How To Start Affiliate Marketing? Writing Pre-sells and Sales Letters

by pre-sales and great sales letters
let’s get started generally speaking as an affiliate it’s
not your job to sell a product your job is to get a prospect interested enough
in the product to click through to the merchant site with a merchant will do
the selling merchants have usually hopefully designed their sales copy to
answer all questions a prospect might have counter all objections they might
have and convert as many of these prospects to sales as possible however
sometimes however you might find an affiliate product where the merchant has
created a great product and a good affiliate program but the sales page
itself is simply not up to scratch in this case all your efforts to send
traffic to the merchant would be undone by a poorly converting sales page in
situations like this you should think about writing your own presale piece you
can use this to get your prospects in the yes frame of mind before they click
through to the merchants site you could also contact the merchants and ask for a
link to their Buy button so that you can send your visitors directly to the
purchase page and bypass the merchants sale page it will seem to your visitors
as if that purchasing directly from your website and because of this I’ve put
together the 10 steps I believe to be are effective in writing a great sales
or pre sell letter step number 1 the headline write a compelling headline
that grabs your readers attention and makes them want to read the rest of your
page see our lesson on writing effective headlines for some headline ideas
step number 2 identify with your readers.. describe their pain for example are you
having trouble with your ABC don’t you hate it when you’re deaf and then GHI
happens aren’t you sick and tired of UVW only to find out XYZ step number 3 the
solution then once you’ve reminded them of their pain
offer them a solution to their pain in the form of the affiliate product you
can briefly describe the key benefits of the product to grab their attention and
show how relevant it is to their needs step number four credentials you need to
offer some credentials of yourself why should they be listening to you are you
some kind of authority do you have a lot of experience in this field have you
suffered from the same problem you can add credibility to yourself at this
stage by including photos and audio play button anything that shows that you’re a
real person and you do actually exist step number five testimonials
alternatively or in addition to the above you could add some testimonials
here testimonials are more effective when accompanied by photos full names
locations or even audio if the merchant has testimonials on their site you might
reproduce them on your own site although this can look a little clumsy number 6
benefits not features the list the benefits of the product try to focus
more on the benefits than the features benefits are what you can do with the
features and they’re much more interesting for your reader for instance
downloadable software is a feature get instant access and start learning today
is a benefit reason number 7 bonuses are there any bonuses available with the
product the idea of the bonus is to make the office seem absolutely irresistible
even when a bonus product is not sold separately it should have a dollar value
when the dollar values of all the bonuses are added together
it may even DeWolf the purchase price of the actual product
now that’s an irresistible offer if the merchant isn’t offering any bonuses
think about creating your own bonus package you might pick up some resell
rights software or ebook that is relevant to the product or you could
create your own by pulling together some PLR articles into a PDF be creative tell
you visitors that if they’re buy through the link on this page
then email you you’ll send them the bonus package if there’s a money-back
guarantee sweeten your offer by saying that they can keep your bonus if they
decide to return the product that’s no skin off your nose and it might give the
little push that someone needs who’s sitting on the fence reason number eight
reassurance can you reduce your prospects and nervousness in any way as
mentioned above is there a money-back guaranty associated with the product
can you reiterate your credibility or the products credibility reason number
nine cost now finally tell your prospects how much the product costs if
the merchant has discounted the price don’t forget to mention that a really
good trick is to justify the price of the product for a thirty dollar product
you could say for less than dinner for two it so-and-so restaurant or something
like that try to make your justification compared to something that is of little
lasting benefit like a meal a movie ticket or a haircut if you say something
like for the same price as a new shirt or a CD or cell phone it seems a lot
less enticing your prospects may well think oh well actually I really do need
a new shirt or CD or cellphone whereas nobody really needs dinner it’s
so-and-so restaurant and finally reason number 10 the PS don’t forget the PS
remember a lot of people scroll to the bottom of the page rather than read the
whole thing so grab them before they click away reiterate the importance
selling points of the product appeal for their emotions don’t you deserve XYZ for
example give them something enticing to arouse their curiosity and get them back
to read the whole page for example don’t forget those five principles that you
must employ to be successful with ABC go back and read them again and so on and
you can’t have multiple pieces but it can begin to look a little ridiculous
after about the fourth or fifth and don’t shove your entire sales letter in
the PS section and my own little PS a reminder that PS
is followed by PPS not P is Asst if your product isn’t really a hard sell kind of
product you might try a softer approach to the pre sell such as a full page
review while full page comprehensive reviews of affiliate products can be
less effective than short reviews at getting your prospects to click through
to a merchant site they can be quite effective pre-sales
if done well the trick with a review is to tone down the hype remember that you
mean to be an unbiased third party with no ulterior motive for the large part
you can follow the outline prescribed in the last few slides just switch off the
hype you can also discuss who the product would be suited to meet in your
own experiences with the product and anything you’ve found to be particularly
useful or even annoying present the product in an overall positive light but
remember to sound like a real person I mean think about those book or movie
reviews you read in the newspapers or magazines they’re not all exclamation
marks and yellow highlighter okay thanks so much for taking the time to watch
this video we’ll see you again soon and bye

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