How To Make More Money With Affiliate Marketing – 10 Tips


– Hey how’s it going, Sean Cannell here and I’m excited ’cause in this video I’m going to be sharing with you a recent keynote that I did breaking down 10 of my pro
affiliate marketing strategies that are responsible for generating over $100,000 a year. And I know that when people
kinda flex numbers and stuff it can seem kind of hypie
but I’m really passionate because there’s so many
fake gurus online right now without real results. And so I just pulled up one
of our affiliate programs and in 2018 we generated over $181,916 just from one of those programs. We’re actually a part of about 20 different affiliate programs now so if you’re interested in learning these tips and strategies, get something that takes notes with and get ready for this session ’cause I know it’s gonna add
a lot of value to your life. Let’s jump into it. (upbeat music) But I’m so excited about this session because how many of you would love to not have to sell your own product but to be able to get started really fast, really easy, and be able
to make a lot of money doing that without having
to create anything? Would you want that? (audience applause) Awesome, it’s called affiliate marketing and that’s what we’re gonna
be talking about today and it’s actually the way I got started because it’s the fastest
way and shortest path to starting to make some income online even if you’re starting from scratch. And specifically we’re gonna break down how to earn 100,000 plus a
year with affiliate marketing, but this is relevant to
everybody in this room, look at the person next to you and say it’s relevant to you boo. (audience laughter) All of use can do affiliate marketing and it’s super relevant for our businesses no matter where we’re starting, so let’s dive into it. Hey, my passion is helping people build their influence with online video. You heard I wrote a book
called YouTube Secrets and in this session we’re
actually gonna be covering how to get started with
affiliate marketing, some pro strategies for
earning 100 K a year, the biggest mistake I see people making, or few mistakes with affiliate marketing, as well as a lot more. I’m coming to you from Las Vegas and I drove over here
and I live in Las Vegas with my beautiful wife Sonja and our two chihuahuas Sophie and Rosie, and we have been married for 13 years. (audience cheering) Yeah. Yes, oh thanks, I guess
one of those things. And I might look young, and I am, and we got married when we were 15, arranged marriages, that’s not true. We got married at 21 and I
actually met her at Starbucks and that was kinda when my
coffee addiction began, you know, ’cause I just started going
in multiple times a day. You’re back, and I’m like
jittering and she’s like. I’m just looking for
more coffee, you know? And true story, when I went in I saw her, I started trying to
find out what she likes, I started trying to get her attention. I’m doing research and I found
out that she was into running and I wasn’t into any
athletics at the time but once I got this information, I started getting some ideas, kinda like you’re getting ideas at MIA. Any single people in the room? Come on, wave your hand high, ’cause I might be able
to make some connections. Hey, look around, tonight,
tomorrow at the dance, okay. So I started to get some ideas, and I was like, what if I
got some running clothes, just kinda threw ’em on,
tattered ’em up a little bit, and then I just kinda walked in one day, just came in and just came to the counter, yeah I’ll just get some coffee and she goes, oh wait,
you’re into running? Clearly! (audience laughing) She goes maybe we should go
running together sometime and really the rest is history. That was our first date. I couldn’t run very long either during that first date either. We were just trotting for
a while and then walked. Anyways, my beautiful wife Sonja and you know, we
mentioned a bunch of stats and all this different stuff, but you know that one of the
main traffic source for me has been using online
videos, specifically YouTube, but I want to encourage you,
start before you’re ready because there’s all of this,
I’m up here on stage now and I’ve got a level of confidence, I’ve been putting these videos out. The stats of millions of views
is really staggering to me. I’m a small town kid from a city called Arlington, Washington, an hour north of Seattle, and so to be hitting
numbers and all that stuff seems absolutely crazy, but we all have to start somewhere. You have to start before you’re ready. So I thought just to
kinda set the atmosphere, can I play one of my early
YouTube videos for you? Is that okay? I’m just gonna play this video. So you’re gonna see,
this is the first video I uploaded on my Sean Cannell channel and let’s just see what it’s like. All right, so this is, I guess, the first Sean Thinks vlog and I’m gonna try to vlog every single day mainly so I can remember
what I’m even doing and what’s going on, ’cause I just feel like I have
a lot that I’m thinking about and I figured hey, why not share it and if you find something
interesting that’s awesome. Now this is definitely as real as it gets, so I’m not gonna try to be
energetic or entertaining, though maybe sometimes I wil. Anyways, uh. (audience laughing) Come on. Yeah. (audience applauding) I tell you what man. You gotta start before you’re ready. We like to say you gotta
punch fear in the face, punch perfectionism in
the face and press record. And I’m so thankful that I
did because since that time we’ve just been able
to see massive impact. Now we’ve got a team of
about 10 people in Las Vegas and we’re running a media company. Our main channel is called Think Media and so we do a lot of content there. Also running a channel
with the co-founder, my friend Benji, called Video Influencers and two channels to check out online. Forbes listed us, came out with a book
called YouTube Secrets, you heard about that. I’ll never forget 2009 though. Like in the journey of where I am today it’s a year that was absolutely insane and I look back and I really get emotional because we hit the hardest
season of our lives for my wife and I. At the time we were living in Seattle and things just began to
hit us from every side. The first thing that happened was my wife went on a
