The course applies equally to traditional
marketers who don’t have an experience in digital as well as to
digital marketers actually, who might want to go up to the next level.
Partly because we bring in, you know, state of the art thinking with respect to
predictive and causal analytics into the course. But for traditional
marketers, you know, they, they truly need to understand how, these newer capabilities that come in
from the digital environment will help them do whatever they’re doing in a more
amplified way. So I think that’s, that’s, I would say, the
two big segments of users. But some companies might also benefit
from bringing in maybe some, you know, data scientists who support the marketing function or IT people who support the marketing function.