Affiliate Marketing, Newsletters, and Apps


Hi! This is the Daily Overpass. My name is
Eric and I make apps. Now today, I want to talk about affiliate
marketing and building your newsletter from within your app. Okay, so today I’m back in the office. First thing I want to do is thank everybody for all
the great comments you left last Friday on my- when I got the Mustang. I showed you guys all that nothing to do with apps and I really
appreciate all the congratulations and everything like that. And I was
Scott. You know, I drove that thing around all weekend and I was so tempted to do today’s video from within the car. Alright not even- just like
still do the same topic but just sitting there with a laptop all scrunched up
doing it from within the car, just because it’s so nice to be in. But anyway, I promise you today we’ll do talk about something app-related. So today, I
want to talk about, today I want to talk about something that always been very
interested in from the beginning. Like if you read anything- if you read any of
those spammy make money online articles or books, I’ve read loads of these books, or
anything about content marketing, so I got a lot of the times
with the news. I’ll talk about affiliate marketing and affiliate marketing for
those of you who don’t know, and I’d be surprised if there’s anybody out there
who doesn’t know, an affiliate marketing is where you can subscribe to different
services or different websites and become an affiliate of those websites. So
let’s say, if you have a blog about magic, you might be an affiliate account
with a magic shop. They would give you a special link and then as you
mentioned pulling a rabbit out of a hat- I don’t know where I go, I don’t know why
I chose this one. I don’t know nothing about magic. Alright, so let’s say you
do the magic rings thing and then you can include a link to buy your own magic
rings here and something clicks on that link, it would have a special code in it.
So when they go to the magic shop and buy those rings, you would get a
percentage of that purchase because you helped sell those magic rings. So, that’s what an affiliate link is. Early on in apps, we make- so
most of my revenue comes from AdMob each month. You know, it’s pennies per
impression really. Yeah, you know more for clicks and everything like that.
We have to have a lot of impressions and a lot of downloads. But early on, I mean, I’ve been very tempted by those affiliate
marketing programs and there’s a whole new industry around this. There’s like, there’s LinkShare, there’s Clickbank, there’s, you know, Amazon
affiliates, there’s loads of things out there and you could go and subscribe to
all these different things. And apparently, people make a lot of money this way or they tell you they do so. They could sell books, I’m not quite sure,
but I think a lot of people are making a lot of money through
affiliate marketing, especially through high ticket items. So, if you’re
gonna sell like- I think selling a stereo would be better than selling a
toothbrush for example. So, I’ve been really interested in the synapse,
and I played around with it a little bit early on by creating house ads in AdMob. A house ad is an ad you know, basically put into your own apps, you don’t have to
pay for it because you’re using your own ad space. I would create house ads in AdMob and try to use some of these Clickbank affiliate links. And I found that you know, AdMob was disabling these almost you know within a
couple hours, because they were just so so spammy and everything. If you look
at Clickbank, I mean, man, it’s like a lot of the stuff in there is really bad. But you know later on, I read- well, you read a lot also from
content marketers and affiliate marketers that building up your email
list is really important. And in fact, for the first three years of Ear Spy, you know, all the millions of downloads we were getting, people are asking me are you getting everybody’s email address? Are
you getting their personal information, everything? I said, no I’m not getting any
of that. Because you can’t just- you can’t just- you could ask for it. But if you have an app, it’s called Ear Spy, nobody’s going to give you the
personal information. I mean, I wouldn’t, right? But you could have- say a
newsletter registration like on our website. We have the Overpass Newsletter.
You know, you can subscribe to that, but I wanted to have something that would entice people on Ear Spy. So the idea was rather than just do something
that says subscribe to our newsletter, we say let’s create a content, like a course.
So, we came up with a spy training newsletter. So, have a look over here on
my screen, I’ll show you kind of what I mean here.Here’s my MailChimp account. If I go over to lists, you see we have
different lists that people subscribe to. But only one of them really has any
significant numbers in it, which is spy training. Alright, so it’s just got like
3,000 people in it , which is not a huge amount. The email open rate
17.4% , 0.7% actually click on something, so you know I’m not sure
if that’s good or bad. But it is what it is. If I go into automation over here, basically what happens if somebody goes into our app, and then subscribes to this news- to the spy training- I’ll show you this in a minute,
they’ll get, they’ll go into this automation loop, spy training
automation. The nice thing about MailChimp is you can set all this kind
of stuff off the autoresponder. So, let’s say we got a new user in
today, we get like- we get about 10 or 12 a day. Somebody comes in
and they you know, click on that, they put in their email address.
