Demystifying Conversion Optimisation: 7 Ways to Double Your Affiliate Sales | AWeurope 2016


How you guys all doing today? Good?
So you guys are, how many of you here are affiliates? Good amount. Alright and from
your affiliate revenue, how many of you are generating it through Facebook
Ads? Good portion of you, and the ones, whether you’re generating from Facebook
Ads or not, how many of you are generating the revenue through
advertorials? Good portion of you. So today, I’m gonna show you how to
generate more revenue in sales from your advertorials. Here’s my Twitter handle,
you can use that hashtag and the chances are, as you mentioned, you guys
are driving sales through a page that looks something like this.
Now this is in Spanish, but this is an example of a page this is for skin cream, I
believe, and it keeps going. More images, more text, it doesn’t matter. If you guys
could read this, you know what this is about. Keeps going there,
talks about the product, talks about how you can buy it,
and you know what? These advertorial pages aren’t done unless
you include, Oprah. Oprah loves it. You know who the other
guy is? Dr. Oz. I know you guys know who he is. Yeah this guy here, you have Dr. Oz
on your pages don’t you? No? And just to show that this is real, then you have a
ton of comments. Looks about right? Well, do you want to learn how to make more
money from a page? Right, here’s the version in a long format, it just keeps
going and going. Look they even have celebrities on there
too. Tom Cruise uses it, you should too. So I’m not gonna tell you what
you’re doing is right or wrong, I’m just gonna show you how to make more money
from doing whatever you’re doing. Sound fair to you? Does that work? Alright let’s
get started. Here is how you can increase your conversion rate. In general, for
every dollar you spend on advertising as an affiliate, you’re making at least $2 right?
Yes? Raise your hand if you’re making less than that? Few of you, that’s
not good. You should always be making at least double your money. In general, you
should be making triple your money. So for every dollar you spend, a decent
campaign should be generating you $3. A great campaign will be
generating you roughly $4. Does that sound good if you’re making, how many of
you guys are making $4 for every dollar you’re spending? Few of you guys. You guys
are doing a good job and have you guys been able to scale it to at least a few
$100,000 a month in spend? That’s good. So let’s get started.
The money is in the people who say no. In general, when you
have a page, two or four, if you’re lucky out of a hundred visitors who land on
your advertorial page will buy. That means the majority of the people that are
visiting your page are not buying. So what should you be doing?
You can try to get more to buy right away, but conversion optimisation doesn’t
work like that. It’s kind of like dating. So you see this lady here, she’s taking
pictures of me. What’s your name? Veronica. Well because you’re standing
here Veronica, you’re gonna be the lucky lady of the day. Now Veronica, if I ask
you right now, will you marry me? You gotta give me answer. Will you marry me?
Wait, there’s a catch. With the prenup, with the prenup. She’s on
the fence. That’s a nice way of saying no, but I don’t want to embarrass you
because you’re on stage. Alright, well if Veronica said yes, what would that tell
you about Veronica? She’s crazy right. No one in their right
mind would say yes. Veronica’s not a crazy person. She’s
smart, lovely, beautiful lady, but if I asked Veronica. Hey will you go on a date
with me to coffee? Now I’m not gonna ask her this. Let’s just assume she says yes
to make it a bit simpler. So Veronica says yes. We go on a coffee date, it looks like
this. Although I’m not white, but let’s imagine we’re a white couple. We’re
drinking some wine, the reason we have wine there is because I need to get her
drunk, so she’s happier on the day. If she was sober my chances of getting any
further would be slim to none, but let’s say I get her drunk, she’s having fun
and then I ask her on another date and then that goes well. We date for a bit
more, then we decide to date exclusively, then we date for another six months, we
decide to move in together. Eventually that I meet her parents, she meets my
parents. You fast forward, 3-4 years, we’re having a good time and now,
I say Veronica, if I ask you, will you marry me? What are you gonna say? You
don’t need a pre-nup now, it’s good. Right? Now I have a much better chance.
Why is that? Why do you think she’s gonna say yes over time versus
if I ask her to marry me from day one? Trust. That’s right. When someone comes to
your website and you tell them to buy right away, most people say no. Why?
