How to Grow a Channel with TubeBuddy in 2018


– TubeBuddy! Now available for iOS. And in order to celebrate
the release of TubeBuddy on the iOS platform,
here are the seven steps that I use to grow my channel. (jazz music) – [Announcer] Brian G. Johnson! – Hey, it’s me, Brian G,
Welcome back to the channel! If it’s your first time, it’s a pleasure. Do this! Stake your claim and amplify your message by subscribing. Click the bell notification,
and you’ll be on your way. Want to let you know that
this is indeed a sponsored video and I’m proud to sponsor TubeBuddy. I was a happy customer, user,
way before there was any kind of, like, deal or
partnership that is going on. This strategy always works, and I know that’s a bold
claim, but hear me out. You see, the problem is, if you just start uploading
and publishing videos, it’s easy to make a
whole bunch of mistakes. This strategy eliminates those mistakes. Step number one, popular topic ritual. You’ve gotta begin by identifying
a popular topic on YouTube and furthermore, that topic
has to be able to support a lot of different keyword phrases that are very specific in nature. For example, “let’s play Overwatch.” It’s not a great example because it’s just not specific enough. We don’t know exactly what the viewer wants to get out of the video. However, Soldier 76, which
is one of the characters in the game, that’s more specific. We know that the viewer’s not
just interested in Overwatch, but player 76, and we can
even go deeper and identify the fact that there are people searching for “Soldier 76 rocket jump.” That’s really specific, and we know, based on the search term
exactly what the viewer’s trying to get out of the video. And have you ever thought about this? You know, people always talk about value. You’ve gotta give viewers value. And the easiest way to deliver
value is to first understand what somebody wants out of a video. And that’s where these specific keyword phrases are very powerful, because it’s easy to
identify what somebody wants. And, by the way, this
works in any niche at all. For example, don’t make
a video on how to garden. It’s too broad. We don’t
know what somebody wants. Heck, they don’t even know
what they really want. Furthermore that keyword
phrase is just too competitive. 260,000 views! 443,000 views! And heck, you’re competing
with Martha Stewart. Don’t do that! Instead, create a video
based on something like how to create a butterfly garden, and notice one of the ranking
videos only has 8,800 views. And no Martha Stewart! I mean, would you rather
compete against videos with three, 400,000
views, or less than 9,000? It’s a no brainer! Now, this is where we’re
gonna lose a few viewers, but if you really want
success, trust me on this. You’re gonna want to identify
at least 100, 150 of these very specific keyword
phrases in your niche, and they all have to be
very related to one another. Later, we’re gonna drop
these into a playlist. We’ll get to that in just a bit. And furthermore, we’re gonna use TubeBuddy to filter down this list. So, once you’ve identified
a topic that supports a whole lot of keyword
phrases, at least 100, and those keyword phrases
are specific in nature, then you can move on to step number two. Here’s where we’re gonna
create a keyword list. As mentioned, later, we’ll filter it down. Take the time to dig in. The more you understand
how viewers are thinking, the kind of words they use, the kind of keyword phrases
they’re searching for, well, the better decisions you’ll make, and it’s gonna help you grow. Now, if you’re on a computer, create a list of these keyword phrases, and you’ll want to save it. Don’t add those keywords to TubeBuddy yet, because we’re gonna choose
the cream of the crop, the very best keyword phrases. Now, if you’re on an iPhone or an iPad, well sit down with a pad of paper, a pen, and jot down the keyword
phrases you identify exactly. It’s really important that you write down the exact keyword phrases. Now you can fumble between apps, but I just find it easier
to stay on YouTube, you don’t need to be in
TubeBuddy at this point, and just search through and identify keyword phrases you find. And here’s how you can
identify those keyword phrases. Simply jump to the YouTube search bar, and type in something like gardening. And here, you’re gonna find what I call the top level searches. These usually drive more views, but they’re also more competitive. Write them down regardless, because sometimes you’ll find a gem. Next, simply add the letter A, and then B, and then C, and so on. Scroll through the alphabet,
and you’ll identify so many keyword phrases based around the niche that you’re looking in. Now, if you’re wondering about
TubeBuddy, that’s coming up in the next step, but
again, take your time to research and identify how those viewers that you want as subscribers, well, how they’re thinking
and how they’re searching. Hey, if you’re finding this video helpful, please consider liking,
commenting, or sharing. Thank you so much! And that brings us to step number three, the TubeBuddy tag explorer ritual. Now, here’s where we’re
gonna reduce that big list to a list of anywhere between
30 and 50 cream of the crop keyword phrases that’ll help you kick some serious butt on YouTube. Ya dig? So how exactly do you
