Affiliate Marketing Strategy | Mediavine Summer of Live


[MUSIC PLAYING] JENNY GUY: Hello. Welcome. It is Wednesday, August 7th. It is the final month of
the 2019 Summer of Live. And even though
it is hot and dry most places around
the world right now, we are making it rain
here at Mediavine and continuing our
focus on monetization. Welcome and thank
you for joining us. I am Jenny Guy. I am the marketing
manager for Mediavine. And I have two amazing
guests that I’m going to talk more
about here in a second. But what we’re focusing
on today has the potential to be a really highly
lucrative revenue stream for content creators. But it also has the potential
for being complicated and challenging to get going. We are talking about
affiliate marketing. What did you think of
when you heard the term? Did you have excitement,
dread, bewilderment? Well, luckily, my two
incredible guests, when they hear
affiliate marketing, they also hear cha-ching,
because they know how to earn. They are experts from different
sides of this equation. So first, I have Mediavine
publisher Amanda Williams. She has one of the
top travel blogs on the internet, a
Dangerous Business, which she started in 2010. In 2018, a Dangerous Business
was awarded a silver award for Best Travel Blog in the
2017-2018 Lowell Thomas Travel Journalism Competition,
which is hosted annually by the Society of American
Travel Writers, SATW for the acronym. So not only is the content
on her site phenomenal, a Dangerous Business helps
drive more than $35,000 in sales to its affiliate
partners every month. Amanda is also killing it with
ad revenue and relationships with brands and tourism boards. Hello, Amanda. Welcome to the Summer of Love. AMANDA WILLIAMS: Hi. Thanks, Jenny. JENNY GUY: Yay. We’re so glad you’re here. So she’s on the blogger side
of the equation, clearly. And I also have Jeannine Crooks. She is the partner
acquisition and development manager at Awin, a
global affiliate network. She is especially experienced
in affiliate marketing and internet
marketing and creating successful partnerships
and developing effective, profitable
websites that generate immediate
involvement and results. She’s a frequent
conference speaker everywhere from Affiliate
Summit to TBEX and the Military Influencers Conference. She’s also a travel
writer herself. And her work has appeared in
most of the major newspapers across the US and Canada. Thank you for
joining us, Jeannine. JEANNINE CROOKS: Well,
thank you for inviting me. Glad to be here. JENNY GUY: I’m so excited
to have you both here. So I know that there
are a lot of questions out there about
affiliate marketing. So please make sure to
post in the comments. And I will make sure
that we ask the questions to my wonderful guests. But let’s start with the more
general question, ladies. So you’re both
extremely well-traveled, both literally and figuratively,
with your education and your careers. So how did you
get this expertise that you both possess
in affiliate marketing? How did you become experts? What about affiliate
marketing made you decide it was worth your while? And let’s start with Amanda. AMANDA WILLIAMS: OK. So I was trying to think of when
I actually started implementing affiliates on my site. And I think it was fairly early,
like within the first year I started adding Amazon
links to my site, but I had no idea
what I was doing. I mean, this was
back in like 2011. So like nobody was
really talking about SEO, certainly nobody in the
travel blogging industry was really talking about
affiliate marketing. So it was kind of just like hit
or miss for the first couple years. And I got serious
about it, I want to say probably about 2015. That’s the year that I
went full time with my blog as my only career. So I knew that
diversifying my income was going to be really,
really important. And it has been, because
in this industry, things change all the time. So having as many income streams
as possible is really ideal. So I knew that
affiliate marketing was going to be a good
one, because it’s something that there aren’t as
many barriers to entry as some other forms of
monetizing a website. So I knew that I could
get started right away and I knew that I
had already built up a large enough audience to
where I felt like they would trust me to recommend things. And that’s really just
kind of where I started. And again, I knew
it was going to be worth it as a passive
income stream, because I was already
recommending stuff to my readers. And so I figured, well, if I’m
already recommending things, why don’t I add
some affiliate links and try and actually
make some money from those recommendations
that I’m already like authentically making? So yeah. JENNY GUY: It seems
to be something that really goes hand-in-hand
with being a travel blogger. That’s what people
are coming there for is to get your experience,
the benefit of your experience, for you to make those
recommendations for them. And so it’s a natural fit
for all bloggers, affiliate marketing, but it seems to be an
especially great fit for people in the travel space for sure. AMANDA WILLIAMS: Yeah. And I think as Google
algorithms have changed and things like that and
more bloggers are getting more of their traffic from
SEO, so from searches, so if you have people that are
searching for places to stay and tours to take and
that sort of thing, it is a really
natural fit to work in some affiliates for
things that you’re probably already writing about. JENNY GUY: Love it. Great answer. OK, Jeanine, same
question to you. Why affiliate marketing and
how did you become an expert? JEANNINE CROOKS: Well, while I
was travel writing, especially when I was first starting, I
was also working a regular job. And I was always the marketing
person at whatever company I was at. And I actually went to
a company and inherited managing an affiliate program. And so I learned an awful lot
about it fast and loved it. I mean, I just loved all
the possibilities on there. And that love has
continued to grow. I’ve been in affiliate
marketing now for over 20 years. I’ve been an affiliate. I’ve been a merchant. I’ve been a vendor. This is my second time
with an affiliate network. And I can’t imagine doing
anything else in my life. I just literally
love it that much. And I think the
biggest reason why is because I’ve
seen so many times when affiliate marketing has
changed someone’s life, when all of a sudden, they are making
their mortgage payment with it or I mean I actually saw someone
go from homeless to homeowner, because of affiliate marketing. I mean, that was a guy
who was really determined, but he did it. And just knowing that
anyone can do that and hopefully I can help
them be part of that. Just makes it very fulfilling
for me to be part of it. So that’s one of
the biggest reasons why I love affiliate marketing. JENNY GUY: We love that answer. I mean, it’s a lot of why we do
what we do here at Mediavine. It’s so incredibly amazing
to hear the stories of people who are having their lives
changed by creating the content that they create. It’s so exciting. So are you of the opinion–
you said a little bit– but you believe anyone can do this? Is that right, Jeannine? JEANNINE CROOKS: Oh, yes. I mean, if you’re
writing on a blog– and the thing is too is
you don’t have to have huge numbers to be successful. You need to have
more engaged readers. That’s the part. So I mean, I’ve seen
blogs that don’t seem to have a large
audience do incredibly well. And it’s because they’ve
developed a sense of trust with their readers,
so that if they say, hey, this is a great widget. You need to have this. And the people go out
and buy the widget. They get the commission. But it’s because they
really believe it and the readers
know, I can count on this person to recommend
something that’s good. And so that’s powerful. I’d rather have a blog that has