trip and she got very ill. We didn’t know what was happening and so we were visiting doctors and she was being misdiagnosed
and losing all of this weight and eventually dropped down to 82 pounds and she almost died. I actually found myself in
the hospital room by her side for six days just praying and was wondering what our future held and just being challenged,
like what are we gonna do and where are we gonna go? And if that wasn’t enough, it was also right during
that housing crisis and here in America, you
probably remember 2007, ’08, ’09 and just the market crashing. We were both working jobs
and we bought a house, we had a rental property and things just started to fall apart, so our finances are
just getting devastated. My background getting into
video in the first place was actually working at a church and I was doing video production there and then some things started fall apart. Some people stole some money, the church started to fall apart and you had trusted leadership. And so as if everything
could fall apart around us, it was all happening at once. So we were just getting
crushed from every side. We’re losing money, we’re losing jobs, and it puts you in a situation
where you’re thinking why? Like, why God is this happening? What are we gonna do? But you’re also thinking what? What am I gonna do next? And I felt challenged
as a leader, as a man, to really step up and I
started to look for answers and look for solutions at a major level. I think that I learned two
big lessons during this that maybe applies to
you, ’cause right now you could be just killing
it in your business, things are going great. But maybe you’re in a situation where whether it’s business
or family or life or health where you actually can
relate at a major level. Maybe you’re experiencing some major pain and just some intense season like this. Two lessons I learned from
really going through hell was number one, I love this quote, if you’re going through hell, keep going. Don’t stop. That’s not the time to pitch
a tent and just start camping. Right? You gotta keep moving and that
was really the first lesson was keep moving forward, keep progressing, keep just advancing,
doing whatever you can to put one step, one foot
in front of the other. But the second lesson was
you gotta keep learning. I love that you’re here because there is a way
out of whatever situation that you’re in right now. There is a solution to the problem. If someone on planet Earth found a way to get over that chronic illness or that situation with children or with maybe some learning
disability or something. If someone got through that obstacle you’re facing in your business, which the human race is amazing
for overcoming obstacles, then you can too. Then you can too, especially
if you keep learning and I learned that every obstacle can actually become an opportunity because it was during that season that I discovered two
things that changed my life. The first one was the power of YouTube, but for today’s conversation, I want us to just think of it as traffic. And when I say traffic, I just mean views. A way to get attention to your content. Rachel just crushed it
talking about Facebook. That’s a way to get traffic. Look at your neighbor and say traffic. Yeah, traffic. So YouTube for me was the
way I started to figure out how to actually get views, get awareness, get things going on. But the second was affiliate marketing. And affiliate marketing changed my life and once I started to figure it out, what we’re going to dive into today, I started to discover some
incredibly powerful things. So here’s a case study. It’s a older video, you
can see it’s six years old. So I started to do these weird experiments and this video was called
Gift Ideas For Him. So I just sat down on my couch and I just went around the house, ’cause I figured out what
affiliate marketing was, gathered up some things I owned. I figure I’m a him and I like stuff. Let me talk about some gift
ideas for a him in your life, you know what I mean? And so I put the video out and then in the description
of that YouTube video, there’s links and that
link is an affiliate link. And then also here in the
scene you can see on the screen an applehead chihuahua named Rosie. No point there, I just really love here. I thought she deserved a blue arrow. (audience laughing) She might help you
drive more sales though. Dogs and kids, right? But anyway, so we put that
link in the description and I’ll never forget this. This is back in 2010, my
first affiliate payment ever. I started dabbling in this,
you’re not gonna believe this, and I put some content out there, and I was like man, this is a magic pill. This thing works, and
sure enough, I made $2.12. (audience laughing) Thank you everybody, have a good night. But I love this because it
really tells us this lesson of don’t despise small beginnings. And once you’ve made
that first dollar online, you’re next question is then,
cool, how do I scale that? If I can make a dollar, then
I just need to figure out how to do that more and more and more and repeat the process
and refine the process and I can make a bigger impact. And so I just grabbed a screenshot of our Amazon Associates account. So this is the Amazon affiliate
program, January 2019, I did $16,374. So when we add that up from around Amazon, we’re gonna do around
$200,000 in profit this year. It’s pretty cool. There’s another affiliate program, this is a few years worth, but it’s generated around
$43,341 in a matter of years through not owning a product myself, for just being really a middle man, just standing in between the conversation of someone that’s looking for a solution and me introducing that solution to them. Super cool. This is another affiliate program, put a few videos out there. It’s generating $15 a day through passive income on autopilot. And so really quick, who here, you actually are unsure
what affiliate marketing is? Raise your hand as high as you can. Don’t lie. You got nothing to be embarrassed about. Okay so really quick, I wanna
make sure, this is good. So a few people in the room, your first time you’re hearing about this. Here’s what affiliate marketing is. It’s basically when you review
or recommend a product online and you earn a commission
