FTC Compliant | How To Play It Safe for Beginner Affiliate Marketing


– Why would you spend
all this time and effort building up an online
business that could be just taken away from you
for legal issues, like that, because you didn’t follow the rules. Hey, this is LeahRae
from ToddAndLeahRae.com and in this video, I’m
gonna help you understand what are some of the legal issues that you need to be aware
of as an affiliate marketer. Because, yes, there are some legal things that you need to know
so that you can create a stable, longterm business
that you can, you know, pay your mortgage with,
feed your kids with, it’s going to be there, and you don’t get in trouble with the FTC. Now, the FTC governs
folks here in America, the Federal Trade Commission, it sets up the rules and laws that we need to follow whenever we’re advertising online, offline, wherever. Now, what they say is, that whenever you’re
providing your affiliate link, you need to disclose that
you will receive a commission if someone makes a purchase. Think about a video, on YouTube,
maybe it’s a review video, where people are reviewing
a software program, or something like that. And, in that video, they make
it sound really really good, because they have an affiliate link and they wanna make money with it. That’s essentially what the FTC is gonna, wants to warn consumers about. Consumers can very easily understand that that person is going to
make money if they purchase, so that content, that
video, could be skewed because they wanna make money. So, that’s sort of the bigger picture of why they’re doing this, they want the consumer to be informed and to get good, honest information. So, they want people to disclose whenever they’re gonna get paid, especially if they’re doing review videos, or anything like that, where they’re making a recommendation. Now, the FTC requires that your disclosure must meet four basic requirements. Frequent, clear, conspicuous, and require no additional
scrolling or clicks for the user to locate that disclosure. So, what does that actually mean? Well, number one, frequency. So, frequent, it needs to be frequent. The disclosure needs
to appear on every page that has a review, a promotion,
or an affiliate link. Number two, clear. Your disclosure needs to be immediately clear to the consumer. When they are consuming you content, they need to be informed that you will earn
money from that content, so that they can factor
that in to your information. So, if you’re doing a video that leads to an affiliate offer, say maybe a tutorial or a review video, about your email auto-responder software. You need to make sure
that you say in the video that it’s your affiliate link, and yes, if you choose to purchase, I will make some commissions from it. So you should say it in the video, not just have it in your description. Number three, conspicuous. The disclosure must be easy to see, distinct and unavoidable. Starting it with something like, disclosure, is a good
idea, and if it was me, I would definitely always
put it in capital letters. To be extra safe, in addition to verbalizing
the disclosure in your videos, it’s a good idea to add a disclosure to your upload default for your channel. This is another way to help keep you safe. So, on your upload
defaults, for your channel, just make sure that’s where
you put the disclosure, so that each and every single video that you do will have it. If you open up our description,
if you’re on desktop, you have to hit see more,
or if you’re on mobile, you have to hit that little caret to get the whole description. Scroll towards the bottom
of our description, you see an example of what we’re currently using
as an upload default. Now, if I’m also doing a specific video that’s a direct review,
or anything like that, I will be putting it up further as well in the description so
they don’t have to scroll. But it’s sort of just another safe thing that you can do so that
all of your videos have it. Number four, require no action. Make sure that your disclosure
doesn’t require users to click on links that
take them to other pages that explain the disclosure, or excessively scroll down
to the very bottom of a page. If you’re using a blog post,
for affiliate marketing, you should include within the text of the blog post, so like, a parenthesis after your
link, explaining it. Not just at the bottom of the page. Now, I want you to understand, I am not a lawyer, so don’t
take this as legal advice. This is just my takeaway from reading the FTC regulations as
an affiliate marketer. So you can go directly to the FTC website to get further information, or even contact a lawyer with
an expertise in this area if you have any questions. Now, I will have a link to
the FTC document on this. You open up the description,
not the first link, but further down, if you want
to head over to their website, see what they’re saying directly, you can click on that
link, it’ll take you there. Now, if you want to learn more about how to be successful
with affiliate marketing, click the link, top
link in the description, to get some amazing training
that’s gonna put you on the direct path to success. Now, please know, this channel
here is all about helping you create the time for your freedom that you and your family deserve. So, if this is the very first
video you’re finding of ours, you gotta subscribe, hit
the bell for notifications, so that we can help you
create that time freedom. Again, this is LeahRae
from ToddAndLeahRae.com. If you are sticking around on YouTube, watch the video on the upper
right corner of the screen, watch that one next,
and I’ll see you soon.

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