How to Sell Digital Art and Make PASSIVE INCOME πŸ’°


– Hello there, and thanks for joining me. I’m digital artist Aaron Rutten, and in this video, I’ll share some tips for
making passive income off of your digital art skills. (instrumental music) First, let’s talk about the difference between passive and active income. Passive income is money that you make constantly, consistently, without really having to do
something more than once. So, for example, that could
be a course that you made, or a YouTube video that earns ad revenue. Once you make that video, or
once you make that course, it’s going to continue earning you revenue for an indefinite period of time, but you won’t have to
remake that course each time to make that money. It’s just going to keep making money. You could think of it
like a plant or something. That plant’s going to keep
giving you vegetables, or keep giving you fruit, as long as you do a minimal amount of maintenance to keep it alive, versus active income is something like doing commissions for people, or doing graphic design where you have to do a
job each day or each week or each month in order to make that money, and each time you want to get paid, you have to do work. So, it’s lots and lots and lots of different jobs to make your income. Now, for me personally,
I prefer passive income. I’d rather make passive income, because then I can do something
once, I can do it right, and it can continue to earn money for the rest of my life, hopefully. I’ve concentrated more on
active income in the past, and it’s really stressful. It’s a lot of work worrying
about getting work each month and juggling 10 or 20 different jobs and making people happy. I don’t like that. I’d rather make a product for myself and continue earning money off of it. So, let’s talk about some different ways to earn passive income. The first and probably
one of the most easiest is to sell your artwork as
stock art or stock images. You could use a website like
Shutterstock.com or Dreamstime. And these websites basically let you upload an image of your artwork, you can keyword it and title it, and if it’s something
that people want to use in a magazine or on a website or for different publishing purposes, they can download that image, then you get a royalty for that download, and they get to use the image
for a specific set of terms. Depending on how much
you get as a royalty, they might get to use it more or they might get to use it less. And this is a really
great way to make income, because you probably already
have a bunch of images on your hard drive already. So, just think about that. If you’ve got 100 or 200 images, upload them, and there you go. You’ll start earning money. Now, it’s a small amount
of money per download, but it does add up over time. However, I have to say, as far as time versus the
amount of money you earn, it is really tedious to go in and keyword all of your
images and upload them, and a lot of these websites have these certain rules
you have to follow, and sometimes you’ll
upload a bunch of images, and then they’ll reject them, and they’ll say, well, you have to give them better keywords or different titles or something. There’s also kind of a hassle where you have to upload a model release, especially if it’s an image of a person, or you have to upload a
property release for each image to prove that it’s your artwork and not something that
you just photographed. So, that can be really
time-consuming, too, and if you’re only making
a little bit of money off of your work, it might not make sense to do
that with all of your artwork. But maybe just your top images. The next way to earn passive income is to sell digital products. I use a website called Gumroad, which let’s you sell both
physical and digital products. They handle all of the payment options. They process credit cards. They process PayPal. You basically just upload your files or create a description of your product. People can buy it. They pay out the money
to you, and there you go. You can sell products off of your website. You can sell products off
of social media with links. It’s really super easy, and I’ve had a lot of success
with it selling my courses. You can sell things like
tutorials, PDFs, some music, pretty much anything you can think of. There’s also a lot of different websites that will let you upload courses,
like Udemy, for instance. I have a video you can watch
comparing Udemy to Gumroad, but basically, I like Gumroad better, because Gumroad has a lot fewer rules about how you upload things. You basically just upload
all the files to Gumroad that you want to sell, and Gumroad doesn’t
really interfere with you, whereas Udemy wants you to fit everything into a particular Udemy format, and that takes a lot of time. Another quick and easy way
to earn some passive income is through ad revenue. You can earn ad revenue through
videos like this on YouTube. You upload the video, and if you choose to
show ads on that video, if those ads get engagement from viewers, then you earn a little bit
of money per engagement. Now, it’s not a ton of money unless you get a ton of views and you have a ton of subscribers, but if you have a lot of
