Amy and Brad on Business Bunker Xtra | Digital Marketing Chat Show | AM Marketing

Amy and Brad are setting up their live stream.
What are you live streaming on? Facebook.
Facebook today, yeah. Then we will download it and put it on our YouTube channel.
Okay, how do you do that then? You just save it on your phone. So when you’re doing it on your phone, or whatever device you’re doing it on. Just save it to your phone. So you can save your live stream?
Ah, I see! It’s a big old file. But then you can upload it to something else. January I am by my fabulous co-host
Gemma Claire pains good morning and oh yeah so quickly
years yeah it was not awesome at the summit folks is boiling and we’re all in
t-shirts and dresses and stuff it was absolute boring it’s like a treat
it’s the McManus treat you don’t get us all the time it’s hard to keep up with absolutely I mean it’s hard for us to
keep up what to be honest even our because as you know we’re a Google
partner but even I’ll do the exams that we have to take every year we have to
take them every year they do have to really qualify every single year so there’s loads of different ones they
used to be sort of the six core ones but now those dozens of them but it can be
anything you’ll have your set subjects so Google search marketing such as PPC
then you have Google mobile you have Google Digital website exam you’ll have
Google video exam they all look at the different subject matter for that
different Google product so everyone on YouTube well on mobile ads one on search
ads there’s loads of different ones the questions fall into different great to
say some stuff would just be what does this term mean hmm and other stuff will
be things like I don’t know jeff has this business and he wants to do X Y was
it what should what is the best thing thing to do yeah that’s not the entry
exams you got some more advanced ones and they are very very specific know the
details about how to activate a specific form of advertising so I guess it’s just
confirming my partner’s absolutely an academy fact so you can either there’s
some are talked up in London their headquarters so if it’s a new examiner’s
just come out generally we’ll go up to London and get hold a training on it or
it’s done online and you have all your training material so that’s videos absolutely and you’re always able to
find the information that fits the question you’re proposing even if your
question results in an incorrect answer you’ll be able to find something that
confirms it yeah exactly which is where you get the issues with things like fake
news and propaganda things of that you can always find the answer that suits
what you think which is the issue but um yeah Google doesn’t opening it knows
understand you know if you recently got engaged if you just got married how many
kids you are have like your level of affluence so what you’ve said in terms
of how much you’ll have some income some things that are sort of assumed so it
doesn’t know but because we give Google so much information through our gmail
accounts through YouTube through any Google product that you use you know
you’re basically telling Google to you’re searching habits as well kickstart yes yes what Google okay try
to find the link there is a preferences yeah Google our preferences and you can
go online and see what Google thinks you are and I love to have this competition
because I always think if Google doesn’t know who you are you’ve sort of won so
my yeah I think is to get a line I think it’s a good thing because I think haha
fooled you you have to remember is that a lot of this stuff is based on
information you’ve already given it so it shouldn’t be a surprise and it gets
their age and gender right because you put it into an account or what’s
interesting is when you tell it how old you are and it’s still things to you
guys well I don’t quite believe that your behavior well that was the point that I was quite
proud of for a couple of months what Google didn’t know if I was a man or a
woman and I was I think it’s because I look at a lot of because I do rifle
shooting pump it competitively because I was thinking nothing like oh well a
woman would go yeah thank you very much for giving us business but yeah what’s
the what’s the website by Zeiss you can just go to add ads settings
it will Google wall if you scroll down a little bit on your phone it will give an
example of what it thinks that bits of demographic information but also what it
feels you’re interested in and that could be anything from a general you
know I’m into video games or it could be a specific gaming company or or anything
so I’m looking at mine and we’re we’re moving house very soon so the top of my
list is everything to do with and furnishings and decorating loafers like
I’ve got Argos on here what you do is in marriage compromise and then just I’m
getting a room I’m happy of that so we’re learning and setting up Google
dosis ads settings for ADF settings yeah I know we had some amazing
ones the reason I did it kickstart digital it’s one for people to
see what sort of information is is kept about them but also to their normally
get some really quite cool ones or you get a few weird ones we had a lady there
who apparently was interested in burlesque dancing interesting ones and
there was a gentleman who his his came up with lingerie I think the very brave
guy putting his hand up and telling it telling a whole rumor and but then also
you can change them yourself so if you’re getting ads that aren’t relevant
to you and you’re getting annoyed by them you can go into your ad settings
here and you can say well I I’m not interested in and then so Google will no
longer provide you with ads on that subject so you cater your ad settings to
what may actually be genuinely interesting to you there’s a huge thing
about ad personalization which is a massive part of what we do so you know
we always say is people people some people say they don’t like online ads
they just don’t like them but I say well you know they’re going to be there no
matter what happened so would you rather have an ad that’s relevant to what
you’re interested in or something that’s wholly like nothing to do with anything
you’re ever going to purchase mm-hmm if you go to this and like I said mine’s
very dominant about moving home at the moment but I certainly don’t want it to
remain that way so I can go in and just remove a few things and then I’ll get it
we’ll have a better idea of the things that I’m actually interested in and it
