Amazon Kindle Direct Publishing | Unlock Hidden Features

– Amazon Kindle Direct Publishing can be quite the lucrative opportunity as I’ve often shared here on this channel. From newbies to experienced indie authors, we’ve come to appreciate what Amazon has to offer to
the self-publishing community. However, there are way too many features to keep track of, and sometimes it can be overwhelming. And that’s why I thought I would share some of the most common missed features as well as some of them that
you aren’t even aware of. You’re gonna want to make sure that you stay tuned today’s video. This is Self Publishing with Dale, and if you want to learn
more about publishing eBooks, audiobooks, print books, and more, make sure that you
subscribe to this channel and turn the Bell notifications on so you don’t miss a single video. Stick around to the end because
I’ve got a bonus tip for you as it relates to Amazon KDP, and I’ll bet you’ve never heard of this. We can all agree that Amazon KDP is quite the opportunity,
but conversely speaking, it can be somewhat overwhelming, and especially when it
comes to all the features that are available. That’s why I thought I’d go ahead and put together a little list of some of the features that you may have seen before and never used and some of them you may
have missed all together. Exclusive category placement. You’ll find from time to time when you’re browsing
on the Amazon platform there are some categories and browse paths that you didn’t necessarily see inside your Amazon KDP dashboard. You can scroll through the long list of those categories inside your dashboard and never find those. It’s because these are
niche-related topics that Amazon says, “Okay, this
is just for our platform, “whereas the other ones are
for organizing elsewhere.” So, you can choose those
two inside your dashboard and typically after one sale, they’ll throw a third one into there, and it’s related to the
seven keywords that you chose within your metadata. And another factor is
how long your book is. Why do I say this? There are specific categories
called Kindle Short Reads, and inside the Kindle Short Reads, you couldn’t be able to put
like a two or a 300-page book underneath Kindle Short Reads. It’s clearly not short. So, if you’ve got say for instance a short story of some sort
that’s, you know, ten pages long, then it’s probably gonna go
into the Kindle Short Reads, and there’s also further niche down areas of those Kindle Short Reads. So, you want to make sure
that you browse around, take a look at those type of things. If you try to request
some of these browse paths through your KDP dashboard
through Contact Us, you can ask for that, but sometimes you might get denied, and it’s because maybe you
don’t meet the qualifications for getting in to that
specific unique category. Age and Grade Range. This is mostly applicable
to the folks that are, say for instance, doing young adult, teen, any type of kids books, and if you’re even doing
adults only type of content, you’re gonna want to make sure that you have that age and grade range all dialed in because it’s
a way of telling Amazon this is how you categorize me. I’ve found a number of
my coaching students, as well as viewers, that have missed out on
this particular opportunity to really niche down exactly
who their audience is. Again, it’s going to make
you more discoverable because it eliminates
who is not your reader an thereby dials in
exactly who your reader is. Series Name. If you’ve got a book in a series, this is one of the most important
factors in your metadata. You’re gonna want to make sure that you put the series name as well as the applicable
number inside the series. And when you get them all put together and you have them all matching up exactly, then Amazon’s going to put
together one product page for the entire series. This is nice because it
further indexes your catalog and makes it a bit more discoverable than if you were to go with out. Kindle Matchbook. Now, this is only applicable
to the print books that you do in through KDP print. So, for instance if a
customer purchased your book, then they have the opportunity
to get the Kindle version at a bit of a discount, if not for free. I think we can all agree
that print books cost significantly more than eBooks, and if you can offer that
additional value to your readers, they’re gonna really appreciate it. The biggest hang-up
you’re gonna run into is a lot of the customers that are browsing the Amazon Marketplace aren’t aware of this particular option. So, it’s up to you to educate
your reading audience, as well as your potential customers about this particular
option that’s available. For me, I typically like
to have my print books a little bit higher than most, and then I’ll go ahead and
add in the eBook 100% free, so that way if they don’t
have their book with them and they’re out and about
they’re able to read it from their mobile device. The Look Inside program. Now, it should be noted
this is only available for print books over on Amazon, and what it does is it
shares about upwards of 10% of your specific print book. It’s an automated process usually, but it’s been a bit slower
these last few months, I’ve noticed. So, if you want to really
get the interior dialed, and have specific sections, or even more or less
of your content shared, you can enroll in the Look
Inside program with Amazon. Being enrolled in the program
just allows it to where you can actually share
specific portions of your book and avoid other portions. Now, it should be noted that I actually applied for
the Look Inside program quite some time ago, and I’m supposed to be getting
some type of an email back that I’ve been approved for this one, but I’ve had no specific
answer on this one. So, we’ll see on what Amazon does with the Look Inside program. It should also be noted that
this is region specific. So, if you want to change the interior for one area and have it
different from the other area, then this is going to be
how to Look Inside program can really benefit you. Enhanced Typesetting. This is a fancy way of saying
that your ebook is adaptable to whatever device that
your reader is reading from, and it’s more importantly, very good for somebody
that is sight-impaired so they can actually zoom in on the text, and it doesn’t ruin any of the experience of reading the book. Sadly, enhanced type
settings not gonna work for specific books that have a lot
of graphics involved in it, or even like big intricate
tables and charts, so this is something that
is completely automated in the Amazon KDP dashboard, and I don’t know of any other way outside of reaching out to their team to actually get this featured
in the enhanced typesetting. X-ray for Authors. Big shout out to my boy
Keith Wheeler Books, and actually he was one of the ones that turned me on to X-ray. I’d heard about this some time ago, and I just kind of held off and held off and I said, “Ah, it
sounds to complicated.” But it actually is quite easy, and it’s another way that you
