Tag: video

Market Segmentation | Digital Marketing

Segmentation In marketing, segmentation is the process of dividing the total customer population into smaller homogenous groups. For example, for a company which makes running shoes the total customer population would comprise all the people who run. But all the people who run will not be alike. Some runners would be amateurs, some would be

The Digital Marketing Mix

Good digital marketing strategy, and good content marketing strategy, needs to be a fusion of lots of elements. It can’t just be one thing. Just written blog posts, just photography, just Tweets, just posts on a Facebook wall, or just film, is gonna give you a disadvantage. There needs to be a mix and a