filter down those keywords? Well, in this example, I’m
looking at the keyword phrase how to garden for beginners. And as you can see, that
particular keyword phrase generated a whole bunch
of additional phrases. I found three that I liked,
and they are as follows: how to start a vegetable
garden for beginners, how to plant a vegetable
garden for beginners. Now those two keyword
phrases are nearly identical, but one of them would
be easier to rank for, to drive views for, and we
want to identify which one. Here’s how. Now you’ll want to run each
keyword phrase on your list through the TubeBuddy tag explorer. And as you can see in this image, I found a tremendous keyword
phrase right out of the gate. It’s got an overall scoring of 74, it’s got low search volume,
however, the competition is low. Food for thought: now,
a lot of people think, well Brian, I’ve heard this
before, but the problem is that these keyword phrases
don’t have enough search volume, and that’s true, but hear me out. Number one, just five views
a day can lead to a video getting pushed into suggested videos. Furthermore, publish a video
with great audience retention. Publish a video that people love, and it can show up on
the YouTube homepage. That’s the browse traffic source. Furthermore, it can show
up in suggested videos, and even though you’re
targeting a keyword phrase that’s easier to rank for, you can still get a
tremendous amount of views. And I’d much rather see
you target a keyword phrase that you can drive some views for, than going after a keyword phrase that’s very very challenging
to drive any views for. Food for thought! But what about that second keyword phrase, how to plant a vegetable
garden for beginners. Notice the search volume is
higher with a score of 44, however the competition
is also a bit higher. It’s not terrible, it’s got a score of 38. Now this is another great keyword
phrase, one that I target, but the overall score is 73,
so I’m gonna choose the first keyword phrase that had
an overall score of 74. And our last keyword phrase is how to garden flowers for beginners. This keyword phrase returns
the best overall score, and this is exactly
how you want to proceed with every single keyword
phrase on your list. And you want to keep the keyword phrases that have an overall
very good score or above. Figure anything above a score of 70. Obviously you want to
remove any keyword phrase that results in a bad score, and notice the bar near the
scoring will turn orange to red. And red means: Stop! And step number four: The
TubeBuddy video topic ritual. Now in this example,
gardening tips for tomatoes, it’s got a great score. I want to keep it, so I’ll do this. Simply click the TubeBuddy
navigation icon on the left if you’re on an iPhone or iPad, then click on topic
planner, click on add topic, and then begin with the
exact keyword phrase that you found on YouTube. That part is really important. Make sure you begin your video topic with the exact keyword phrase
you want to target later. That way you’ll remember what
the target keyword phrase is. And after adding the exact
keyword phrase, add a dash, and then add “compelling element.” And we’ll talk more about
the compelling element as we move forward. Next, click done! And perfect, you’ll have
an exact keyword list, a video topic list where
each video topic begins with an exact keyword
phrase you want to target. I want to be really clear. It’s super important that
all your video topics are very much related to each other. Later, we’ll add those
videos into a playlist that’ll help you drive even more views, and that’s the whole process here. We’re starting with a
topic, we’ve got keywords, we’re filtering only the best keywords, and this works so very well. By the way, the free version
of the TubeBuddy plug-in is limited to five video topics. Feel free to upgrade using
the link in the description. Use the coupon code: Brians buddy, and you’ll save 20 percent. It’s well worth the investment. It’s such a great plug-in. However, if that’s not a
possibility simply use another app, like Apple Notes to create
a list of the keywords you’ll want to target. Simple. And step number five: Commit
to a schedule and publish! The fact of the matter is
most Youtubers that struggle, they don’t publish enough videos. You know the algorithm is slow. It takes time for videos to get pushed out and to start really driving views. Don’t give up before the magic happens. So commit to at least
publishing one video every week. And if you’re real
go-getter, then go public! How can you do that? Well, mention in your
videos when you publish. Mention on your YouTube channel
art again when you publish. Check my channel art and
you’ll notice I publish on Tuesdays, Thursdays, and Fridays. When you mention to
viewers when you publish, you’ll be more likely to do just that. It will apply fire and
pressure, and you know what? Sometimes that’s a good thing. Sometimes having some
pressure in our lives will keep us on track,
will keep us publishing, and it’s really important
to growth on YouTube. You know, speaking of uploading, this is where a lot of YouTubers, where they struggle, and
