Fundamentals of Digital Marketing Answers ✅ Module 1 🥇 Google Digital Garage 2019 ✅ Live Exam Pass


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The increased use of the Internet presents a lot of potential for which types of businesses?
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
Which of the following is the easiest way for visitors to learn about a business while visiting a website?
What is a key benefit of having an online presence for a business?

What’s the biggest challenge for most businesses when going online?
Where does the domain name of a website primarily sit?
When looking to advertise a new business online, what is one of the major benefits of display ads?
Website hosting servers have their own unique IP address, what does this address consist of?
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
How can businesses benefit from using analytics on their website?
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
When considering whether to have a web presence for your business, which of the following is not a major factor?
When planning your website, what is one of the key things you should consider?
When you’re building a business website, what purpose does a server have?
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Which are the first steps you should consider when constructing an online business strategy?
When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?
Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
What is the most important thing to consider when optimising a search engine marketing campaign?
Which of the following is a benefit of Search Engine Marketing (SEM)?
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
Google Search Console “Crawl” reports let you monitor…?
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
When ranking websites on search engine results pages, which element of a website do search engines value the most?
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Fill the blank: ‘Search engines _________ the internet to discover content.’
What is the term we use to describe how search engines categorise each piece of content?
To improve your website’s SEO performance, when should you consider updating your SEO plan?
What’s the first step in the search engine optimisation process for your website?
We use them every day, but what is the overall purpose of a search engine?
What are three key considerations when evaluating keywords for search engine optimisation?
When optimising a website for search, what impact do meta and title tags have on the search engine?
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

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