MSc in Digital Marketing & Analytics – Ger Smith


The reason I chose this course when I was looking for a Masters I wanted to find something that was innovative and new. I also wanted to have something that still
had the academic rigour that you would find in a reputable Masters and as I did my research
for this particular course I found that it had a nice blend between academic thought and industry practice and that was something that I could apply in my own job. I work in the tech industry, there’s a growing need to be more consultative with our clients, so aside from the course actually helping
me advance my own position within my company, it enabled me to have more meaningful, deeper
conversations with our clients so that we could look at the technology requirements
that they had but actually use it in a way that helped advance their strategy and deliver
on their own objectives.

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