5,000 engaged readers or even 2,000 engaged readers rather
than somebody who’s 100,000 eh. The 100,000 eh are not
going to buy stuff. And that’s kind of the key
for affiliate marketing. You do need to get
them to buy things. But if it’s stuff that
you recommend and you know that it’s going
to improve their lives, whether their hobby
becomes easier or whatever, then it’s good. Then, you’re helping them. So you’re helping them and,
hopefully, affiliate marketing is helping you. JENNY GUY: Love that. There’s actually a
lyric for Broadway song that’s “I would rather
be nine people’s favorite thing than 100
people’s ninth favorite thing.” So that sounds a lot
like what you just said. JEANNINE CROOKS: I love that. JENNY GUY: Yeah. I love it too. And I also think that
it’s very encouraging to hear that affiliate
marketing is mimicking what the sponsored posts
and influencer marketing is and that brands are really
starting to take notice of that engagement as well. And that’s something that
converts for the brands and has great value for them,
as opposed to just numbers. So it’s exciting to hear
that there’s another revenue stream that really
focuses on cultivating those intimate relationships
with your readers. I think that’s great. JEANNINE CROOKS: Yeah. JENNY GUY: So between
creating content, social media platforms, relationships with
brands, conferences, video, speaking, et cetera, we know
that influencers are constantly pulled in a million
different directions and you could make
a full time job out of learning the algorithm
shifts for Facebook, which is one tiny piece of
the huge influencer pie. So why do you encourage
affiliate marketing as a place for influencers
to really invest their time? What do you love about affiliate
marketing for influencers? And Jeannine, you kind
of went into this. But specifically,
why do you think it’s such a strong choice for
influencers to learn about it? And we’ll start
with you, Jeannine. JEANNINE CROOKS: OK. Well, one of the things
is affiliate marketing doesn’t have to
take a lot of time. It’s a little bit more
than set and forget it. Matt and I were just joking
about that a minute ago. But what I encourage
them to do is when you’re getting
to the end of a post that you just wrote or
something like that, take five minutes to figure
out what the right affiliate links are to put into that post. And then, publish. And it really doesn’t have to
take a lot longer than that. There are a lot of tools. I can speak most about Awin. That’s who I work for. But we have a bookmarklet. We have a Chrome
extension that will let you pull the deep
link for whatever product it is you’re looking at so
you can just copy and paste. It’s no more
complicated than that. But by doing that, you
have the opportunity now to make money on a post
that you just wrote. And even if it’s
a sponsored post, you can go back to posts
that you did six months, a year or longer than that. You’ve probably
got some posts that are doing great that are old. You got paid for
the sponsorship. But now, you can
actually swap out those links for affiliate links
and start making money from it again. So it’s those kinds
of things that I think are just wonderful
opportunities for influencers. Their content is already there. It’s already amazing. Now, this is one more
way to earn from what it is that you’ve already created. How nice is that? JENNY GUY: It is. Amanda, why as an
influencer did you– I know that you talked about
diversifying revenue streams? But it sounds
like– is affiliate marketing a huge piece
of the pie for you? AMANDA WILLIAMS: Yeah. It is. I’d say it’s probably
40% of my income. JENNY GUY: That’s amazing. AMANDA WILLIAMS: So
yeah, it’s a big chunk. And I think why I would
recommend it, I kind of already touched on it, but I mean
there’s no barrier to entry. In most cases, you don’t need
to have any like minimum numbers or anything like that. You can kind of
just get started. And you have control. I mean, it’s not
like someone else is throwing links on to your
website or anything like that. You’re deciding what
you’re recommending and what links you’re
adding and where. But I think it’s great
for someone like me, I travel a lot. So affiliate marketing,
along with ad revenue, is one of those things that
kind of, once you set it up, it’s there. And so I’m able to make money
even when I’m not at work. So I can be traveling and still
earning money and that’s great. But I think another thing
that often kind of gets like a little bit overlooked
is that I think affiliate sales and knowing what kind
of sales you’re making can actually be great
proof of actual influence. A lot of times, when we talk
about influencer marketing, we talk about, oh,
but how do you measure ROI and all of these things? For me, I can say, well,
here are some of the brands that I am an affiliate for. And here’s how much in
sales I make every month. And so I can find out what
my readers are actually buying, what kind of posts
they’re actually reading and then making purchases from. So it helps me grow my
income, but then also helps me decide which
brands are going to be a good fit for my audience. And so it’s just kind of
like win-win for both sides. But I think also in this ever
changing world of influencers and bloggers, just
being able to say like, hey, my
audience actually buys X, Y, Z is proof
that you actually have some influence over them. JENNY GUY: And I love that as
a pitching strategy, to go in and– is that stuff
you’re including in your media kit, Amanda? AMANDA WILLIAMS: Yeah. Yeah. I have a line in
there saying like this is the amount of affiliate
sales I make a month. I find that more and
more brands are– it’s starting to click
that like, oh, hey, we could work with
people as affiliates on top of like sponsored
posts and things like that. So I hope that that’s
kind of the direction that the industry
is going to go. JENNY GUY: That was
always the ultimate goal. Before I came to Mediavine, I
started the influencer program for a brand in Chicago. And it was a European
brand that was US brand. And it was always the goal
to have someone write a post, fall in love with the
product, and then become that long-term relationship,
where they were wanting to write and then
encouraging them to stay, kind of become almost a member
of the family as an affiliate. That’s always the goal I think. And I think that they nicely
dovetail and are a great way to take that one-off
post and extend it into a long-term relationship. I love that. AMANDA WILLIAMS: Definitely. And I’m much more likely to
consider working with a brand, if that’s an option. Like we’re not just talking
about a one-off sponsored post, but we’re also talking
about a good affiliate program that’s longer term. And so I think it’s
important on the blogger side to think long term,
to think, OK, well, it might be nice to
make x amount of dollars to publish this sponsored post. But what can I do with
this content a year from now, when like
the sponsored post money is long gone? Then, what happens
to that content? So yeah. JENNY GUY: And the beautiful
thing about blogger content anyway is that it’s evergreen. It’s existing out there. And affiliate marketing
and ads are a way to continue earning
on those posts long after you’ve done
the work of writing them. So we’re just having
a big old love fest for affiliate marketing. I love it. So yeah, I figured that
you guys would probably not be against that tact. So there are a
million different ways to engage in
affiliate marketing. Amanda, you mentioned
you started out with just Amazon links, but
then there’s ShareASale. There’s Awin. There’s a million different
platforms, programs out there. And then, there’s also building
that individual relationship with the brand who is managing
their own affiliate platform. So what are your favorites? I know Jeannine might have a
little bit of a slant here. But how can our audience