when someone purchases it. Here’s my definition. It’s a cool way to make money sharing the products you love
and that you actually use. So here’s how it works. If you go to Amazon’s affiliate site, it’s called Amazon Associates, you could just type in Google. You can then sign up and so you can even select
different countries and what not, and be a part of different programs. We would typically probably sign up here for the U.S. Amazon affiliate program. So you select that, you sign
up, and then once you do, you sign up, and this’ll be
true for any affiliate program. You just find a website, sign up, then what it gives you the ability to do is create trackable links. Those links are now
your personalized links so whether it’s on a blog or in the show notes of your podcast or in a description of a YouTube video, then you can now put that link there, so if someone goes through it, that’s how that brand, like Amazon, knows how to attribute any
sales that happen to you. So in the YouTube sense, I would put that link in
my YouTube description. You could, again, use it on a blog, anywhere else that you want. Some visitors will end
up clicking that link and then if they make a
purchase, you make money. Super cool, right? So that’s how affiliate marketing works. And so today, I just wanna talk about 10
affiliate marketing pro tips and we’ll weave throughout here, whether you’re just getting started, you’ll get a lot out of this, but even if you’re more
advanced in this room, there’s definitely gonna be some nuggets that I think you’ll love. So tip number one is simply share products you’re passionate about. Share products you’re passionate about. For me, I started video
production back in 2003 ’cause I was volunteering
at my local church and I started to get into cameras and gear and I started to find out that
I was passionate about it, that I started to love tech. And so I put videos out
helping people with cameras. I started around 2010 doing this and this is an older video. Actually the screenshot’s super old now. But I started talking about cameras. But this video has two million views. And so as people watched it, then they would click the
link in the description to buy cameras and that’s how we scaled to some of this income. Something I was just passionate about. It just came organically from my world. My friend, Nikki Phillippi, she’s also a YouTuber,
social media influencer, and so she makes videos like Cozy Winter Night Pamper Routine. I’m gonna do my pamper routine next month but I need to catch up to uh. And so she does that video and so she goes through and to her tribe, to her community, she’s adding value, she’s adding some entertainment, but she talks about a few
different products in that video. And so then in the description
of her YouTube video, there’s a list of, my
bathtub, her actual bathtub. And that is her bathtub. You could buy the whole bathtub. Twinkle lights, the
candles, the Epson salt, the hydro flask, Tan luxe
face, chi skin infusion, mmm. Like, you know, a lot of cool stuff. And so this is an example
of just stuff you love, stuff you use, stuff you could
educate your tribe about, cool stuff you want to pass along. How many of you guys recognize this guy? (audience cheering) What a savage. Should you eat kale? No. (laughing) I’m just kidding, I like kale, sorta. And ironically, but I was asking that. Brett was telling me about
just one affiliate program that he’s a part of and
it’s called Butcher Box. Sorry vegans. And so he put this out and they’re generating six figures a year just from Butcher Box. And there’s a couple distinctions about affiliate programs
like this that are powerful is some of ’em have continuity. So if someone signs up one
time to a subscription, every single month that that subscription renews for that individual, you’re earning a percentage on that sale. So it’s super cool because
you could do it once, but then that becomes
stacking passive income. And the way he was driving
traffic is through emails, you already have an email list? Maybe you send out a value email, teach some stuff, a few links, and also just calls to action
on Instagram and Stories, in the feed and in stories as well. And so whenever you’re looking
for an affiliate program, you could look for this. The way you search, you
can write this down, here’s the formula. Type in brand name you’re interested in, plus affiliate program
or ambassador program or partner program or referral program. You kinda get the idea. But if you type in the brand name and that word, like affiliate,
so that’s what I did. I just typed in Butcher Box affiliate and it brought me to this page
and then it actually shows me that it’s a part of an affiliate network. And now we kinda get into some tactics, but what you would do is
you’d sign up for a Shareasale or an affiliate network like Flex Offers, and what they are is
they’re like a network. Once you get approved, then there’s multiple
brands underneath it. So if you wanted to
sign up for Butcher Box, you’d go to Shareasale,
get your account set up, and then look, down here it
says you’ll get a commission, $10 to $20 per subscription
and it also says a cookie. (audience laughing) I didn’t even mean that to be a joke. Then it tells you the cookie duration. This is information you need to know. What a cookie is, it’s kinda when Rachel was like make sure you have your pixel installed and half the room was
like, what is a pixel? What is going on at
Marketing Impact Academy? What are these words? I am hungry, I would like a cookie. Come on. The cookie is simply a tracking
cookie is what it means, but it says 30 days, so check it out. If someone clicks your link one time, then for 30 days if they make
a purchase on Butcher Box, it’ll remember that you sent them there and you’ll get the commission. Amazon’s cookie is 24
hours which is not too bad because they sell so much different stuff, you get credit even if they
buy stuff you didn’t recommend. And so different cookie lengths, that’s a little affiliate
marketing information and let’s keep going. So that’s tip number one, share stuff you’re passionate about, share stuff that you love. Tip number two, brand alignment. Brand alignment. I love what Shaleen has
been sharing all day about figuring out your brand. Figuring out your message. What Rachel, they’re