Because they don’t trust you, that’s why. Most of you guys send them to an
advertorial with the picture of Oprah. It helps build up trust, kind of. You know,
after they buy the product they may not be happy, but it’s building up trust for
while they’re reading the article. What ends up happening though is
still the majority of the people don’t convert right away because they still
are wary. They’re not sure if this product is a good fit for them, or if
they should buy. So what should you be doing? You should be building up your
email list. The majority of the people who say, come to the mailing page, won’t
buy. So if you can convince them over time to buy, you will generate more sales.
You can do newsletter opt-ins in the sidebar, on your news looking site. You
can do opt-ins and offer PDFs courses, ebooks, you can even offer something that
teaches you how to reduce your wrinkles without home remedies, without spending
any money and after they download it then you can send them back to trying to
buy again. You can even do pop-ups. So here’s what we learn by doing emails, we
tested this out. We test this out on a weight-loss advertorial page. We didn’t
just use the celebrities saying, hey how they’re gonna lose weight or Dr. Oz. What
we found is for every 100 emails or 100 visitors, you should collect at
least 5 emails and this didn’t affect the number of people who are buying
right away. For every 100 emails roughly 1 to 5 should convert into
a sale. Then from there you want to drip them into 7 emails, and I’ll give you
examples of the emails. You also want to warm people up before you make them
purchase, that way they build a trust then, you don’t want to send them back to
the same page. If I went to that advertorial page and I didn’t buy right
away, then you collected my email, you email me a few emails, and then you want
me to buy again, would you send me back to the same advertorial page that caused
me not to buy in the first place? No. You got to switch up the pages, the offers.
That’s how you generate the most amount of sales. You also want to promote
multiple offers to your email lists, that’s how you also maximise sales. Here
are some examples of emails. We are sending people right. This plant food
harms your metabolism and your heart. Talks about how you can gain
weight. Here’s another one. Two simple steps to remove belly fat. Another
example, this is all educational material that’s training, educating, teaching
people. Here’s another one. Seven fatty foods for a flat stomach. This is telling
them that you can eat fatty foods and get a flatter stomach. This is all
legitimate, real content that’s true. It helps people by doing this and then
putting links for them to buy. This affiliate got another 21.19%
increase in revenue from their ad spend. That’s good, no? I would want
another 21%. Let’s get to number two, quizzes. Have you guys heard
of Revolution Golf? If not, look them up. They make $20,000,000 a year
teaching you how to improve your golf swing. Do you know how they generate all
their sales? They first make you take a quiz that breaks down how you’re
screwing up with your golfing, and how you can improve it. So you take this quiz,
they customise the results for you and then boom they tell you which product
you should buy after, based on the responses you took. Here’s an example of
a diet quiz, which diet is right for your personality? I hate dieting, it’s
never a good fit for me. Oh but now, I can find a diet that’s best fit for my
personality, my activities, the hours I stay awake, my exercise routine.
It’s customised. People want that personalised experience. I enjoy cooking,
mostly in the mornings, when I’m cooking for others, I prefer to order
whatever I’m craving. This is an example of a quiz. We use a tool called
LeadQuizzes, it’s not mine, it’s just some random company. Use the tool, then
when someone gets to the end, we show them the offer that they should be
buying based off of it. So here are some general rules with your quizzes, only
start with 5 questions, not more, not less. You can add in more later on or less.
You can start testing, but start with 5. You want to use images when possible to
describe the question that you’re asking. You want to limit your choices per
question to 4. That way you’re not overwhelming people. You want to show a
progress bar, so that way people know how far they’re progressing. And you want to
pitch the product at the end, that’s most relevant to that person, that way they’ll
convert. We did this. 8.37% increase. We are even starting to have people take
the quiz, then send them to the advertorial and then having them buy.
The extra step increased revenue. It’s not too shabby. You may look at this, you
make 8% here 20% over there. This is not much, but if you do a
combination of all these things, it adds up. You can double your revenue from your
affiliate marketing campaigns. Number three, get personal with your copy.
This image look familiar? Victoria or Veronica? Did I get your name
right? That’s bad. I asked her to marry me and I don’t even know her real name. But
getting persona,l I learned this from the dating websites. Back in the day I use to work
with Match.com, eHarmony, some of these dating sites and I was going
through their analytics and numbers. You know what the number one thing that helped
cause conversions from them? How many of you guys live here in
Germany? Decent amount. So let’s say we’re in Berlin right now, which we are,
and someone comes to a landing page and this is a dating website. I would say
something like there’s 5,368 single people in Berlin.
