How I’m Creating an Affiliate Army – Episode 155

– What’s going on everyone,
this is Steve Larsen, and this is Sales Funnel Radio. Today we are gonna talk
about how to create your own affiliate army. (rock music) I’ve spent the last four years learning from the most brilliant marketers today. And now I’ve left my nine
to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt,
completely from scratch? This podcast is here
to give you the answer. Join me and follow along
as I learn, apply and share marketing strategies to
grow my online business, using only today’s best
internet sales funnels. My name is Steve Larsen, and
welcome to Sales Funnel Radio. (rock music) What’s up guys? Hey, so one thing I wanna
get out of the way real quick is in the last few
episodes I know I’ve talked a lot about things that I
was doing at Clickfunnels when I first started working there. And the reason why is
because what you’ll notice that I’m doing, is I’m actually modeling the very things that I
was doing over there, in my own company now, in
my own business, right? And why? Because they work. ‘Kay and I had a hand in
creating a lot of those things, and I’ve done it before so now, why not just do it
again for my own, right? And so to tell the story
though, real quick, I was just starting there,
I’d been working there like three months, and I noticed Russell started
doing this weird thing, he grabbed an iPad one day, and he sat down and he
was figuring out how to mirror his iPad to his computer. I was like that’s kind of weird. And then he would record his computer. And he was sitting there, he
was writing out the script. I think I was working on
bio-hiking secrets at the time, or something like that. Feels like about the
right timeline (laughing). I think. Anyway, so he was
writing those things out, and I would kinda notice him, you know just over my shoulder, just watching what he was doing. And I was building stuff,
putting these things together. You know, anyway, it was cool and, he did this really cool
presentation where he showed how to be an affiliate, and the
power of being an affiliate. Right, and if you guys know
what I’m talking about, I’m talking about when we
created and then something magical happened. This was one of the things
that was a catalyst for me that gave me confidence to actually teach the things that I was doing. He turned around and he said hey, do you wanna like make
the videos for this? I was like are you serious? Yeah. And like inside I was like (screaming). But on the outside I was like yeah, like but I didn’t want
him to know that, right. So I was like oh my gosh,
this is crazy, right? Holy crap. Oh it’s Russell Brunson,
like I’m pretty sure lightening will strike me if
I don’t do a good job at this. Right (laughing) that’s what
was going through my head. And I was… I sat there and we started coming through the different topics, coming
up with different topics and different ideas for what
Affiliate Bootcamp training was going to be. Now I knew,
he had used that in previous businesses
and used different things, but the current version of it right now, at the recording of this video, alright I went through and I remember I stayed up super late multiple nights filming and re-filming, and filming and re-filming. I don’t know if he knows that I did that, but I did that so many time
because I was so scared that it wasn’t gonna be amazing, right. And so I went and I’d
film, and I’d re-film, film and re-film, back
and forth, back and forth, and these are only like 15 minute videos teaching a single really cool strategy that was very powerful, but
I wanted to deliver it well. So I would stay up, I
stayed up super, I remember I think he went out of town once. And the project was due soon, but I was probably over obsessing, but just ’cause I wanted
to do a really good job. Right, and so I was there
really, really late. This was well over two
years ago now (laughing). I was there super, super late, like telling my wife like babe
I gotta finish this thing, like yeah, I know, no, yeah
I know, I’m doing the videos. Right, I know, and she’s
like whoa that’s crazy, like. So anyway, I was super excited about it. And I filmed a bunch of these strategies and taught a lot of cool stuff. And then I showed some of my
own stuff that I had be doing to get affiliates at that time too. And that’s what a… You know then Jon Parks
came in with this amazing amazing job, right, teaching
incredible Facebook strategies. Right, and it was really
fascinating the way it all came about, and
a lot of people joined Clickfunnels because of that. And so yesterday what I
