What’s up guys! My name is Brock and you’re watching The Modest Man and today we’re talking about Target’s new menswear brand. Goodfellow & Co. Okay, so Target has rolled out a new, menswear sub-brand called Goodfellow & Co or Goodfellow & Company. I’m just gonna call it Goodfellow. Now, compared to their other in-house men’s clothing and the other brands they carry, this stuff is definitely more fitted and more stylish. Now, they say that their new brand is focused on quality and fit. Judging by my experience with it so far and the prices, I’d say it’s more focused on fit and quality. It seems to me like they’re trying to compete with like J.Crew Factory, H&M, Uniqlo, Gap and that kind of echelon of menswear. The prices are very, very competitive and at first glance, the clothes look very much on trend. You know, nice colors, nice slim Silhouettes. A lot of of wardrobe staples to choose from, a lot
of versatility and the prices are extremely low and they’re so low that
it makes you wonder, you know, is this stuff any good? And of course, my question about
any new brand is, is it good for the shorter man? Now, the short answer, pun intended is, not really. So, I went to Target to try on a few tops and a few bottoms from Goodfellow & Co. They had a huge display that really, you know, promoting this new brand. And my impression is that it’s kind of like H&M. Decent for fitted, slim, affordable, you know, pants, jeans and chinos but not as great for tops like shirts and outerwear. The problem is they don’t make pants
with inseam shorter than 30 inches and they don’t even carry extra small sizes, which is ridiculous because their large sizes go up to 4X big. So, you know, big and tall and double extra large but they don’t carry extra small. I’d say, this is a major oversight and shame on you Target. Not cool. Okay, their slim fit jeans and chinos were nice and slim, very tapered. You obviously, have to get them hemmed or cuff them, which is fine. You know, at that price, I mean, if you have to pay an extra 10, 15, 20 bucks to get them hemmed, it’s really not a big deal. Their small size tops were too big all around on me. If you were my height like around 5’6″ but weight a little more, you might be able to wear them but I think that most of their tops were still too long, especially in the sleeves. Same deal with their outerwear you know, which is a shame because they had some really cool lightweight fall jackets. So, to me Goodfellow is kind of like H&M mixed with Gap. Decent fit. Although, the tops are still too long. Pretty low quality but also pretty low prices. So, you know you kind of get what you pay for. Will I be shopping there anytime soon?
Probably not, but, you know, if you’re on a budget and you usually shop at places
like Uniqlo and J.Crew Factory and you’re looking for an alternative or
just another option or something that you can go try on in person, I would
definitely check it out, I mean, you know, they’re fully stocked right now.
They’re really pushing this brand and there’s a Target pretty much in every neighborhood. So, you know, why not stop by your local Target and just try some stuff on and see if it’s a good choice for you. But, I would love to hear your thoughts. Have you tried a Goodfellow? Do you plan
on giving it a shot? Let me know down in the comments and until next time, stay stylish!