Amazon Kindle Direct Publishing: The Dirty Little Secret


– Everyone loves to
share their books, yes. We can share it with our mom we can share it with our dad, we can share with our neighbor. In fact most instances,
chances are likely you share a lot of that stuff via online through social media, or email and such. But did you know that
the way you’re sharing it could possibly put you at danger and also in Amazon’s cross hairs? Amazon Kindle Direct Publishing
has a dirty little secret. And I’m about to reveal
what that is to you in today’s video, so make
sure that you stay tuned. (echoing digital music) This is Self Publishing With Dale, where you’ll learn how to
publish books that sell and build an unstoppable author brand. Given the choice, would you rather sell more books on the Amazon platform
but make less money, or sell less books on your own website while making more money? I definitely would love to hear from you. Also stick around to the end, because I have a killer,
yet safe strategy, when it comes to gathering your reviews. So can you really get
in trouble when it comes to sharing your book online? Well sort of, but not really. Actually if you hear me
out you’ll understand why I say the way you share it can really make a huge difference. Back when I first
started I was always told that when you shared the
link to your product page what you would do is search up your book on Amazon’s platform with a keyword that you wanted to place form. And it would pull it up. You’d scroll down to wherever it was at, you would select it and then
grab the URL at the top. The theory was this helped out in search engine optimization. So let’s just say for instance
I wanted to place my book for being searched for
say, a home workout plan. And I would search that
up, I would find it, and I would grab that big, long, ugly URL and I would share it with
people through Facebook, Twitter, even through email. The really cool thing was is you knew that you were placing
for that given keyword, because it was in that really long URL. But what actually happens
is completely different than what you would think. According to Dave Chesson
on his website for Kindlepreneur, he talked
about these super URLs. This is where it was just these long URLs that would have of course,
the title of your book in it. And it had that search term that you were trying to place for. But there were two things that
Amazon was slipping in there. And maybe you didn’t know about them. QID. This set number of digits
was the number of seconds since January 1 of 1970. Now I couldn’t be entirely sure as far as to what the importance is
of that particular date. But they use this timestamp
to kind of signify when this was searched up. So this means that it’s
putting a unique identifier that’s completely different. So you might go over and search for say, home workout plan right now. I could go later. We’re gonna have
completely different QIDs. So right away you’re sharing this URL with this QID with people,
and they’re selecting on it. And immediately what it’s
doing is it’s setting off a bunch of bells and whistles
in the Amazon Headquarters that says, whoa, whoa, hang on! This is not the same time as to when you are clicking it right now, what gives? But that’s not the end of it. It’s not just the QID. There’s actually something
called a book number that’s also in the URL. So as you can imagine, the
placement for your book is going to vary based on search volume from one day to the next. It all has something to
do with the relevancy of your particular title from yesterday to today, to next year. So today, you might search up your book, say underneath home workout
plan and it pulls it up, and it’s on the first page placement. But maybe in another year from now you could be somewhere in the 22nd slot, or the 28th slot, you see what I mean? So, it’s always gonna be fluctuating. So these two metrics that
they’re putting within the URL, they’re kind of sneaking it in on you. They’re doing a timestamp and they’re also doing a unique identifier. So that way it really is kind of like, oh we caught you red-handed. Here’s a timestamp and a
placement for your book, and neither one of these matches up, especially if somebody’s
clicking on this link that you’re giving to them. Essentially this URL you’ve
been sharing, is dirty. But then again, there are
some of those never do wells out there that started to
kind of figure out something. They’re like, okay, what happens if I pull
the QID out of there, and I pull the book number out of there, can I work my way around it? Can I get people to click on there and still place for the SEO? Well, the scammers tried
and they failed horribly. The problem was is
these people were going, they were sharing these particular links, trying to place for these terms. And then there was just
this ridiculous amount of search volume coming through here and clicking on the same
product every single time. And Amazon’s going, wait,
whoa what’s going on here? This doesn’t make sense. And so, these particular
titles are getting flagged. So, is it against
Amazon’s terms of service to use these long URLs, these super URLs? Not really, they don’t come out and say, you can’t use these. But, it’s when you’re starting to generate a ridiculous amount of traffic
through something like this that it really does bring
that to their attention. In fact, they will say
something along the lines of, any intent of manipulating metrics, that is one of their things. They don’t like it when you try
to manipulate their systems. So if you’re using these long super URLs to try to gain search engine
optimization on your books, you may want to stop. So what about the safe
ways to share your book? There has to be safe ways. Actually there is, there’s
two super safe ways. I’m gonna make this dead simple for you. But before I share that
tip, I want to tell you, I got a bonus tip coming
up right after this. I told you about gathering reviews, there’s another way we can
use URLs to our advantage. But first. Go to your product page on
Amazon and you’ll notice when you go up to the very top, it’s gonna say something like
Amazon.com, or Amazon.co.uk. Either way, you’re gonna go into each one of these marketplaces,
and you’re looking for just the ASIN or ISBN of your book. Of course the ASIN being your e-book, and the ISBN being your print book. All you’re going to
need after the dot com, or the dot co, is a
forward slash, D-P, slash, insert your ASIN, or insert your ISBN. That’s it, nothing after that. That’s a clean link that
you can share with people that’s 100% safe and approved. Now there are some people that would say, well can’t I just hit the social share? Certainly, but there are
other extra characters that they’re putting after that. So unfortunately I’m
not really 100% certain how that ties back to, and how they’re tracking
something like that. Sharing through those social
links is something that’s great when it comes to engagement and activity for the search engine algorithm. The second method is Amazon Associates. In fact, Amazon’s really
big about authors utilizing their Amazon Associates program. So if you want to, you set up
an Amazon Associates account, and there is short link that you can click at the very top left of your screen, and you can share it out to people. They even have a social share feature for Facebook and Twitter. This is another way that you can send a clean link out to people. Will it be as effective
as the previous way of doing search engine optimization? That remains to be seen, but today, these two methods are probably
the best ways you can do it. Speaking of best methods I told you I’d have a killer strategy when it comes to gathering reviews, and
it’s using the proper URL. So, just like we did on our last example, when it comes to sharing
your product page, you can do the same thing when
it comes to sharing reviews. As per usual, I’m not telling you that you got to beat up
people and tell them, “Give me a review or else,”
or try to bribe people. All I’m saying is you can
simply use this particular link to drive your readers, or your customers, over towards that review page. It’s the same rule you’re gonna be using. It’s simply just gonna be
going to your specific website, be it dot come, dot co,
dot UK, so on and so forth. And instead of D-P we’re
gonna do forward slash G-P, slash product dash review, slash, insert your ASIN or ISBN. And it’ll go right onto the review page to where someone can leave the review. (digital noise swishes) Did you learn anything in today’s video? If so, I definitely would
love to hear from you inside down in the comments. So if you happen to hear something that’s new to you, put #NewToMe. And if you found this certainly helpful, you will actually be quite surprised at what I put into the DIY
Publishing Course monthly. You can subscribe to this at any time, and cancel whenever you like. And you’ll be able to
get the same good quality information inside my course. I’m gonna leave that link right on over there.
(bell dings) In the meantime, I’ll see you soon.

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