What are you waiting for? I would translate into German, but I don’t speak good German. But imagine that
in German. So you have people coming to a landing page with all these single
people, it’s like wow, there’s other single people like me? I should join. Let
me sign up. That’s making people feel warm, special. We started do this. One of
my buddies, Tim Sykes, he’s in the info product space. He has affiliates, people
driving traffic, and I was in Las Vegas. I was sitting in Las Vegas, visiting one of
his landing pages. We set this up and it says, I’m determined to create a
millionaire trader in Las Vegas, my only question is, will it be you? I feel like
I’m in Las Vegas, why can’t it be? Let me shoot the guy an email and let me
see if he’ll accept me. I did this with one of my landing pages, I’m looking to
help the business in Las Vegas grow, my only question is, will it be yours? Then
I got people, let’s say this was Berlin. I got people, when I would put in Berlin
because I would change up the geo, the city based on where they live. Then
instead of Berlin, it may say Frankfurt and people would be like, I don’t live in
Berlin but I’m close enough, I’m a plane flight away. Can I qualify too?
Please I’ll do anything, accept me. I was getting people to beg me to take their
money because they felt it was personalised due the fact that I put
their city in there. It’s not too shabby. We started doing this with sales copies,
advertorials, checkout pages. Why not? You see those testimonials you put on
those pages, why can’t those testimonials be from other people within the city? It
makes them feel more special. How many of you guys are selling flashlights right now? That means all of you guys don’t want to
raise their hand. Okay, so you know what flashlights, a lot of people sell
flashlights for survival, right. You guys agree with this. So then you can start
using copy like, what’s a German name? I don’t know Marcus? Let’s go with Marcus
because I know a German named Marcus. That’s kind of Americanised too, but
let’s assume it’s German. Berlin had a massive, what’s like a crazy event in
Berlin? Chaos happened in Berlin and what Marcus did to survive will shock you.
Right, it’s not the best copy but I’m pulling it out of my butt, and then we
talked about how Marcus survived a zombie attack with a flashlight. It works.
If you were like, I live in Berlin, if there was a zombie attack, shit, I need a
flashlight. Give me one with the knife built in too. That one cost extra $10, but
yes, you can get that. That’s the upgrade, that’s the upsell. The point I’m
trying to make, it’s using personalised copy, converts really well. Especially
when you integrate the city in there. Survival Life, they talk about knives and
camping, they’re big on Facebook. It’s owned by DigitalMarketer or the Ryan
Deiss team. They crush it and they do things like, are you prepared for an attack
in Atlanta, Georgia? One may be happening sooner than you may imagine. Click here
if you’re not doing one of the few following things. And one of them
could be, do you have your flashlight? All I’m saying is, when you’re doing
these ads, don’t target people in Las Vegas. I don’t want to read them all day
long, cause even I click on them. So if you incorporate things into your
headlines, your testimonials, your copy. You will see an increase in sales. We
usually see anywhere from a 12.49% to a 27.57% increase.
This stuff works. Get creative. Do you guys see how this
stuff is intriguing and it can make people want to click more? Yes I know
with affiliate marketing you just want to crank it out and create a lot of
these pages, and just make money as quick as possible with the least amount
of work, but if you put in a bit more work, you will make a much higher return
on your ad spend. Number four, make it harder for people to buy. I know this
sounds counter-intuitive but when you look at these examples, you’ll be like, I
know these companies and some of you guys are probably pushing
affiliate traffic for them. Should you be sending people from your
sales pitch directly to buy the product? Well Mike Chang, you know Six Pack Shortcuts?
That Asian guy who’s just like, I’m gonna teach you how to be buff. He’s just like,
what are your goals? This is all a limited to the right type of people. If
your goals don’t line up with what we’re trying to do, you won’t buy. You know what
I did? I didn’t even put any goals, I just clicked submit and it says congratulations,
based on your responses you’re a good fit. I’m like, what responses?
I put in nothing in there. That’s helping their sales, if
they let anyone go through. Here’s another one, Instant Checkmate. You guys
have all seen this, right? Have you ever looked up someone? Let’s say you look up
Neil Patel and you’re trying to find out more information on him,
because you love him to death, he’s speaking here at this Affiliate
conference, like this Niel guy is awesome. I’m gonna blackmail him and try to make
him do some free work for me, let me see what dirt I can dig up. So you go to
Instant Checkmate, you put in my name. You know what the first thing that comes up?
