How to Scale Affiliate Marketing Campaigns on Any Traffic Source

– Hey, guys, welcome to
another edition of Ask Ngo. Today we have a great question. This reader sent me an email that asked, “Hey, Charles, I’ve been stuck “at the $150 a day profit mark “for the past three months. “I have this campaign, it’s inconsistent, “every time I try to scale it up, “it loses money, and I’m back down “to $100, $150 a day. “What’s your best way
and your best suggestions “to scale this campaign?” When I think of scaling, I think about that song from
Kanye West where he goes, “What do you think I rap for? “To push a fucking Rad Four?” So you’re putting in all this work into your affiliate marketing campaign, and we’re not looking
just to make $150 a day. You wanna make $1000 a day, or even $10,000 a day. So scaling is the art of
taking a small campaign and increasing its volume, while maintaining its profitability. So the first thing to consider is this: when you’re looking to scale a campaign, don’t worry about the ROI. Focus on the total profit. Let me ask you this: would you rather have a campaign that’s 100% ROI making $150 a day, or would you rather have a
campaign that makes $1000 a day, but you’re only at 10% ROI? Right, $1000 a day, so
don’t worry about the ROI. So let’s talk about scaling. So there’s four simple steps to scaling. The first way to scale a
campaign is to raise the bids. Now, if you’re bidding 50 cents for the campaign right
now and you’re profiting, try increasing the bid by 10%. Try 55 cents and seeing
how that affects things. My next suggestion when it comes to this, before you raise the bids, it’s important to make sure you have the right profitability. For instance, if you’re
ROI is only 10% a day, then what ends up happening is there’s too much variability, because at 10% ROI, one day
you might be making money, and the next day you
might be losing money, so what happens is most people, they try to raise their bids when their ROI is not solid enough. So I recommend minimum 30% ROI before you start raising bids. So it’s very important,
before you start scaling, to maximise the profits. Make sure your ad CTR’s low, make sure you have the best offer, improve your landing
page as much as possible to get your ROI solid. That way, your campaign
is not inconsistent. Make sure your campaign
is consistent first before you raise the bids, and sometimes you’ll find that you can raise the bids by 10%. The profitability’s still the same, and you’re making more money. Then you know what to do next. After a few days, raise the bids again. The second strategy is
to do more placements. More placements is this: if you’re on a website and
you’re only advertising in the 300 by 250 banner space, what other placements are available? Can you do the skyscraper? Can you do the leaderboard? Another idea is what if you
got the campaign profitable, $150 a day, by cutting so many placements? So if you increase your profitability, then instead of only bidding on, like, let’s say 20 zone IDs, what if now you can bid on 30 zone IDs? So you wanna increase your placements. The third way is more
GEOs, AKA more countries. Now, I notice a lot of people, they tend to stick with one country and one country only. So maybe this guy is doing
$150 a day in USA only, but guess what? His offer is available in Australia, UK, Thailand, Malaysia. So the easiest way to scale is to import or export the campaign to different countries. Now, it’s very important when you’re exporting
to a different country that you have the proper translations. Use And it’s also important
to think about the angles, think about the culture. Just because you copy
and paste the campaign from one country to another doesn’t mean it’s automatically profitable. But always, always make sure
you try different countries, because the ROI could be different. You could be making a lot more ROI because of a lot less competitive. Scale to another traffic source. So, sometimes, if you’re on a
traffic source that’s small, it just can’t scale. For instance, if you’re doing
pop traffic on Plug Rush, you’re not gonna do $10,000 a day. There’s only certain traffic sources that can hit five figures a day. So if you’re on a much
smaller traffic source, then maybe it just can’t scale. Another tip I have is,
when you’re scaling, make sure you first scale
to similar traffic sources. For instance, if your campaign
is profitable, pop ads, then maybe it makes sense
to scale it to another mobile pop traffic source,
like Self Advertiser. You don’t wanna take a
campaign that’s on pops, and then you scale it to Facebook. You wanna maximise your
traffic source type as much as possible. Why is that? It’s because it’s already proven, your funnel’s already proven
on that type of traffic source. So you go to a completely
different traffic source, it’s like you’re starting all over again. All right, guys, so there’s a lot more strategies out there on scaling, but these four are the simplest
and most effective ones. The biggest advice I can give you is this: increase the profitability
of your campaign, because if you have a campaign, let’s say it’s doing 300% ROI, then you can just throw
in any traffic source and it’ll make money. So focus on optimising a funnel. Get the best offer, get
the best landing pages, get the best angles. The more profitable your campaign is, then the easier it is to scale. So if you have problems scaling, every time you scale it’s not consistent, it loses money, that’s just because your campaign’s not profitable enough. So work on that first before you scale. All right, I hope you guys liked that. If you have any questions for me, just write in the comments. So please remember to subscribe, share, like this video,
and I’ll make some more. Thank you.


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