How To Start Affiliate Marketing | Affiliate Marketing on Instagram


– Hey, it’s Leah Rae
from ToddAndLeahRae.com. Now, have you ever wondered
how you can use one of the hottest and the fastest
growing social media platform to generate income, or
maybe you’re familiar with affiliate marketing, and
the huge income potential that it offers, but you
just don’t know how to start or how to make that (chuckles) happen. Well, today, I’m gonna show
you exactly how to start generating income with affiliate
marketing on Instagram, producing money quickly while
also creating a long-term asset at a huge audience,
that you’re gonna be able to market to for years to come. So, stick around.
(lightning thunders loudly) (high intensity electronic music) (lightning thunders loudly)
(rock music) Instagram, it is an amazing
social media platform. It has 500 million daily users. And is one of the fastest
growing social media platforms out there, way outpacing Twitter, and even outpacing Facebook,
so it should definitely have your attention for online marketing. Now, to understand a little
bit about the demographics and all of that stuff,
it’s a really cool place. In general, there’s a lot
more females currently on Instagram than males, so
about 68% of Instagram users are female, interesting fact, right? Also, there’s a large
percentage of females in the home-business
industry, so that’s kind of a nice correlation we like to see. Now, 32% of all internet users are currently have accounts,
they’re on Instagram. That’s a lot, (giggles) so, but one-third of the people who are actually
active on the internet have an Instagram account,
that’s important, that’s big. Now, it’s also very heavy
on the younger side. So, 59% of internet users in
the age range of 19-29 years of age are on Instagram,
and 33% of internet users between 30 and 49 are on Instagram. And really, what I see
happening here is it’s just like Facebook, right, the
kids adopted it first, and then eventually, mom, dad, grandma, they get pulled into it along the way. And so, that’s part of,
I think, the big growth that’s happening is yes, it’s
still big with younger people but it’s going up in
the generations as well. So, there’s a ton of growth,
and it is a very hot platform with a just, a lot of
opportunity for those that want to capitalize on it. So, we’re gonna get into exactly
what you should be doing, how to do it, and how
to make some money on it with Instagram, in just
a minute here, guys. But just take a minute,
I want you to make sure that you subscribe to our channel. We teach a ton of valuable information and how to create leveraged
income online, right? How to make money online, and
leveraged online marketing strategies, that’s what
you’re gonna get from us here on our channel, so
make sure you subscribe if that’s something that
you’re interested in. Now, another really cool
thing about Instagram, why I love it, is that it can
be done in just a few minutes a day, so it’s not something like Facebook where you’re on all the time, right? You can do, if you’re
organized, and know what to do, you can really build an
awesome successful Instagram business with just a few minutes here, and a few minutes there
throughout your day, you know? And it’s an amazing strategy that way. And I really like it, people
who say they are busy, this is one of the, this is
really the first place that I send them for learning
and marketing strategies, Instagram, because you can
do so much in so little time. So it’s a great platform to get started. So, at this point, we’re
talking about how to actually market on Instagram, affiliate
marketing specifically. So, by now, (chuckles) you should have an affiliate program, you should have some sort of offer already figured out, right? Something that speaks to a very specific target audience, offers them a solution to the problem that they’re looking for. Now, this definitely should
have some great marketing in the program, capture
pages, free giveaways to help you generate leads,
that’s really important for you to automate, and
to take off the burden of the hustle, and also having
to create all that stuff yourself, if you don’t have
this figured out yet, (chuckles) if you don’t have an affiliate program that gives you that stuff, you
haven’t chosen what you want to work with yet, we have an
awesome video we just put up. How To Start Affiliate
Marketing For Beginners. The link to it is at
the top of this video. Make sure to click on that,
if you haven’t figured out yet what program you want to work with, because we go through exactly
how to choose one that fits best for you, and what
you want to work with, and give you some very
key things to look for. And other things to avoid,
so definitely click that link in this video when this is done. If you haven’t figured out
