Beginner Affiliate Marketing | How To Make Money With Facebook Challenges


– Yes, it’s true, in affiliate marketing, or virtually any marketing, that if you aren’t closing sales, you aren’t making any money. So how would you like to
make sales day and night, whether you’re working,
sleeping, or at the beach? And there is no limit to how
many sales you can close, because it doesn’t require
any direct action from you. All you have to do is
to drive the traffic, and the sales come in. Hey, it’s LeahRae from toddandleahrae.com, and though it may sound too
good to be true, it’s not, and it’s exactly why
we love to close sales through a free or
low-cost challenge course. A challenge course is where you give people short little daily
lessons for a series of days with some little short
assignments with it. This could be a five day
clean eating bootcamp with a five to 10 minute
video teaching people about how to remove processed
foods from their diet and giving them instructions
or assignments to do each day. It could be a three day challenge to set up your own branded website or to start your own YouTube channel, maybe a five day challenge to remove chemicals from your home, each day taking a different
area of your home, educating people about the harmful effects of the chemicals commonly found there. Now these may be free or
just cost a few dollars, depending on how you wanna set it up. If it’s free, you’ll get
more people to check it out. But more of those people won’t actually take it seriously and participate fully, because they didn’t have
to pay anything to do it. If you make them pay a dollar or $10, they’ll have a little skin in the game, and they’re much more
likely to participate and really get something
out of the challenge. But on the flip side, it does take a bit more work on your end to set it up this way, because you have to set
up the payment part. So you’ll need to figure out what works best for you and your business. Now at the end of the challenge, you simply invite people
to your paid offer. Now the content of the
challenge and the offer, it’s gotta be congruent. They need to see the offer
as a natural progression to take the next step and to go further. So for a five day clean eating bootcamp, it could naturally make sense to offer an all-natural clean eating
home delivery meal service. For a three day YouTube
channel creation challenge, you could invite them to a paid training on YouTube content creation,
or video ads, or even lighting, or camera equipment to
use in their videos. For a five day challenge to
remove chemicals from your home, you could end up offering an all-natural cleaning
supply subscription. The higher the price point, the more likely it is that
you’ll have more success if the challenge has
a few more days in it, because you’re warming them up for longer. But as with everything in marketing, simply test it, play with it, and see what works best for you. Todd and I have very successfully run a five day free challenge
into a 10 day $10 challenge. That 10 day challenge then leads into a monthly subscription
of 150 ongoing. Now while that has worked
really well for us, we’d actually like to trim it down to like a three day challenge
instead to test it out, but it’s just something
we haven’t had time to play with yet. We have a friend that uses his challenge to lead people into a one-time
purchase of $197 course. We’ve also seen a $30 paid
challenge that’s 15 days long that can lead into sales
potentially in the thousands. Some basic principles that
you need to understand when you’re designing a
challenge is that you will see some type of drop off
rate every single day, meaning that you’re gonna lose
some people along the way. Not everybody who watched day one is gonna continue to day two. There’s going to be a percentage
of people that you lose. So you want to entice
people about what’s coming in the next video on the next day so that they keep coming back, and you wanna make it really easy for people to keep going
through the course, and you only want it as
long as it needs to be to get people ready to purchase. The longer you make it, typically the fewer people
are gonna finish it. And if you’re doing a long challenge, something like a week or more, you really need to find
a way to touch base and personally interact with the people to keep them even plugged into it, because most people can’t last that long. For Todd and I, we actually found out we had
about a 25 to 30% drop off rate for the first three days of the challenge, and it started to level out
a little bit after that. And that’s really why, a big
part of why we would like to test just a three
day challenge instead. Now the most important part of challenges is really the pitch on the final day, the pitch into the offer. It basically is like a mini-sales webinar telling them all about the
benefits, the problem solved, sharing some testimonies or
some social proof from others, and working to add a little
bit of scarcity and urgency. Now Todd and I went through
a couple different versions of our day five video before we got it to convert well into the paid offer. Now how do you deliver these challenges? There’s really a lotta options, and there isn’t a right
way for everyone to do it. The different options fit better for different people in
different businesses. So some folks run their challenges solely through Facebook groups. The upside of this is that
there’s no cost to it, and it’s really easy to set up. Now the downside of this is
that people are seeing fewer and fewer posts from the groups
that they’re in every day. So keeping the engagement high, keeping people plugged in
to watch the daily videos, that will be your struggle. Some people do it solely through email. So they have their video
trainings set up in Vimeo, or YouTube, or on a webpage,
and they email out the link to watch it every single
day of the challenge. Pretty simple to set up,
and it’s no extra cost if you already have your
email autoresponder. But the downside is, again, that it’s, is it gonna be keeping people engaged? Open rates with emails are pretty low across the board these days. So not a lotta people
are gonna open the emails that leads them into the challenge. Another option is membership sites. Now this does take a
lot more work to set up, and it does cost money to
create your own membership site. A membership site is just
a website that you run where people can log in and
access certain training. You have a lotta flexibility
on how you set up the pages, different buttons, and options, and offers that you can plug in on the page itself that can easily lead them to the next day or end up leading them
into your paid offer. But it also comes with
its own set of challenges. If people have to log
in to a different site that they don’t use normally every day, the challenge is less in their face, and it’s easier to
ignore and forget about. You’ll probably need to
leverage email as well just to remind them to log in
that day for the next video. I have also seen this
type of delivery done well when there was some sort of personal touch added to the challenge, where a couple of times
throughout the challenge, they were having one-on-one
calls with someone. That personal touch
was enough to keep them going through the challenge,
to keep them onboard. Now our favorite way to deliver challenges is actually through
Facebook Messenger Bot. Messages on Facebook have a much higher open rate than email. So every day of the challenge, they’re receiving messages
to their Facebook Messenger. They click on the button
to access the video, and it actually takes
them off to our website where we’ve set up that
training for the day. Now if you’d like a sneak peek
at that five day challenge that we’ve run so you can
study how it works and also get some really great marketing
training at the same time, in the challenge, we focus all about Facebook
marketing for beginners. So simply click the link at
the top of the description, and you can check it out for yourself. Now please know that
we are rooting for you. We are here to help you
create the time freedom that you and your family deserve. So if you’re new to our channel, make sure to subscribe so
that we can help you do that, and say hi in the comments so that we can welcome
you to the community. Again, this is LeahRae
from toddandleahrae.com, and I’ll see ya soon.

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