did, is I was going through and I have a Facebook group,
if you guys don’t know. It’s where I dump a lot
of my strategy sessions. It’s where I, it’s kind
of where I bring up a lot of things that I’m thinking of, throughout the day. These podcast episodes
are a little bit more… I think through them heavily, and I make sure that they all are like… It feels a little bit more
permanent (laughing) right? The Facebook group though, that’s like what I’m doing
on a daily basis pretty much. And so if you want to, it’s called the Science of Selling Online, and I’m sure there’ll be a link somewhere, and you can go check it out. And it’s free, but it’s where… Anyway, so what I did is I did a deep dive with what I wanna show
you guys real quick. With my group yesterday,
and it was funny because half the people on the Facebook live, half of them that were
on there told me that they were in Clickfunnels
because of those videos, because the videos that
I had done (laughing). They’re like it was after
seeing that strategy, that’s when I decided to
actually come in and grab this. I was like no way, it was a ton of people. Lots of ’em on the Facebook
live that said that. And I was like that’s crazy. So, I wanna show you how to
get your own affiliate army. But I also wanna show
you more of the strategy of why you should want
your own affiliate army. And it’s a little bit like where to start. My brain’s all over the place on this one. I’m excited to go through this. Number one, we need to
talk about the Dream 100. And funny enough, I
feel like there’s this, almost like a… It’s almost like when I
say that people are like oh yeah, do the Dream 100. It’s almost like this
attitude that’s turned out around about it. Freakin’ do it, it works ‘kay. We just shipped out a whole
bunch of packages yesterday to our Dream 100, again. And it’s gone really, really well. It’s super fun, really, really neat stuff. So I, you have to know
that I treat Dream 100 and affiliates different, ‘kay. While I might do a joint venture, right, I don’t necessarily do a joint
venture with an affiliate. But I’m seeking to do a joint
venture with a Dream 100. Does that make sense? It’s one of the major
differences between the two. Right, people can go out and
they can promote my product. I’m not necessarily going to… They might not have a
much of a following yet. Right, it’s not worth me getting on and doing a specific
webinar with that person, and the few people that have
on the webinar with me, right? Right, a Dream 100
person is an influencer. They’re a river owner,
right, they own traffic. They own eyeballs. And I can send and do a
joint venture with them but that’s different than
how affiliates happen. Does that make sense? For example, right when
we were putting out the, let me get it, when we were getting the Expert
Secrets book out the door, we spent a significant amount of time… Dave Woodward did an
amazing job putting together this cool campaign
inviting people to promote, to promote, right, the
Expert Secrets book. Who made that list, who made that list? Right, influencers. Right, A and B list kind
of, maybe even some C list that were influencers. People who own traffic,
people who already own a list. That’s Dream 100s style strategy. All I wanna do with those
people is I wanna get them on a joint venture, maybe like
a webinar we can do together, something like that. Affiliates though are different. What I do with affiliates
is, with affiliates, I go and I create assets
for the affiliates, to make it as painless as
possible to promote my product. What do I mean? If you guys want to, go log in to your Clickfunnel’s account. If you don’t have one, you’re crazy. (laughing) There’s free
accounts like crazy, at,
go get your free funnels. Yes, it’s an affiliate link,
‘kay, go get it though. It is awesome. If you go inside the back area in your own affiliate account, Remember when you get
a Clickfunnels account, you’re automatically an affiliate
for Clickfunnels, right? Let’s say I’m gonna go promote
the Extra Secrets book. If I go and I promote
the Extra Secrets book, when I log into that page, I log in and there’s a
bunch of assets in there. Yes, there’s my unique link
that I should send people to, to give me an affiliate commission. But as I scroll down, I start
to see pre-written emails. I start to see pre-done
little image assets. I start to see pre-done
little video things I can use. I see lots and lots and
lots of pre-done assets just to promote that specific thing. That way, literally the
affiliate, all they have to do is grab that asset, and
