Amazon KDP Publishing: Removing Honest Reviews?!

– If you’ve been publishing on Amazon Kindle Direct
Publishing long enough, you probably have noticed
a little bit of a problem with reviews being taken away. You’re kind of wondering
what the heck is going on. I’ve got these honest,
legit, organic reviews that are being put on my book and Amazon’s stripping
them off my product page. Well if that hasn’t happened to you, then I can anticipate it may happen to you if you don’t stay tuned to today’s video. (rock music) This is Self Publishing With Dale, where you learn to publish books that sell and build an unstoppable author brand. Have you had any of your book reviews removed from your product page? If so, how many times has it happened and do you have any kind of speculations as to why it may have happened? I definitely would love to hear from you, so just drop your thoughts
in the comments down below. Also, stick around to the end, because I’m gonna give
a big bonus tip again and it’s gonna show you how you can make more money per book sale. In my recent video about
Kindle Direct Publishing, The Dirty Little Secret, a
viewer comment by Eric said this. “Yeah, I always share with
the stripped down URL. “It’s not worth having
a review taken down.” Big kudos, Eric. I appreciate you actually
bringing that up, because I did gloss over that when sharing a little bit of information
about sharing Super URLs and about how it can really lead to a less than satisfactory result. As a review, super URLs are associated to your book’s product page. When you’re searching
for a given keyword term, it’ll pull up that specific book. So let’s just say you
visit the Amazon platform, you search up a relevant
keyword to your book, you find your book, you click on it, and then you grab this really
long Super URL as its called and you share it with people in the hopes that you gain
relevancy for a keyword, otherwise known as search
engine optimization or you’re just
inadvertently sharing a link without knowing why it’s dirty. The biggest problem lies here. The reviews get removed due to people purchasing your
product through the Super URL. First of all why would
Amazon remove the reviews? Based on their community guidelines, they want only unbiased reviews. This means that you can’t know me, I can’t know you directly, so friends and family is
typically out of the question. If they find somebody
inside your household leaving reviews on your product,
they’re gonna pull that. So they want to have 100%
unbiased and honest reviews, but that makes you
scratch your head going, but I don’t know this person who bought my book and left a review. As I mentioned in the previous video, when it comes to the Super URLs, there’s two unique identifiers called the QID and the book number that they purposely stamp
within these long Super URLs. What it is is a unique identifier for you when you’re searching it up. The issue is, the QID is a
timestamp so it’s unique in that, the likelihood of somebody else
at that very same exact time searching up that specific book with that specific search
term are slim and none. So Amazon starts to figure out, and they start to piece things
together here with the A9 and it starts to go wait, hang on. These two have to be
related in some capacity, so this is clearly, if
they leave a review here, it’s not unbiased. Now, a few other people start to say well what if I remove the QID and I remove the book
number from the Super URL? The issue is, it’s still a bit tainted because there’s some
other code that’s in there and unfortunately, I don’t know exactly what that code represents or how to get it to where
it’s on the up and up. In fact, even worse yet, if you send somebody
through that Super URL, or the Super URL without
the QID and book number, and there’s a high volume, it’s gonna set off some buzzers and the red flags are gonna shoot up and Amazon’s gonna go whoa, whoa, whoa. Something’s not right here. In face, Dave Chesson
mentioned this on his website, about
a modern day example, and just in summary what
ended up happening is an author put out a book. They had a following that is
against that specific author. That opposing following
went over to the website through a specific link,
put a lot of low reviews. I mean tones, and scores, and they kept hitting the
same link over and over and it set off bells and whistles, so then all of those reviews were purged. So the big question is,
what are the best practices when it comes to getting reviews to stick and getting some type of
search engine optimization? Method number one, the clean link. I’m just gonna refer you
back to the other video where we talk a little bit
about the dirty little secret and I show you how to do
this and turn it into this. Method two, search for your title. This is a bit of an
ask, I understand this, and sometimes customers
will probably peace out and say no, I don’t feel like
going through this measure, or even some readers are just like, ah, I just don’t feel like it. I know, we’re all inherently
lazy, we like to have links and so we can be sent right
to the specific product page, but in this methodology, what