start using these platforms? How do you vet a platform? Could you come up
with some red flags that if someone is contemplating
entering an affiliate relationship with a
platform or a program they should look out for? Jeannine, we’ll start with you. JEANNINE CROOKS: OK. I think there’s some things
that you can definitely look at. Yes. I do have my favorites. They’re Awin and ShareASale. JENNY GUY: Fantastic. JEANNINE CROOKS: There are
a lot of other good networks that are out there as well. But I think that it’s important. One of the things
that you can do is take a look at who the
merchants are that each network is working with. Are those names
that you recognize? Or does it seem
like it’s Joe’s Bar and Grill and Insurance Leads? Might be a little
skeptical about that. JENNY GUY: Move on. JEANNINE CROOKS: But like
for us, some of our names are like Etsy, HP, StubHub. If those kind of
customers have chosen to work with this
particular network, there’s got to be something
good about that network, because they can choose anybody. And they chose them. So I mean, it’s
those kinds of things that I always try
and take a look at. There’s enough
blogger communities that are online where
you can just go on there and say, hey, who
liked this one? Have you worked
with them before? Are they good? And I mean, it’s up to us
as networks to make sure that we do maintain our
reputation with bloggers, by supporting them,
by helping them by providing the tools that
are there that they need. And so I mean,
that’s actually one of my personal
responsibilities for Awin. I love doing it, because
I feel that that’s very important to do. But it’s those kinds
of things that you want to take a look at. Look for name brands I
think is the big one. You’re going to be able
to get a sense probably from their website too. Is their website like
one page and looks like it got thrown together? Are there typos on it? Those sorts of things. Does it look like the
company’s got a good size? Has a reputation for
paying their publishers like they’re supposed to? Because there’s some,
where, all of a sudden, they’ll just disappear. So have they been in business
for a while is also something. I mean, there’s
some new good ones. They tend to be smaller. But if you’re first
starting out and you want to make sure
that you’re going to be securing your income, kind
of work with the better known networks, I would say, and
the better known merchants, the merchants who’ve had
a program for a while, or else are so big that– like Etsy just
started their program I think three years ago. So it’s not that
it’s a program that’s been around for 10 or 12
years, but most people have heard of Etsy. Go figure. So they’ve got like 300
million products on there. So it’s things like that
I think to look for. JENNY GUY: Fantastic. JEANNINE CROOKS: If it’s
somebody you would buy from. JENNY GUY: Yeah, definitely. I mean, I’m sure
that of their website is causing you to
feel trust, then that’s something that
your clients, your readers will also feel. Amanda, same question to you. What type of affiliate
platforms are you associated with, beyond
just starting with Amazon? And then what types
of things do you look for specifically
before you engage with someone in that way? AMANDA WILLIAMS: Yeah. So I mean, I think that,
obviously, platforms and programs are going
to vary depending on your niche and your audience. So for travel
bloggers, we’re going to be using affiliates a
little bit differently than say a beauty blogger
or a food blogger. But I would say I’m on
all of the big platforms, so ShareASale, CJ,
Awin, all of those. Amazon, we already talked about. And then, I’m in
some direct programs for some travel-specific
affiliates, so like hotel affiliates
and travel insurance and that sort of thing. But just like
Jeannine was saying, I think when you’re
kind of deciding which programs to join,
I always tell people, start with programs for brands
you’re already recommending, companies that
you’re already using, and finding out where
they have their programs. Trust, again, is
always a huge thing. If it’s not something
I would buy, I’m not going to recommend
it to my readers. I get emails pretty
much every day inviting me to join
like a new affiliate program for a product or brand
I’ve never heard of before. So yeah. It can be tough when
you’re first starting out to figure out where to start. So I usually say, start
with those handful of products and companies that
you already know, you love, and that you could recommend
without any trouble. And then, find out
where they are. A lot of brands though
are on multiple platforms or they might be on one of
these affiliate platforms and then also have their
own direct program. So in those cases,
then it comes down to the nitty gritty details
of what are the commission rates like and how
are they paying you and all these
other things that you might want to think about. But I think the good thing
about joining programs through these larger platforms
is that everything’s kind of aggregated in one spot. It’s usually a little
bit easier to know you’re going to get paid every month. And it’s just, I
think, a safer place to start, because there are so
many programs to choose from, if you’re using
like a ShareASale or something like that. So yeah. JEANNINE CROOKS: I think
you just brought up a couple of really good
points, because I’ve seen a lot of publishers
who just say, oh, I’m going to join their in-house program. And that’s fine. God bless. But one of the things
to keep in mind is that every program
has a payout threshold. And so for us on Awin,
that threshold is $20. And so any combination
of commissions that you receive from all of
your merchants, that hits $20, triggers a check. If you’re just on
an in-house program, their threshold is $20 or
$50 or, in some cases, $100. You have to sell $100
through their program before you get anything. And so I’ve had a lot of folks,
especially when they’re just getting started
and commissions are a little bit slower to arrive,
because they haven’t kind of filled up that particular
pipeline of links on their site, it
might be easier to perhaps work
with a network where you’ve got a lot more chances
to hit that threshold. JENNY GUY: Yeah, absolutely. And so it sounds like
you’re advocating for casting a wide net, in
terms of the products that you– so you’re saying that,
in terms of coming on one of these
networks, you have the options for many
different products with many different brands
and you can kind of scatter your links out more
broadly and have a better chance at converting. JEANNINE CROOKS: Oh, absolutely. Well, ShareASale
has 4,000 merchants. So I mean, if you
go on there, you’re going to find somebody
selling just about everything you could ever think of. And so by doing that,
they’re threshold’s a little bit higher than
ours, but nevertheless, it’s attainable. And they’ll help you. You can see. What you said was
so true, Amanda, about being able to just
kind of log into your account and being able to see what
merchants are performing. If you set up your
links the right way, we recommend deep links,
we recommend adding things like click refs in
there, you can actually know that you made this
sale from this mention of this product on this page
on this date, which perhaps was right after you did
a social media promotion or something like that. And so if you start
studying those analytics, you really can
optimize your results. So part of that is are
you a numbers nerd? Do you get into that or not? Some people do. But I mean, just
even seeing that, I tell a lot of people they can
just spend 15 minutes a day on affiliate marketing
and really start getting a good foundation on it. And sometimes,
what that means is to go through and take a look
at some of the links and say, you know what? I’ve never sold this
particular item. Maybe if I switch to