Are you sure you want to look up Neil Patel? The information you find
may shock you. Are you prepared for this? And then you’re like, yeah sure and then
they’ll ask you questions. Does Neil live in any one of these
cities? Oh yeah, he lives in Las Vegas. We’re digging up a lot of information.
Are you sure you really want to proceed? What you may end up learning may hurt
how you feel about Neil. Well I don’t know, but now I want to see information
about him. And then it keeps going and it’s nonstop. Sometimes you’re going
through 30 minutes of pages. You know their status bar, they have the
information ready for you. They just show you the status bar and make you wait for
a minute or two, because they know if you wait you’re more likely to buy.
That’s really a pain in the butt. I know another company that does Vehicle,
VIN look-ups and they make you go through more steps and asking you information
about the car, even though they already have the answers. Why? Because they know
it converts better. So we did this and we saw interesting results. Out of the five
campaigns we tested this on, different industries from weight loss to creams to
background checks to casino stuff, what we found out is for one campaign to
decrease the revenue by 34.63% the other four was profitable
and it went all the way up to 58.86% increase in
ad spend or return on ad spend. That’s not too shabby.
Test it out, as you can see I’m not making shit up. I could
tell you that this stuff is all gonna help you, but I even told you that
someone actually lost revenue from this. I don’t just put Oprah on my pages. I’ll
tell you how it really is. On a side note, I actually don’t do much, if any, affiliate
marketing. I used to. I ranked number one for online casino, then Google banned me.
And then I ranked number one for a web hosting for a long time, and then Google
banned me as well. Do you remember all those WordPress theme sites? When they
first came out, I paid each of those designers to put in their theme. Hosted
by and then it had my URL, and my URL had a web hosting in there, and I
number one for such a long time. I was making hundreds and thousands of dollars
a month from web hosting affiliate stuff. And the number two, number three, number
four guy who also ranked, they copied my same tactic, I just did it better than
them and quicker, and then Google banned me cause they found out it was my site, and
I shouldn’t be doing stuff like that because I’m a well-known blogger. But
number two, number three, and number four still ranked. I was so sad, I was crying.
So, I lost a lot of money that day. And I invested a lot, I think in total I
spent $70,000 paying these WordPress people to put in my link. They’re like
$70,000? I’m like yeah, you just keep creating themes, you’re such a great
designer I want to support you, I want to help you do this, I believe in you.
Really? Yeah, no problem. Within three months, I was ranking number one, I’m like
best money I spent. I made that money back in, you know the day ranked number one. I had a web hosting review site, the
number one most recommended host, number two, number three. Whoever paid me the
most was number one. They’re my favourite. It’s like Coke or Pepsi, like Dave Chappelle. I love Pepsi. Coke decides to pay me
extra hundred grand more, Coke is way better, forget Pepsi. Number five,
copy tweaks make the biggest impact on your conversions. 8 out of 10 people
will read your headlines, but only 2 out of 10 will read the rest of your
copy. Focus on optimising your headlines. So a few headline rules,
numbers and negative words increase click-through rates. Keep your characters
under 65 characters. Too many headlines, too long, not good for search and
everything. You also want to make your headline match the content. If you don’t,
you won’t do well. I had a buddy doing casino affiliate stuff, really good headline.
He doesn’t use this anymore so I’ll say it. It was a like, Maggie quit Double Down
Casino and what happened next will shock you. Really good headline. What happened
next was she spent money on a real casino. Spend your own money too, but good headline right. Odd numbers also perform better than even numbers in the
headlines. You also want to aim for roughly 6-word headlines. I don’t know
why. I have a statistician that works for me. We started crunching through a lot of
numbers and data points on headlines and we found that the number 6 works
better than most. Don’t know why, but that’s what it was.
Avoid using words with multiple meanings and include power words and adjectives. Here are some examples of adjectives. Effortless, incredible, unique.
Remove your wrinkles in an effortless way. Use this unique product
to remove every one of your wrinkles and lose weight at the same time.
That’s a 2-in-1. Take that you skincare affiliates, I’m
gonna combine the skincare with the weight-loss. One product, one price.
General copy tweaks. So evoking curiosity is a strong way to generate clicks. Make
your headline match the content. Write in a conversational tone using the words
“you” or “I,” brings people into the stories more. It makes them read more of those
longer advertorials, so that way they can get to the bottom, where it says buy
now. Being to sales-y can hurt your sales. People actually think with the
advertorials you should be really strong and really sales-y. You should, later down,
but at the beginning you need a strong hook to get them in, evoking curiosity.