just talking in the Q&A, you can’t be about everything, but when you stay in brand alignment, it makes sense to recommend products that are adjacent to
maybe your core offer, and there’s so many for you. Again, if you’re talking about fitness and actual workout stuff, you know me, clearly you can
see I’ve been working out. (audience laughing) Come on Coach Jimmy, I need
some help on these guns here. I run too much, these things
get thinner every day. Brand alignment, brand alignment. So for instance on my channel, I talk about cameras, that’s obvious, I talk about computers. It’s the tools for creators. What’s the kind of gear you need to create video content, great photos, and so in this example on
screen, I review a computer. I talk about it, I talk about a camera, I talk about a tripod. But then even over here, I
talk about a standing desk because number one, it’s electronic, but number two, the promise
of my channel, Think Media, my tagline is the best tips and tools for helping you build your
influence with online video. And so the promise is I’m
gonna give you the strategies to learn video and make money online and I’m also gonna give you the tools. And so we talk about,
it ties into my channel, maybe not the best, but I wanna make sure things are aligned, so it’s like, yeah, let’s
keep your energy high. If you sit all day editing
or working on your business, standing desk, whatever it is, but brand alignment now
gives you the opportunity to tie in affiliate offers that could be additional
income revenue streams for you and your channel. So on my Sean Cannell channel,
just my personal brand, I did a video, Best Self-Improvement Books and great video, obviously
the links are affiliate links in the description below. But this doesn’t go on
my Think Media channel because that would
definitely be off-brand. That would be off. So I think it’s important that you might see some ways to make money with affiliate marketing,
but you may or may not, you wanna make sure it’s on brand. This is Heather and she’s actually part
of the Think Media team. She’s our Chief Operation Officer, but she’s also got a great YouTube channel for homeschool moms and
people researching homeschool. And so normally she’s
giving a lot of advice, a lot of encouragement, but she can turn on an
affiliate stream of income by recommending some books, like 3 Books for Homeschool Moms, and every month she’s now
getting $150 Amazon gift cards on a little side project
of her YouTube channel of passive income coming
in for her and her family. Super, super cool. Tip number three is
bolt-on passive income. Look at your neighbor and say bolt-on. – [Audience] Bolt-on. – Super weird, like what
does that even mean? Okay here’s what I mean by
bolt-on is a good example. I just bought my wife, Sonja, a Jeep. (audience cheering) Thank you. And so it was her dream car and we were just recently able
to take it up into the snow and when I think about a Jeep, at first I wasn’t even
one of those Jeep guys. I thought Jeep stood for
just empty every pocket. (audience laughing) I don’t know where I heard that, and I wasn’t that into it. But she’s like no, I
really want this Jeep, Jeep’s are awesome, so we took it out, we were driving in the snow. She’s like, you wanna drive? I’m like, okay, cool. And then I started whipping around, we’re driving over stuff. Super fun. And so we got this Jeep. But when you have a
Jeep or any kind of car, when I think of bolt-on, you can bolt on a lot of
cool things to the Jeep. So now I’m getting pumped. I’m like, okay we’re getting a winch, we’re gonna get one of those dope red, you know, car guy here. Look how masculine I am. (audience laughing) One of those reddy thing,
flippy things in the car. Awesome. But we’re gonna get a
winch, get some fog lights, get the red thing, and these
are things you can bolt on to your Jeep, which can already get you from point A to point B. What’s exciting about affiliate marketing is there’s a lot of ways to bolt on additional income streams. You already have a core business, but there’s other things
that you could do. And so ask yourself what
affiliate marketing offers can you add to your current business? So going back to my
friend, Nikki Phillippi, she actually does Young Living
and is selling essential oils and has her network
marketing business going, but then she also has those affiliate marketing links as well. So I hope that whatever
it is you’re doing, you’re doing both, because in that video she’s doing her essential oils unboxing, she’s talking about some things, but in the description
of that same content, she’s also recommending
whether that’s the diffuser, other things she would recommend. You can bolt on additional income streams, even if it’s not your core business and a lot of times they
can be very passive. You’ve seen Shaleen do this. She’s got Shaleen’s favorite
things on her website. Here’s the to-do list, or an action item. Write down that you
should put on your website or whatever you live online, a list of just the things
you use in your business. This is really smart too because once you’ve built your business, you could put a page up and you could say I use
Kajabi to host my courses. That’s a referral link. You could say I’m using
GetResponse or A-Web for email. That could be your affiliate link. You might say, my favorite camera happens to be the Canon ADD. That’s an affiliate link on
your favorite things list. And so she’s got the
Slide Board right up top and you click that link,
it takes you over to Amazon and that’s her affiliate link. Once it’s built, once it’s sitting there, it’s just a bolt-on income stream. And then someday, when you
wanna just send a tweet. You might be, what am I gonna
do today in my business? Hey, if you guys are ever curious about what my favorite things are, tweet. But the page is already done. In an email, in a PS, you could just say, by the way, or whatever it is. Or let’s say you’re doing a
launch and you offer some things and people who don’t buy with you or they don’t buy your digital product that you put out there,
you could follow up and say here’s a bunch of other cool stuff that I just wanna add as free value, but those are your affiliate links, right? Super cool. Another thing that’s cool right now is Amazon has expanded