yet what you’re marketing, what your offer is, also below that link, you can definitely
check out our number one recommended affiliate program as well. So, we’re gonna assume,
(chuckles) for the sake of discussion, that you have
your offer already figured out. If you don’t, you know
now how to figure it out. And you’re gonna come back,
and build from this point on. Alright, so, you need to know,
whatever your offer is, you really need to know first who
you are speaking to, right? Is it for stay-at-home moms,
is it for kind of crunchy moms, granola moms that like all-natural stuff? Is it for pet-lovers, is it for
whatever, you gotta know who is gonna resonate most with
whatever your offer is. And then you gotta think
about so what are their goals, what are their dreams,
things they want to attain, things that they enjoy, right? And then you also want to
flip that around and like, what are their fears, and
what are their worries, and anxiety, what’s all
that about for them? Because understanding
your target audiences, the good things that they want, right? Their goals, and dreams, and
the things that they value, the good things that they
want, and understanding their fears, and anxieties, and worries, really is gonna give you the
fuel to make amazing marketing to really, really speak
strongly to them, okay? And helps to show them
exactly how your products, service, opportunity, whatever it is, is going to help them solve
a problem that they have. So, it’s important that
you first know who this is. So, we’re gonna give an
example, if you don’t quite understand what that means
because I want to get really specific with you, so if you
don’t have a pen and paper handy, you definitely want
one (chuckles) for this video because I’m gonna give you some
really specific things here that you’re going to want to write down. Now, along with understanding
who you’re speaking to, right, who you want to market
to, you need to understand the basics of social media, okay? People do not go on social
media to be sold something. They don’t go on Instagram
to shop necessarily. They’d head over to
Amazon for that, right? People are on social
media for three reasons: to be entertained, to consume information, and to network, that’s
it, those three reasons. And so, you have to fit
within that framework if you’re gonna market successfully on social media, Instagram included, okay? So you want to entertain, you
want to give them information to consume, and you want to network. That’s what it’s all about, so you gotta understand those, that principle first. Now, the content, now on Instagram, if you’re not super
familiar with the platform, there’s tons you can
definitely Google like, how to set up an account,
and all that kind of stuff, create, download the app, all that. The basics like how to
navigate the application, definitely Google that ’cause
I’m not gonna go into that. I’m gonna talk about the marketing within Instagram specifically, alright? So, you’re on Instagram,
it’s a photo-sharing app. You share photos, and you have
captions with those photos. You have essentially
one active website link in total, that you can use,
you can’t put active websites in your captions, there’s some
more advanced features now with stories, and highlights,
and different things. I’m not gonna get into that
for the sake of this video or I will go (chuckles)
for hours, and hours. But it’s kind of that’s the basics, right? You share photos, you have
captions on your photos, that’s what Instagram’s all about. It’s a photo-sharing platform. So, the content that you
would create on Instagram are going to be photos, actual images. Whether that’s photos that
you put together and it’s actually text inside a graphic,
or actual pictures that you’re taking on your phone,
or with a camera, or whatever. But your content, the
posts that you’re making, the visual post plus the
captions, you have to provide value, you have to give
reason to give people a reason to follow you, to pay
attention to your post. They have to be getting
something out of it. Whether that’s entertainment,
whether that’s information, whether that’s something
about networking, okay? That’s fitting within that framework. So, you have to really
understand who you’re talking to, have to understand what
they’re looking for, and give it to them in the content. Now, let’s get really
specific with an example. Now, I have no idea what you
personally are working with, what your offer is in your
affiliate marketing business, but let’s take the example of
you say you’re an affiliate for really healthy, all-natural
dog food, okay? (chuckles) There’s great stuff out there, and maybe you’re an affiliate for it, alright. So, let’s take this example,
and work, even if this isn’t what you’re working with,