this version of that item or get that item
from this seller instead of from that seller,
I might start selling it. Because different sites will
convert for different people. So like Amanda was
saying, getting to really know your audience
and what they respond to is kind of one of those things
to take a look at as well. But put in the links. That’s the most important thing. JENNY GUY: So the
first thing you said– well, you said this
a couple of times. Deep link. Say what? JEANNINE CROOKS:
A deep link means that instead of just sending
someone to, for example, the merchant’s home page, so
instead of just sending them to LonelyPlanet.com,
you’re sending them to LonelyPlanet/50g
reatthingstodoinThailand. So it’s write the exact thing
that you just said was great. So that’s a deep link. So it’s deeper into the merchant
site that you’re linking to it. But one of the things to keep
in mind is that, OK, great, so you just sent me to buy
this book on 50 Great Things in Thailand and,
instead, I decided I wanted to buy The
World Of Beer book from Lonely Planet, which
by the way, is a great book. You still get
commission from that. You still earn money,
just because you managed to get them
to the merchant site, regardless of what they buy. They don’t have to only buy
what you sent them there for. And so one of our merchants– [INAUDIBLE] I don’t think that’s me. JENNY GUY: It sounded like
voices that I knew and loved. JEANNINE CROOKS: Yes. But I’m hearing myself again. JENNY GUY: Very
creepy, but exciting. JEANNINE CROOKS: Well, I’ll tell
you, like one of our merchants is Etsy. And I see a lot of people
who link to a lot of things on Etsy and I can also– Etsy gives you deep
product information. So you can literally
see what product it was that you sold in each case. And I had one woman who was
linking to a particular dress. It was like a
maternity dress for– you know how people like to get
those really pretty pictures when they’re like in their
seventh or eighth month or something? And so she, over the
course of the next month, had like 20 sales on Etsy. And not one of them
was for the dress. She sold Margarita glasses. She sold a customized
dog collar. She sold party supplies. She sold a really
pretty dresser lamp. She never sold a single
one of the dresses, but it didn’t matter. Cause you know what? That check cleared. You know, it worked out well. JENNY GUY: So Amanda,
how do you determine what your audience will buy? And it’s sounding like you
don’t even necessarily have to determine what
the exact product is, but what product line or website
they’re going to buy from. Do you test that? Is there a A/B testing? How did you make
those determinations? AMANDA WILLIAMS: So some
of it is just testing. And some of it is just like– I’m not like a huge data
nerd, but I do pay attention to my analytics
and to where people are from and that sort of
thing, which is sometimes important for some
affiliates if they have different programs for
different regions of the world. That’s something you have
to sometimes keep in mind. Like Amazon has programs for
several different countries in the world and you have to
kind of like pick which ones you’re going to join. But another thing I
always recommend doing, that I don’t think enough
bloggers think to do is to actually just
ask your audience. I try and do a reader
survey at least once a year. And now, granted,
not everybody who reads your site is going
to participate in a survey. But even if you just get like
a couple hundred responses, that’s enough to kind of
extrapolate the data from. So for example, I asked
general things about my site and about how my readers
travel and that sort of thing. But I also asked really
specific questions that are just geared towards
my affiliate strategy. So I’ll ask them things
like, when you travel, do you purchase
travel insurance? What sites do you use to
book your hotel or search for flights? Do you read reviews
on TripAdvisor before you book something? And these all kind of have to do
with how I’m using affiliates. For example, the last
survey I did, I asked people whether they read reviews on
TripAdvisor before booking a hotel, because TripAdvisor
was an affiliate I was thinking of implementing
and was just like, well, I don’t know if people
are actually going to click over or not. But 93% of people who took my
survey said they either always or sometimes will read
TripAdvisor reviews. So that was a
no-brainer then for me to go ahead and start
putting TripAdvisor links into my
destination-specific posts. And now, it’s one of my
highest affiliate earners. So even just asking
your audience, you might think you know what
they’re using to book things and you might
actually have no idea. You might think that they’re
using Amazon only once a month, but they might be using
it like 10 times a day. You don’t really know unless
you take the time to ask. So I definitely
recommend if you’ve never surveyed your readers about
how they’re actually booking or buying things, do it. It’s definitely going to
help your affiliate strategy. JENNY GUY: I love that. That is so smart. Genius. OK. So the multi-million
dollar question or the homeless to
home owner question. What converts? For Jeannine, what
type of content do you encourage your
clients to create, that they really want to sell? And then, Amanda, what works
for you with your audience? Let’s start with you, Jeannine. JEANNINE CROOKS:
Well, what I really do is encourage you to find
the words about the products that you just talked about and
turn those into deep links. So put it right
into your content. Affiliate marketing does not
mean putting a display ad on the side. That’s going to be your
least successful way. And usually, when I talk
to someone who said, I tried affiliate marketing
and it didn’t work, it’s because all they did
was put up banner ads. That’s not going to do it. You’re going to do much,
much better from text links. I always say that any noun,
especially a proper noun, can be an become
an affiliate link. And that’s really true. I mean, if you’re specifically
mentioning a brand name, turn that into an
affiliate link. Find a good source
for that product. It’s not always
the manufacturer, by the way, who may have
an affiliate program. Sometimes you might need to go
to an online department store. So maybe you’re going to Ali
Express or Alibaba or something like that, someplace that sells
it and be able to do that. And the other thing
that I would say is don’t turn every noun
into an affiliate link. Scatter them prudently. So maybe put two or three. If it’s a really long article,
maybe put five in there. But not every single word. But by doing that, it’s also
kind of a pipeline thing. That’s what I was
mentioning before. What you want to do
is scatter those links throughout your
posts on your blog, so that there’s lots and lots
of opportunities for people to buy, because what you
will find is that on Monday, you sold from article
1 and article number 7. And on Tuesday, you
made three sales and it was articles
number 5 and 14 and 27. And it’ll work that way. Because it depends on who your
reader is on any given day and what they’re ready to buy. But the biggest thing
that you’re doing is giving them the
opportunity to buy. And that’s what having affiliate
links all over the place, that are links that makes sense,
that are genuine to products that you know and you love
or services that you’ve used or you have really looked into. I mean, I know it’s not
possible for you to buy every single thing that you do. It’s not possible to stay
at every single room that’s recommended by TripAdvisor,
who’s one of our merchants by the way. So thank you so much for that. But you can definitely really
research something and then also talk about it. Ask your friends. Ask your co-workers. Ask other bloggers that you
trust to be able to do it. But text links I think will