can deliver additional value to your readers via the eBook. Think of it like Easter
eggs for your book, instead of just like Easter
eggs in movies and DVDs. In Amazon’s Word, they say this: “X-ray for authors is a free
Kindle Direct Publishing tool “that enables you, the author,
to add your own descriptions “or commentary that will show
up when the reader engages “the X-ray feature.” It’s really quite simple, actually. All you need to do is
go into your dashboard, find the particular book that
you want to enable X-ray. You’re gonna find the
ellipses at the very end, click on that, add X-ray, and it’s going to send you an email as soon as it does the
automated process of determining a few of the areas that you can highlight. And then, all you gotta do is go back in, you can really look
over some of the things that they highlighted, you
can refuse to use those, you can add in additional ones. So, this is just another
great way to build more value within the contents. Great on Kindle. I’ve mentioned this, and actually it’s probably
been over a year ago about the Great on Kindle program, and it is an invite-only
program for nonfiction books. Amazon even goes on to say
about the benefits that, “if your nonfiction ebook
qualifies for Great on Kindle, “it will be eligible for
a detailed page message “that identifies it as
a high-quality book, “promotional credit offers for customers, “nominations for potential
merchandising opportunities,” and all this is subject to change. You also, what I’ve found with some of the Great on Kindle books, you get an individual
category for Great on Kindle. So, this is another way that
you can be further indexed within the Amazon platform. The big catch, if I can recall, was you’re only getting
50% royalty payout, but don’t scoff at that. If you’re an author who’s putting
in high-resolution images, and your files are particularly large, you will know that eats
in to your bottom line, and you’re not gonna make as much money as somebody who’s putting
out that type of content and somebody else who’s just putting in just the very basics within
the contents of their book. Just so you know, in
order to actually qualify for the Great on Kindle program, you need to actually have
images that are high resolution, enhanced typesetting
enabled, accurate metadata. This means that everything
needs to match from how you have the title, it
needs to be on your cover, so on and so forth, X-ray enabled, free of typos and errors, and lastly an Author Central page. I’m still kind of on the fence when it comes to Great on Kindle because there’s still a bit ambiguous on how you can actually get in there because there’s no application process. So, essentially you just have to hold your breath and hope for the best. And the bonus tip: Author Central. Before you click away, you need
to hear me out on this one. This is crazy, it’s gonna
singe your eyebrows, I promise you, in fact if it’s new to you, I want you to drop down in the
comments New to Me down below as soon as you hear this. Outside of creating an
Amazon author profile page, Author Central can be utilized
for so much more than that. Of course, you can put editorial reviews, you can really track and
manage your sales ranks from one area, and there’s
just so many ways that you can leverage Amazon Author Central. In fact, I’ll drop a playlist video link in the description down below, and you want to take a look at how you can utilize the Amazon
Author Central page, but here is where Amazon gets
the big banana sticker, and especially Amazon Author Central. If you go into your dashboard, and you click the Help
in the top right corner and then the Contact Us
in the top left corner, it’s going to open up a
few choices as far as to some inquiries that you can put in through Amazon Author Central, and this include items such as Add a Book, Add a Product that’s not a book. Hmmm, this is an interesting one because when you actually click it, they say you can’t add
anything that’s not a book over at Amazon Author Central. Remove the book, Update Info about a book, Availability of my book, and other. You actually can probably
spend easily about an hour dropping down the various inquiries, and finding out actual information. And they’ll send you redirects before you even have to put
in any kind of a question. One of the areas I found
very interesting was adding subjects to your book. Now, you’re probably saying subjects. Yeah, they’ve said you can have
up to 10 subjects per book, and I’m going, “Do you mean categories?” unfortunately, I didn’t
get the opportunity to ask Amazon Author Central about
what the deal was with subjects because they say that you can find it on each one of the product pages, and there’s no subjects on
each one of the product pages. So, this could be something
that was a bit outdated and maybe they had this
on for a few years ago, and it’s just kind of stayed
there, but either way, 10 subjects, yeah, there you go. Big banana sticker if
you figure that one out. But here is the one that
is going to blow you away, and I’ve shared this before, it is five keywords that you can
relate to your specific book. Now, you’re probably saying, “But Dale, “there’s seven keywords.” Yeah, seven keywords on Amazon KDP. There are five keywords
that you can actually attach to your book through Author Central. And you’re probably
scratching your head going, I don’t understand this. Does this mean I can have additional keywords related to my book? Yeah. I actually got Author
Central on the phone. I spent easily 20 minutes talking to them and it felt like an Abbott
and Costello routine of Who’s on First, What’s on Second. So, I had him clarify it for me. I said “Okay. “If I’ve got five keywords,
I give them to you, “and you attach it to my
title,” and he said “Yes, “and there’s also the seven keywords.” I said, “Okay, wait, hang on. “If I give me these five keywords, “will they replace the
seven inside my dashboard?” He said, no they don’t replace
those; those stay the same. so this means you can put
in additional five keywords on your book through
Amazon Author Central, and he even gave me an extra tip. He said you don’t even have
to go through the Contact Us. You can actually use their email: [email protected] When you put your inquiry in, make sure that you’re
using the related email to your Author Central account as well as the ASIN or ISBN of the book that you want to attach the five keywords. Might I recommend that if you do put an additional five keywords,
use something that’s different than the seven keywords that you’re doing inside the Amazon KDP dashboard. After all that information, it’s not surprising to see why some people are probably overwhelmed and have missed some of these key features when it comes to Amazon KDP. In fact, I talked a little bit about self-publishing on Amazon, the pros and cons in this next video. I’ll see you down there.
(bell dings) Quite frankly, you could get
two times as much at 70%, and that to me is why I kind
of, oh, I don’t know 35.


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