affiliate marketing pro tips for beginners

what is affiliate marketing simply put
it’s performance based marketing whereby affiliates promote a merchant’s product
or service and get compensated for every sale visit or subscription they send to
the merchant the most frequently used payment arrangements include paper sale
and pay per lead models we’ll cover these in a later movie there are
different ways you can run manage and promote an affiliate program man this
may involve multiple parties in the relationship but there are two two main
participants without which the existence of the very type of marketing such as
affiliate marketing would have not been possible and these are the party that
has the product or service and the party that knows how to sell it
the former is the merchant sometimes also called advertiser while the latter
is the affiliate sometimes also called publisher in this video course we will
focus on the latter on affiliates an affiliate program is a business
arrangement whereby one party the merchant agrees to pay another party the
affiliate for referrals of sales leads subscriptions or other qualified actions
the payment is remitted for all the actions that occur in the event of the
end consumer clicking the affiliate link which leads to the merchants website and
results in an action that the advertiser desires for example an online purchase
for the sake of clarity it is important to emphasize that the money is being
paid on all confirmed and valid leads or orders in rare instances affiliate
programs may also be called associate programs as is the case with Amazon
reseller programs commission revenue sharing bounty or partnership programs
many successful affiliates also frequently called super affiliates in
the u.s. are truly better experts what they do then most of the merchants
that they promote consequently they can market an online merchants product or
service in such a way that the merchants receive incremental business while they
themselves make a good living off the affiliate payouts that they receive and
return the rest of the videos in this course we’ll walk you through the key
affiliate marketing notions we’ll tackle the most important areas and equip you
with the information and tools that you need in order to chart your own roadmap
for affiliate success in this video we will look into the
specifics of affiliate advertiser relationships into the earning potential
of an affiliate website and into the startup costs time investments and
skills required let’s start with the affiliate advertiser relationships when
looking at how the term affiliate is defined in any literature on business or
economics that is easy to be mislead affiliates as the term is being used in
online marketing are independent marketers who may choose to promote a
business and be paid on performance basis it is important to realize that
affiliates are independent marketers who choose what affiliate programs to
promote and what programs to drop what merchants to push more aggressively and
what merchants to spend less effort on they are self-managed and not
accountable to merchants for performance all of this makes online affiliates very
different from the traditional business definition of an affiliate affiliate
marketing is the art of doing emergence marketing better than they can and
profiting from it we will look into the ways you can be doing merchants
marketing better than they can in the types of affiliates video to follow you
now let’s look at some earnings related considerations we’ll look into the
question of how much affiliates make how one can forecast future affiliate
earnings and the notion of passive income let’s start with the question of
how much do affiliates earn affiliate marketing may end up being anything from
your casual earnings to a substantial income however don’t set the wrong
expectations it often takes some time and substantial effort to start earning
substantial money through affiliate marketing
how can one forecast affiliate earnings quite tentatively you can get an idea of
what to expect while the accuracy of these projections
will always be highly contingent on the number of program specific metrics as
well as how exactly you are going to market merchants on your website there
is a number of variables to consider prior to starting out as an affiliate
these would be the metrics that will tell you how well your website may do
with affiliate marketing consider the following five first of all the
click-through rate it will be dependent on how targeted your traffic is and the
type of linking you’ll be using banners text links product links reviews
secondly the conversion rate or the percentage of affiliate traffic referred
to the merchants website that converts to the desired action that sale or lead
but you are being paid for thirdly the average order value if it is relevant or
the average affiliate referred ticket which is calculated as a sum total of
all affiliate generated orders referred over a given period of time and then
divided by the number of orders fourthly the payout will discuss the various
options later but for our example here let’s use a percentage of the order
value fifthly the reversal rate whenever it is
available as on a vaunt link or share sale affiliate networks this is the
percentage of affiliate referred transactions that get reversed by the
merchant then you also want to use EPC or earnings per click the metric
which is frequently tied to 100 clicks as we will also do in our further
calculations and it is disclosed for most affiliate programs even prior to
you joining them it tells you what other affiliates are already making on this
program and you can use this metric to compare your personal projection with