way outperform anything else. That’s what I’ve
seen consistently. Amanda, did you
find the same thing? AMANDA WILLIAMS: Yeah. I would definitely
say text links over images or other banners. I mean, it’s something that
you can test, obviously, because what works for
one audience might not work for the other. But I think, in
general, most people will say that text links
are the best performers. Were you done, Jeannine? Because I don’t want to– JEANNINE CROOKS: Yes. No. Go ahead. You go, Amanda. AMANDA WILLIAMS: I
think another thing though that’s really,
really important to talk about when we’re talking
about affiliate marketing is actually having intention
with the sort of content that you’re creating
for affiliates. So yes, you can absolutely
add affiliate links into just about everything. And I feel like
most people who are doing this regularly do anyway. I mean, any sort of destination
post that I’m writing, I’m going to be putting some
affiliate links into it. But it’s also really important,
from a strategy standpoint, to think about the buying
process or the booking process, if we’re talking about travel,
which is what I know best. Because obviously,
different people write different types of posts. And not every type
of post is going to be right for affiliate links. Sure. You can put affiliate
links into every post. But if you’re writing a
post say about the worst bus ride I’ve ever taken
in my life, the sort of person who’s going to
come and read that post isn’t necessarily
the sort of person who’s looking to book
a bus trip necessarily. JENNY GUY: Unless
it’s for like what? Motion sickness medication
or something like that? AMANDA WILLIAMS: So you do
have to think of reader intent. So those kind of personal
narrative type stories are great and like
readers love them. But those aren’t going
to be the ones that are going to convert the best. So you do need to
think about, what is someone who is
actually looking to book something or
purchase something, what are they searching for? And then, kind of tailor
your content to that. So in travel, for
example, instead of writing “Five Reasons
Why I love Cleveland,” I might write, “The
Top Five Places to Stay in Cleveland,”
if I’m trying to do something that’s
a little bit more geared towards
selling something. And in that case, you’re going
to be recommending hotels. That’s just a random
travel example. But I think you
probably get the idea. So reader intent
really does matter when it comes to affiliates. And if you’re focusing on– especially search
traffic that’s coming in, so when people are
searching for something, especially if it’s a where
to stay, things to do, products to buy to maybe
do a certain thing, whether that’s cooking or
baking or doing some sort of DIY craft, if people are searching
for those sorts of phrases, those are the people
who are actually looking to buy something,
rather than just read a story about something. So I think that that’s
important to keep in mind too. JEANNINE CROOKS:
One of the things that I used to do when I was
writing more, because we wrote for a lot of newspapers,
and we always had to do and “If You Go” section. And so you can do
that online as well. So at the bottom
of your article, even if it was the worst
bus trip in your life, there was still something
you liked about that city, I’m going to guess, or you
wouldn’t be writing about them. And so in the bottom, you can
just say, for more information, here’s a place to find
great hotels in Pittsburgh. Here’s a place to find whatever. And just kind of list
those things out. So even if you want to do it as
kind of a little tiny round up at the bottom, just a paragraph
with a bullet point for this, this, this, however it
is you’d like to do it and what fits your style, that’s
always one place where you can also tuck in some links. And you can be surprised
what kind of things can happen from that. And you know what? If they click through on
the link to Pittsburgh and they decide that they want
to go to Cleveland instead, you still earn the commission. JENNY GUY: Excellent. So I’ve got a few reader
questions, two audience questions. They’re not reading. I mean, they are reading,
but they’re not reading. They’re hopefully
listening to us. So Diana Hanson said,
how do you naturally do text links without
saying, quote, get it here and linked to here? JEANNINE CROOKS:
You can literally turn the word or the
name into the link. So you don’t have
to say by it here. Usually, a lot of times,
you know, because you’ve turned it into a link. People can hover over it. So usually, they’ll be able
to see what the name of it is. You can do something
like Pretty Links. So you can say backslash
Adidas, backslash Under Armor, backslash
Lonely Planet or eBags, or whoever it might be. So that’s what you can do. You don’t have to say buy
it here to actually do it. Turn the name itself or the
noun itself into the link. JENNY GUY: And that’s
actually– sorry. Go, Amanda. AMANDA WILLIAMS: I
was just going to say, but I will say that
using action language and telling your readers
what you want them to do with that link is
actually a really good strategy for affiliate links. So not to say you should
have, buy it here interspersed randomly in your paragraphs. But if you’re writing, let’s
say like a roundup of products or some sort of gear, maybe
at the bottom of each section, you could have a button
or a link that says, buy it here or check prices
or something like that. I find that we often think our
readers can read our minds. And they can’t. Sometimes they actually
need to be told what to do. And it could just be as
easy as get yours here. An example that I use when
I’m mentioning hotels. I don’t do a full
on hotel reviews, but if I’m doing one of those
kind of where to stay guides or even just adding a small
section in a post about where to stay in the destination, I’ll
write like a paragraph or two about the hotel and
then I’ll put two links. I’ll put one that will say like
read reviews on TripAdvisor. And that’s where my
TripAdvisor link will go. Or a book or room here. And that’ll go to whatever
booking site that I’m using. Because the two have different
commission structures. And we don’t need
to get into that. But I’m actually telling people
what to do with those links. So sometimes very clear calls to
action are a good idea to use. JEANNINE CROOKS: And
if I can just trust one thing in here a little bit. It’s a little bit of
an embarrassing story, but I’m game to share it. My husband and I
were fortunate enough to go to Prague a
couple of years ago. And so we had read
this wonderful blog post about this hotel that
this blogger just loved. So we wanted to stay there. But she didn’t have a link
in her article to that. So I went to another
site, booked a room. And when we went
there, I remember looking at the front of the
hotel going, this isn’t it. And it turned out we were
at a place a block away. I didn’t speak Czech. So to me, the name
looked the same. And it wasn’t. And so every day on
our way to Old Prague, we got to walk past the hotel
that we wanted to stay at, which was really frustrating. So really putting in
those kinds of links is a service to your reader. If you’re telling them that
something is wonderful, make it easy for them to buy. Don’t just say, and
here’s the whole internet. Good luck finding it, because
that’s what happened to us. If she had put
that link in there, I would’ve stayed where
she said was wonderful. I mean, we still a good hotel,
but it wasn’t the same one. And she would’ve
probably made about $60 in commissions from
our hotel room. So it would’ve served us and
it also would’ve served her. So don’t be afraid to put
those links in that you’re doing something that’s not
a service to your readers. I absolutely see it as a way
to improve their experience in reading your post. If they want to
