How To Build A BRAND With Amazon FBA In 2018! Stay In One Niche Or Sell General?


– What’s going on guys? So, today we’re gonna be talking about building a brand on Amazon. Should you try and build a brand? Take it off Amazon? Should you just go after
what the best products are? And how it’s all laid out
and how you can actually build a brand if you want to or just the different
strategies behind it. Now, before we get started,
I wanna share with you a little student result, I don’t know if you guys can see this. So, six days in, 1,900 revenue
with PPC, no giveaways. Did giveaways before it but
on that day, no giveaways. So, six days in, 2,000 revenue. That’s absolutely insane,
100 units in one day. And he has to order more inventory but I thought that was pretty cool and wanted to share it with you. So, first off, let’s talk about
building a brand on Amazon. So, when I say building a brand, I’m talking about getting your name known for a certain thing, so, there’s a lot of big
brands out there obviously around different niches, so,
if you think of football, what names do you think of? If you think of art, what
names do you think of? So, our goal is to be build a brand. Now, it doesn’t have to be giant. Now, with building a brand on Amazon, let’s just go on Amazon in general. You can either go after whatever
products you find that work no stick in a certain niche and just be a general Amazon store. So people are really finding
your individual products but you’re not building any trust. You’re not building a brand. They come for one product
and the other products you have aren’t related to it at all. Now, with building a brand, people come, and let’s say you’re in one niche, they might buy one
thing and you can easily upsell them to another, give
’em a coupon for something else and you can build your brand that way because you’re keeping, you can get more out of one customer than just one product and try and build it that way. Now, there are advantages
and disadvantages of both. So, our goal with Amazon
and building a brand would be to, obviously, take
the brand off of Amazon. So, we’re doing our own fulfillment, whether it be through Shopify
or just doing a WordPress site and doing different things like that. Now, why would we wanna
take it off of Amazon? Obviously we’re gonna
save on fees that way. We can capture emails, we can do upsells and different kinds of things like that. We can track our ads even better, however, the strategy I’m using,
so, right now I am building two Amazon stores, I
have one that is a brand that already exists. Now, with that, usually
there’s products already there. Now, if you don’t already have a business where you’re like,
“Okay, we’re this niche,” then maybe you choose a niche while doing product research on Amazon. If you’re just starting Amazon, don’t get too confused by this. It’s fine just doing a general store, learning products and trying
to find good products first and then building out a brand. So, our goal, I guess was
to take it off of Amazon, be on multi platforms, now, with Amazon you can have them fulfill
for your own sites if you wanna have all your
inventory in there, so, it does make it simple,
I’m not gonna get in that in this video, though. We wanna build our email lists, reason being, obviously email
lists are very powerful. You can show them new
products you’re launching. You can give them coupons,
you can get their feedback on what new products they
think you should make. Tons of value in an email list and that is difficult to do on Amazon but it is possible and I’ll
show you how in a minute. We wanna be a known brand,
if someone thinks about, oh, even if it’s a smaller, smaller niche, so instead of just saying, “Oh, if we’re thinking about art.” Maybe if we’re thinking about
this type of specific art, people would maybe know your name. You don’t have to be a giant brand for this to be successful. Now, the whole goal with this model is normally to sell the
business eventually. Now, if you’re doing good cash flow, you don’t have to worry
about selling it right away. You can just take the money from it but they do sell for a
nice chunk of change. So, that is one of the goals
with building the brand. They are valued higher than if you’re just an Amazon business and don’t
have an email list really. Now, what are the positives
of building a brand on Amazon? Now, like I said, it’s
easier to sell the business. You can build an email list a lot easier and target ads better that way by creating look alike audiences. It’s easier to launch new products. If you’re sticking with one niche and you have that email list, you can market your new
product and send maybe a 10% off coupon to all your old customers who you know are already
interested in that niche because they purchased something in it and get a lot of sales that way. And in turn doing this,
if you’re sending them to Amazon for that and
you have that email list of people you know are already interested in the product, that’s gonna
increase your Amazon ranking a ton getting that many
organic sales that quick with a new product. Now, the last thing with
this is you can start with a smaller inventory,
again, it will depend on your strategor, eh, strategy. Can’t talk today, sorry, guys. So, if you are doing research on Amazon and you don’t know what
niche you wanna go into, then that might not be necessarily true but if you have a business idea that you already know you want to do and certain products
in that niche you want, then you can test out smaller batches because most likely, this brings me to one of the negatives actually, is you’re restricted to one niche, only a certain amount of products which means it’s going to be a lot harder to find products with high
demand and low competition than if you were to go general
and search in all categories. Now, positive and a negative,
we went over positives. So, you’re restricted to one niche, that’s the first negative
of building a brand. Now, I think the positives
outweigh the negatives here but it can be more time consuming which most of you probably
wouldn’t be worried about but if you’re building a
brand off of Amazon as well, it’s a lot of other
work but we shouldn’t be too worried about that, we’re trying to do whatever’s going to
make us the most money. And lastly, it’s a little
bit harder to grow on Amazon because you’re in one niche
and you’re starting products that are maybe instead of
having 300 sales a month you’re getting 50 or 100 but
you can rank on the first page, so, the strategy normally
is more volume of products, so, maybe instead of having two products, you have a hundred and instead
