Affiliate Marketing For Beginners 66 – Clickbank : What is Pay Per Click PPC?


pay-per-click or PPC is an advertising
model unique to the Internet it’s been around since 2002 a pay-per-click ad is
a small four line aired consisting of a.. headline two short lines of text and a
URL it doesn’t contain graphics color variations music or video and you can’t
pay extra to get more space although they sound and look rather basic
pay-per-click ads are one of the most powerful ways of advertising today
simply because they are so targeted rather than just displaying to whoever
happens to be in the vicinity bears with TV or billboard advertising
pay-per-click ads only display to people who have shown an active interest in the
topic by either searching for information or by going one step further
and visiting a website what this means for you as an affiliate is that the
conversion rate of pay-per-click ads is much higher than other advertising
models another enormous benefit is that you only pay for the times when the ad
gets clicked on while that doesn’t necessarily mean that you’ll get a sale
it’s a lot better than paying merely for the privilege of having your ads on show
pay per impression which is what used to be the case before pay-per-click was
introduced there are two types of pay-per-click ads the ads that appear
beside the organic search results in Yahoo Google and Bing search engines are
called search ads because they are triggered by the words people search for
for example someone searching cat training will display pay-per-click ads
targeting related keywords phrases the second type of pay-per-click ads are
content ads these ads appear within a website or blog and unlike search ads
content pay-per-click ads are based on keywords within the website itself
rather than any user action the trick with content ads is making sure your
website or blog is well optimized for your topic so that the most relevant ads
possible are displayed if you have a website about flamenco dancing frogs
and your site isn’t properly optimized then you could get ads displaying for
the DVD version of so you think you can dance for sale on eBay or worse
something that probably has very little significance for your market such as
dance studios fur under-fives content ads can be in two formats text the
traditional type of Google ad most people will automatically think of and
image ads for example animated banners and either gif or Flash format both text
and image ads can be used for placement targeted and keyword targeted campaigns
and if you thought that banner style advertising was dead then think again
our experiments have led us to conclude that image content ads are consistently
more profitable than text content ads and when not just the only ones mark
Lindsay goes so far as to claim that he gets back triple the click-through rates
on image ads as he does from straight text ads and it’s interesting pay per
click ads are rewarded for high quality and penalized for inferior quality this
is simply because the whole system would fall apart if visitors started to see
pay per click ads as bad value but if ads our high quality than everyone will
benefit for that reason the better your ad then the less you’ll have to pay per
click and the more exposure you get a win-win situation
although pay per click can be expensive you can set the limits on your spending
to ensure you don’t end up bankrupt overnight when you set your ads you will
be choosing your maximum cost per click which can be as low as 10 cents or as
high as $50 the minimum amount you will have to pay will vary depending on the
search engine and the popularity of the keyword you wish your ad to appear for
you also get set a daily budget which could be anything from five dollars to
five thousand dollars this will determine how many times per day your ad
gets shown if you have a budget of 20 dollars per day and
paying a maximum cost-per-click of 30 cents then your ad can be showing up to
about sixty six times a day but if you’re paying a dollar per click then
your ad will only be shown 20 times that makes sense
don’t worry if this sounds a bit confusing
we’ll be going into that in a lot more detail in later lessons for now we just
want to point out that although pay per click can be expensive you do have some
control over what you spend keywords are a huge part of pay per click success as
they determine how targeted your audience is which in turn determines
your conversion rate when you set up your ads you will be able to bid on the
keywords and keyword phrases that you think your target market is most likely
to search for for example someone promoting a learn yoga course would
probably bid on the keywords learn yoga and yoga for beginners as they seem like
search terms that their target audience would use finding the best keywords for
highest conversions is an art and top pay-per-click advertisers spend hours
analyzing the most profitable keywords for their campaigns
sometimes a relatively small difference can make a big difference to the number
of conversions you get for example cat fur allergy might get more clicks than
cat hair allergy luckily there are also plenty of keyword tools out there to
help you discover what words your target market used to find information related
to what your promotion will be taking a look at them and a few more lessons in
time for today’s lesson summary and today’s lesson we’ve looked at what pay
per click actually is and how long it’s been around we’ve looked at search
versus content ads and how they are different we’ve looked at the different
types of content ads whether it’s text the traditional style of google ad or
image ads or banner style advertising we’ve looked at the cost of
pay-per-click and how you can set your limits on your own spending and we’ve
looked briefly at keywords and how they’re a huge part of your
pay-per-click success all right that’s all we’ve got time for
today thanks for watching and we’ll see you again soon bye for now

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