into the influencer program and so you can apply to get
your custom page on Amazon. So you could screen shot
that link if you want. I highly recommend this because there’s a lot of authority to it. Even if you don’t get
approved for this now because there is a little bit
of an application process, they just wanna see that
you have some influence, but definitely something to aspire to, and once you get signed up for that, you can create a custom page. I’m living on Amazon.com. You can see some of my
tech recommendations and you can also see that I
did not update my cover image. This morning as I was listening to Shaleen and feeling super guilty and overwhelmed by everything I haven’t
done in my business, and then as I was going
through these slides I just wanted to give up. (audience laughing) Is that okay? Can I be real? I share that though because even me, I’m like oh man, there’s
stuff I gotta fix, stuff I gotta do. Remember, we gotta pace ourselves. This is really cool. And so originally this
was not a very good page, meaning the program, but
now you can make categories. So they kinda give you a dynamic website that you can create through
their influencer program. So again, in an instant now, you could just send people
right to your affiliate page where you can generate additional
revenue in your business. Super, super cool. Number four. Hey, I hope you’re getting
value out of this video so far, and if you are, can you
smash the like button? All right, let’s get right back into it. Number four, timing is everything. Timing is everything. We talked about 10 different pro tips for making more money in your business or starting to make money
with affiliate marketing. This gift ideas video that I mentioned is actually super relevant. Imagine though, what time of year do you think this would
be the most relevant? – [Audience] Christmas. – Naturally, right? And so what’s cool here is
that this video is really old, but if you look at the traffic on it, on YouTube every year there
is this spike in viewership right around that particular time of year. This also lends itself to saying that is when you should
put out strategic content at strategic times. So you might show up for your audience just to say hey, it’s summer, here’s a few recommendations for summer. That’s timing. It’s around the holidays,
here’s some gift ideas for people in your life, whatever that is. So every year around
Black Friday especially, and Cyber Monday as a tech guy, I always do the Best Black Friday Deals, the best Cyber Monday deals
because of the timing. Around that gift ideas theme, Omar, who is on the Think Media team, did a video on his channel called Gift Ideas for Photographers, just something that could serve his tribe. He knows who he’s serving as
this world-class photographer and then you can see his video
there with his gift ideas so now he’s just got some passive income. And the key term here
regarding timing is tent poles. Industry term. Tent poles. What is a tent pole? Well a tent pole is something like this, on Google Trends, which
is a great website, you could go to Google Trends, type in a term like Black Friday, or type in a term maybe even
a conference that you go to that maybe gets a lot of traffic, depending on the company you’re a part of or your team or whatever it
is and it can be anything, and it’ll then show you when interest in that particular term spikes and that’s why it’s called a tent. If you look at it, you could
live under there couldn’t ya? You just set your tent up, you go camping. Oh wow, it’s amazing. But that’s why it’s called a tent pole. And so then you can see it kinda goes up, then it spikes up and you’d
wanna catch it not too early, but you wanna catch it right
at the beginning of that rise. So what I actually
learned about Black Friday is that November 12th through the 18th is when a massive rise in
search and popularity starts. So U.S. shoppers spend $5 billion, that was back in 2017, and so when I position my
content at a strategic time, and you put it out right
at that smart time, you have the best chance
of getting sucked up into the psychology of what
everybody’s looking for. And so that would be a tent pole and that’s all related to timing for your, and there’s a little
uptick you can see there. I wouldn’t do it before that little ramp, but I want my video to basically come out on November 12th and
then I want that to ride all the way through that
particular holiday in this case. And so ask yourself
what are the tent poles in your industry? This could be things
like summer, New Years, new year, new you boo. We’re back. It could be a time to rest. Maybe there’s a time
when you actually realize for your audience that the conversation you need to be having is more like it’s time to take some time off. Here’s some vacation ideas. Here’s some pampering ideas for you. Take some time to write this down. What holidays are super relevant
to your business and brand? Or what events, even around conferences. We cover an event called CES every year, Consumer Electronics Show, and there might be a conference that you could even
get some traffic off of or some awareness off of, how to survive or whatever it is. These are tent poles. There’s things that’ll
trend in their popularity and then they drop, but they potentially do it year after year after year after year. Could be the Superbowl, whatever it is. Tie your content and your
strategies into those things so you can get more views,
awareness, and traffic. And so our power tip is
calender block the planning and preparation time for
your strategic promotions. And that’s maybe obvious, but look ahead so you have the time to block on your calender okay,
this would be a great time to just make sure I get this video shot or this blog post written
or this podcast recorded so that I can release it
at that opportune time to capitalize on that
trend and that timing. Tip number five, maximize trends. Maximize trends. So as marketers, you’re in
the job of spotting trends, especially for your industry. You wanna keep your thumb on the pulse. You wanna be paying
attention to the trends in your industry. And so this isn’t even my industry, but I’m just kind of a trends guy and on my personal channel,