duplicate what you did, they want to stay where you’re
at, make it easy for them. Don’t make them crazy. JENNY GUY: They want
to have your outfit. They want to have
your makeup look. They want to bake your cake. They want to make
your chair, whatever it is, they want to refinish
your bar door, whatever the thing is, they want to re– I mean, there’s a
reason that it’s– as you said, I mean, that
it’s sharing your influence. They’re reading your
post for a reason. They want to use your expertise. And so rather than
feeling that hesitation to be sales-y or
disingenuous or whatever is causing you to hesitate
from sharing those things, I think it’s just another part
of you sharing your expertise and enabling you to continue
creating the content that your readers are consuming. So vanish those thoughts. Wash those nasty thoughts
out of your head. That’s no problem. And then, what I was
also going to say is that there is a
reason calls to action are such a hot
topic in marketing and why people talk about
having strong calls to action, then phrasing of your
calls to actions, and formatting your
calls to action. It’s because people
need calls to action. So that’s something that
people need to be told. So I think that sharing
that too is not something you should feel hesitant to do. And then, finally,
what we were talking about in terms of linking
on the proper nouns and linking on more
than just action words, not feeling like you have to
create a special place to do that, but linking on the words. That’s actually something
that we preach really strongly in our SEO strategy, as well. When you’re doing interlinking
with your own posts, rather than saying, if you
want to read more about my trip to Bangkok, please click
here, you can just say, I took a trip to Bangkok
in 2014 and just having people click on that link. It’s much better for
your SEO and something we highly encourage. So again, all of these
strategies go together. And we’re always preaching
things that are not only going to help you
monetize your content, but also help your readers
to have a better experience. We had someone– W. Miskara Miki asked
about Etsy and signing up to be an affiliate for Etsy. We posted that link
in the comments. So we’re already set on that. I have amazing colleagues. They’re already all
over it and we love it. I wanted to ask this too. I’ve heard from many
affiliate marketing experts that email is really
where they converge. Is that something that
you guys find to be true? How is email playing a role
in your affiliate marketing strategy? We’ll start with Amanda there. AMANDA WILLIAMS: Yeah. So I think this is another
one where it totally depends on your niche and
it depends on your audience and who’s on that list. It also depends
on the affiliates, because there are some
affiliates, famously Amazon, that do not allow you to use
affiliate links in emails. So this is the time
where we’re going to say, read your program terms. JENNY GUY: Absolutely. AMANDA WILLIAMS: No matter
what affiliate program you are joining, make sure
to read the terms to know where you can use the links. Most programs now are
fine with you using links on social media. And it’ll be in the program
terms if for some reason you’re not allowed to. And email is another
one of those places where some affiliates might say
not allowed to do that here. Some email providers, like
Mailchimp and stuff like that. They have some
things in their terms where you’re not really supposed
to send out emails that are just full of affiliate links. Yeah. So you just have to like
kind of pay attention to what you can and can’t do. But if you’re
doing it correctly, email can be a
great way to do it. I know a lot of people
in the travel niche will actually just
use their email list to drive traffic to
posts on their blogs that have affiliate links. So that’s a way to kind of
work around the no affiliate links in newsletters rule
that some affiliates and email providers have. So that would be like
if you’ve written a post about like this great
recipe you just made and you want to tell people how
to find the ingredients, instead of listing everything
in an email you send out, you’re just sending out
the email with the link to the blog post. And you’re sending
them there and then they’re buying through
your links that way. So I think that’s probably
the safest way to do it. But if you do have
products where you can just send links and emails,
I mean, your email list is kind of gold. I mean, just ask any
internet marketer and they’ll tell you
that your email list is– these people have given you
their email address, which is like a very
private part of them. And so if you’re
sending them things that they’re
interested in, they’re much more likely to
buy through an email than through just
something they’re going to find on Google. So yeah, if you can do it right,
definitely a good strategy. JENNY GUY: Jeannine,
same question to you. What role does email play? JEANNINE CROOKS: No. I mean, there are people
that are very good at it. And that’s kind of
one of those things too, where you really
want to test a lot. You want to see what does
your audience react to. So if you’ve got links scattered
throughout your content, that’s fine. I know some people,
including travel writers, who at the bottom of each
one of their emails will just say, new things I love
and then talk about a product and just do kind of a one
or two sentence review. And so people are kind of
like, this is kind of fun. Let me check it out. And I’ve seen a lot
of success doing that. There are some people
that just absolutely sell an incredible amount on email. But they’ve worked
hard to make sure that their email list,
that whatever topic it is that they’re
showing and offering, is tailored to their
email list, that that’s going to be something that
people really want to buy. So it may take a little
bit of experimentation, but I mean you really don’t
have anything to lose on it. You’re sending the email anyway. So toss in a link or two. Maybe try the things I love
strategy or whatever it is. It’s not going to hurt you. It shouldn’t affect your
delivery rates or anything like that. If you’re being compliant
on everything else, an affiliate link’s not going to
stop you from getting through. Although I do agree
with Amanda, you don’t want to sound
like 100 links. That doesn’t go over well. Google doesn’t like it,
neither do the email providers. But some strategically placed
links can be very successful. JENNY GUY: So you mentioned
something very important, Amanda, that we always preach
in any kind of relationship, which is read your contracts,
read your terms and conditions, make sure that you know
everything that’s going on. So I would say, just based on my
prior experience, that probably the two most important things
to really paying attention to would be your commission
rate, your payment scale, or your payment terms. And then, also, cookie
length, I think, would also be a highly important
thing to pay attention to. What about you guys? Do you use lawyers? Do you have a standard agreement
that you like to look at? Talk to me about all that. And then, as we always
love to negotiate and preach negotiation
and everything, can you negotiate these things? JEANNINE CROOKS: Do you
want me to start first? JENNY GUY: Go for it. JEANNINE CROOKS: OK. So with us, one of the
things that I really love about working with Awin
is that we really do spell out all the terms and conditions. And those are all
shown to a blogger, shown to an influencer, before
they actually join the program. It’s part of the application
process that’s shown to them one last time before they
say, yes, I want to apply. And that information is
always available to them. And the other thing
that you can do is you can always reach out
to the merchant, the affiliate manager, to whoever it is