they really mess things up. If you do this consistently, again, I guarantee you’re going to see results. Begin your video title with the exact keyword
phrase you identified. This is very powerful. YouTube has told us again and again that they reward relevancy. The YouTube search results
are sorted by relevance. For example, you’ll notice that this video begins with the phrase how to grow a channel with TubeBuddy. Why? Because it’s a keyword phrase
that people are searching for. And thus my title begins
with that exact phrase. It works, it’s powerful,
if you follow the rule, you’ll drive more views over time. Next, begin your video description, again, with the exact keyword phrase. What will happen is your video metadata, the tags, the description, the
title, the closed captions, will be very relevant to
this one keyword phrase, and you’ll win. Oh, lastly the tags and the thumbnail. So incredibly important, and we’ll talk more about
those in just a second. And step number six, the playlist ritual. Did you know that YouTube
has gone on record saying that videos that belong
to an official playlist are more likely to show up in the creator’s suggested video section? It’s true! And having more of your
videos show up in suggested can only lead to more views. So, as you publish videos,
make sure you add each video to the same playlist. Even better, why not create
a playlist title based on some of the seed keywords
you first identified as you were going through
steps one and two. Super powerful! Here’s how you can do that. Simply identify a two
or a three-word phrase that really relates to all the videos you’ll be publishing and adding
to this particular playlist. Easy, awesome, more views! For you! Consecutively! Now obviously more views are
awesome, but this is important. You really want to publish the videos that you’ve added to
your video topics list. You want to be consecutive. You want to identify one theme or topic, and then you want to
consecutively publish videos on that topic, because that
is what will bring subscribers back to watch your next video. Your success will be
found in your next video, especially when you
just keep on keeping on, and publishing more videos. It always works. Now if you want to
branch out, that’s fine, but begin this process from the beginning. Start with identifying a topic, and this time, you really want to ensure this topic relates to your first topic. For example, maybe you’ve got a playlist on container gardening,
on butterfly gardening, and on herb gardening. These are all related. They are under the umbrella of gardening. It’s important! And that’s how you branch out. And step number seven: More
views and more watch time. Ritual style. It’s consistency that
is rewarded on YouTube. Looking at any of the new
channels that are blowing up, and time and time again, you’ll see they’re
consistent on their topic. You’ll see that they’re consistent with their publishing style. I dare you to follow this
strategy for 60 to 90 days, and watch what happens. I dare you! Now, after you publish your last video, then start focusing on publishing
your next video right away the goal being you want
to make that video better than what you published last time, and when you continue to be consistent, when you continue to publish, and you’re striving for better, things will get pretty exciting. Oh, and by the way, when
you’re about six weeks in, you’re gonna be thinking,
this totally doesn’t work. That jerk! And the truth of the
matter is, it does work. However, the YouTube algorithm
rewards videos slowly, especially when you’re a small channel. Because you can’t drive two or three or five thousand views in a few days. Thus you can’t accumulate
the needed watch time. However, as you continue to
publish, you’ll gain more subscribers, they’ll come back and watch, you’ll drive even more views, and one day, you will be able to drive
3,000 views in 48 hours, and I just did that. That was impossible just six months ago. This system works. How can you drive even more views? At the end of your video, well don’t forget to
leverage the ritual handoff. What’s that? Simply tell viewers at
the end of your video to watch the next video. For example, earlier I
mentioned about YouTube tags, check out that video in
the YouTube card right now. It’ll help you drive even
more views with your tags. That is the ritual handoff! I just handed viewers from one video, and I handed them off to another video, and that has resulted in
as much as 10 to 20 percent more views on every video I publish, and it’s just that easy. Even better, new feature alert! YouTube is currently rolling
out thumbnail impressions as well as click through
ratio data in analytics. This is a big deal and can help you drive even
more views and more watch time. Check out that video in
YouTube card right now. Highly recommended, and do this. If you want to grow a channel,
make sure to subscribe. Click on the B to the G yellow icon below. You’ll subscribe, I’ll continue
to share the strategies and tactics that have allowed me to grow, and you’ll feed a poodle! I got two and they’re hungry! I’ll see you next time.
(Spanish guitar music) Hey, thanks for watching. Ya dig?

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