into fourth quarter. No matter what you do
with affiliate marketing, every year our like income goes up like 4x if we do nothing just because
so much more volume happens in the fourth quarter of the year. And so, it can be super, super powerful. And there it is, video crushing. There’s links to the
different light options that I talk about in the video, and this is actually a bad
example of being on brand. This is a channel where it doesn’t really have a strong
brand, but is a channel where I can experiment
on videos like this, and even generate money,
and it’s kinda cool. This one generated 350 new subscribers. So when you put out even
just a product review, especially if it’s related
to your specific industry and your niche, then you can
ultimately really make — also, get subscribers,
get to meet new people, and so you’re winning on multiple different levels in the process. So I hope you found those
strategies valuable, and if you did, can you
smash the like button? That would mean the world to me. And I love affiliate marketing. It has so much potential,
but there actually is one challenge when it
comes to affiliate marketing that makes those strategies not work, and what that is is if
you’re not getting views. You know, if you’re not
actually getting people watching your videos, getting
more views on your videos, then it’s hard to
generate any real income. So if you want some help with that, we just finished up a brand new checklist. We updated our prior
checklist of what we do to get more views on YouTube,
to get more subscribers, to make the videos that
your audience wants to see. And so if you want to grab
that for entirely free, you can click the link
in the description below or just go to viralvideochecklist.com. Download that and that’s
gonna help you get more views, so you can make money
with affiliate marketing. Question of the day:
what affiliate programs have you tried and are you a part of? I know for me, I use
Amazon, but we’re a part of about 20 affiliate programs now, so I’d love to hear what
some of your favorites are in the comments section below. (upbeat music)

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