the actual average EPC registered for the program finally a word of warning
remember that things will differ drastically from merchants to merchants
so take things easy especially when there are investments involved not to
fall victim of your own incorrect projections
now let’s discuss passive income you’ll certainly hear the phrase often however
if as passive income you expect fully automated earnings that don’t require
your ongoing involvement I have to disappoint you you may indeed automate
many things as an affiliate however due to the dynamic and constantly evolving
nature of internet marketing it is not possible to build a 100% secure passive
income stream you will have to put time and effort into it
to keep up with things and keep succeeding let’s talk about the required
investments first of all no worthwhile affiliate program or affiliate network
will charge you anything to become their affiliate therefore starting up can be a
rather low-cost exercise first and foremost you’ll need a website it will
cost you under $15 a year to register a domain name after that on a minimal
budget your only ongoing expense will be the cost of website hosting or under $10
a month therefore we arrive at the startup cost
from a hundred and fifty dollars a year speaking of the time investment you can
invest as little or as much time as you are ready to it can be anything from a
couple of hours a week to one to two hours a day to a full working day when
you are finally in the position to quit your day job just remember to take it
one step at a time and not jump into the river without thoroughly educating
yourself about the underwater surprises as far as technical skills go there is
room for both pure right-brainers and tech-savvy folks in affiliate marketing
while coders and programmers do have certain advantages over pure
right-brainers you do not have to be technically savvy to become successful
in affiliate marketing yes programming skills can help but you
may always outsource the work or use a tool so whatever you’ve got you can work
with it especially if you are open to further self education and since you’re
watching this video now you obviously are in conclusion remember that
affiliate marketing is all about the independence of the affiliate you may
forecast your earnings but take things easy especially with additional
investments not to fall victim of incorrect projections do not be misled
expecting a fully automated passive income stream and finally devote what
you can time money skills expending as the situation permits we will now look at affiliate
compensation models or for wedge consumer actions can affiliates get
remunerated the number one model to consider is the cost per sale where
affiliates get paid a percentage of the sale that they refer this model may also
be abbreviated as PPS or a paper sale this is the most widely used payment
model nearly 80% of affiliate programs use it nowadays the next model to
consider as cost per lead or pay per lead where affiliates receive
compensation for referred leads which may be in the form of subscriptions or
forms submitted or free trials the next model to look at is cost per click
it is a seizing model mainly due to a large volume of fraud the only major
merchant who uses a modified version of this model is eBay through their eBay
partner network which effectively is their in-house affiliate program they
pay according to quality collect pricing where the per click rate changes daily
based on the value of affiliate referred traffic here’s how they explained it
when they initially introduced it with quality click pricing we are now instead
pay affiliates for each click sent to an eBay site the price paid per click will
still depend on short term and long term revenue of the traffic that the
publisher drives to ebay but will now also take into account the incremental
value of the traffic to ebay pay per call is another model worth considering
pay per call is when advertisers pay affiliates for hot leads that call in
for inbound calls just as with other models it has the advertiser who
determines what constitutes a valid lead or a qualified call for which they will
pay very frequently paper called bridges the gap between online and offline let’s
look at how pay per call work step number one the advertiser or the
merchant creates paper call programs or campaigns secondly we as publishers or
affiliates applied to campaigns and select the toll-free phone numbers that
will track our referrals then we’re on our promotion online or offline when the
consumer sees the number and calls in it is the network or the paper call
tracking platform that will track the call rerouting it or connecting it with
the call center agent on the advertiser side and if our referred call meets the
criteria set by the advertiser we will get the payment from them of course
there’s plenty of room for hybrid models an advertiser may run a cost per sale
program where the cost per lead component it may be a cost per sale plus
pay per call or a cost per lead plus pay per call or it may be an affiliate
program that intertwines all three together paying for sales and for leads
and for calls to recap affiliates may be paid for sales leads clicks calls and
other actions you may be paid for downloads or installs for subscriptions
and free trials for views and so on the undergirding principle of all of these
is the performance based remuneration principle which is at the core of
affiliate marketing itself you while appreciating the universality of
affiliate marketing we should always keep in mind these three concepts the
notion of qualified referral the possibility of payout reversals and the