Then use data points, get them intreagued and then you sell much stronger and
you’ll do better. Make your copy clear. Easy, dark text, easier to read right on
mobile phones. Keep in mind for mobile batteries most people don’t know this,
they put their phones on lighter or dimmer screens, so that way their battery lasts
longer. Darker text helps. You also want to go for simpler landing pages that
load quick. Your long sales pages take forever to load. Use AMP, it’s by Google.
The framework, your landing pages will load quicker, you should see it increase
in sales. And answer objections within the copy. Objections is the key. So when
someone stays on your page too long, you ask them questions. What did you come
to the site for? What would intrigue you to buy this product that
we’re discussing? If they stay for more than a minute and they’re not buying, and
you know the average person stays on your page for a minute before they click
and you can track this, then start asking questions to get feedback on why they’re
not converting then adjust your copy. So then that way you can generate more
sales. It really comes down to answering objections, that’s one of the keys to
generating sales. The other thing that you need to do, is convince
the companies you’re working for to optimise their damn checkout pages. You
want to improve conversions? Most of these guys have the shittiest checkout pages.
Would you agree with this? Yes, and you should just even tell them what changes
to make. Yes the other affiliates will make more money too, but heck you will too.
Presells, so you want to get them to buy before they’re even buying. This works.
Yes, Johnny, I’m ready to start melting the fat off my belly, hips, thighs at
today’s special price at $37 and if in the next 60 days I’m not satisfied for
any reason, I can get a full refund. Works really well. That check box, it’s already
pre-checked for him. They don’t have to check it. It just helps them convince,
commit mentally that they should buy before they buy. Usually when we test
this out on checkout pages for your industry, usually you can see a 16% lift.
Future pacing, what do you get when you use Crazy Egg? The benefits. By telling
people, hey once you buy this product here’s what you’re gonna get,
that’s future pacing. Oh cool, once I buy this product roughly in 30 days this is
what will happen, and 60 days expect this. Make sure you use it every day.
That’s future pacing. Answering objections, again 14% increase. One of the
best ways. Did you know that Clicktail is 450% more expensive than
Crazy Egg? One of our big objections were, why should we sign
up for you guys versus Clicktail? Well now, I put it in my copy on why you should
signed up for us. Everyone’s like, oh cool, it’s cheaper, sounds good.
Tell your companies that you’re promoting offers for, their checkout
pages should be two-step. You usually get a 10% increase. Ask them to collect
someone’s name and email before they have them buy. Not one-page checkout, two-page. You know why? If someone gives you their name and email, they’re like shit, I
already gave you my name and email might as well finish the purchase. You already
have my information. It works well. Here’s another one, Checkout bump. Have you guys
heard of checkout bumps? Russel Brunsen does this a lot.
So you could buy something similar. Yes, I’ll take it, a one-time offer, only $27.
They’re already checking out. It never hurts your conversions. You’re not forcing it on
them, you can usually get an extra 15% increase in revenue when you do all this
stuff for these companies. You better hope they give you that rev share on
that checkout bump too. Don’t let them screw you over. It all works.
Get these guys to make the changes. You guys are driving the traffic, you can
enforce it. Now number seven, this is a unique one and then we’ll get into some
Q&A’s. Focus on long-term offers, not short-term income. How many of you
affiliates know that your product won’t last the next year, the offers that
you’re promoting? Raise your hand. Alright, good amount of you. The ones
who aren’t raising your hand, a lot of you are delusional. It’s true. You think
Facebook is gonna let you affiliates keep running Facebook ads? No. There’s
Facebook reps here. I don’t give a shit what they tell you, they’re awesome
reps but Google did the same thing. You know what happens? They let you spend a
shitload of money, you submit at night where all the India team sees your ads,
easier to get approval. I’m Indian. I accept it, we’re not always the smartest.
It gets approved and then eventually Facebook pulls the offer. Facebook stock
price keeps going up because the revenue keeps going up. Eventually when the big
advertisers take up majority of their inventory, you think they’re gonna let
you affiliates drive the traffic? No, why? It’s reality. Google did the same exact
thing. Once they get the heat from the government, the FTC, the government
doesn’t care to go after you affiliates, they want to go after the Facebook’s,
Google’s. They want to stop them for going after it. Facebook hired an FTC lawyer,
her name was Ashley Behringer, one of the best attorneys in America for FTC issues.