that’s managing the program and ask them questions. I’m not sure. Can I do this? Yes or no and be able to
reach out and do that. So I think that that’s very
important to do as well. And I love that you
brought up cookie length. Thank you for asking
that question. One of the challenges that can
occur in working with Amazon is Amazon has a 24-hour cookie. It is one day. Period. Most merchants with their
own programs or on a network, usually are much
longer than that. Three days is a rarity. Seven days is even a rarity. Most of them are 30 days. And so for me, for example,
Lonely Planet on Amazon is a one-day cookie
and a 4% commission. Lonely Planet on Awin
is a 30-day cookie and a 15% commission. So if you want to use
Amazon, that’s fine. God bless. I get that a lot of
people will shop there. I hate Amazon. I never buy there. But that’s my choice. They’re making me choke. AMANDA WILLIAMS: They know. JENNY GUY: They’re probably
[INAUDIBLE] on Amazon. JEANNINE CROOKS: I mean, that
is kind of one of the things to know. I mean, I’ve talked to a lot
of publishers who were like, oh, it’s so easy to do
Amazon, because you just have that nice little window
and the link just pops up and you could just
grab it and copy it. Yeah, but if you’ve
also got that open, Amazon knows everything
you’re doing. I mean, they know every
email that you sent. They know every website
that you visited. You’ve given them permission
to keep track of all that. And they do. They have so many data points
on you, it’s wicked scary. Because I’ve been on
webinars on the other side where people are
talking about how you can use all this
vast amount of data that Amazon has on everybody
to really target your audience. So it’s really scary. That’s kind of one
of the things to do. But yeah, do, by all means,
take a look at cookie length. Take a look at commissions. If it’s an impulse product,
Amazon may be right. I was talking to someone
last night, a travel blogger, and she said that
when it’s sunglasses, she’s going to send him to
Amazon instead of Sunglass Hut, because they’re used to
just clicking on Amazon and buy one now. Good. That works for her. She’s tested that
out and she knows. And I think that that’s
an important thing too, is to test out and
see how your audience responds to each merchant. Like Amanda was saying
before, do your testing and see what it
is that they like. But it never hurts
to kind of offer them more than one choice as well. You know if you want to do
that, some publishers will do that where they’ve
got, buy it on Amazon, buy it on the Lonely
Planet website. And let the person kind of pick. Because if you
think about it too, the individual merchants
has spent a lot of time and a lot of money to make
sure that their site converts. Because otherwise,
they don’t eat. So it’s one of the things. Their whole livelihood
depends on that. Amazon presents every product
virtually the same way. And so that’s kind of
something to keep in mind, because Amazon’s like, great. You don’t want to buy
this, you can buy that. I mean, they’re
all over the place. So just take a look at
all those kinds of things and see where you think people
are going to convert more. JENNY GUY: Amanda,
how about you? AMANDA WILLIAMS: Yeah. Just ditto. No. The things that I look
at what I am looking at like a new affiliate
program would be, yes, commission rate, cookie length. If there are any other
strange terms in there, like there are some
affiliates that allow you to buy through
your own affiliate links. So they’re very few and far
between, but they do exist. So that’s a good thing to
know if that’s in your program terms, that you can
make some of that money back if you’re going to spend
it through an affiliate. And you mentioned
whether you can negotiate any of these things. I would say, if you’re
just joining a program and, obviously,
if you’re joining through one of these
larger platforms, it’s not something you can
negotiate out of the gate. However, if you’ve been
an affiliate for a while and you’ve been a
successful affiliate, you can absolutely
negotiate things, like higher commission rates. So I’ve done this with a
couple of my bigger affiliates who, again, these are brands
that they kind of have realized that working long-term
with bloggers and offering really good
affiliate deals as opposed to just sponsored
posts or free trips or whatever is a better
long-term strategy. So in some cases, these brands
have been like, hey, you’ve sold a decent amount for us. How about you maybe
add in some more links and we’ll bump you up
a couple percentage points in commissions? So that’s certainly
something you can do, especially if you can
prove that you’re actually selling something. Yeah, so more
commission is always something that’s
negotiable after you’ve had some experience and
you have a good track record as a good affiliate. JEANNINE CROOKS: Absolutely. And there’s also things
like custom coupon codes that can really help you
try and sell more things. Sometimes you can just start
off that whole relationship with something like
a sponsored post or a sponsored
social media campaign or something like that. You can reach out to them and
say, look at all this stuff that I’ve sold for you. Would you consider? And make your pitch. The smarter merchants
are going to read that. And they’re going to take a look
at what you’ve done for them. And if you’ve been
good for him, oh yeah, they’re going to talk to you. JENNY GUY: Yeah, definitely. And I think that the really
unique thing about affiliate marketing and the
whole influencer space is that when you talk about
the power of the influencer and the power of
blog posts, in terms of marketing, most of the
time, it’s for brand awareness. Most people preach that
this is for brand awareness, not for direct sales. And let’s be honest. Brands want sales. That’s what they want. That’s what the name of the
game is for everyone out there is they want to convert. And when you can actually
prove that you’re converting and making
them money directly, as opposed to just, I got
you this mini website, which is great, and a lot of
brands are looking for that and that’s a great
strength of influencers. But this is the one revenue
stream where you can say– I mean, I don’t know
if it’s the one– but it’s a revenue stream
where you can actually, say this is dollars and cents. I made this with my content. Period. So I think that
it’s huge I think it’s such a great thing and
another wonderful, wonderful revenue stream for influencers. Kat Damass just said,
well done, ladies. Sharing some excellent info. Thank you, Kat, for watching. We appreciate it. So how do you decide which
posts need affiliate links? Is it a spray and pray? We’ll just toss them
out there like seeds and see which ones take root. I mean, you’ve talked some
about strategically knowing. We often encourage people
to optimize a season ahead. So looking in their
analytics, seeing which posts are performing
well in every Easter, every Thanksgiving,
and then going ahead and adding those links? Is that a proactive
way to do it? Amanda, how do you do that? AMANDA WILLIAMS: Yes. I think if you’re starting
out with affiliate marketing– so let’s say your blog has
been around a little while. You have content. And now, you’re trying
to figure out where the heck do I add affiliates. I always tell people
go into your analytics and start with like
your top 10 to 20 posts and see which of those would be
a good fit for affiliate links. Like I said before,
not every single post needs to have affiliate links. You can certainly go the
spray and pray route. But let’s face it,
we don’t have time to add links to every
single piece of content, especially if– I mean, I know some
bloggers out there who have been blogging
as long as I have. And if you’ve got 8 to 10 years
worth of content on your blog and you’re just now
trying to add affiliates, it’s going to be very,
