Tag: marketing

Digital Marketing News 11-15-2018: LinkedIn’s Objective-Based Ads, B2B Survey Results & More

Welcome to the digital marketing news I’m Tiffany Allen and these are your top stories for this week first big news from hashtag client LinkedIn they’re revealing the public beta of their objective based advertising via campaign manager so this rolled out on the 14th to everybody it’s a complete overhaul of campaign manager which

Market Segmentation | Digital Marketing

Segmentation In marketing, segmentation is the process of dividing the total customer population into smaller homogenous groups. For example, for a company which makes running shoes the total customer population would comprise all the people who run. But all the people who run will not be alike. Some runners would be amateurs, some would be