notion of locking period so you won’t get paid for branding in cost per sale
contexts you won’t get paid for invalid referrals or returned orders also you
shouldn’t count on commission until it locks in your account and the advertiser
with the merchant can no longer take it back from you
reversing it going forward keep these concepts in mind while planning for your
affiliate marketing success let’s start with the concept of universality of
affiliate marketing it is integral to understand that affiliate marketing is
not a channel of marketing as some may say or believe it is a marketing context
the undergirding principle of which is it’s performance-based compensation
models it works with most types of online marketing display contextual
advertising video social email and so on the notion of qualified referral is
central to affiliate marketing it is the advertiser who pre determines what will
constitute qualified actions for which affiliates will get compensation and the
affiliate receives their remuneration only upon meeting these conditions it is
also important to understand that reversals of commissions happen and they
may happen in the following instances if the customer payment authorization
failed or the customer place through a fraudulent sale or if the order was
returned or unclaimed if it was a duplicate order or a canceled order in
all of these instances the merchant will reverse the affiliate transaction in
most instances speaking our affiliate behavior fraudulent transactions from
affiliates will be reversed test transactions to test if your links are
working fine will frequently be reversed as
well so we’ll be self-referred transactions if they are prohibited by
the merchant merchants on the other hand may also place through test transactions
and they will reverse commissions of those order non-fulfillment and order
adjustment will also call for payout reversals payout reversals are closely
tied to the notion of locking period and it is important to understand what
locking periods and lock dates are affiliate Commission becomes
irreversible only once the lock date is reached and it is the advertiser that
pre determines the state you in this video we will study the
different types of affiliates and the marketing methods that they use in the
previous video we’ve learned that affiliate marketing is not a channel we
explained that it works with most types of online marketing channels in fact
when it comes to an affiliate type affiliate types generally correspond to
the primary promotional method or primary marketing channel used by the
affiliate we will look at ten types of affiliates in an alphabetical order type
number one content publishers these affiliates rely on content saturated
websites Sal fathered or user-generated content like forums and they monetize
them by affiliate links banners widgets text links product links and so on the
second affiliate type to be aware of is coupons and deals these affiliates play
on the human psychology of trying to find a product at a discounted price if
possible the third type of affiliates would be affiliates that employee data
feeds as well as comparison shopping engines a whole segment of affiliate
focuses on merchant product feeds they work with them putting together useful
websites like the fine calm for example display ads are also frequently used by
affiliates they would promote advertisers placing affiliate linked
banners instead of their regular display ads in rotation this would also include
retargeting another type of affiliate publishers would be email affiliates
these would be affiliates that market via email and this would also include
remarketing affiliate type number 6 would be loyalty and incentives
affiliates these affiliates would facilitate the desired end user action
by offering them an incentive say cash back or points or virtual currency in
essence they will reshare a part of their payout a part of the payment
received from the merchant affiliate type number seven would be mobile in pay
per call affiliates these would be affiliates focusing either on mobile
marketing or on paper call marketing specifically they will frequently bridge
the gap between the online and the offline intertwining it all with
location-based marketing affiliate type number eight search engine marketing or
affiliates that employ search engine marketing be it search engine
optimization or pay-per-click marketing or both
they employ SEM to drive conversions to advertisers affiliate type number nine
would be social media affiliates from forums and blogs to leveraging existing
social networks to creating their own these affiliates would use social media
to market the merchants that they promote and finally video affiliates
these would be affiliates that focus under video creatives which are known to
yield twenty nine percent higher dwell rate and forty five percent higher
conversion rate these could be used through affiliate networks like share
sale or Cole video performance network that allow a Philly its to monetize
videos or tools like viewbix so affiliate marketing is universal
multiple promotional methods may be employed and very frequently they
correspond to the affiliate type from content publishing to coupons and deals
data feeds and display ads which would include retargeting as well email which
would include remarketing and loyalty and incentives mobile and pay per call
search engine marketing from search engine optimization to pay-per-click
marketing social media and video there’s a lot of room for synergies as well so
do use all of these methods or all of the methods that are relevant
to your situation you in this movie we will look into
different affiliate platforms as well as methods of tracking or attributing
