How Many Keywords Do You Need to START an Amazon Affiliate Site?


– How many keywords do you need to start an Amazon Affiliate Site? That’s what we’re gonna talk about today. Hey, I’m Doug Cunnington. I’m the founder of Niche Site Project. And if you’re new around
here, thanks for watching. Take a look at some of the other videos and if you like what you
see, please subscribe. Today, we’re gonna talk about
how many keywords you need to find before you start
your Amazon Affiliate Site. Now, we’re talking a niche
site or an authority site, whatever your definition is. Actually, I have a whole video on that but this is an Amazon Affiliate Site. Now, what I’m gonna
start with is telling you that you probably don’t need
as many keywords as you think. When I think back to
some of the case studies that I was looking at
when I first got started they were saying you need
to have these huge sites, you need to think bigger, you need to find 50, 100, 200, 400 keywords before you even get
started publishing content and stuff like that. That’s just too many keywords, it’s overwhelming,
especially for a beginner. My project management
background, by the way I’m a PMP, a project management professional. I got that certification
during my corporate years and the framework of
project management helped me sort of develop, I think, a better way to work on a niche site, and work on an affiliate site. Especially when it comes to
getting small wins quick, starting to get traffic right away, and starting to earn money. So, I’ll come back to that. In fact, I’ll diagram this out so it’s very clear what I’m talking about. So these other case studies
where they advise you to find dozens and maybe
even hundreds of keywords, I don’t think they’re
trying to lead you astray or anything it’s just a
different sort of perspective. So, the people that are giving that advice usually it’s not their first site, they’re experts with keyword research, they’re experts with SEO, and they’ve built many sites in the past. Additionally, they either
have a team working with them or for them, and they probably have a pretty significant budget. So when they say go find so many keywords it’s not a big deal to them. They could have a VA do it for them. But if you’re like normal
people like you and I, then you have to do the
keyword research yourself and you’re spending the time on the tools and you may not know exactly
what you’re looking for. Especially when you’re
just getting started. So, I just wanted to clear I
don’t think anyone’s trying to mislead anyone else
it’s just they’re trying to give expert level advice to beginners and it doesn’t work that well. So, I believe you just
need about 20 keywords to get started. Now I would the majority of these keywords should be keyword golden
ratio type keywords. And if you’re unfamiliar with the term, I’ll put a link in the
description and a card so that you can watch a playlist about
the keyword golden ratio. Basically in a nutshell, the
keyword golden ratio or KGR, it’s a data driven way to find keywords that are underserved on the internet. So, it’s basically the supply
and demand of keywords. You could publish content
targeting those keywords and often rank without
any backlinks at all. So, it’s a really great
way to start a site. My point is, you only
need about 20 keywords to get started and then
most of those keywords, say like 70 to 90%, should
be KGR compliant keywords. The others could be sort
of a higher keyword volume and that sort of thing. In general, I recommend 50%
informational how to content and 50% affiliate reviews so
that way you have a nice blend. And 20 keywords you may be thinking, hey, I wanna build a site
that makes good money. I don’t wanna have a very small site that’s only making $30
a month or something. In general, you should be
able to make a few hundred to a couple thousand dollars per month with 20 keywords, right? You don’t have to have that many keywords or that many pieces of
content to make good money. It’s about finding keywords
that you can rank for to attract visitors who
actually will purchase something on Amazon. So, it’s about finding the right keywords, not finding a huge volume of keywords. Now, let me back up a little bit. A huge problem with doing
all the keyword research up front is that it
feels really productive. You have a task to find
200 or 400 keywords, and you’re finding more and more, and you’re spending time on
the keyword research tool. Finding more keywords, doing
more competition analysis for each keyword, and guess what? When you’re doing that you’re not getting any content published on your site and no traffic is showing up on your site. You’re much better off
finding fewer keywords and doing things that’ll
get you closer to your goal which is to actually
get traffic on your site and actually make some money. Let’s look at the project
management aspect. Again, I will geek out
on project management so I’ll try and keep it at a high level. I’m not gonna go into corporate jargon or any buzzwords or anything like that. Maybe a couple, but I’m gonna tell you about Agile project
management which is just a specific flavor, and
again I’m not gonna go into the details of Agile but I’m
