Niche Website Content Plan – Publishing 200 Articles on an Amazon Affiliate Authority Site


– I published 200 articles
using the keyword golden ratio and I’m gonna tell you what happened. My name is Doug Cunnington I’m the founder of Niche Side Project and I also made up the
keyword golden ratio. I’ve been testing it for a few years and I’ll tell you a
little bit more about it. On my channel I normally talk about Amazon affiliate marketing, productivity and project management. If it’s your first time
here, have a look around. If you like it, subscribe. I published these 200 articles that were keyword golden ratio compliant GKR is what I’ll just say. So the KGR is a data
driven way to find keywords that are underserved on the internet. Basically it’s the supply
and demand of keywords. So you could find these keywords where essentially, you could publish
content on your niche site and it’ll rank without backlinks. Back links are sort of tricky. A lot of people hate building backlinks they don’t understand
how to build backlinks and it’s a struggle to build backlinks. So the fact you can publish content without building backlinks and have it rank and make money well that’s huge. The other part is, if you’re
gonna publish 200 articles it’s really hard to build
backlinks to all those posts. So the fact that I didn’t
have to build backlinks made it possible,
otherwise it would be like an unmanageable mess
publishing all this content then having to figure out
how to build backlinks to it. By the way, it was mostly
affiliate content reviews which are a little more
difficult to get backlinks to, like a piece of affiliate content because you know, if you
write a guest post for someone they don’t really want to link
to your affiliate content. So what happened after I
published all this content? Well, traffic went up and revenue went up. In fact, I can tell you
that in January of 2016 revenue for this particular
site was about $100, not much. I mean it’s nice to make 100
bucks on a website passively but at that point, it
wasn’t really ROI positive. I started getting a
little bit more traffic and a few more backlinks here and there. But it really wasn’t, you know going through the roof
or anything like that. So in May and June of 2016 I decided I was gonna
publish a lot of content so I found about 200 KGR phrases and started hiring writers. Now the thing is, if you’re
going to build a team you must do it slowly. You have to hire someone
and then train them make sure they’re good
before you hire more people even if you have, like,
an unlimited budget and unlimited time you would still have trouble hiring say, five writers all at once and then trying to get
them to do all this work. The reason why is, they
will have questions about the process, they may need to tweak some of their writing or the way their formatting it and let’s say you hire five writers and each person asks you one question each day, five days a week. That’s a lot of questions. That’s a lot of emails
going back and forth so even if you have unlimited
time and unlimited money it’s gonna be frustrating. Basically, whenever you hire people whenever you outsource a job it’s gonna go a little slower first until everyone is communicating properly everyone is trained in. It just takes a day or two or maybe a week depending on how quickly they’re working to get trained and then move forward. The key thing, right, is to grow slow. So I hired one writer at first and we worked together for about a week she wrote a couple articles for me. Then the following week, I hired a couple more writers and trained them. Now each time I hired new people I was improving my process, right? So when I worked the first
week with the first writer I knew the common questions
that writers would have I learned there were gaps in my process gaps in my documentation so
I needed to improve that. So when I hired the other two writers there were fewer questions
and I could anticipate what questions they may ask
and tell them beforehand. So everything got a little bit everything got a little bit faster. After I hired a few more
people, a few more writers like two more, I had five total I realized that I was the bottleneck and I needed to hire someone to take the written content,
draft it into WordPress, right? So that was taking me a long time. So I hired an editor/content manager. She would edit the grammar
in the article in general and then she would also
format it in WordPress she’d move it over to WordPress
and do all the subheadings and add images, embed a
video, stuff like that. By the way, if you’re interested
in getting the task list and basically everything
you need to hire people to do the same kind of work check out the link in the description I’ll put a link in the card as well. Basically, you could download
all my content templates and you can hire your own team. There’s a job listing
that I used in Upwork and it’s really everything you need. So if you’re interested, be sure to check out the link below. Once I hired this content manager it saved me, like hours. So it would take me like