affiliate referred conversions there are two basic types of affiliate platforms
affiliate networks and in-house platforms affiliate networks are
essentially mediators connecting affiliates with affiliate programs
providing tracking reporting and maintenance services both to merchants
meaning those who run their affiliate programs on these platforms and to
affiliates in merchants affiliate relationships affiliate networks are
also the ones who pay affiliates helping you aggregate payments across different
programs streamlining the payment process for both parties involved here
are the key affiliate networks that operate in the u.s. nowadays affiliate
window one playing CJ by converse and formerly known as Commission Junction
eBay Enterprise Affiliate Network formerly known as pepper gem network
racket and link share share sale and web gains when it comes to in-house
platforms here are the ones to know of impact radius cake click Inc has offers
performance horizon group post affiliate Pro and proprietary solutions some
merchants run their in-house based affiliate programs on proprietary
solutions such as Amazon with their Amazon Associates Program or eBay with
their eBay Partner Network or a Groupon should you prefer network based programs
over Indies it depends as mentioned earlier working with merchants through
affiliate networks is more convenient and especially for beginning affiliates
it’s more convenient due to the ability to aggregate payments across numerous
affiliate programs also across the board reporting is good to have if however the
niche you choose to work in justifies joining in house based affiliate
programs definitely go for it with giants like Amazon and eBay reliability
shouldn’t be a problem with smaller merchants take it easy before you’re 100
since certain you won’t burn yourself for most affiliates however it is not an
either/or question but a both/and situation as joining both networks and
Indies allows them to work with larger numbers of relevant merchants speaking
of tracking clicks are tracked by the platform either an in-house based
platform or an affiliate network and it happens upon the click on an affiliate
link where as conversions are tracked on the merchants confirmation page or thank
you page and it is done by a string of code also known as the tracking pixel
what are cookies and why are they important because affiliate sales are
normally tracked using cookies small text files set on the visitors computer
and the duration of how long to keep them on the visitors machine is called a
cookie life in our context it means the time period between the end users click
on our affiliate link and the last day when the merchant is willing to pay as a
commission on the sale made by the visitor that we have referred to them
last click wins is the predominant model of attribute an affiliate sales nowadays
this means that regardless of how many affiliates touched the customer in the
pre-sale process it is the last affiliate that sets the cookie on their
machine before they place the order through that will get the full
Commission our cookie is the only way the affiliate traffic and conversions
may be tracked not at all there are a number of platforms and bi platforms I
mean both programs software and affiliate networks that do not depend on
cookies for tracking or do not depend on cookies only tracking may also be tied
to the shopping cart the end user is IP or B URL based when affiliate IDs are
being embedded in each URL or it may incorporate a number of other kookiest
solutions such software as has offers impact radius link trust and post
affiliate Pro as well as such affiliate networks as if
future Clickbank web gains and others support kooky free or cooky less
tracking as you select affiliate programs inevitably you will bump into
programs that offer extremely short cookie life periods the first affiliate
reaction may be why even bother with these affiliate programs however if you
dig deeper you’ll find out that between 85 and 91% of purchases occur either
immediately or within 24 hours after the end customers click on the affiliate
link combining this reality with the fact that the above referenced brands
generally yield higher than average conversion rates makes them worth of
your try anyway don’t get me wrong I do not support short cookie life quite the
contrary actually I’m just saying that some of these programs may still be
worth your effort is it possible to have all your affiliate reporting in one
place certainly there are both tools that can help you unify reporting across
different affiliate networks and merchants they are called affiliate
statistics aggregators like a Philly Board affiliate reporting F Jett Stagg
and others but the good ol excel can do the work to exporting your reports from
the previously discussed platforms and importing them into your own environment
either manual you are using each Network api’s will work as well to recap
affiliate programs may be run either on an affiliate network or an in-house
solution when it comes to the question of networks versus Indy programs I
recommend working with both collects are tracked by affiliate links while
conversions are tracked by code on the confirmation page of the advertiser
cookies and other methods may be used for tracking cookie life is the time
period within which you get paid last collect wins model is good to remember
at all times most conversions occur within 24 hours and aggregation of
affiliate reporting helps manage your efforts you at the outset of this video course we
have talked about setting the right expectations of affiliate advertiser
relationships we are now also aware of the fundamental concepts and principles