You know how I know. I was getting investigated by the FTC, she was one of
my attorneys. She’s really good and the funny thing is is we weren’t doing
anything wrong and I passed with flying colours. But the government goes after
these type of companies. So you should be thinking long-term. You guys have this
money invested in properties, you’re collecting all these emails in skincare,
why not create a skincare blog? You can make a $100,000
a month just an income from a blog that’s really popular. Yes, it won’t
make you the richest person, you may not be making a half a million dollars in
profit anymore, each month, but you know what, you have sustainable, long-term
revenue. You now can take this company, build it up and sell it. You can’t sell
your affiliate company for 4x revenue. No one wants to buy it, it’s short-term.
Think about more long-term offers, even with the landing pages, you don’t always
have to use Oprah, you can pay your own celebrities and have them promote your
product. Celebrities, a lot of them are broke. You guys make a lot more money
than many of these guys. They’ll gladly take the money and have you on their
landing page or you can put them on your sales page or whatever you want. So that’s
pretty much it. Now let’s get into some Q&A. Thank you very much for the talk. Let’s
go over here. So Neil will take questions from the audience now. For
everybody who is interested, please line up next to the microphones. Neil in the
meantime, I have a question for you. Sure, fire away. So I wanted to touch on your
last point. So let’s assume, we all followed your advice, our funnels are
nicely optimised, we are profitable and suddenly the offer gets pulled. What
advice would you have for affiliates? How should they react to this? If your offer
gets pulled, in the short-run you should go and find a new offer, there’s always
gonna be more offers out there and there’s other offers within your space.
You can also expand internationally. So for example a lot of the forced
continuity offers got pulled in America, now the affiliates are going to South
America, Brazil, all the Latin America countries because the regulations are
less strict. So there’s still money to be made but what you need to be doing at
the same time, is thinking long-term. How do I collect emails from the people that
aren’t converting right away? How do I keep pitching them more and more offer so
I’m not buying the traffic and I have my solid base of users? How can I create a
blog? How can I create my own products or services? Okay and do we have people
lined up yet? Not yet, okay. So I will ask you another question in that case. How do
you see in the future of Facebook advertising for affiliates. You touched
also on this. You see there is a future for affiliates on there and
if yes, how should they adjust to stay in the game for the long-run? Sure, so
I do see Facebook advertising getting stricter and stricter. I know
a lot of you affiliates are getting pages through and you’re just like yes, I’m smart. No,
Facebook is letting a lot of this stuff go. I don’t think they’re trying to
really block all of it. If they wanted to, they probably could. They have really
smart engineers there. In addition to that, the future I see are going to be,
unless campaigns meet certain requirements like they’re actually
accurate, the landing pages, etc. they’re gonna start taking down all people who are
going to affiliates. They want to push more brand advertisers. The Apple
computers of the world, the Sony’s, the Nintendo’s, the people doing the Pokemon-Go’s. They’d rather have those people doing mobile app downloads advertising versus affiliates. So in the long-run, I do see Facebook
becoming a smaller and smaller channel. Google seems to be opening up because
they’ve lost a lot of affiliate revenue to people using Facebook. You’re gonna
start seeing Google open up more and more in the up and coming years, but
you’re also gonna see the cost going up increasingly and you’ll also start
seeing new channels work. A lot of people right now are doing Arbitrage on
Outbrain, Taboola in native ads that’s working really well, and Taboola, Outbrain,
they’re Israeli companies. They’re really easy-going and friendly. They’ll
let you run almost any offer you want as long as you pay them. So, I see we got
somebody who has a question. Thanks for a great speech, very nice to
see you in person. A question, if you would have to start affiliate
marketing now from zero, which vertical would you choose? Which vertical
do you think has the most potential like in the near and a long-term future?
Sure, I know a lot of you guys are doing nootropics. You guys, nootropics?