videos, it does add up, and it helps your channel pay for itself. There are lots of other ways
to earn ad revenue, as well. You can show banners on
your website, for instance. Donations are a great way to
make passive income, as well. You get donations through
good old trusty PayPal, and people can send you money that way. You can just set up a custom
PayPal link for yourself where people can donate to
you with a PayPal button, or you can go the crowdfunding route and you can set up a Patreon page. Mine is Patreon.com/AaronRutten, and it’s a place where fans can support people like me as artists
who create content, and then we can reward our patrons by giving them exclusive
content for patrons only. In my case, that’s
things like special PSDs with all the layers in my artwork, and long-format videos that
I don’t release on YouTube. It’s uncommon to see people making thousands of
dollars a month on Patreon. Now, in most of those cases, those people are having to fulfill some sort of reward or multiple rewards. Maybe they have to send something, or they have to make a certain
amount of videos each month. And so there is some work
involved in all of these things in setting them up and maintaining them, but it’s not like you’re going to work, and it’s not like you’re
taking on a job each month or each day or each week, having to finish that job. It’s something that you set up once, and it earns you money, and you have to do a
little bit of maintenance here and there to keep it going. Another great way to earn passive income, especially if you’re the kind of person who uses a lot of tech and
products and things like that, if you have things you can
recommend to other artists, then you can make money
off of affiliate links. For example, there’s Amazon Affiliates where you can embed links in your blogs. You can put links in the
description of your YouTube videos, or you can even shout-out
the products in your videos and then direct people to your website to then purchase those products. So, for example, I use the
Wacom Cintiq 27QHD Touch. That’s the tablet that I draw on. And if somebody asks me,
what tablet do you use? I can say, here I use this tablet. You can also buy it on Amazon. And if they purchase it
on Amazon using your link, then you get a commission for that sale. And if you’re like me, you’re constantly referring
people to tablets, and so it adds up. With each sale, you end up making a good chunk of money each month. Now, there’s also affiliate programs that are company or product specific. So, for example, I’m a Corel affiliate, and that means that I have
a special coupon code, 2017AR, that you can use to save $100 off of the full version
of Corel Painter 2017. So, having that partnership with Corel means that, for the product that I’m going to recommend anyways, I’m earning some income off of each sale and getting credit for those sales. And the last tip I have
for earning passive income is to create merchandise and digital print-on-demand products, like this shirt, for instance,
is something that I made. And it’s for sale on my Spreadshirt store. So, each time somebody buys a shirt, I end up making a small
profit off of that shirt sale. Now, you can make all
kinds of clothing designs. You can print phone cases. You can make posters and
canvas prints and mugs, and there’s all kinds of products that you can put your artwork on. However, I will say, very
similarly to selling stock art, it takes a lot of time to
upload images of your artwork onto products to build the products. I mean, just imagine,
this one design here, if I wanted to put this one
10 different kinds of shirts, I have to spend all that
time setting up each shirt, and if I’m not getting
a whole lot of sales off of all those shirts, then sometimes you’re ending up wasting a lot of time doing something and not making any money off
of that time spent doing it. And in that sense, it’s
no really efficient to try to earn passive income that way. And that’s how I kind of feel
about selling merchandise, is I’ve spent a lot of time
setting up my Zazzle store, and there’s a bunch of products on there, but I hardly ever get sales. And I don’t spend a whole
lot of time promoting it. Maybe if I did, I’d get more sales. But again, it’s not bringing
in the kind of money that something like Gumroad is for the amount of effort I have
to put in to keep it going. Besides Zazzle, you could use something like CafePress or Society6. And it is a good way to
get your work out there and to really easily
create prints automatically and then have them
shipped to your customers. You could do something
like that through Gumroad, but it wouldn’t be quite as automated, unless you use something like Printiful to integrate with Gumroad. So, there you go. Those are some tips for
earning passive income off of your digital art. If you found this information helpful, take a quick second to like this video. And if you’re new to my channel, I’d love to have you subscribe. I have a lot more digital
art videos like this. Thanks for watching, and
I’ll see you next time.

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