I do a lot of experiments. So these are laser Christmas lights. They’re LED laser Christmas lights that you plug into your yard and they shoot little dots
of light onto your house, so they shoot these Christmas
trees onto your house and if we’re honest, they look horrible. (audience laughing) I mean, these things, there
is no self-respecting male who’s leading his family
well would use these. I use these though actually, and I’ll tell you why, ’cause I get it. And some guys in the room will be like, no I am Clark Grizwald. I am National Lampoon’s Christmas. I will have the best
house in the neighborhood, I’ll be up on the roof,
doosh, doosh, doosh. I’m gonna do the lights,
I’m gonna blow breakers. Not me, friend. These may be ugly, but I’ll tell you how
long they take to set up. Five minutes is me trying
to find the extension cord in my garage. It would only be 20 seconds, I just don’t know where
the extension cord is. That’s the first five minutes. The second five minutes is then going out into my rocky front yard in Vegas, ’cause we don’t have grass, we have AstroTurf in our backyard, and banging this thing into the ground and pointing it at the
house, plugging it in and then it’s done. It’s about a 10 minute project to get my Christmas lights done. Are we proud of them? No. Does my wife respect me? No, but, (audience laughing) what you’ll learn here is that you need to spot
and look for trends. And so as I started seeing
these lights coming out, this is when it hit me, was when I walked into
my local grocery store, it’s called a Smith’s, and I walked in and I’m just there for the usual kale and avocado and whatever, and I’m going through
and I saw a full display of these for sale in a grocery store. And I was like, man these
things are here now. Just like me, all the lazy people, these are gonna be hot. So then I just went home and
I did some key word research. I was like, okay, who online, is there anybody looking for
laser Christmas LED lights and sure enough, there was
thousands of searches a month. You can use Google
Keyword Planner for that. In fact, let me give you
a tool, write this down, keywordseverywhere.com. Oh my gosh, I love this thing. It’s totally free. Keywordseverywhere.com. Install it into your browser, it’s gonna tell you the search
volume right on the page on Google, on Amazon. When you start typing in Amazon, it’ll tell you how much
search, on YouTube. It just gives you the
number nice and easy. So I go home and I discover
okay, these are a hot trend. And so what I did was I put
a video in front of them, Best Christmas Laser Lights, and I just talked about these things, and in that first year, I
generated $4000 in profits from just the lights themselves. Now what’s crazy is that
every single year after, I’m still the dominant voice because no other male is
willing to step out there. (audience laughing) No shame in my game, bro. (audience laughing) And now my wife respects me
’cause I bought her a Jeep. (audience laughing) Let’s go. Here’s what’s crazy, is remember I was talking about cookies? When you put out content
around the holidays when someone’s shopping for
this, they click your link, it tracks for 24 hours. Well you know what people are doing. They’re not just looking for lights, they’re buying Christmas gifts, they’re buying stuff for other people, so I’ve learned that the profit we make, about 50% of the stuff we sell is stuff I’ve never even
recommended or talked about. I remember the golden coin I sold once. I woke up in the morning,
I sold a $1500 gold coin. A, I didn’t know Amazon sold gold coins. B, I didn’t know Amazon sold gold coins, but C, I made $187
commission while I was asleep because someone just clicked that link and made another purchase. So the strategic time,
we’re talking about trends, this was a trending item, I saw the trend, I put some content in front of it and then absolutely crushed it with sales and then year after year
it continues to generate and sell even other stuff. So a super cool thing. What are the trends in your
industry that you can maximize? Number six, higher ticket,
higher commissions. Higher ticket, higher commissions. So maybe you do beauty
and lifestyle or makeup and maybe it’s even, like if it was drug store
makeup is more affordable and there’s a lot of YouTubers
that do stuff like that. Even if you do high volume, you might not be able
to make that much money, ’cause you’re selling a $7 lipstick and you’re making 4% so
it’s only a matter of cents. Now, if you do scale you could do it, but this is why if the
price of the item is higher, you could potentially
make a lot more revenue. So ask yourself, what is the affiliate marketing
commission percentage? Amazon’s four to 10%. There’s a lotta programs
that’ll do 20%, 30%, sometimes you get 50,
you could even get 80%. It varies. And then also ask how much
does the product cost? Because for doing affiliate
marketing at scale, if you’re selling more expensive stuff, that’s how you can make higher revenues. So this is Timothy, he’s a part of some of
our advanced training, and so he’s talking about drones. This is the DJI affiliate
program, not even Amazon, and this is a really old screenshot, but $15,562 from the DJI affiliate program by putting out some content out there. But these drones cost
like $1000 each at least and so even at 10%, that’s $100 commission if you make a sale. So higher ticket, higher commissions. Sometimes I’ll do things and I’ll bring up this case study later, but a lot of times in the health industry, this is some green juice
that I like to drink, it’s called Organify. The commission on that is
30% and it’s also continuity. If someone subscribes to it every month whereas on Amazon I’m
only getting four to 10%. Higher percentage, higher commissions. A friend of mine, Pat
Flynn, who’s spoken here. Who knows Pat Flynn? (audience cheering) Amazing guy, smart passive income. So he’s doing a lot of
things in his business. Affiliate marketing is just one bolt-on part of his business. He’s got events and he’s got courses, but he’s a big promoter of Convert Kit and he’s generated
thousands of dollars a month on really reoccurring
because of helping people not just with not just continuity, when they subscribe to it, but it’s a little bit higher ticket because people are subscribing
