Facebook Ad Funnels For 2019 – The Perfect Facebook Ad Sales Funnels


What’s up, you guys Jason Wardrop here and in today’s video I want to break down the three best Facebook ad formulas the three best Facebook ad sales funnels That you can actually leverage in your business and make money right now If you don’t have these funnels set the right way Which I see a lot of people trying to go through and run Facebook ads incorrectly You’re gonna spend a lot of money and waste that money and you’re never gonna see any of that investment in your space book ads Come back to you and your business So if you’re going after followers page likes you’re trying to get likes or comments on your Facebook posts. That is a guaranteed way to Lose a lot of money. All right So if you guys want to see these funnel formulas and see how I’ve actually been able to make multiple seven figures Leveraging these exact strategies. Go ahead give this video a quick thumbs up and we’ll dive into these three funnel formula right here So the first one this is for offline sales, right? so this is if you want to go through and get someone on a phone call and like let’s say you if you’re selling real estate or You’re selling some high ticket items so you need to actually talk with that person on the phone And then the last two they’re gonna be more like the digital sales funnels of how you actually can make money with Leveraging Facebook Ads, but selling things a hundred percent online not having to actually pick up a phone and talk to anybody, right? So that’s like more my specialty. That’s what I like to do. But also we have a lot of experience We’ve actually closed nearly nine figures and sales with this first offline sales funnel right here so the way this one works and This one is perfect. If you are a real estate agent, you’re selling something high-ticket Really whatever it is is we’re gonna run a facebook app okay, so here is your app and then from here we are gonna send them to a Landing page now For those are guys who are unfamiliar with the landing page or if not followed me or anything like that A landing page is a simple page that the whole idea is just to grab someone’s contact information Okay their name their phone number and their email address, okay So at that point we have a lead So even if they don’t take action beyond this, we can actually follow up with emails We can follow up with a phone call a text message and we have a number of ways to get in touch with that person then from here what we’re doing is sent into a page where we might have a video and or We might have them scheduled an appointment with us or action of an actual phone call so the reason why we don’t want to send them directly from the ad to here is Because we haven’t really built a lot of rapport. Eeeyah and so it’s best to have this little simple squeeze page of this landing page to grab their contact information because a Majority of the leads and just so you know Facebook Ads is all a numbers game But a majority of the leads are not going to actually take action right away And so that’s where we grab this contact info and so we can then follow up with emails right here For maybe like let’s say 30 days or 60 days or whatever it is And then we have this video right here that’s able to build rapport with Those leads are initially coming in and then if once we built the rapport We have them actually booked and schedule a phone call with us so then by the time we’re actually getting them on the phone with us like it’s not like We really have to build a ton of rapport. They’ve already kind of got an idea of like why they’re getting on the call What the call is all about and then you can go through and sell them whatever program you’ve got You can go you know show them a home if you’re a realtor. And so this is this is the offline Facebook ad funnel formula that you want to have the Facebook ad Going to the landing page and going in and having them actually booked and schedule an appointment with you Okay, never run the ads just to go through and get page likes or get followers You’re gonna waste money 100% of the time. So this is the first one and this one I would say if you’re selling anything. Let’s see. Hopefully you guys can see this three thousand dollars so if your product that you’re selling is three thousand dollars or more this Is the exact funnel that I would go with because usually if you’re above three thousand dollars Someone’s gonna want to talk with somebody on the phone before they actually go through the purchase, right? So let’s jump in here Let’s just erase this I’m gonna cover the second Facebook ad funnel formula, this is the great. This is a great sales funnel This is actually my core business model that I use I’ve made multiple seven figures using this exact strategy right here. And so this one right here What we’re gonna do is have a Facebook ad Okay, so we have to add right there again. And then once again, this is good look very similar. We’re sending to a landing page Right. Now what we’re doing here after the landing page is We are going to go through and take them to what is called a webinar. Okay, so webinar is basically a Long-form sales video. Usually it’s about an hour to two hours could be even three hours but my current one is about 90 minutes long and This could be live Or it could be automated Okay, so what you’re doing is you’re sending them from the ad Once against the landing page if you look at this, this is very similar to the first one It’s just the whole like sales follow up technique is a little bit slightly different so we still want the Facebook ad we still want the landing page because once again we want to wait to actually follow up that person if they don’t take action or if they don’t watch this live training or the automated version and Then this is kind of like the video we had in the last one which it is a video and It’s a little bit longer. And so we’re able to build a little bit more rapport. Whereas in the previous funnel That video is probably gonna be about 10 to 15 minutes because then we’re gonna build the rest of the rapport and Actually do the sales and all the clothes on the actual on the phone call Whereas this this is gonna be about 90 minutes probably because we are doing we are building rapport We’re giving value and we’re doing the sales the clothes. We’re doing everything right here on this training So instead of like having them have to go through and talk with the sales rep You can eliminate that completely which I love this model right here because it’s extremely scalable so if you go through generate, let’s say a hundred leads or if you generate a thousand leads or 10,000 leads they’re all attending the same exact training and if you’re doing them alive like I do every single week It doesn’t matter If you have a hundred people on or a thousand people on or 5,000 doesn’t matter how many people it just takes that one Person, okay, you don’t need a ton a ton of sales reps. So that’s why I love this model. And then what you’re doing? Is you’re usually selling something between 500 to? $2,000 now that might be a little bit small I don’t know if you guys can see that right there, but it’s usually about 500 to 2,000 dollars. It’s a little bit higher ticket then like kind of like, you know, the little fifty to one hundred dollar items, but it’s not like You know above the two thousand you kind of got to get that person on an actual phone call out a little tip here I know a lot of people like to go through and they see this and like oh man used to be awesome if like I Like automate