They’ll get- they’ll immediately get the welcome email which has a little
article in it about how to become a spy or something like that. And in the
next or 1 week later, we have a trigger. So, a week from now they would get the
second one. A week later they get the third one. And I think we only go up to
12 weeks. So we got 12 week course. So, every week we do something
different .If I just show you kind of what these look like, here’s a new email
as an example, you know spy training number six investigate- the investigative
techniques series on how to interview people or interrogate a subject. So we’ve
got, you know, Sandee’s been putting all these designs in there, and we’ve got
like just a nice little thing, right? And we- and few of these we have
affiliate links, but they don’t do too well. I’ll go into that here in a minute,
so it should be really easy to put these into your app, and the benefits of
having a newsletter as opposed to just having just a link like I was
trying to do what the house ads before, is that if you get enough people on your
newsletter subscription, you could theoretically market more to them later. Like you could you know, if they don’t buy on the first newsletter you get to
try and sell it again on the second one made and even after that goes
the twelve emails. I could send- I could continue sending thanks to those 3000
people because they agreed to receive those emails. Now, I haven’t done that
very much yet. Actually haven’t done it at all, except for these these twelve. But
it’s still something that- it’s a possible revenue stream if I can make it
work. So, it should be easy to put this in your email now. Now,
Android, sorry, Android and iOS both have components that use you know,
the iOS that use the MailChimp API. So, you can put a form in
there and have it communicate with the API and everything kicks off from
MailChimp and MailChimp is just one of the subscribers, you mean there’s Aweber,
there’s I think Infusionsoft, there’s there’s other email providers out there.
We use MailChimp just because I kind of like the look of it. But you
know, I have the a team in India that we’re working on the Ear Spy Android
version and this was like two years ago, and I said you know I want to put this
newsletter thing in there. I have them you know, I’ve put everything
together, I start writing, started writing some of the content, and these guys took ages on it. They just could not get it to work.
They would get you subscribe to the email, but they
wouldn’t get the the responses back and everything like that. I mean, it was so– even now, I can’t believe I wasted so much money
on it. Because when I looked at it, I thought, dude, that’s easy. In the end,
what we did- yeah and this is, I mean, this is not because- I don’t know if
the plug-in or the component is difficult, but you know sometimes,
you just have these kind of issues. So, in the end what I did
was, I just wrote to cut in there myself, just you click on a
button it opens up a web page, so let me just show you over here, in the iPhone
version, here I got the simulator up over here, like you’re in an iOS app and then just go into settings and then you’ll see I had
features, you know, the in-app purchase and stuff like that. Then down here
you can see spy training newsletter and if you click on that, basically all it
does is take you to a web page and which is on a WordPress site. Then that way,
I mean, you’ve got a few components- like a few API components and
everything out there, which are you know, fiddly to get into your app and it’s gonna take ages to test all of them in a minute. Opening a web page,
there’s a lot of Java Script components that do that. So this is
much easier, just to go in and say, okay I go in here and then I could have my
signup form here, I can test it over and over again in a browser just to make
sure everything works. And you know, it’s just- and because it’s a web
page and not just in the app, I could put this on the Ear Spy Facebook page. I
could put it on the Overpass Facebook page, all this kind of stuff. And try to
spread that a little bit more alright. And that’s where you’re pretty
well we’re at, 3,000 subscribers which is you know it’s it’s actually getting
pretty expensive. See, my copywriting skills are not what they should be. It’s
either affiliate marketing is overhyped and it doesn’t pay as much as people say,
it does or I’m not doing it right. Because we’re getting the subscribers
through, we’re putting the affiliate links in there and we just not making a lot of revenue from it. But, it’s kind of thing where- it’s kind of
thing where I have confidence that it can work. I’m just not doing it right. There’s a lot of things like that you think either, you know, I can’t discount
it completely because I might not be the right person doing this and actually
getting out there and doing stuff so like a lot of the ads that I’m selecting
or the affiliate companies that I’m selecting might not be the best. I use a
lot of like Clickbank stuff at first and as soon as you do that, MailChimp will
shut you down. They’ll suspend the email immediately because they’ll say you
know, they don’t want to be caught up for spam and everything like
that, which makes sense. They don’t want all their other emails going
straight into spam filter because some idiot put in some some sleazy Clickbank
thing. Anyway, just really simple, that’s kind of one of the ways we’re doing it.
We talked before about the ways that you can make money with apps. You’ve got, you
know, your an app sales, you got in-app purchases, you got advertising,
you got promotions and then this is another way you could start building
your newsletter and start reaching out to your audience. That way, especially if
you can find something that would entice them to come in and do that, I
mean, you could give something away like say, you have some locked
content and you just say you know you can unlock it by subscribing to our
newsletter, and then you give them a code on that first email or something like that. That’s something we’re not doing yet, but it was something
that we thought about doing early on. Anyway, I hope that’s been helpful, you
know, if you guys had better success for this and there’s anybody out there,
oh, you know, really smart app developers out there, if you’ve been
using affiliate links and email newsletters and everything in your apps
and it’s really working for you, let us know about it. Cuz I’d be really,
really interested in knowing that. Anyway, that’s it for today. I will talk to you
guys, tomorrow.

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