to a software as a service in that particular case. Number seven, this is it. This is relevant if you’ve got a blog, it’s relevant on YouTube,
it’s relevant anywhere, Pinterest as well, where there’s search. Where there could be SEO,
search engine optimization. Tip number seven is
solve searched problems. You just drink coffee, any
coffee loves in the room? (audience cheering) There’s no way it’s only like 10 people. (audience laughing) Everybody else was like, I do. (audience cheering) I do, but I haven’t any enough recently, so I can’t react. That’s funny. And so this is just an example, again, back on those experiments, and I’m sharing these because remember, I want you to stay on brand, but these are just cool
ways and things I’ve done in my life and my business. So I’m going through life,
I’m always paying attention. I learned about this
affiliate marketing stuff, I learned that YouTube is a search engine and I was going through life and one day somebody gifted
me a Starbucks Verismo and it’s a cool machine, kinda makes coffee and espresso for you, but you have to buy coffee
pods for it from Starbucks and they’re premium priced. So one day I was over at
my friend Rachel’s house and she had the exact same machine as me. She pulled out this drawer and she had this variety of
coffee from somewhere else that just fit perfectly in that machine. It was from Coffee Bean and Tea Leaf. I was like, what is this mysterious coffee you’re introducing me to? And she’s like, yes, CBTL pods. Very affordable, more variety of coffee, and yes, they fit perfectly
in this Starbucks machine and they work. So I thought, hmm. I drank my coffee and ideas began to flow. I went home and sure
enough people were looking, do CBTL pods work in a Starbucks Verismo? So just like the Christmas lights, I was like, well I will
answer that question on the internet. (audience laughing) So I just shot a video
and in the very video I was like, hey, maybe you’re wondering do these pods work? Yes, and there’s links in the
description below to them. The video was more helpful than that, but you know, we tasted
some of them, whatever. But sure enough, there’s
affiliate link in the description so I talk about, I answer the
question, I solve a problem. I introduce somebody to an answer. They’re looking for information and then there’s a link
in the description. So now literally I sell
coffee every single day if not every single week and that’s another chance
for someone to click the link for it to be tracked for
anything else they buy. Are you seeing how cool this is? – [Audience] Yes. Cool. And so power question and key here, add value, be helpful. I mean, that’s the ultimate goal in this. If you just meet somebody
and you solve a question and then you’re like, it’s
way more about the value and way less about selling. I know none of us want
to sell or likes selling and that’s not what it’s about. It’s about adding value and being helpful. And so I just do that in the video. So ask a question, power question. What are the problems and questions your target audience is
currently trying to solve? Make videos around those,
blog posts around those, podcasts around that with some show notes. And then connect that to affiliate
marketing income streams. All right, tip number eight,
more content, more money. Mo money, mo prompts. I mean, whatever. And so what I began to do, once I figured out
something that was working, and I did that gift ideas video years ago, I got a little weird on it and I just started making all
kinds of gift ideas videos. This was before what I did today, but then I was like, all right, gift ideas for Mothers Day,
Valentine’s Day, men versus him. There’s my wife’s gift ideas for women. I’m like, honey, shoot a video, and Christmas gift ideas, tech gift ideas, gift ideas for creative people. I started digging deep,
getting weird with it. But what I learned is just that, again, once you start seeing all you gotta do is make $1 online and you go
oh, I could do more of this. I could repeat this
process, I could dial it in, and of course I’m getting
better on camera as I go out. I’m still learning, I’m still growing, and so more content, more money. And the power question here is how can you increase the quality but also the quantity of your content? And I love this in the context of MIA because I’ve been reflecting with you as I’ve been taking notes and sitting here and learning about how to simplify and we need to be doing less, and I think this can align with that. What I’m just saying is how can you? It’s not that you necessarily
have to work harder, but how can you work smarter to just level up the
quality of your content and potentially the quantity? One of my favorite things
is called batch production, where whenever I shoot a
video, I never shoot one. I like to shoot two to four
to eight all in one sitting. And then if you only release one a week, but you shoot four videos
when you turn the camera on, now you’ve got a months worth
of content all shot at once. And so how can you increase the quality and the quantity of your content? Tip number nine is audience intent. Audience intent. In the context of YouTube, and this is that Keywords
Everywhere tool I told you, that’s how cool it is. It’ll show you right there when you just type in a search
the search volume per month. So I typed in best vegan
in the YouTube search bar. The first recommendation there
is best vegan protein powder. 18,000 people a month
are asking that question across the internet. That’s a Google number, but it’s relevant across
the different places. And so what is the intent of the person, of the 18,100 people every single month that is looking for that thing? They want some protein powder. Psychologically, they are sitting down and being like, what is
the best protein powder? I have a feeling they have
their credit card ready. They are looking for an answer and they wanna buy some protein powder. The goal would probably
be by the end of the day to discover the best vegan protein powder and make a purchase. So audience intent. This is very important for
generating income online because now you’re standing in front of someone who’s basically ready to buy, versus on first glance, funny cat. Now the first recommendation here, funny cat videos has
