Can I Pick Your Brain? How to Say No Without Feeling Guilty.


Can I pick your brain? Today we’re going to be chatting about what
to do when you realize that someone wants to pick your brain and is not willing to pay. All right. So this has been a common occurrence and I
will say that it first started happening for me a couple of years into my blogging career
when I first started getting some notoriety and there were things that I was doing and
I had people who were reaching out and contacting me, wanting to know more information about
how I got started. They wanted to know how they could, you know,
do what I had done. And I just had a lot of people sending me
questions. I was encouraging questions from readers and
viewers and I was telling people, hey, reach out to me if you have any questions about
finances or if you have any questions about, you know, this topic or whatever. So I was fine with that. But what started to happen was I started to
get a little bit overwhelmed and people started to ask, Hey, can I pick your brain? And I’m not opposed to helping people. I’m not opposed to answering questions. And I’m sure you’re not either, but there
comes a point where you realize that you feel a little bit taken advantage of. So what do you do when someone wants to pick
your brain or someone wants to ask you questions and you feel a little uncomfortable? Let me start with the story and then we’ll
kind of go into the tips of what you can do. A few years back I had a reader, someone who
reached out to me and he said, Hey, I’m interested in starting a blog. I want to do exactly what you’ve done and
I would love to ask you some more questions about how you did it, how you got there and
all that. And at this point I was at that point where
I was tired of just doing these free sessions. I know my time is valuable. So I went on this website, it was called Clarity. I don’t know if they’re still open, but basically
you are able to set a per minute price for a call. So basically you were able to set a per minute
price for a call. For example, if I wanted to offer coaching
or offer a pick my brain session and I wanted to charge a dollar per minute, I set that
as my rate when someone booked a call with me through Clarity, we would get on the phone
and depending on how long the call was, the expense or that that price was automatically
charged to their Paypal account. For example, in this situation we happened
to be on the phone for 23 minutes. I still remember and after it, I made $23
cause I charged a dollar a minute and I was pretty excited about that. I was like, wow. Somebody was willing not only to pay me for
my time, but I felt really good about what I was offering and answering all the questions. I felt valued, I felt like they really valued
my time and it just felt like it was something that I definitely wanted to do. So I set up a page of my, and it was called
pick my brain and on that page it shared all the ways that you can get help from me. So I had the first thing you could do was
you could watch all of my youtube videos and read all of my blog content and that was absolutely
free and you might get the answer to your question. Then the second thing I had was if you wanted
to submit a question, I was doing live streams and I was also obviously doing youtube videos
and I said, if you want to submit a question and I, it’s something I can answer for everyone
where everyone gets the benefit of hearing the answer. Then I’ll also answer that for free on one
of my live streams or inside one of my videos. And then I said, finally, if you want personalized
help and you want a chance to chat with me one-on-one, then you can book a clarity call. And on this clarity call it’s a dollar per
minute and you’ll have the opportunity to ask whatever questions you like. So it made it a lot easier because once people
started reaching out to me, if there were any questions that were not something that
I could just kind of quickly answer via email by directing them to a video I had created
or a blog post I had created or if it was something that felt like it was personal,
I would let them know, hey, here’s a kind of high level answer for you. And then if you’d like to go deeper, here’s
where you can get more help. It lifted a lot of weight off of my shoulders
personally because it made me feel like I was still helping people. But I was also protecting and valuing my time. So here’s what I would love to share with
you. If you feel like you’re being a little bit
taken advantage of and you want to value your own time a little bit more, the first thing
is to remember that what comes easy to you doesn’t always come easy to other people. So just because you believe that what you’re
doing is easy and you know anyone should be able to do it. And answering a question for someone, my only
take you a minute or two, like that doesn’t mean that it’s not valuable. Your time that you’ve put in to learn that
skill to, you know, grow that expertise. That is what you are charging for. You’re charging for your history, you’re charging
for your expertise, you’re charging for all the things that you did wrong so that you
know not to do them anymore. And so you can tell somebody here’s what to
do instead. So that one call that I have with that, that
young guy where I told him about what to do to start his blog, he took that information
and he went and made $1,000 and I remember thinking, wow, like I only got paid $23 and
he took that information and he went and made $1,000 and interesting story. That actually was the very start of my coaching