means when I do get ads on on Google but they actually make sense to me yeah it
might be something that you actually want to buy or something that you’re
actually looking for you can’t control and if you know you can actually exactly
exactly and you can you can turn it off completely yeah and then you but then
and you will still get ads and they’ll be completely inappropriate and nothing
to do with what you like absolutely so we were thinking about
what to because there’s so much going on but we think about what is going to be
most relevant business and what people are going to really be thinking about so
we’ve made a little list for you and the main thing I would say is about websites
now expecting about this before and I think we spoke about on the show before
but there’s been a lot of Google algorithm changes this year that changed
the way that websites are ranked so change what websites come up what
websites don’t come up and years and years ago it used to be if you had a
website that was made really well and the SEO is perfect and it was all about
the technical aspect of the website then you’d get ranked highly now that’s not
the case anymore although it’s obviously really important that your websites and
made well it’s shifted so it’s much more about the user experience or the UX as
we call it so it’s about can sign navigate through your website easily can
they get to every page from every other page within three clicks and fast
loading speeds that’s what it’s all going to be about this year so it’s
particular mobile yes it’s all about passing so if you’ve got a website that
loads in under five seconds don’t even bother
anything you want by sorry if it loads quicker than five seconds that’s what
you want anything above no I mean five seconds is the absolute maximum yeah I
think is what we mean they say is that the algorithmic changes that coming in
Google’s ranking the show basically where your website ranks
when you look for things speed is gonna be more important than ever
yeah and unsurprisingly to our site loads in one second
you’ve all right you will generally rank better than somebody who’s blades in
five but it’s going to become a more important factor because predominantly
and this isn’t the information mobile traffic is so huge now and generally
people on mobile are quite impatient yeah so I recently learned that they
have an image where I have a peak image of myself on my website you can reduce
if you clever and you know you’re doing you can reduce the size and image
without affecting the quality of the image too much and also you can you can
delete things like metadata the thing that in the background that says what
camera it’s taken on the size they say you can delete all that data to reduce
the size and image as well but its image size is such a huge issue where people
upload images to their website without compressing them and it just takes
forever to load and someone on mobile just isn’t going to wait so is that the
same for videos we keep hearing you might have video on your website but
isn’t that taking up space or no yes it will a video to your website directly
it’s gonna take up quite a large amount of space what you can do and what we
often do is you can place a video on another site such as YouTube or Vimeo or
you know many others and you just embed the video on this site so you just
basically say it lives somewhere else I’m just gonna put in a link and someone
a website like YouTube or Vimeo load very very fast so let’s take a look
reddit for having video absolutely absolutely less stress off of
your web sites loading speed yeah when you say load yes no major fire yeah yeah
way to go so for example it loads within the five seconds the
video comes in a little bit after the five seconds so the page is loaded if
you scroll down you can see the pictures is it just the video at the top there’s
a couple of seconds you talk to us off to us because also you’re on Wi-Fi here
most people will be roaming so assesses generally when people are roaming if
they’re on 3G or 4G how long is going to take when they’re not connected to the
fast Wi-Fi and that’s the issue is that when you test your Wi-Fi and you test
your website in your office of course it’s gonna be fast because you’re
connected to your Wi-Fi base to get any different for people when you’re
customers we’re now on the mobile just perhaps walking down the street or going
about their day so and I know so well people still haven’t done actually and
some big sites still haven’t done it you must buy something called an SSL
certificate and whoever’s looking off to your website you know you’ll be able to
buy them from them or you can buy it from one to three range or GoDaddy or
whoever you’ve got your URL purchased with and it just means instead of saying
HTTP it says as you say Amanda HTTP and it just makes it secure and any site
that doesn’t have that Google is instantly just not giving any time of
day to and the reason that this became up is such a much bigger issue is
because Google Chrome which is the generally the most popular and browser
if your site doesn’t have a secure certificate of some description you know
even a basic one Google will say this site is not secure yeah in the address
bar which is very it’s a very poor experience yeah oh it’s like setup
button it doesn’t even let you see the sites at this isn’t secure would you
like to go back to safety makes it seem like it’s been hacked actually it’s it’s
okay it’s fine it’s just not encrypted in any way which you really should do
mm-hmm and it’s not a huge cost you can get
some very expensive secures you know SSL Certificates but you can also pick one
up for you know yeah surprise it’s all been about we’ve
done a lot more stuff in Europe so we’ve partnered with Kent international
business now with a lot of our other friends and the digital community so
we’ve been traveling to the Netherlands into France assessing a piloto
partnerships with businesses over there it’s a European led initiative so we’re
getting the most fit out it’s that’s been really great for
developing these relationships and also enhancing our relationships with the
people we collaborate with in the UK and we’ve got nice business from it just
some and just doing talks and and we went to Dutch Design Week which was
absolutely amazing we’ve done loads of stuff in France it shows you how why the
community is outside of the kid bubble yeah exactly
lifts up in London as well we’ve actually been working on cuz in Canada