165,000 searches a month. Well of course on a surface
level, that’s much more. It’s so many more than the people looking for vegan protein
powder, but what is their intent? They’re not in a buying mode, they don’t have their credit card out. They’re in an entertainment mode. They’re looking for entertainment, which is what you’d wanna deliver. You’d want to deliver a funny cat video. So you go and like
Rachel’s funny cat page, even though she doesn’t own any cats. But you have that funny cat video there but it’s the wrong intent, so it’d be hard to monetize off of that. That’s what cool, when you put out content
right in front of someone who’s like basically ready to
buy, ready to make a purchase. And so I’ve always thought about this, I think somebody someday,
and maybe this exists, should start a luxury
watch YouTube channel. Because if you type in, it’s crazy, you could type in Breitling Navitimer versus Omega Speedmaster, 70 people a month search for that, but what are those 70
people probably about to do? They’re trying to decide
between those two watches, and even if you linked to those on Amazon, those suckers cost
three, four, $5000 each. And so your commission on that is gonna be multiple hundreds of dollars and you throw some
content out into the world and just people are getting good education because you know what you’re talking about in this arena, whatever it is, and then boom, you’re in front
of the right audience intent. Are you getting value out of this so far? So ask yourself, what is
the intent of the viewer, what is the intent of the
person that’s coming to me looking for help, looking
for whatever it is, and then position your content to serve, to add value, to help, and then you can monetize at a huge level through affiliate marketing. All right, we’re gonna
get to point number 10 in just a second, but I
wanted to pass the question off to you and ask, have you
generated your first sale with affiliate marketing yet? Also, do you have any questions
about affiliate marketing? I’d love to help, so let me know in the
YouTube comments below. Now, when it comes to affiliate marketing, all of these strategies are real and these are the very
strategies that I’m using even this year, but there’s
one big missing piece for making affiliate marketing work and that is if you’re
not getting traffic yet. If you’re not getting views, if you don’t have that
momentum on your channel. So if you ultimately wanna learn how to get more views on your videos, I put together a free checklist. You can go to TubeChecklist.com, I’ll link to that in
the description below, and that goes through things
like titling your videos, how to structure your video content. I actually put together a
free video series as well, so the secret kind of to
making all of this work was generating massive influence and massive views on YouTube. If you wanna learn how to do that, check out TubeChecklist.com and let’s check out point
number 10 right now. Now tip number 10 is increase traffic. Increase traffic. Remember, traffic means views. How many page views you’re getting, how many views your videos
are getting a month, how much traffic your
Facebook page is getting, whatever it is. And so one of the biggest problems, once you have some of
these pieces in place, you might get your favorite
things site in place, I hope you do on your website where you just list off
the stuff you’re using, your favorite stuff. Once you have this stuff in place, then your goal is just okay, how can I just send more
traffic here, right? And so here’s my favorite strategy and just as one example,
but ask for yourself, how can I just get more traffic on whatever your favorite platform. So YouTube is the second largest
search engine in the world. Google is the first and
Google owns YouTube. So people go to YouTube
looking for answers, right? So you remember this channel? It’s where I talk about lifestyle stuff. And so I mentioned that protein powder or greens powder I should say. So it’s green juice but
it’s in powder form, you mix it with water. So in my research, I found this term, best greens powder,
like best greens powder. People were looking for this. Thousands a month in fact. And so I created a video around it. This is called ranking videos, and so you’re ranking a video in search. You’re figuring out what
someone’s looking for, like what their intent is,
where there’s search volume, and then you’re designing
a piece of content to answer that inquiry. So I made a video, Best
Greens Powder, question mark. Organic green juice review. And here’s what’s cool about doing this is this one video is over 1000 days old, but it’s generated 574 new subscribers. I only made it once. Over 1000 days ago, but
it just continues to grow. You can see that blue line of growth. It’s got over 106,000 views and that blue line means it
just keeps getting views. What I love about YouTube is
it’s kinda like real estate. If you put out good content,
it can grow in value over time and people keep watching it over time, even though you just did it once. This video gets 386 views every two days. Isn’t that crazy? And so this is my
favorite YouTube strategy, but basically putting your
content in front of these terms. So here’s this case study. It’s over 1000 days old. It’s building my following on autopilot. When your content is on
brand and people are looking, they don’t know about you yet, but they know they wanna find
some vegan protein powder, then two things happen at once. They don’t know you, but
they’re typing that in, they find you, they hear
your promise in your tagline that you’re designing here
at MIA, and they go, oh cool. I’m not only looking for this, I’m also gonna subscribe to you. Not everybody, but here’s the case study. It’s building my brand,
building more followers. It’s generated over
$1000 from YouTube ads. I do have YouTube ads turned on. That’s not that impressive,
but that is cool. Over a couple years, $1000. But what’s even cooler
is that it generates two to $300 a month from
affiliate marketing. About three grand a year. One video that was made
over 1000 days ago. What would happen if you
started adding videos like that to your brand or your business? Would that be good? Yes it would. (upbeat music)

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