How James Martell Accidentally Made $300,000 with His Podcast Affiliate Buzz

(upbeat music) – All right, well good evening, everyone. Thank you so much for joining me for the talk on podcasting. This is one of my, probably
my favorite topic so, we’re gonna dig in. I’m gonna share with
you some strategies that you’ll be able to quite easily employ to really move your business forward. And let me ask you a question: how many of you, if you had 10, 25, 50, maybe a hundred very well-designed audios scattered around the internet that were talking to your ideal client, that were bringing those people
or directing those people back to you at the end of the day, how many of you think you could
benefit from that greatly? David, mind if I use the mic? And they’re placed in locations where your ideal
customers are hanging out? Do you think that would benefit you? How many of you, when the phone rang, the person on the other end of it already feels like they know you, they like you, they trust you, and they already understand
the products and services that you offer, and how
it’s gonna impact them because the solutions
that you’re talking about are exactly what they’re looking for? Do you think that would be helpful? Do you think that would
shorten the sales cycle? We call that an instant customer call. And I’ve had the good fortune of benefiting from those for years. What I’d like to do is basically just take you through a little bit of our story as we kind of dig in here. And essentially we launched our podcast, our first podcast back in 2003. The reason we launched
it, is a I wrote a book called The Affiliate Marketer’s Handbook. And we actually have a student
in the room here from 2001. Way back in that era, and we had… Been a good ride, huh? So we launched this book, it was called The Affiliate Marketer’s Handbook. We sold it for $167 US. And it took off. It literally, it took about six
months to really kind of go, but then it literally took off. And 18 months into the sale of that book, we had students literally
all over the world, still do. And they wanted to talk to me. They had questions, they want to interact, and they want to, you know, they basically just wanted to be social. And I couldn’t, couldn’t do it. There was no Facebook,
there was no Twitter. There was no Google Plus. There was nothing that we could communicate with effectively. And to be quite honest, I was buried in my own
business anyway, so, I really didn’t have a
lot of time to do it. So a buddy of mine said to
me, why don’t we do this, we were chatting on the phone one day, and he goes, you know what, I really wish you would
have recorded that. Your students would have loved that. And he goes, hmm. Leave that, that’s an interesting idea. Leave that with me for a week
and I’ll get back to you. And he came back to me a week later. He says, I’ve got an idea for
a little audio newsletter. We’ll call it The Affiliate Buzz. It’ll be about the day
and life of an affiliate, the good, the bad, and the ugly. And we’ll publish it on the first and the 15th of each month. And we won’t give it away for free. We’ll charge $10 a month for it and we’ll offer it to students. Well, it didn’t take any time at all and we grew it to between
five and 600 listeners that listened month after
month, year after year. And it would generate
an average of $5000 US on average per month for four years ’til we changed the model a little bit. It ultimately produced
over 300,000 in revenue. And at the time, was US dollars, so it was about 450,000 Canadian. From a twice a month
little 30 minute audio that was basically a conversation
over a conference call between two people that
happened to be recorded, that we put a little bit
of music on the front end, a little intro, a little outro on the end, on the other end, and that was it. – [Announcer] 10 times your finances, 10 times your business. 10 times your marketing. 10 times your life. Hit the subscribe button now!

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