just put their link in and press go, right (laughing). Or turn on the ad. Or alright, it’s super, super painless. I don’t wanna offend
anybody when I say this, but stereotypically, affiliates
are very lazy people, ‘kay (laughing) meaning they have their own projects going on, right? And for me to actually get
them to actually promote the thing that I’m doing, I have to do a lot of work,
usually to remove the pain that they’ll fear, that they’ll feel when they start to do things
like promote my product. Does that make sense? So, just understand that. I’m talking about how to create your own affiliate army, I’m not
talking about the Dream 100. That’s a different strategy. I’m gonna go different things with them. I’m gonna treat them
differently, I’m gonna massage and you know, court and date
them, so slightly differently. Actually very differently, then I’m actually going to an affiliate. And for affiliates it’s
a great way for them to make a whole bunch of cash quickly without actually a whole lotta fulfillment time on their side. So just know that that
there’s the difference, Now that we’ve established the difference, that there is a difference,
there’s a huge difference in the way you treat them. They’re still promoting
the different category, and usually different
state, different positions that the person is in. One has a following, one doesn’t. Alright, one has an existing
success that’s happened, one usually doesn’t, and that’s fine. Some people just wanna
be full time affiliates, and that’s great. Now that we have that out of the way, table that for a second,
this is only for affiliates, I’m not talking Dream 100. What I wanna do is I wanna
do exactly what I pulled off training-wise for Affiliate Bootcamp. I wanna make my own, and so what I did, it was a little while ago, I was standing in front of Russell in his office there with
him and I was talking about some cool things I wanna go toss together. And I was talking about campaigns, and I said one of the
campaigns I wanna run, is I wanna do my own Affiliate Bootcamp. And he was smiling and he said, yeah that’s actually
super cool thing to do. Because you train people how
to actually sell for you. Right, think with me real quick on this.,
right, when I’m going through and I’m teaching those
strategies, how to promote and actually get cash, right, which a lot of you
have, which is amazing. Super cool. What it’s really doing is
every example that I’m giving is actually a Clickfunnels
product, alright (laughing). I’m teach… It’s free training, is free training. Mine will be completely free as well. It will be what I drive ads
to, and I will definitely get money back and those ads were definitely gonna be profitable ads. But what’s funny is that
every one of the examples that I’m giving is
actually my own product. So I’m pseudo teaching them how to just promote me (laughing), alright? And that’s cool, that’s
totally fine, like that’s okay. So what I’m doing is I
started thinking through, like okay right, Affiliate
Bootcamp goes through things like YouTube, right, it goes
through things like podcasts. It goes through things like
how to use other people’s content and blogs. And while I’ll still go through
some of those strategies, I wanna add in some of
those new things as well. I’m gonna go in and I’ll want to have, so here’s my plan, here’s my strategy. This is me being completely
open, completely vulnerable, and I’m excited to invite
you if you guys want to, it’s free, but it’s gonna be totally sick. It’s amazing, oh my gosh. I wanna have in, how do you use Chatbots, for affiliate commissions? ‘Cause there’s a way
and there’s a free way. How do you use things like offerwalls. How do you use things like
the strategy Todd Brown was talking about. Instagram, Facebook groups. How do you actually use other strategies that have kind of come
into play more heavily than were even existing
even just two years ago. I mean obviously Facebook
groups were there. But I’m saying how do
you use even more stuff? So I have a habit of going
really deep with stuff, sometimes it’s kind of
a negative (laughing). But that’s what this is gonna be. So while I was thinking to myself, self, why don’t I have other
people who are already experts teach those things? And so what I’ve been doing is… A lot of the people who
are doing my YouTube, my Instagram, my Facebook groups, my blogs, my podcast stuff, right? The people I’m spending a lot of money for on a monthly basis to have around, what if I asked them to be
