Affiliate Marketing: Maximize Income with ClickBank and AdWords


hi everyone it’s neil patel here for another Q&A Thursday video I’m here with Adam from viewership hello everyone and this week’s question is this one is from Atul thank you so much for your and I’m sorry if I’m mispronouncing your name but thank you for the comment this is a very simple one how do you promote Clickbank products on Adwords so in general whether you Creek bank for those of you don’t know is Affiliate Network they have products like ebooks and things like that that they sell on Clickbank or companies offer and then affiliates go and they promote these offices and they get paid every time they drive a sale here’s the thing though it’s really hard to go use Google Adwords and drive them to a quick main page and journey or a sell doesn’t work too well it doesn’t matter what offer you have there’s legitimate offers on Clickbank and shady ones shady ones being like people are like lose 20 pounds in two days right like people will make false claims get a girlfriend in three you know three hours yeah get a girlfriend in three hours oh yeah you live in Alaska no worries even though no one lives two hours away from you right but like we’ll figure it out like there is a lot of hocus pocus on Clickbank and most C’s affiliate networks there are legitimate ones like if you go to conferences like affiliate world you’ll find like legitimate offers but nonetheless if you want to promote these offers whether they’re good or they’re bad there’s one tactic that you need to do it’s called a tripwire what a tripwire is is you’re getting someone to buy something that’s so amazing it’s such an irresistible offer they can’t say no so for example this is a marketing video you know my backgrounds in marketing if I tell you I’m gonna give you this marketing software that I’ll help increase your traffic automatically by running a beat s on your SEO and increase your Google rankings for all your title tags and all this stuff for only $7 what would you say one-time fee yep that’s such an irresistible offer the conversion rate is through the roof that’s a tripwire it’s like something really cheap and affordable like you know how McDonald’s has those deals on certain days I come in here we’ll give you a Big Mac for $0.99 I haven’t been to McDonald’s and ages but they they must be running offers or a lot of Mexican fast food places do Taco Tuesdays and they’re so horrible when it comes to tacos but you do this what you’ll find is people buy and then if you’re at McDonald’s and they get you the Big Mac they always ask you fries what that’s cold y’all supersize the meal and all that that’s called upsells’ so you want to get someone into your tripwire first which suppose yes and it has to be relevant to whatever product you’re selling through Clickbank or whatever affiliate network and that will be your upsell upon checkout so you get someone to buy your product and then write them in there you want to push them to Clickbank on Clickbank they have their own landing pages so you got to push them to Clickbank and you want to get them to buy right then and there Google’s getting strict in which once they get to your site they’ll check your whole funnel because they don’t want you to promote shitty offers because it makes them look bad because it gets users a bad experience for using Google but in general I haven’t found Google to go as far as go all the way to checkout after they buy a product it’s very rare so you could just send them directly to the Clickbank product plus they converted and if they don’t buy you have their email address because they bought the trip wire offer for you and not all of them will buy the other offer the more expensive one but you should get a ticket a crate of like 20 30 plus percent you want to take all the people who didn’t convert from the trip wire to the core offer the core offer being your quote unquote major Clickbank offer or whatever the motor expensive one take the emails you’d rip all of those people and you sell them over email and you look at that Clickbank page that sells them whatever pitch they did because sometimes they’ll do emotional pitch like Oh what would this do to your life and how would it make you feel if that’s the case then they didn’t convert then you want to do a logical pitch over email to try to get people to convert if the Clickbank page is logical using stats and data to make the sale and someone doesn’t convert then your email pitch should be emotional it should be the opposite that’s how you generate the most amount of sales and use AdWords to make sales from affiliate products and also if the tripwire pays for the traffic in some way shape or form or helps offset the cost of traffic then you’re getting all these free leads right yeah I mean $7 is tough but if it’s a little bit higher trip wire or you know you can have some upsells being a free email addresses on a consistent basis through paid traffic that’s how you go and how many products do you have for your dating company like nine nine here’s the thing once you have one product and you sell them on something and they buy it’s easier to use that buyer list and get them to buy more products so if you’re on Clickbank and you find a health and fitness product that you like and you create your own trip bar and health and fitness you sell it you then sell another Clickbank product and then you keep selling more and more click being products to that same exact user that’s how you make the most amount of money from the paid traffic heck even the people who don’t buy you can capture emails upon exit using an exit popup and then pitch them on a lot of products you know over time and does how you maximize your income from that paid traffic that’s it thank you for watching this week’s video if you have a question or comment and you want to ass on next week’s video or moreso answered leave a comment below we may pick it either way I’ll respond to your comment and if you enjoyed this video like it share it let other people know about it thank you again for watching we really appreciate it

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