Amazon non-disclosure and detox tea complaints

– Hi, I’m Rupa and I’m back with another influencer marketing regulatory update. So, we’ve got some news coming to us from the U.S. this week. Firstly, that a large complaint has been submitted by Public Citizen, and that’s to do with Amazon
Prime Day advertising. So, Amazon associates, their influencers, have been promoting Amazon Prime Day, but there has been a
serious lack of disclosure. So Public Citizen identified around about 53 Instagram posts and 15 web posts with no disclosure whatsoever. Public Citizen also take
exception to the way, when they are disclosed, the wording that Amazon encourages
its associates to use, they don’t feel that’s
clear enough, either. They would like it to be very, very clear that these are paid-for endorsements and that the influencer takes a cut from any relevant purchases made. The second piece of news is
again with regard to the FTC, but this is to do with detox teas and the slimming-type teas that you see all over the social media
at this time of year. So, Senator Richard Blumenthal
has complained to the FTC or written a letter to the FTC with regards to these
types of advertising, and he uses quite strong language and describes these ads as
predatory and misleading, and obviously targeting
the most vulnerable consumers in society and
women who are very interested, of course, in slimming and
quick weight loss wins. So what is the issue? Well, of course as we’ve
seen from the past, especially at the ASA,
they’ve investigated hundreds of these types of
slimming teas and products and detox patches type things, is the evidence is just not there that they actually do
what they say they do. So, the official guidance by CAP, the Committee of Advertising Practice, suggests that their view is
that detoxing is something that the body can do itself naturally, and they have not seen evidence
that any of these products, the patches, the pills, et
cetera, can either support that or go beyond the body’s
own detoxing function. Secondly, quite a lot
of these food products, so the teas and the powders
and the detox little pills, haven’t had their claims registered on the EU Health Register, and that’s a requirement
for any health-type claims for these types of foods. So again, they’re breaching the rules for that reason as well. And thirdly, the non-disclosure. Of course, 99% of these posts, at least, are just not disclosed
as paid-for advertising. So you get the usual, you know, we’ve seen it with Kim
Kardashian and the lollipops, and they don’t need to be celebrities, influencers of all stages
are promoting these products. So it is an issue that
we’re seeing over here. And yeah, it’s interesting
that Senator Richard Blumenthal has mentioned Jameela Jamil and others who have supported action
against this type of advertising. That’s it for the update for this week. If you like, please share and catch up on my YouTube
channel, Rupa Shah Ad Rules, for more information on the ASA and FTC regulations and rules going forward.

Add a Comment

Your email address will not be published. Required fields are marked *