you’re just gonna do is say my book is Cat Hats For Kids and they’re gonna search
up your particular title. They will look it up over on Amazon, they will search for it, oh there it is, they will click on it and boom. The nice thing is, it helps out with search engine optimization and develops relevancy
inside the Amazon algorithm. Therefore, it’s going
to drop down a lot more inside the autosuggestions the more that people start
to search for your title. Sure the pros include gaining relevancy, but the cons are, well
sometimes people don’t feel like going through those extra steps. But here’s the beauty of it. Chances are pretty likely
that if the person’s willing to type out the title of your book, they’re gonna probably
be a little more willing and a bit more receptive
to purchasing your title when it’s all said and done. Method three, search for your title through a specific keyword. Okay, this is very similar to what I just said in method two, but what you’re going to do
is tell them what the title is and say you can find
it underneath cat hats. So let’s say my book is Cat Hats For Kids, they’re gonna look up cat hats, and they’re gonna scan through
the selections in there. Now, they might find your
book on the first page, they might find it on the second page. Just make them aware of your author name and what the cover possibly looks like so that they can pinpoint it. Here’s the beauty of using
that specific search term, is you’re gonna hopefully
get enough volume of searches of that specific keyword and gain relevancy on that, and hopefully in turn more sales, and it starts to elevate
your particular title and then you’re crushing it in cat hats. Again the pros are
you’re gaining relevancy and search engine optimization, but the cons, again,
it’s a bit of attrition because there’s gonna be
some people that don’t feel like going and looking for your title and then there’s gonna be some people that will go to the first page and say, I didn’t see your book and they’re gonna probably stop looking, so you’re gonna wanna make sure that the people you’re
recommending to do that are really willing to go
through those extra steps and find your title. Bonus tip, Amazon Associates link plus domain name for the win. Step number one, get an
Amazon Associates account. All you got to do is a quick online search of Amazon Associates and the
set up is fairly intuitive. One thing that you’re gonna wanna note is you will need some type of a website and this website needs to actually have some type of content, about
six to 12 posts or pages. That way, when Amazon goes to make sure that you are who you say you are, and that you are worthy of taking on an Amazon Associates account, that you actually have
content to support it. Now, don’t fret. You don’t need to go out and get some expensive hosting package. In fact, you can even use one
of the free WordPress sites, but you’re gonna need to get yourself a good, cheap domain name and get something right
around your specific niche, so if mine’s Cat Hats For Kids, I can go for By the way, I’m not sure
if that’s a real website. Sorry if I’m sending you extra traffic if it happens to be yours. The key is, in getting a good domain name, you’re gonna wanna make
sure it’s brand specific and it’s easy to remember. Then attach that specific domain name over onto a WordPress site of some sort and then you’re off to the races. Step two, create a short
link for your title. Typically when Amazon Associates is setting up your specific account, you should get access relatively quick and at that event what you
do is go to your book’s page, you scroll to the very top left and you’re gonna click the
drop down for the link. You’re gonna grab that
short link right there. And then when I refer people
over to my specific page, it’s gonna be using the
Amazon Associates link which then I get a
percentage of all sales. Worst case scenario, let’s
say that they visit your link, they say I don’t want this. What they can end up doing
then is browsing about over on the Amazon Marketplace and they decide they want
some Bounty Paper Towels or they want some new window wipers. Either way, you’re gonna get
a small percentage of that. Amazon Associates is a great way to make more money per book sale as long as you’re utilizing
it to your advantage. Much as I’d mentioned it
inside the previous video, Amazon Associates is okay to share. There is nothing to worry
about as far as dirty links go and I really don’t see any fault in going for something like this. In fact, Amazon even recommends
it on Amazon Author Central, that you get an Amazon
Associates account as an author. If you found some of this
information very helpful, do me a favor, drop #whoa
down inside the comments. Definitely would love to hear from you, and by the way, is Amazon
KDP really worth it? I mean, really? I think that you need to hear me out inside this very next video, so make sure you go down, check it out. I’ll see you there. KDP select program. It’s very interesting in that you have a 90 day exclusivity agreement. Now you don’t have to…


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