that undergird affiliate marketing we also know of the most common payment
models or the end-user actions for which we can get compensated as an affiliate
in this video we will answer three very specific questions which pertain to your
freedoms and limitations as an affiliate how exactly will our payments be handled
can I be an affiliate without a website may I promote more than one merchant
from the same niche let’s start with a question related to payments how exactly
are payments handled affiliates choose the payment threshold upon reaching
which your payment will be remitted most affiliate networks and in-house
affiliate programs either preset the threshold or allow you to choose the
payment threshold and you will also choose the currency in which you will be
paid and is not available in all US networks some operate in u.s. dollars
only and you will also select the payment method select affiliate networks
such as Aventine market health des LAN and affiliate programs like eToro also
collaborate with solutions like Payoneer which allows them to pay affiliates
through prepaid personal master cards some also support local bank transfers
local wallets and international cheques to summarize payment terms and options
are highly dependent on the platform specifics keep in mind the locking
periods and possible reversals which we discussed in an earlier video moving on
to the next question is website and must-haves for an affiliate while most
affiliate programs will require a website for approval technically one may
be an affiliate without a website for example you could be a paid
Church affiliate who runs paid search campaigns linking your ads through
affiliate links directly to merchants websites or you may be employing email
marketing or run paper call campaigns which work even offline however it is
always a good idea to still have a website where you will explain the
marketing methods you use because many merchants will not even consider your
application if you do not have a website and always double-check with each
individual affiliate program if your website bless methods are okay with the
merchant do it before applying into the affiliate program it is always better to
have clarity on these things before your commissions are reversed because your
methods turned out to being compatible with the merchant strategy for its
affiliate program finally to the question of promoting multiple
advertisers may one promote more than one merchant from the same niche
absolutely as a free marketer you are the one who chooses the merchants into
which you are going to invest your effort you are also compensated only
when performance occurs merchants know this and in the course of all my time in
affiliate marketing I have never seen a merchant who requests not to mention
requires exclusivity to recap when it comes to payments affiliates choose the
payment thresholds currency and payment methods even website less affiliates
should have a website advertisers do not require exclusivity speaking of any
other limitations please refer to affiliate program policies and terms of
service agreements of individual affiliate programs you
in this movie we’ll discuss two types of agreements to be aware of as well as the
te rules and policies to pay attention to the two types of agreements you
should review or the affiliate Network agreement and affiliate program
agreements now it is important to understand that you will be bound by
both and it is important to familiarize yourself with them and comply with both
the other ways these agreements may be called our Terms of Use or Terms of
Service abbreviated as TOS service agreement Terms & Conditions T’s and C’s
policies and so on these are all referring to the same thing affiliate
network or affiliate program agreements let’s start with affiliate Network
agreements they are agreements that govern your relationship with affiliate
networks among other things these agreements covers such important
provisions as the terms of network service promotional rules restrictions
and payment terms make sure that you thoroughly familiarize yourself with
these before starting to work with an affiliate network keep track say in an
Excel table of the specific terms of various networks it’s helpful as well
don’t underestimate the importance of these legally binding documents and make
sure you understand them both to comply with them and to set your expectations
on the proper level speaking of affiliate program agreements similarly
to affiliate networks Terms of Service these agreements define and govern your
relationship but in this case between you and the merchant you and the
advertiser many merchants will have additional terms to those that you will
see in affiliate networks agreements that you will have to comply with make
sure that you study these carefully before starting to promote a merchant in
some cases merchants will summarize the key terms of the agreement in the first
paragraph there are seven policies to keep in mind as you review affiliate
program agreements firstly payment terms the number of referrals that the
merchant is willing to pay you for the locking dates which we have discussed
previously in the extension possibilities for these locking dates
secondly trademark policies as they relate to paid search domains HTML tags
and review trademark plus rules you may not be allowed to bid on trademarks
exclusively but it may be okay to bid on trademark plus an additional keyword on
search engines such as brand name review thirdly review coupon and discounts
policies are you allowed to only use affiliate program specific coupons or is
it okay for you to harvest coupons from other sources like social media and
