‘Digital Marketing’ by Dave Chaffey – Revel walkthrough


Digital Marketing provides a
comprehensive guide to all aspects of using the internet, digital media and
technology for multi-channel marketing. author Dave Chaffey has been recognized
by the Chartered Institute of marketing as one of 50 gurus worldwide who have
shaped the future of marketing. Digital Marketing help students develop the best
frameworks for a digital marketing strategy plus techniques including
search marketing, conversion optimization, and digital communications using social
media. This textbook has been recreated in Revel, which guides students’ learning
through engaging media rich content, such as video case studies, to bring real-life
issues to the classroom. Digital Marketing links marketing theory with practical
business experience, through case studies and interviews from cutting-edge
companies such as eBay and Facebook, giving them opportunities to immediately
apply their knowledge to help them understand digital marketing in the real
world. Revel’s learning style means students are continuously engaged and
able to learn flexibly, while educators can be assured key topics are thoroughly
covered.

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