the ones who do the training? And they’ll just spend 10, 15 minutes teaching the strategy and how to promote, and how to actually be an affiliate. You could use it for any product, but we’ll use, we’ll use
our product strategically as the examples in there. And it’s teaching people
how to be affiliates for me. Right (laughing), does that make sense? And it’s one of the things… And he was really excited about it. So there’s like, it’s gonna
be, it’ll drip out to you over 30 days and you
can obviously speed up and go a lot faster, but it’s something we’re
putting together now. And we’re actually putting out, it’s planned for the end of June. So I’m really, really, really,
really excited about so. It’s called, if you wanna get
on that there’s a beta list. There’s a beta list and you
can jump on the training, and you can jump on and actually
do it kind of live with us. That’s the plan so far anyways. Go to is where you can get on the waiting list,
and it’s what it’s called. And there’s a cool monkey
there, it’s like a gorilla, and he’s got glasses on, and they’re the Clickfunnels
colors (laughing). So they’re still using Clickfunnels stuff. But what I wanna do is I wanna train, and do my own affiliate army. Do my own affiliate
strategy and teach people how to promote my stuff,
’cause it’s freakin’ awesome. Right, and one of the campaigns
I’m putting together is I wanna show people, watch this, ‘kay. I have watched multiple
people become wealthy with just one campaign. One. When I say campaign, I
don’t mean Facebook ads. Facebook ads, YouTube ads, Google ads, those platforms are
destroying the term campaign. They’re destroying it. That term is being lost. Campaigns are not ads. A campaign might include
ads, but it’s not a campaign. Does that make sense, I know
it doesn’t make sense yet. Follow me, ‘kay. Doing something like a seven day launch. That’s a campaign. Ads are included as part of that. But an ad is not a campaign. So what I started doing
a little while ago, is I started thinking
through all the strategies, that I’ve either been a part of or I’ve seen people pull off, where just the one campaign
has made their product a lot of cash and a lot of sales. So I thought well, what if
I got a whole bunch of ’em, and did all of them? (laughing) Right? If one’s not amazing, six
are, right (laughing). So what I did is I went through,
we started putting together six different very unique campaigns. Watch what I’m doing closely
from about June through the end of October. This has been in the plan,
has been in the works for quite awhile. But it is the campaign
strategies, so it’s not just ads. We’re gonna scale ads, ads
are gonna go crazy on it. But there’s six different
campaign strategies that I’m using, that I’ve
seen, been a part of, or done right, in other areas
where it’s made a lot of cash. This, that 2 Comma Club award right there, that’s the result of one campaign. That’s one campaign. And so I wanna go
through and show you guys how I’ve pulled all this stuff off. How I’ve actually done it. Watch what I’m doing. I’m gonna make my own affiliate army, and then I’m gonna do
an affiliate contest. Whoever, you know the top ten affiliates. I want you guys to fly
out for a day or two. We’ll just do whatever you want. We’ll work on funnels together. I’ll help build your businesses, I’ll help do whatever. Alright and that’s part of
the gift I’m gonna give. Right, alright, but
where I did I learn that? Ah, the Expert Secrets book, right? That was part of the
campaign of that launch. Right, there was a Dream 100 campaign. There was also an affiliate campaign, alright, at the same time. Campaigns are events, they’re not ads. Drives me nuts, I’m starting
to get all itchy about it. (laughing) Campaigns are not ads. Campaigns are a fence. They’re succinct events
that are happening inside of a period of time. They’re things that you’re
doing to create pressure, and then release pressure towards your sales page, or
towards your order page, right? Towards a little succinct time there. So anyway, I am excited
for all this stuff. So watch what I’m doing
here, that’s what I’m doing, I’m creating an affiliate army, by teaching them how to
be affiliates for anybody. I don’t care if they come in,
they don’t promote my stuff. They’re on my list. Right, and I’m gonna show them why promoting my stuff is
really freakin’ profitable. And I give amazing affiliate commissions, and at the same time,
I’m not gonna be the one to put it all together,
I’m gonna crowd create it. I’m gonna grab some of my most
trusted people on my team, and have them go in with like