email campaigns of that particular merchant what are non commissionable
sales or products fourthly review their search marketing rules or search engine
marketing roles such as keywords display URLs ad copy direct linking domain
related policies also deserve your attention review them for trademarks and
specific keywords then also review content related policies pertaining to
unacceptable content use of logos and trademarks usage of press releases and
finally promotion related rules as they relate to incentives software email sub
affiliates social media and other promotional techniques to recap you want
to clearly distinguish between network and program agreements do not
underestimate the importance of these agreements they are legally binding and
keep in mind seven specific policies those related to payments trademarks
coupons search engine marketing domains content and promotional methods you in order to not get burnt you want to
choose affiliate programs wisely while some say the choice is as simple as
promoting those who pay more I strongly disagree with the simplistic approach it
can cost you a lot of money and time spent on a wrong program before you
realize that was wrong in the first place
higher percentages as commissions were impressive flat amount payouts do not
mean anything unless the program converts therefore it is useful to look
at every new affiliate program or prospective merchant through a prism of
15 factors keeping also in mind that not anyone of them exists in isolation they
are always intertwined and interdependent and your performance with
any affiliate program will always depend on a variety of these variables first of
all look at the website start right from the merchants website look at it from
two angles as a consumer and as an affiliate as a
consumer pay attention to its ease of use both overall and the checkout
process in particular professionalism and see how compelling it is does it
have enticing calls to action then as an affiliate make sure to critically check
it for any leaks or ways for the end consumer to take a route that does not
lead to your Commission’s most commonly leaks come in forms of toll-free phone
numbers online chat assistance that also take orders links to other merchants and
even Adsense units and affiliate links of their own the second factor is the
merchants reputation and the affiliate programs reliability check the
reputation of the merchants you are planning to partner with and once again
approached the question both as a consumer and as an affiliate as a
consumer you want to go to independent review sites these will vary from
industry to industry and as an affiliate go to affiliate forums and blogs if
there is something you should be aware of it should be easy to find
thirdly look at their prices and overall competitiveness I have seen merchants
create replicas of their websites with only higher prices to make an affiliate
program with higher payouts possible I’ve also seen some merchants increase
prices on their main website again to allow for a handsome affiliate
Commission techniques like these do not help yourself consumers especially in
our day and age of easy shopping and easy comparisons have become more and
more savvy they won’t buy unless the merchant is truly competitive this
applies to pricing product selection and even the merchants brand fourthly look
at the market saturation some niches are already too crowded and unless you have
something of truly unique value to add to the pre purchase process look for a
less saturated niche newer affiliates will find it especially hard to compete
in heavily saturated niches take hosting for example it’s an interesting niche
with plenty of interesting players but it is way too saturated for a new
affiliate then look at payouts when you put together a comparative table which I
hope you will be doing this will be one of the factors that you obviously want
to list in it however don’t get too focused on this one there are many other
variables that will go into the final formula and you want to study them as
well then go the Terms of Service yet elements like commission recurrence
promotion restrictions all of these may be found right in the merchants Terms of
Service Agreement and they shouldn’t come to us as a surprise when merchants
start canceling our commission on invalid or unqualified leads or sales
then the kooky life should be analyzed as we’ve already discussed earlier this
is the period of time within which the merchant agrees to compensate us for the
referred consumer if it is set at 24 hour
and the visitor we refer purchases 25 hours past the initial referral you will
get no Commission on that sale we have also noted that the vast majority of
sales or leads take place within the first 24 hours factor number nine
conversion rate this is one of the most important metrics which helps you answer
the part of the how much will I be able to earn question for instance if we take
a smaller merchant who is paying 10% Commission on all sales and has 1.5
conversion rate and compare them with Amazon Amazon is paying only 4% but the
conversion rate is often around 6% we will see the following happen on 1,000
referrals assuming an equal average order value of $10 in the smaller
merchant case those 1,000 visitors at one point five percent conversion rate
will convert into 15 sales those 15 sales at $10 average order value and 10%
commission will mean 15% Commission in case 1,000 visitors at 6%
conversion rate will convert into 60 sales at the same erage order value and
lower Commission of 4% they will translate into 24 dollars in
commissions as you can see conversion plays an extremely important role in the
affiliate earnings and can make an affiliate program that has lower