and it’s probably not, I want you to, you know, work
with me on this ’cause it’s going to really elaborate these
different concepts for you. So, super-healthy, all-natural dog food. First, let’s ask ourselves who’s
our target audience, right? Our target audience is going
to be people who, they love their dogs, they love spending time with their dogs, you
know, this isn’t gonna be necessarily cheap
(chuckles) dog food, right? It’s all natural, it’s
probably organic, whatever, it’s gonna be a little more expensive, and you really want, it’s
those dog lovers, right? People who just love their dogs
to death, and they want them to have a happy, full,
healthy life, right? The things that give them joy and pleasure is gonna be hanging out with their dog, playing with their dog, (chuckles) right? Seeing their dog happy, those
are the things that they look forward to, and a goal that
they want is they want to see their dog live a long, happy life, right? Not to get sick, and crippled too young. They want ’em to live a
long, happy life, okay? The flip side of that, what
are they worried or scared about, okay, what are their fears? Well, they’re scared they’re
gonna lose their dog, right? They’re scared that
their dog could get sick, they could get cancer, they
could die earlier than expected, they could have a short lifespan. Or they could come down
with some sort of thing that decreases their
quality of life, right? Where they’re really suffering. Those are the sorts of fears
and anxieties, and worries that someone who’s just nutso
in love with their dog, right? That’s kind of what they
would have going through their head, you know, worried
about losing time with them, quality time with their
pet, with their dog, okay? So, let’s take that example,
and what kind of value, what kind of post would you actually make (chuckles) on your account? Well, you’d make some great
dog picture posts. (chuckles) Right, great, fun pictures,
cute, adorable pictures about with dogs, obviously, and
dogs and their owners. And you’re going to give tips,
you’re going to give tips about how to keep your dog
happy and healthy, right? Maybe, you know, the
specs on how much food your dog should be eating
everyday based on their weight, and their age, or make sure
your dogs over five years old are getting this in their
diet, this specific nutrient in their diet for good eyesight, or I don’t know, stuff like that. Not my niche, so I don’t know
this stuff, I’m making it up, (chuckles) but you understand
the concept, right? You’re gonna give them powerful
information that people who are interested in this
are going to enjoy, right? Pictures of special memories,
and moments with their dogs, you know, like, the
first baby tooth (laughs) they found on the floor
when the dogs are losing their teeth, or, you know,
their favorite slipper is chewed up, you know, things
that they can reminisce about and kind of have that nostalgia
with, great things, right? Pictures of dogs and their owners having fun, making memories, right? So, and you an even create
content about the statistics and how having a dog is
great for humans, right? Like the life expectancy goes up, and all this kind of stuff
that you can research and figure out, and give
this sort of information to your target audience,
that’s the kind of content that you would give them, right? Also, so that’s the
kind of content, right? The value that you’re giving
throughout the week, okay, to your page, now, let’s
talk about actually setting up your profile,
it’s just like Facebook. On Instagram, where you have
your own personal profile, it collects all of your posts essentially. And you get a little more
than just posts there, you’re gonna have a small
area where you can write some information about yourself,
like a little summary, a bio, you’re gonna have
a website option as well. You only get one so you
gotta be smart about this. But you really want to set your profile up the right way in order
to get great results. So, in that website, you don’t
have just a generic like, order-page, or something like
that linked into that website. What you want is really a
capture page, a capture page is something where people
give you their contact information in exchange
for something of value. So, it can be something
like a free PDF download, The Top Five Things You
Need To Do Every Single Day To Keep Your Dog Happy And Healthy, right? It speaks to our target audience. Someone who is interested
in that would very likely be interested in our offer,
so they can opt into it. And they get the free download,
now you’re starting to build an email list off of Instagram. Well, email lists are awesome
because you can market to them over and over again through email, offering them different,
I mean, offers, (chuckles) offering them different offers, (chuckles) you know, giving them different options for purchasing, you can