business. It was the first client, technically the client
that I worked with and which made me realize that I had a lot to share and I had something
valuable and once I saw that, I was like, oh, okay. So just because it’s something that I know
and that I’m good at and I’m familiar with, that doesn’t mean that it’s not valuable. So I want you to remember that first, The
second thing to remember is that your time is valuable. You only get 24 hours in a day. Every single one of those minutes is precious
and if you want to spend all day answering questions or responding to emails, then that’s
fine, but if you don’t and you want to continue to grow yourself and do the things that you
want to do, then you’ve got to put a system or a process in place. Now, the service that I use in order to get
calls booked right now is called Acuity. It’s acuityscheduling.com and I use that anytime
somebody wants to book a call with me, I now only do flat fee coaching calls. I don’t do per minute or anything like that
simply because I know how valuable what I have to offer is, and for a block of my time,
for an hour of my time, that’s what it’s worth regardless of, you know what someone else
might get paid if they get paid $20 an hour, but I’m charging $400 for an hour. That’s just what I feel my time is worth and
my expertise is worth. So it’s up to you however much you want to
charge. Which brings me to the third point, which
is to charge what you want to charge. There was an article, I believe it was in
Forbes where there was, they were talking about a happy price and they were talking
specifically for freelancers saying that you know, you can charge, you know whatever rate
you want and that might be a good rate. But then you also have your happy price. Your happy price is the rate where I’m just
ecstatic to do the work. I’m willing to put everything else to the
side and really and truly work on this. And when I read the article, it just really
hit home for me because my goal is to either have it to be free or full price. So that’s what I use. I say if I’m not going to give it away for
free, then it needs to be full price. So I don’t offer any discounts or friends
and family things for my time or for my coaching, I offer free or full price. So for example, I had a friend that reached
out to me a couple of days ago and you know, he was running some Facebook ads and he wanted
some help and I, and he said I’m willing to pay you for your time. And I said, well, let’s hop on a call first
to figure out what it is that you need help with because he’s a friend and he’s someone
that if we were just having lunch together. We would have the same conversation. I was willing to do just a free call with
him to figure out what the questions were. I knew it was probably only going to take
15 minutes. It’s someone that I wanted to catch up with
anyway, so I was willing to do free. We got on the phone, I realized that he actually
didn’t need that much extensive help. There was just one little thing that he didn’t
even realize was sitting right in front of him. And I was able to help him see that clarity. And once again, he said, Hey I’m willing to
pay for your time. And I said don’t worry about it. I’m sure there’s something that I’m going
to need from you down the road. I’ll just reach out at that time. And he said, okay, great. And that’s what I mean when I say free or
full price. So if I wasn’t gonna give it to him for free,
but then I was like, well, I’ll just charge you, you know, like 20 bucks instead of my
normal 400 then it would’ve just felt weird for me. It would’ve felt like, why am I doing this
call for $20 when it’s, I can be using this time to get paid $400 so you’ve got to make
sure that whatever your rate is, whatever you’re charging, like that’s your rate and
make it your happy price. Like if you don’t want to do phone calls and
you would prefer to like answer people over, email will then make the email rate cheaper
than the phone call, right? Because you don’t want to do phone calls. So if you do them, make them at your happy
price. Same thing with blog posts. I don’t like doing blog posts. I prefer doing videos. So if I’m doing some sort of corporate or
brand deal, my blog posts rate is high enough to compensate me for the fact that I really
don’t like writing. I prefer creating videos and so that’s what
I, I put my rates in place so that I have a happy price set so that I can do the thing
that I enjoy doing instead of the things that you know, kind of caused me a little bit of
frustration. So keep that in mind. If somebody ever asks, can I pick your brain? Now you know exactly what to answer for them. You can give them free, full price options
and you will continue to enjoy helping people and you know, providing that support and assistance
that you know you want to give, but you’ll be able to do it with money in the bank. Do you have a rule when it comes to free or
full price? Have you ever had a situation where you know
you charged a discount rate and then you regretted it? I actually just spoke with a friend a couple
of days ago and she said that she gave a special rate for a friend and now she’s regretting
it and she doesn’t even want to do the work because she got other clients who are at her
happy price. And now it feels like this client is a drag
on her energy. So keep that in mind. Comment below with what your thoughts are
like and subscribe and I’ll see guys the next one. Okay. Bye.

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