of them selling 300 a month, they sell 20 each, so,
different strategies. Both work, I recommend long term, your goal, you should
try and build a brand. Now, is it necessary? Not at all, my first Amazon
account I did not build a brand. You can still sell Amazon accounts without being in one niche
and not being a brand. Now, real quick, I wanna touch on why should you start on
Amazon if you’re trying to build a brand, why not
just go somewhere else? Well, first thing is, people trust Amazon. If you’re a random
website and you’re selling through your own merchant and you do all your credit card processing and stuff, not a lot of people trust that. When people see you on
Amazon fulfilled by Prime, a lot of people think,
“Oh, Amazon sells this. “So I trust Amazon, I
know Amazon, they’re huge, “so, I’m gonna buy from them.” So, they’re more likely to buy from you if you’re on Amazon. Also, because of Prime. So, free two day shipping with Prime obviously is a big contributor but the trust behind
Amazon is giant as well. Also, the PPC on Amazon,
and if you ask what PPC is. It’s advertising on Amazon. You bid on a certain keyword
and whoever bids the most ranks the highest. Now, if you’re in a certain
niche and it’s not super competitive and maybe
sales are slightly lower, you’ll be able to rank
very high for cheap. So, you can run ads, you
can test certain keywords. Generally, ads on Amazon, again, varies a ton on the product, but are cheaper than Facebook ads if you have the right product. And lastly, you don’t have to
handle fulfillment yourself. Amazon’s doing all of it. You just have it sent from your supplier directly to Amazon and, like I said, you can send 500 units,
you can send one unit. Completely up to you how you wanna start. And you’re getting put
in front of Amazon’s couple hundred million, I think it’s almost 300 million customers, I’m sorry, 220 million Prime
members as of 2017 sometime. So, even if people don’t buy your product, they’re seeing it, they
might start recognizing it. Especially if it’s a unique product and you’re trying to build a brand and get your brand name to be known. So, let’s talk about
some of the strategies. Let’s say you find a product on Amazon and you wanna try and build a brand but you don’t know where to start. There’s a couple ways to
capture emails on Amazon. It is difficult, it is in the gray area of against their terms of service. I’ve contacted multiple people, I’ve gotten different answers. Talked to someone a little higher up and they said it was not
against terms of service. So, the strategy I’m talking about is doing something like
a little insert card. Now, when you do an insert card, it’s something you’d
send to your supplier, so, you send them the
writing, maybe they print it. You’d have to negotiate with them. Shouldn’t be expensive at all. But, you say, “Okay, register
warranty for your product “for two years, just put
your email in at this site.” And that’s the insert card
in each product you sell. So, when someone buys it they see, “Okay, I got this product,
maybe it’s 20 dollars. “I can go register my
warranty so if something “happens to it, I’ll get
another one for free.” You guys shouldn’t worry about that. People can return to Amazon for free even if they break it and send it back, they can get all their money back anyway, so, I wouldn’t worry about
doing the warranty thing. You shouldn’t really have any issues. However, they put their email in, boom, they’re signed up for warranty. Now, the whole warranty
side sounds intimidating, it’s not, someone says,
“Hey, I have warranty. “My product broke,” you just say, “Okay, send them a free one.” Or send proof, ship it
back, something like that, along those lines. You can also do one where,
“Okay enter your email.” And once they enter their email, now, this would be on your site, you can use Mail Chimp or
any email thing like that or even just a cheap WordPress
site, completely up to you, and you say, “You want 50%
off your next product.” So, even if the person, even
if you don’t make any money and you break even, you
still capture an email. So, you could say, “Okay,
well, my product sells “for 20 dollars, my fees are 10 dollars. “So, if I give them a 50% off
coupon, I’m gonna break even.” Well, you just got an email for free that you know are interested
in a certain type of niche. So, those are two of the easiest ways to build your email list on Amazon. Now, as far as Amazon, sending messages, using things like Jump Send
and any email tools on Amazon. Customers can elect to not
get third party messages. So, when you’re sending
someone an email on Amazon after they order your stuff, it doesn’t actually email them, it sends it to their inbox on Amazon which technically has an email address but it’s not associated with them at all. So, with Amazon’s policies,
technically you’re not supposed to send people off of Amazon to your site or other than that, they want you diverting their
traffic which makes sense. However, the insert cards with warranty or with a coupon promotion,
things like that, I talked to people, like I said, gotten multiple different
answers, which is normal because Amazon, we know
Amazon with sellers. And I talked to someone higher
up and they said it was okay. I talked to some other
sellers and they said they talked to people higher up as well and haven’t had any issues, so, just be aware, technically,
it’s in the gray area, in my opinion, so, use
it at your own risk. Now, not, you have to
figure out the strategy here because if you have a 12
dollar product you’re selling and you’re putting a
warranty card in there, people aren’t gonna use
it on a 12 dollar product. They’re too lazy, you
have to give them a reason to go to your website
and enter their email. A free giveaway, a coupon
code, the warranty, there’s tons of different
ways of doing this. Now, I’m gonna wrap it
up here for this video. I don’t want it to get too long but if you want me to go more in depth on how to capture emails on Amazon and the actual strategies I’m using, let me know and I will go into that and as always, if you guys want to learn I have my Amazon course which
you do get two free months of mentoring from me, so,
if you have any questions, if you want me to research
products with you. If you want me to look at
certain products you find, I will do that over email
the first two months you’re in my course, so, that will be the first link in the description and I will see you guys
tomorrow in my next video.

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