build long-term customers, all kinds of stuff, email lists. We’ll have to do another
video on email lists ’cause email marketing
is really important. But some sort of capture
page or even a sales funnel is what you want in that website link. You know, sales funnel
meaning something that’s gonna give them some information
about your product and kind of whittle them
down, give them more and more information, help them make
the actual purchase, right? Kind of funneling the lookers
to the actual buyers, okay? But you want to be collecting
their information, and you want to be, you know,
leading them towards a sale. Whether it’s just
collecting their information and doing the sale on the
email side, or an actual sales funnel right there where
they opt in, they see the information right
there about your offer, and then, it could go on to
purchase in that sales funnel. But you get one active website link in Instagram so use it wisely. Don’t waste it, alright? (chuckles) In the Bio section, this is
where you get some free text. You can write about yourself, okay? Now, remember, this is marketing, and in marketing, you want,
people don’t care about you. (chuckles) In the end, they
don’t care at all about you. They care about them,
what’s in it for them? That’s what you wanna
speak to in your Bio. You want to tell people
why they should follow you, why they should pay attention to you. This is important, don’t
talk about you, talk about what’s in it for them, okay? So this could be, you know,
Mama To Three For Babies, right? So, little who I am, and
then, helping, in the rest of the text, “Helping dog
lovers care for and celebrate “their fur babies, giving
them long, happy lives. “Click, or check out the link
below for our Five Things “To Do Each Day To Keep Your
Dog Happy And Healthy,” okay? So I’m giving them a little
who I am, then I’m giving them what’s in it for them,
what are they gonna get by following or paying
attention to the post. And then I also am going to
point them towards clicking on the link, right, I’m
gonna drive them to, hey, check this out, whatever your
offer is, you want to tell them to click on the
link in that Bio section to get people to go there, okay? That is important. (chuckling) So, that’s how you set up your Bio. So we talked about content
that you need to create. We also talked about how to
set up your Bio the right way. Now, that’s stuff’s great but
if you have no one following you, (chuckles) no one
looking in on your posts, well, good luck, (chuckles)
you’re not gonna make any money. You need to grow a targeted
audience, a targeted audience. Now, Instagram is really cool,
they got this reciprocity, this kind of, polite rule, if you will, that if someone follows you,
you politely follow them back. Well, you can use this rule
of reciprocity on Instagram to grow a massive following,
so you can figure out what other accounts are on Instagram that have large audiences,
who’s audience would likely be interested in your offer, okay? That’s what you’re gonna look for. So, and then, from when you
figure out those accounts. So, say, in our example
maybe Blue Buffalo, right? They’re kind of an expensive
all natural dog food brand, right, so maybe they’ve got a
corporate account on Instagram with few million followers
or something like that. Awesome, that would be a perfect account to go over to their account,
look at their followers, and start following the people that are following the
Blue Buffalo account. Because then you’re gonna
get them to follow you back. And now you’re building
a targeted audience. That is awesome, targeted audience is key. If you have just a random
audience of who knows what, you’re gonna get a lot less
engagement on your posts, people commenting and paying
attention to your post. And you’re also gonna
get a lot fewer sales, and fewer leads, so you want
a very targeted audience. And as we’re on the topic
of targeted audiences, (chuckles) and growing your
audience, just a general rule, never, ever, ever buy
followers on Instagram. It’s just gonna mess up your account. Just, it’s really, really bad
for about a billion and five reasons and I’m not gonna go into all but here, but don’t ever buy followers. You may be approached by
people, especially when you’re first getting started,
and they see you’re trying to market something, and
they’re like, “Hey, for 5 bucks, “I’ll give you 5,000
followers,” or whatever. Just don’t do it, you’re
gonna ruin your account. So, don’t (chuckles) buy followers, okay? Now, the other way that
you can grow followers is through connecting with
people through hashtags. So, I’m sure there’s a
hashtag for baby, right? Or for babymama, or something like that. And so you could actually