gonna show you a quick way, and a cool way, to thing about it. So, the first think
I’m gonna draw out here is like phases of work. And typically, what people would say and I’m guilty of this in
some of my earlier work at Niche Site Project, I
divided things into phases and this was before I really got into Agile project management. So, if you divide things
into phases you end up with something like do
all you keyword research, do your competition
analysis, setup your site, publish content, do link
building, get traffic, and then go from there. Grow the site, whatever. So, it’s phases. It’s a nice way to organize things but there’s a much better way
where you can get wins faster. You get content published faster. And you get traffic on your site and you’re making money, all faster. Even though it’s a smaller piece, so let me show you how this
looks in the Agile world. And I call this the content
traffic profit sprint and it’s all based around sprints of work. I like to focus on certain areas of work and do sprints of work. I just work better that
way versus any other way. The way this works is we’re gonna publish a small amount of content. It doesn’t matter, we’ll just
say 10 pieces of content. 50% informational, 50% is going to be affiliate type reviews. This is to launch your site, by the way. Then, we go out and try to get traffic so to do that you need to promote the site so you’ll do link building of some kind, maybe you wanna work on social channels or something like that. However you wanna get
traffic is up to you. My specialty is around organic SEO and that’s what I would
recommend for most people. And then after that,
hopefully the profits come and you can see it’s a little cycle. And then once you finish one sprint you can start the next sprint. You can publish 15
articles this time around. Maybe you’re getting a little bit better, maybe you have a team, maybe
you can reinvest profits and hire an extra writer
or additional help, wherever you need it, right? So, your sprints it’s totally up to you how you’re going to work with it. Just to specific so you have
something to aim towards in your sprints you could
publish 10 pieces of content, go out there and try and get traffic, so you’re gonna do guest posting. I would recommend 10 or 15 guest posts and that should be enough to start getting some traffic on your site. Keep in mind, it’s gonna take
you a little while to do that. Even if you’re working quickly
it could be one to two months to get 10 to 15 guest posts. And then, after you get
the guest posts traffic should be coming to your site
through referral traffic, which is great. You’ll also be getting
some organic traffic from Google as well. You’re doing keyword golden ratio content so you should be able to rank those pages and get traffic fairly quickly. Now, you should be making sales as well. You’re probably not gonna be
able to quit your day job yet but you have proved the
concept at that point and you know it works. So now you know you just
have to do more of it. The key thing with Agile
is you get shippable, profitable pieces of work done versus spending say three months just trying to find keywords, publish content, and only
working on sort of the first couple of phases of a niche site. It’s much better to work
through a full cycle, go all the way through each of the phases but in a smaller way. One of the huge benefits is well you proved the concept, right? You see that it works,
you see what’s working, you see the kind of content
that’s doing better, and you learn along the way. So, for future sprints
you’re able to improve and you’ll realize, hey, I made a mistake in sprint number one. In sprint number two, you
stop making that mistake. You’re learning from your mistakes and then you’re taking action
to not make the mistake again. If you just do everything
all upfront for each phase, they call it waterfall by the way, so if you are running a
project in a waterfall fashion you finish phase one and
then you move to phase two and then phase three and then phase four. And guess what? If there’s a mistake in phase one, you have to go all the way back and do everything over again. Mistakes are very expensive
in time and money, and Agile allows you to fix
things and take advantage of the continuous improvement in the fact that you can correct your
mistakes in future sprints. So that’s huge. The question of the day is, how many keywords do you think
you need to launch a site? Now, I explained my position. I don’t think you need that many but that’s just what I think,
so I’m really interested to see what other people think. I know, my way isn’t the only way. Let me know in the comments below. And everyone, be sure you
check out the comments some of the best ideas are from the Niche Site Project community. So, see what other smart
people have to say too. Thanks for watching. Again, I’m Doug Cunnington
from Niche Site Project. If you’re new to the channel, and you’re watching right now, you must like the content so subscribe, hit the like button, and
we’ll see you on the next one. Thanks. (chill music)

32 Comments

Add a Comment

Your email address will not be published. Required fields are marked *