You guys have heard of it? Nootropics, flashlights, you know
a big one right now is? Trump pins. You know Trump, presidential in the US, he’s
trying to run. I know people who are making like $400,000-$500,000
a month in profit selling Trump pins. They’re not even
Trump fans, and you know their biggest problem is they can’t produce enough
Trump pins. That’s how many fans they have. Yeah but the biggest space, I look at market cap,
go to Google.com/trends and type in industries like nutrition, diet and
you could type in all these different industries and you’ll see trend lines of
which ones are going up over time and which ones are going down. Look for the
industries that are going up. A big one right now that you guys can make a ton
of money on that no one’s really tapping into, is lucid dreaming. Have you guys
heard of lucid dreaming? It’s where you can control your dreams
and you can dream about shit. I don’t know what else you dream about. I
dream about working and making money that’s really my dream. Control my
dreams? No, no I just want to dream about money but that is where that is a
huge industry. Tim Ferriss just recently blogged about lucid dreaming, but I
believe if someone got into the lucid dreaming space, they bought Facebook
traffic. You can probably make a quick to 300 grand a month in profit. It’s a big
market, control your dreams and then once you fine-tune your funnels, if you send
people through webinars, that’s huge. Affiliates don’t use
webinars enough. You make the most money through webinars. You take the traffic,
you make them watch an hour-long webinar, the first 30 minutes is education, the
last 30 minutes is pitching them on why they need to buy your product or service.
If you do a evergreen webinar using Ever Webinar or Webinar Jam you make a
shitload of money. You can sell pills, supplements, your tropics, dreaming stuff
all better through webinars and at a higher price. Okay great.
I’m think we have a next question. You were saying basically the ad spread is
gonna move towards a brand budget on Facebook? So I was just curious.
Instead of going after the typical affiliate offers that are
probably gonna get more and more aggressively pushed out by Facebook, how
do you pivot as an affiliate to try and create offers or move towards getting a
position in that brand budget and trying to create offers around where that spend
is already headed for what Facebook actually wants? Yeah, the best way around it is
to create your own products or services. Now, I know creating supplements is a
pain in the butt but there’s a lot of companies that I’ll do it where you just
white label it, they hold the inventory and every time you sell a bottle, they’ll
just ship it out for you and deal with refunds and support and all that. Your
best bet is to create your own products in your own landing pages because what
will happen is, if you’re in full control of the whole funnel, you’re gonna survive
in the long-run for Facebook Ads, Google Ads, etc. the bigger thing that you guys
should be thinking about is digital products. I know you guys like doing a
lot of tangible stuff and you think it converts well and yes, it converts
better but the margins are so much better on the digital products. You can
make so much more money. I had a buddy he was doing over $1 million
a month in profit on drivers. Are you guys familiar with
drivers? You know when your HP printer is broken, what do you do? You download a
driver right? So what he decided to do is aggregate all the drivers around the web,
put on his website and if your HP printer is messed up, you can pay him
for the driver. He sold drivers and he was doing Google
Adwords made a shitload of money and then HP started getting mad. Like, hey
you’re selling our drivers. So then he said you know what that’s fine, I’m not
gonna sell drivers anymore. He then created a diagnostic tool that figured
out which drivers on your computer weren’t up to date, and after he ran the
scam and that scam was free, then you can pay him money to get all the new drivers.
And that’s how he got around it, made a shitload of money,
but you get what I mean. Creating your own product it’s more long-term because
if you don’t eventually, you’ll get cut off from a lot of these ad networks.
Thanks for the feedback. No problem. Well I think I have another question and
you’re very big into software, right? Yes. You’ve built for a multi-million dollar
companies. What advice would you have for affiliates that are thinking to move
into the software space? The software space makes more money. Affiliate markers
are some of the smartest marketers I know out there. There’s one problem with
them, they go for the quick money and I’m not saying there’s anything wrong with
quick money, but a portion of your time should be focused on long-term because
after you make $1 million or $2 million like one of my friends just
bought a house, $1 million cash. Why would you buy a house for $1 million
cash in a market that’s going up? Go invest it into something that’s a
long-term. You guys are smart marketers and if you invest in something long-term,
you can go create a company that can sell for 4 or 5 or 8x revenue. You
don’t even have to be profitable and you can settle for that. You’re building
up your net worth right now. You guys are living paycheck to paycheck and your
income and your net worth is whatever you made the last month, but why not
invest a portion of your time building a startup, something that could be big. So
then that way, later on you can sell it for 4 or 5, 8x revenue or multiples
of profit. That is the key. I’ve done well in life and I’ve done okay
where I never have to work again because I focused on building
on my net worth instead of just focusing on making short-term money. Okay, all
right, thank you Neil. Thank you very much for your time.
Thank you. Thank you guys for having me.

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