type in the hashtag for baby, or for babymama, or whatever, on Instagram and find everybody who’s
using that hashtag. And then you can connect
with those people there, either following them,
or talking with them, and inviting them to
check out your page, okay? So you can use hashtags as another way to grow a targeted audience. Now, as your followers grow,
okay, ’cause you’re gonna start out with zero, right,
and you’re gonna grow, and grow, and grow, and like,
we have over 30,000 followers on Instagram, as your followers
grow, you’re gonna generate more and more leads on
automation without actually doing any work for them, that’s awesome. That’s leverage, and
that’s why we love it. ‘Cause there’s people
just, they see your posts that you’re making, they’re
gonna, they like what they see, they check out your
bio, they read your bio, they figure, “Oh, I want that
whatever your offer is in “the link,” they click on
it, poof, you have a lead. That’s how it works, so the
bigger and bigger that your account gets, the more
people who are following you and checking you out, the
more leads you’ll generate just on automation, which is awesome. Now, when you’re just starting
out, and you’re starting out with zero, right,
and you’re gonna work, and you can actually
grow this pretty quickly with consistent action, you
probably want to stir up a little more action to make
money right away, right? So you mainly have 50-60
followers or something, that doesn’t mean you’re not making money. How do you supplement the automated leads that you’re making? You talk to people,
(chuckles) you network, you use that, you know, the third pillar that we talked about of
social media, which people like to network on social media. So, network, talk to people,
you can point people that through chat and, it’s
kind of like Messenger, it’s a little more
simplified in Instagram. Talk with people in chat,
offer them your lead magnet, your free offer, or whatever it is. Point them, you know,
to whatever your offer is through chat and you can
generate leads through there. Heck, I’ve even gone from
skip the lead generation part and gone right through,
been able to get sales just through chat,
Messenger, or just chat, I guess it’s called, in Instagram. So, networking is a really powerful tool that you can use, and
kind of use as a hustle. A way to work for it at the beginning, get more engagement, and
actually get those sales right away while you’re
building up this long-term asset of a huge audience that will hear from you and buy from you for years to come. So you can get into profit right away. (chuckling) So, there’s a ton more actually (chuckles) about
that you can dive into with Instagram, there’s all
kinds of really neat features and things you can do
with it on the platform. And, you know, I can’t go
into each and all of that in this video, or we’d be
here all day long. (chuckles) We’ve actually got a full
blown Instagram course that we sell, you know, for
people who are really wanna dive in and own Instagram,
so, you know, we can’t go through all of that here but
with what we’ve gone through in this video, you have enough information to start your journey on Instagram with your affiliate marketing business. And you can start making money,
which is the important part. And then you can continue
to hone your skills, to continue to learn, and
get better, and better as you’re implementing,
don’t wait to take action, till you think you’re a
pro and you know everything (chuckles) you need to know, right? Take imperfect action, and work, and grow as you’re making money, as you’re earning, that’s the real way to do it, guys. So, (chuckles) I’ll throw
in the link to our Instagram course somewhere down further
in the description, guys, if you do wanna check that out. But, if you’re looking, if
you’re still trying to figure out what affiliate program
you want to work with, definitely check out the video. I’ll link it at the very
top of the description here to jump into, and it’s
gonna walk you through what to look for, what to avoid, and help you make a good decision on that. Hopefully, (chuckles) you got
some good value from this. Definitely like it for
us, give us a comment, let me know any questions
that you may have had as I’ve gone through this,
comment, you know, whatever. Give us some love, comment,
share this on your favorite social media platform, and
somebody that you may know could benefit from this information. Also, subscribe, we’ve
got new videos coming out all the time to help you learn
leveraged online marketing strategies, and how to make
money online, see you soon. (rock music) (rocks crumbling loudly) (rock music) (rocks crumbling loudly) (rock music) (rocks crumbling loudly) (rock music)

3 Comments

Add a Comment

Your email address will not be published. Required fields are marked *