we do not work in Canada yeah we don’t unfortunately whenever it’s thank you
the once but at the time so actually the main thing we’ve been doing is helping
investors invest in the cannabis market interesting yeah it’s recently in the
summer became legal in Canada cannabis so business over there and the kind of
spot is just huge these massive massive expanses of cannabis farms and different
products and investing particularly people from the UK investing the
Canadian market is massive so we’ve been pushing a lot of videos and we’ve been
helping a lot investment firms in the UK place money
within within a Canadian market as far as Canada is now concerned it is a
prescription drug yes and rules on prescription drug advertising are
incredibly time very very amazing but the rules on illegal drugs are even
tighter to the point of obviously you can’t advertise anything so the
transition in Canada has been very interesting for nevertheless the point
of view to go from what is essentially an illegal drug to a controlled drug and
what that means for us is we have to be very smart for advertising you can’t use
certain words you can use other words and it means that we can obviously apply
that learning not just in that sector but to millions of other things
yes so it’s very very hard to advertise anything medical on Google so in the
last of year we’ve been able to we’ve done a laser training and really on
enhance actually advertising medical products within the UK and the US and
Canada and see what’s allowed what we can do how we can actually help medical
businesses that need to get their names out there but can’t do it themselves
because basically pan out like and Google just goes nope not allowed so
that’s been a huge part of Greater the business and now so the a niche sector
that we that we deal with now medical businesses and medical products exactly
clients approaching and where we like to think that we don’t do anything on a
punt we always if we can’t do something perfectly we’re going to get training
make sure that we it’s being done properly learn as much as we can and
we’ve got a great green girl rep that gives us loads of advice she’s been
great yeah it’s been amazing to Sir plan that part about a different sector else because we are running out of time so you said yes that was a huge that
they vomit I increase losing so essentially when you go online and it
says in the corner do you want to chat with us but it’s not so they can do
basically just basic tasks it could be basic advice helping with them with
basically just anything that a human doesn’t need to do some Facebook that
can be even asking for a weather report and their Facebook Chapel will give it
to you but also happening with little admin roles and things like that to take
away the need for human interaction and to give a better service but it’s being
used in anywhere from sort one-man-band businesses all the way up to global
multinationals it’s become much more accessible it’s no longer a thing that i
mean the big the big guys use and so you’re gonna be seeing chat bots on the
increase without a doubt so it’s definitely something to consider they’re
getting a lot smarter but actually being a lot simpler as well so you can program
it this look for certain keywords and questions well you can make the chat box
and ask the customer question so they might say they might message and say
something about a complaint about a delivery for example and it can pick it
it can trigger a delivery and it’ll go okay what’s your order number
when was it meant to be delivered and it will get all this information and at
that point the pot would hand it over to a human and you’d get a little
notification of an email your phone would ring and say right this person’s
Liberty hasn’t arrived it was meant to be here this is your number they pay for
extras every there you know they’re the stress level is nine out of ten because
they use certain words or a is involved they’re establishing
what customers asking yes exactly it’s all about saving time so if that could
that process could have saved that person 10 minutes and in all the cases
where a human isn’t involved and the chat box sorts it out and that that’s
not required so it’s all about efficiency it’s unlikely they’re in a
position where the chapel can deal with it by themselves yeah entirely and human
doesn’t need to get involved but it can take a lot of the monotonous repetitive
tasks away to improve that person’s experience on both sides for the
business and the customer because now it’s known that most young people and I
don’t not use any word millennial but most most people under the age of 35
will expect a response in nine minutes so whether you are emailing someone when
you’re filling in a contact form on our on a website they’ll expect on average a
response or something within nine minutes yeah so a chat bot is a perfect
way to make sure that that person gets something we in the time that okay you
can get hold of us on Twitter and Instagram at marketing underscore a.m.
our website which will be improved new and improved learning a new one yes am
marketing took credit UK and if you want to talk to me as a speaker I have a new
website launched yesterday which is WWWE McManus okay you go breaking news
breaking news okay so quickly absolutely sure okay just quickly some
base in Friday 8 March which actually
surprisingly is not that long way it is International Women’s Day although I
myself occupies events our team and Africa foundation have joined up
together to give you an International Women’s Day with difference of ever the
difference at court in court but there was going to be networking with the
animals and there’s going to be inspirational speakers there’s gonna be
an amazing lunch for lots of different networking activities we’d love you to
join us if you go to butterflies events okay all / i WD event for more details
8th of March check that out first main social birthday or to social data coding
ok night may go to use its exposure Kobe okay for the next billion its X no
southeast and 31st of May is the next let’s see live good go to sexy social
media to communicate will cover those in more details in the next week thank you
so much Jim for hosting this we can look next week on the show I have our
cybersecurity expert Richard is back and our guests are Chris Ferguson and this
is it and don’t forget to some cool show on Tuesday one too afraid he always has
great on the guests I’ll great weekend

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