these incredible skill sets that have taken them a
long time to go make. And I’m gonna have them
do little pieces of it. What does that do? That scratches their back
and mine at the same time, I’m totally cool with
that, why would I not. Right, I’m not a genius at YouTube. I love it, but I’m not a genius at it. Why would I teach that? Let’s go have the person
who is a genius teach that. Right, why don’t I teach Instagram. I love Instagram, Instagram’s blowing up. And it’s been really, really
fun, it’s really, really cool. We’re at 11 and a half
thousand followers now, which is really, really fun. And… Anyway, gosh anyway super cool. Why would I teach that? I’m not gonna teach that,
that’s kind of the guy that (mumbles) right? There was a principle that
I learned when I was 20. Actually I was 21, I remember
where I was standing. Where I realized that
successful people I’ve noticed, they’re not necessarily renaissance men, they don’t act like a renaissance men. They act like an orchestrator. And they stand up and all they do is they put the pieces together. That’s it (laughing), they’re
contractors basically. Just be better at what
most contractors are. (laughing) Anyway, so I hope that that’s helpful to you though, and watch the campaigns that
I’m going to start launching and putting out and use
them, follow them, right. We’re gonna do a seven day launch. We’re gonna do, we’re gonna
do all sorts of stuff. We’ve got a really cool
summit that we’re gonna do that’s coming up as well. And it’s all to promote the same product, but it’s from different angles. Because some people are like
I don’t wanna be an affiliate. But man, I’ll check out that summit. Right, I don’t wanna do
this, but man I’ll come to the little two day event. You know, a little masterminding. Well, I don’t wanna… Right,
right, does that make sense and I’ve laced these all together, so watch very closely what’s gonna happen, and it’s one of the reasons why I know it’s gonna do really well. And ’cause the product is selling well, the offer’s amazing,
the story’s incredible, the funnel’s fantastic. So
now it’s just time to promote. Let’s scale those ads,
which we’re starting, and we’re doing right now. And it’s working, and our SLO is selling, and it’s liquidating
ads costs, and we’re… Anyway, so it’s exciting guys. And I just… Anyway, thanks for following the journey, and that’s where I’m taking the ship. Again go to if you wanna be on that list, and watch that training, it’s free. Watch as I’m, how I’m unrolling
it, it’s very methodical. I’m not just, it’s not just (laughing). Anyway, we’re gonna talk about
a lotta cool stuff with that. But if you have anything that
you wish was in that training, man let me know, ‘kay, let me know. Comment on the YouTube
version of this video. Put on there what you would love to have inside that training. We’re gonna go through Facebook ads, we’re gonna go through different groups. We’re gonna talk about Instagram. We’re gonna talk about… We’ll talk about all tons of
different traffic platforms and how to use that to actually
gain affiliate commissions for whatever you’re promoting. My hope is that you choose
to promote my stuff, ’cause it’s really good. But that’s the whole plan. And it’s not all the plan
but it’s a snapshot, okay. (laughing) And I will document even more
as I’m doing along the way and you guys can follow
it as we move forward. So anyways, hope that’s
been helpful to you, as you start to think through what are the campaigns I’m actually using to promote myself? If it’s just ads, like I love ads, I’m not ever gonna like… But man, do a campaign. Do something big, right? Right, do something real
big, make an event out of it. Right, seven day launch, that’s
another great version of it. What’s another one? (laughing) I don’t wanna give all the secrets away. Okay I’m not going to. Anyway, I’m excited about it though. I’m excited for what’s
gonna happen here with this. And watch what I’m doing, and feel free to follow along. Again at It’s a free program. And I’m having a lot of really incredible experts come on in, who are frankly really expensive
(laughing) to come on in, and teach some cool stuff to you guys. So anyways, thanks so much and
I’ll talk to you guys later. Bye. (motivational music) Woo-hoo, hey thanks for listening. And hey, many don’t know
that I actually made my first money online as
an affiliate marketer. If you wanna know how I
funded my entire company without using any of my own money ever, you can learn to do the same for free, at (motivational music)


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