an hour to do the editing and formatting and uploading
and all that stuff. But after I hired someone,
it would take me like three minutes to double check their work. Now I had to give them a WordPress log in but you don’t make them an
admin or anything like that. You just make them an editor
or maybe an author, right? So go check out the different roles that a person can have in WordPress figure out what’s right for you. I made the person an editor
but double check on your own and make sure it’s right for you. So they would draft the content and essentially I would just log on check out the drafts, take a quick look make sure the affiliate links were proper and then I would hit publish and it would take me like three minutes instead of like, 93 minutes. It was amazing and I saved so much time. As the team got trained and everyone knew what their role was I was able to go to
the writers and say hey you’re only doing two
articles per week right now do you wanna do five articles per week? Let me know. A lot of times they would. They wanna work with one person instead of like, five
or six people, right? They don’t wanna keep
getting one-off jobs. If they like working with you well sure they will stick
with you for a long time. After everyone knew what
they were supposed to do and we were communicating well I just asked the writers if they wanted to write more and they did! So I upped it and they
were writing quite a bit. Now I mentioned I’m growing slowly so I could tell you the first month I think I only published
like, 10 new posts, right? But the second month it was like 25 then the third month I published, like, 65 so once I had the system down I knew that I could publish way more and again, even if you
have unlimited resources unlimited money, it’s a little
difficult working with a team especially a team that is
not located in the same place you’re typically just
using email or texting or chatting back and forth
for your communication. So keep that in mind. It takes a little work to build a team and the communications
are really important you need to make sure you have that down before you start scaling up. So what happened? I’m taking a lot of time
telling you how I did it basically, the site made about
100 bucks in January 2016 by December of 2016, the site made $15,000 or just short of that, it was like $14,893 or something like that. So the value of the site
increased by a huge amount. If you take the average monthly earnings and the profit and all
that stuff into account you know, the value of the site went up by like $130,000
or something like that. Now, you may be thinking,
Doug, that sounds expensive if you’re hiring these writers you’re publishing 200 articles
and so on and so forth you’re right, it cost about $4,000. I spent $3,200 on the content paying writers to do the writing so $3,200. For the content management
role, I spent about $800. So I published 200 articles
and it cost about $800 for the editors and stuff to
draft it, that’s it, right? So you can see the value of the site like I just mentioned it
went up by over $130,000. Aside from the time,
the monetary investment was about $4,000. If you’re thinking hey Doug I don’t have the money to invest. Well, you can just reinvest the profits. As I mentioned, the site was making about $100 per month in January it was slowly growing
so I think by June or so it was making $1,000 a month. As I mentioned, I was growing slowly so you could just reinvest the profits back into the business via content. Then as the site grows more,
you can continue to reinvest. So for me, I never laid out
additional revenue, right? I never laid out additional capital to invest into the content I merely reinvested. So I definitely took a slow approach for one reason, it’s a
great case study, right? To show reinvestment and the
value you can get out of it and at the time, I wasn’t super confident in the keyword golden ratio yet. Let me know in the comments if you’ve used the keyword golden ratio, by the way. But I hear that people are
using the keyword golden ratio they’re making hundreds of dollars per month with a young site or multiple thousand dollars per month on a fairly young site just by using the keyword golden ratio. It’s that powerful. So at the time in 2016
I was testing it out it was starting to kind of work but at this point, I’m fully confident I’ve seen it work on multiple
sites of my own really well and then I’ve seen it on a lot
of other people’s sites too. So if you have any question
about scaling content or anything like that, let
me know in the comments. The question of the day is have you scaled content like this? Have you published over 100 articles and if so, what happened? Was it worthwhile? Were you able to get a positive ROI? And yeah, just tell us about it below. Again, I’m Doug Cunnington. If you liked the video, please subscribe. Don’t forget, you can get
all the templates that I use you know, I don’t hold anything back so just check out the description below or click the link and you’ll
be able to get those templates. Thanks. (upbeat music)

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