How to establish affiliate relationships


Hello, my name is Christophe Delsol. Welcome
to my website, christophedelsol.com. In this short video, I would like to explain how you
establish affiliate relationships. It means rapport with vendors that you can promote
on your website. You can establish relationships directly or through a network. A network is basically a company that regroups
thousands of affiliate programs. So what are the pros of the 2 ways of joining a… having
a relationship with a vendor? The direct way, some of the pros might be… it’s easier
to build a relationship when you have a one on one rapport. You might get better custom
deals because there’s no middle man, there’s no network that’s going to take, in some
cases, a pretty nice cut out of the transactions. And you can be more focused on that particular
vendor and know pretty well all the details, all the nuances of what they do and often,
you will get better communication. Now the advantages, the pros of a network
are: it’s easier to manage. You have one interface and you can literally have rapport
with hundreds of merchants through that one interface. You deal with one payment, often
every month of twice a month, instead of getting 10 checks, tracking all that stuff. You get
one payment from the network. You can build a reputation. At first, when you start, you
might be rejected by some vendors. But once you have a better score, they’ll accept
you more easily and in some cases, they might even start soliciting you for you to join
their program. Another thing you get on a network sometimes,
not all of them, but you get to see the store performance, the vendor’s performance on
the network. You can see how much they pay out, you can see how they do over time, you
can get some metrics about that vendor that can be pretty useful. So examples of networks… while vendors,
you have thousands of programs. You go to their website and you can often join there
directly, their affiliate program. Hostgator has a program like that, art.com has a program
like that. In fact, these 2 programs have a direct affiliate program but they also…
you can also find those affiliate programs through one or in some cases, multiple networks. Examples of networks would be CJ, Google Affiliate
Network, GAN, Link Share, ShareaSale, Click Bank. Click Bank has a lot of downloadables,
ebooks, and hundreds of other networks. Some networks… some people do very well with
the smaller networks. Some people do very well with the bigger network or a combination
of all the networks and direct affiliate rapports. In Europe some of bigger networks…might
be TradeDoubler and Zanox. In this part of the video, I wanted to quickly
touch on another pretty untapped affiliate venue, marketing venue is the local market.
So in this case, you would establish your relationship with a professional in your area
such as a real estate agent, a doctor, a dealership… and you would use the power of the internet
localized… people who search with local keywords to drive leads to their business.
And in that case, you would establish your relationship for example, directly with a
dealership and they would say, “Okay, every lead, we’ll pay you $200 a lead.” In that
case, you would establish a relationship directly with them. If you’re starting out, this
is something you might want to look at. So anyway, now we’ll go on to the computer
to illustrate what we talked about on the board. Here is the affiliate interface for
Hostgator. Log in… from this very simple interface, you can see how much money you’re
making. You can see your main affiliate links. So if people come and buy from Hostgator through
this link, I would get a commission. You can get… usually, their marketing material,
their different banners of the moment. They might have different colors depending on the
time of the year. And you can set up, for example, your contact info or how you want
to be paid. That’s basically what a direct affiliate
interface looks like. They are usually pretty simple. Now, I’ll show you what a network interface
looks like, like CJ. So I’m going to log in with a limited access account and I might
do a video on more details about the CJ interface. But I’ll go quickly and I’ll give you…
to give you an impression of what a network is. So a network, regroups thousands… sometimes
hundreds, sometimes thousands of affiliate programs and when you log in to CJ, you can
see how they divide all the merchants they have available to you in different categories
or you can also search. For example, I can search for hosting and I can see a lot of
vendors… all the vendors they have under that category of webhosting. Hostgator is
here too. From here, you can join them… here you can see some of the metrics about
the vendor. You can see their network earnings. You can see how much they pay on CJ. The more
bars they have, the more they pay out every month to CJ affiliates. Now, that’s a good
sign of how much volume they do. It doesn’t mean you’ll do well or it doesn’t mean
that it will be profitable for you. As you become more expert in the field, it’ll be
one more metric you can use to decide if you want to use that vendor, that merchant. They
also put the 3-month EPC and the 7-day EPC. EPC is the earning per hundred clicks. That’s
how much they pay out by a hundred clicks CJ is tracking. That gives you an idea of
how much to expect per click. It’s not one size fits all. A high EPC can be good, a lower
EPC can also be good. But I just wanted to give you a sense of what a network looks like. So I hope this helps. Till next time, take
care. Bye bye.

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