very time consuming to add to every single post. So I would start with
probably the top 10 to 20. Go through those. Audit those. See if there are any natural
fits for affiliate links. And then, from there,
maybe think seasonally. And then, going
forward is when I would say, start thinking more
strategically about the type of content you’re writing. So maybe every
season you come up with a post that’s kind
of like affiliate driven. Or when you’re writing whatever
new content you’re putting out, maybe you’re doing something
like Jeannine suggested with adding a section at
the bottom of your posts that could have some helpful
affiliate links in it, if the post content itself
maybe doesn’t lend itself to affiliates. So that’s where I would start. JENNY GUY: Fantastic. Same question to you, Jeannine. JEANNINE CROOKS:
Let me see, Amanda. To copy you, ditto. That was really good
solid information there. One of the things
too that you can see is if you’ve got existing
links on your site that aren’t
monetized, try and see where people are
leaving your site and going to in your analytics. And if they’re going from
your site to some other place, because you had a
link in there anyway, because you had loved
the product before and you put that link in, now
turn it into a monetized link. There’s actually
some technologies, on certain networks,
that will automatically monetize the link for you. We have a WordPress plugin,
for example, that’ll do that. So in that case, that can
make it easier for you. But see what it is. Whether it’s our network
or a different network, what are people
clicking out from to go to and see if you can turn
that into an affiliate link. Because obviously,
you have inspired them to go find out more
information about that product. Let your cookie go along
and hopefully collect a sales commission on it. JENNY GUY: Absolutely. If they’re going to
be leaving your site, make some money on it. Why not? OK, ladies, I can’t
believe we only have four minutes left
of our time together, which is such a bummer. You’ve been sharing such
incredible information. I could talk to
you guys all day. But I want to kind of give
a final question to be. If people are wanting
more information on affiliate
marketing, if they want to learn, if they want
to become gurus, experts, where would you
recommend that they go? And I’m sure some of the
platforms offer education. But if there are
specific e-books courses, YouTube channels, podcasts,
be thinking of those please. And then, also, if they want
to find you, where could they find you? So that is what I’m going
to send you guys away with. But think for a moment. I’m going to tell
you about next week. So today is Wednesday. We have another Summer
of Live next Thursday, which is I believe the 15th. So we’re halfway
through August already. Next Thursday, we are
talking about SEO. And we are talking with one
of our Mediavine co-founders and the co-host of the
“Theory of Content” podcast, which is
all focused on SEO. And we are, in addition,
talking to a Mediavine publisher who focuses on SEO, who is
Morgan McBride of Charleston Crafted. We’re going to have
the both of them here. We all know that
SEO is something that everyone
talks about and ask for more information about
pretty much constantly, nonstop, every single
conference, every time we’re talking about it. SEO, SEO, SEO. So we’re talking about
it next week I’m really excited to have them here. And final thoughts from
my two amazing guests. Jeannine, let’s
go with you first. JEANNINE CROOKS: OK. Well, there’s a lot of
conferences that you go to. So if you enjoy
going to conferences, you can usually find–
almost every conference now is having at least
something that’s talking about monetization. And often, that’s
affiliate marketing. So I always do kind of
strongly recommend that. There’s one conference
called Affiliate Summit, which happens twice a year. In January, it’s
usually in Vegas. And usually in October
in New York City. So it actually starts
in a couple of days. But there’s 5,000
people there talking about affiliate marketing. And it’s appropriate for
everybody from a newbie to– I mean, I learn new stuff. And I’ve been doing
this for 20 years. Because to me, that’s part of
the fun of affiliate marketing is you can say, oh,
that’s so last week. And it’s true. A lot can change. But so that’s what I do. There’s a lot of great
groups, like on Facebook and stuff like that. A lot of the networks have
their own Facebook groups. I know the chair of sales does. We do at Awin. And I’m sure that
some of the other guys do as well, where you can
go in and ask questions. But there’s a lot
of places like that. So do try some different groups. People are always happy to
kind of share their best information with each other. So do you want the contact
me information now? JENNY GUY: Yeah, please. Go ahead. JEANNINE CROOKS: So anybody
wants to contact me, my email is just simply
[email protected] So if you’ve seen
my name on here, just put a dot in the middle
and an @awin.com at the end. I am on Facebook. I am on LinkedIn. I am on Twitter,
all with my name. Reach me anyway. I get pinged all the time, all
different ways, and I love it. So please feel free to just
reach out and ask me questions, send me an email. I will do my best to
help you and answer any questions that you’ve got. JENNY GUY: And where can
we catch you speaking? Any upcoming
speaking engagements? JEANNINE CROOKS:
Well, I’m going to be speaking at a Affiliate Summit. I’m going to be speaking– yeah. It’s going to be fun. I will be attending Fin Con. I will be speaking at Card Con,
which is about credit cards. And I’m speaking at the
Military Influencers Conference. I’m speaking at
the TBEX Conference in Billings, Montana, so the
Travel Bloggers Exchange. And then, I’m speaking
at the SATW Conference in El Paso in October. JENNY GUY: So no. You’re not speaking anywhere? JEANNINE CROOKS: No, no. I’m just sit at home and knit. JENNY GUY: I mean,
knitting is good, as long as you’re
posting about it and posting affiliate
links for yarn. JEANNINE CROOKS: Exactly. JENNY GUY: All right. Thank you, Jeannine. And same question
to you, Amanda. AMANDA WILLIAMS: So affiliate
marketing resources, there are some podcasts out
there that are really good. Everyone’s probably heard of
Pat Flynn’s Smart Passive Income is a great website,
podcast resource center, if you just want to learn about
affiliate marketing in general. There’s also some
courses out there. I know there’s one called Making
Sense of Affiliate Marketing that’s really popular. I have a course that’s
just for travel bloggers to kind of get started
with affiliate marketing. So it is very beginner based,
but it’s just on Teachable that I made a
couple of years ago. And yeah. I think Jeannine
covered everything else. So if you want to
find me online, my travel blog is called
a Dangerous Business. That’s dangerous-business.com. And then, you can find me on
social media at dangerousbiz, with a z, on all the networks,
so Facebook, Twitter, Instagram, everywhere. JENNY GUY: Fantastic. We’re posting up
all those links. So those are going to be in
the comments on Facebook. You guys have been wonderful. And I certainly consider
you even more expert than I did when we started,
which is a difficult feat. Thank you so much
for joining me. Everyone else, thank you
for being here with us for another week. Next week, we’re talking SEO. We are so excited to
continue our Summer of Live. If you’ve got ideas for
content in the future, post them in comments. Comment on our Facebook. Come at us on Twitter,
YouTube, wherever you want. Just let us know. We want to provide
you with the content that you’re interested in
seeing and that’s going to help you grow your business. Everyone, have a wonderful day. Thank you to my guests. AMANDA WILLIAMS:
Thank you, Jenny.

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