that just have like this little money printing machine all that. Well, the truth is guys What I would do is I would do these trainings live for months I’ve actually done mine live for over two and a half years and I still do them live I actually just got finished doing one live and the reason why is because you’re able to really connect with your audience And you’re able to go through and really find out what their questions are Where they’re struggling and be able to help them immediately there and also may increase your overall sales Which honestly guys I say this all the time? Like if you’re not willing to work for 90 minutes a week you really you know Like you want to get the people on this, you know have the 90 minute presentation You’re gonna make some good money. If you’re not willing to do that, then, you know, you should probably figure something else out So anyway, this is about a five hundred to two thousand dollars ticket item And I’ve used this exact funnel right here to go through I made multiple millions of dollars using this exact strategy, right? So the third one This one I’ve just Actually started implementing into my business as of late because there’s a few things that kind of go on with this one So I’ve made about six figures on this one Which I mean it’s only really a matter of time that’ll be making seven figures But it’s a little bit different strategy and there’s a few key things that you’ve got to take note as you’re setting up this Facebook ad sales funnel. Okay. So this one Let’s say that you’re like, well Jason, I don’t have a three thousand dollar product. I’m not selling homes I don’t have like a five hundred or a thousand dollar product my products only, you know $30 or $50 or $100 or whatever it is Well, the thing is a lot of times if you have a $50 product, let’s say and you run a Facebook ad Even if you have a landing page right here, okay, even if you do and then you’re selling this 150 dollar product if you have this set up just because of your ad costs right here this Will never work The reason why is because your cost per sale which is basically how much it costs you to get this one $50 sale is Probably gonna be between a hundred to a hundred and fifty dollars Right now obviously you’re collecting leads right here. So like let’s say It cost you $150 Right there but you get you know, let’s say a hundred a hundred leads and you made one sale Yes, you have 99 other leads right here that you can follow up with But you usually want to try to be somewhat close to break-even Hey like, it’s like as soon as possible right like obviously you got to go through and no lifetime value where after thirty to sixty days you can maybe go monetize those leads and Make up for the lost hundred dollars there However, what I like to do and what I’ve been doing most recently and this funnel has absolutely been crushing it Let me just break this down right here This is for low ticket items remember, okay, so you have your ad Then you send them once again to a landing page And guys the landing page is always key because you always want to get that person’s contact information You always want to do it. All right, then from here you’re gonna send them and Maybe you have this is I’ve got a forty seven dollar product right here And if you guys don’t like if you’re like well Jason I don’t have like a forty seven dollar fifty 30, whatever dollar product Will create one right like like go go go take action and create one and then cuz like honestly guys begin to this year I didn’t have any of this funnel setup. I didn’t have any of this I went through I created I took action created it and now this thing just like pumps out cash every single day. Okay. So now we go here and we have an upsell of Actually, no, this is this is just like yeah, so not quite there So so we have so they have the ad they opt-in we get a lead right here Okay Then they go like offer a forty seven dollar product and if they take this then they offer another forty seven dollar product Okay, these are digital trainings But you could the same thing holds true If it’s a physical product and then if they take that or not so they can say yes or no Then I offer an upsell at $97, okay, and then if they take this or not I offer another down sell of forty seven dollars Alright, so now I have the Facebook ad the landing page the first product of 47 second 47 third of 97 and the fourth of forty-seven now the reason why I do this is because remember how we said like if we just have that forty seven dollar product and we Take these away. That doesn’t work cuz like let’s say it cost $150 you’re gonna be losing money all day every single day. But now we have 47 So let’s just make this easy. So we got fifty dollars plus 50 that’s a hundred another hundred That’s two hundred two hundred and fifty dollars so we have a possible cart value of Two hundred and fifty dollars. So now if it cost is a hundred fifty dollars to get a sale Instead of losing a hundred dollars. We’re actually making a hundred dollars on the front end okay, and then you’re getting all of these leads and emails right here and Then later on you can follow up with them via email marketing and maybe rotate So maybe initially you hit this product. Well, then the next month what you can do is start with this product Okay leave maybe they weren’t initially interested in this at first. They didn’t buy right here, but lead with this one Maybe they’re more interested in this offering or maybe more interested in this angle We’re more interested in this one right here so you can kind of flip-flop all of these and so you can be profitable on the front end and then just like Massively profitable on the back end having all the email marketing in place. So anyway guys, I hope this was helpful These are the three key funnels like honestly You don’t really need to go beyond this that pretty much covered all business types If you have a low ticket online business, this one works exactly Well, if you kind of have like that mid tier like five hundred and two thousand dollars that second funnel I showed you guys works extremely well and Then if you have the higher ticket where you’re selling like, you know homes or five thousand ten thousand dollar products Then that first one of the Facebook ad landing page value video Appointment setting that is the exact strategy so if you’re trying to go through and run Facebook ads for something other than one of these three reasons right here and You don’t stack it like this Like if you have a low ticket item and you don’t stack it and the funnel type setting like this You’re never gonna make money. Alright, believe me. I’ve tried it and I’ve wasted a lot of money doing it All right, when I first had this funnel put together. I’ve already tried having just the 47 doesn’t work I tried adding a second one and that somewhat worked I tried out in a third one and this is like the kind of like my like Holy Grail I guess of the funnel that actually works extremely well for me right now So anyway, hopefully this video was helpful if it was go ahead and give it a thumbs up also If you want my full facebook ads mini course just drop a comment down below and I’ll actually add the link in The description as well as the top comment, so you guys can grab that It’s about I think it’s over 4 hours of free Facebook Ads training. I also give you guys a cheat sheet a little download And if you’re brand new here, make sure you subscribe hit that notification bell with that said I will see you in the next video

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