Tag: email marketing

MSc Digital Marketing

Hi, I’m Theo the Programme Leader for the MSc Digital Marketing here at the University of the West of Scotland. This unique programme, addresses three main issues that make it distinctive. Firstly, the degree is focused on developing creative creative and critical thinkers. Our students will develop higher order skill sets that make them future

How to Create a Digital Marketing Strategy

All the fancy new tactics in the world don’t mean much if they’re not based on a solid foundation and well thought out digital marketing strategy. This is because the number of times you post, the social media channels you use, or the content you create are all completely irrelevant if you don’t have the

30-Second Marketing Tip: The Importance of Personalization in Digital Marketing

Today’s 30-Second Marketing Tip: the Importance of Personalization in Digital Marketing. A recent study by Google and Greenberg found that 63% of consumers expect brands to use their purchase history to provide them with personalized experiences. Meanwhile, 90% of businesses that invest in personalized consumer experiences report a significant increase to profitability. Delivering personalized, relevant