Commission’s look more attractive than one that has higher payouts number 10 is
EPC EPC stands for earnings per click and most affiliate networks disclose
this metric even before you join a network based affiliate program keep in
mind that in many cases the EPC figure you will see will be tied to 100 clicks
sent from an average affiliate in the program to the merchant a reversal rate
is the next one analyze it is an extremely valuable
metric though very few affiliate networks disclose this information
upfront and needless to say in-house programs do not either therefore most
frequently unfortunately affiliates have to find this metric out from their own
experience with the merchant either way keep a close eye on this one basically
every 1% of the reversal rate implies one reversed order per each batch of 100
the next factor to analyze this tracking and reporting platform do your homework
here and ensure that you are comfortable with the tracking and reporting platform
being an affiliate network or their in-house software that the merchant uses
not all platforms are created equal and not all affiliate networks tend for the
same ethical principles to refresh your knowledge of the existing affiliate
tracking platforms view our tracking and reporting video Factory number 13 is
management and approachability contact the merchant and affiliate program
manager for the program see how quickly they get back with you and how detailed
to end to the point their responses you want to partner with someone who cares
about your partnership you’ll see that some merchants do not or at least do not
appear like they do care then come the creatives whether you are relying
heavily on a banner creatives deep linked text links or product feed check
whether the merchant is providing adequate support here as well their
creatives must be 100% affiliate friendly and effective finally the tools
that the merchant offers beed banners and text links or dynamic creatives
ability for you to deep link to any page within the merchants website or widgets
video creatives or product feed or service data feed or api’s if any of
these are of importance to you check if they have these ultimately remember that
the time you spend on the preliminary due diligence will pay off
in the long-term safeguarding you from wasted time money and nerve cells which
cannot be reproduced you email marketing is powerful both as a
standalone promotional method and as a complimentary tactic so in this video we
will discuss how to use this channel as affiliates let’s look at some statistics
first 75% of marketers integrate their email programs with their website
91% of consumers check their email daily when asked what purpose email marketing
serves 78% of marketers cited retention 7 he said engagement and 68 revenue
generation 48% of emails are actually opened on mobile devices and 90 1.4
percent of respondents said that they use their smartphone to check their
personal email furthermore 55% of marketing professionals agree that email
marketing is actually the most effective marketing tactic why because email
marketing has an ROI or return on investment of some four thousand three
hundred percent and for e-commerce websites specifically email yields the
highest conversion rates I hope that all of this data convinces you that when it
comes to online marketing using email is not optional but mandatory in fact when
you use self-built double opt-in also known as confirmed subscription email
lists it is actually an extremely effective method of marketing used by
many successful affiliates so host subscription forms on your websites
build your targeted email lists and use them as you do this make sure to stay
away from buying email lists to stay out of trouble stay away from purchasing
them build your own and from spamming or being accused of it to avoid of being
accused of spam always provide a working unsubscribe mechanism at the end of
every email you send so even if it’s a double opt-in email list make sure
or that you have a working unsubscribe mechanism in place every affiliate
should divide their attention between two types of newsletters one geared
towards your target audience naturally your primary type of newsletter and
another one for the advertisers an affiliate managers that you work with
the more successful affiliates maintain both types of email lists and
corresponding newsletter through the latter you can offer advertisers paid
placements and additional visibility opportunities on your properties if they
supply you say with exclusive deals or promos or higher payouts well the
purpose of customer-centric newsletters will be obvious keep the subscribers
informed on the developments that they are interested in as well as promos
products and services that they may be looking for the key principles to use
and your email marketing is to know your target audience secondly set measurable
real goals and do measure them to analyze them and then rinse and repeat
speaking of the frequency of emails I recommend starting with monthly emails
and experimenting with bimonthly ones after some time the key to making the
newsletters work for you is in delivering relevant information worthy
of your audience’s time and attention if you don’t have anything worthwhile to
announce to them better skip a newsletter rather than have them
unsubscribe as a result there’s a useful stat Monday emails actually have the
highest revenue per email so by all means do intertwine email marketing into
your overall strategy but as with every other promotional method we have
discussed value your audience and always look at
what you do through their eyes you

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