The Creation of Affiliate Marketing Mastery (Part 2)

All right, guys. What’s up? Stefan here with a quick update on Affiliate Marketing Mastery, which is the new online training program that I’m currently working on to develop to help people get started to build their own online business and start making money online through affiliate marketing. Now, I’ve already released a few videos as part of this series, and hopefully you guys have gone back and watched that first video, because that kind of sets the foundation, explains what I’m doing. I decided to create a new online training program as one of the goals that I have this year, also committed to it as part of my 100-day challenge. I decided I’m going to teach affiliate marketing, which is one of the top ways that I make money online, and share a lot of the strategies that I’ve learned and developed to help people build their own online brand. I’m really excited about it. Based on what I’ve done since the last video, I’ve got the domain name You guys can go to or click the link below. Right now there’s just a page there where you guys can be notified when the release and when it becomes available. I’ll also update you guys on any other update videos like this, just on the process and the progress that’s going on. Since then as well, I’ve started a contest for 99 Designs. I shared another video for that. How I’m getting the logo created, I’m hosting a contest. Right now, the prize is 700 bucks. I’m also asking you guys for feedback on the logo as well. Hopefully you guys have voted and participated in that, because that’s going to help me decide on the best logo that I’m going to use for the creation of Affiliate Marketing Mastery. Since then as well, I’ve been working on the outline of the program. I’ve actually got right here in front of me the outline. It’s still kind of a draft, because I find it’s really good to have an outline when you’re creating something, whether it’s a book or product or anything. Your business, having a business plan. Having that outline as a draft, and I find once you start going through the process and creating it, that’s when you come up with more ideas. It changes a little bit. I find that’s often the case for myself. As I’m working on a project, I get in such a creative flow state that I just have so many different ideas and concepts and things that I want to share that come up that I integrate into the creation of the program. For the most part, I’ll share with you guys the main modules and the primary outline of the program. I’ve broken everything down, Affiliate Marketing, into seven different modules. Seven primary steps. Then within each module there’s a bunch of training and videos and slides and notes and assignments and stuff to complete each module that kind of encompasses it all. The first module is just basically introduction, strategy, and mindset. I find that’s really important, because when anyone invests in a new training program, you got to introduce them do it the
right way and set the foundation for the entire program. Any business that you’re creating, there’s a lot of elements to it. There’s a lot of steps that are involved. There’s just an overall picture. You really have to show people, what’s the potential of the business? What’s the overall business model going to be? What does it look like? What are we doing in this program? What’s the end result that you’re after here, and how do you make money from it? Just kind of explaining everything to them.That’s what I’ve done with these seven steps, is breaking everything down. In the introduction and the strategy and mindset, just showing them the whole blueprint. I actually call it the Affiliate Marketing Mastery blueprint. I’ll share a little bit about what that is with you guys as well. It’s basically a somewhat unique strategy that I created. I don’t think anyone else is doing what I’m doing with it, because I’m sharing how to build a brand online, but doing affiliate marketing with a blog, a YouTube channel, as well as social media, primarily Facebook, Twitter, and Instagram. Those are the main vehicles that are part of the strategy. Sharing the strategy, and also mindset. I find mindset is really the most important thing. You really have to make sure that when people invest in something new or start a business, they have the right mindset and they understand what to expect and the right mindset to have to build a business, because any business or any journey that you’re going through, there’s going to be challenging times. There’s going to be times when you’re frustrated. There’s going to be times when you’re going to fail. You’re going to make mistakes. You’re going to want to be a perfectionist. These are all barriers that we have. Some people procrastinate. Some people don’t have the discipline. They don’t have goals. They don’t have a purpose or reason why. They’re not committed enough. It’s not important enough to them. They don’t know how to manage their time. These are all things that I like to include in my training, because I believe that the psychological aspect of success is more important than the strategy, the how-to. I think that’s one thing that kind of makes my training a little bit unique, is I have a much bigger background in self-development than I ever do with business. I’ve noticed now, coaching and working with and having so many customers with K Money Mastery and other programs and other people I’ve helped goals with, helped them achieve their goals. Really the difference is a psychology, the mindset. If you don’t develop that along with … go through the steps to build your business, then you’re not going to make it. I really emphasize that, not just in the first module, actually all throughout the program as well, reminding people, “Hey, you know what, it’s okay. Don’t be a perfectionist. Don’t worry about this. Don’t worry about that for now,” and just helping people move along, as well as actually being accountable and taking action throughout the program as well. There’s four primary videos that I’ve already recorded so far. I’ve been recording the last few days, takes me a lot of time because I’m creating the content, the slides, and then I’m recording it. I have really high standards for this program, and I want it to be really good. I want the content to be really good. I also do a goal-setting workshop as well, because I think with any program or any new business you’ve got to have certain goals. You have to make that important and fully commit to it as well. Committing to that and going as an overall strategy for people. The next module is market research and keywords. Basically, the beginning stages of any business is doing research. In the case of Affiliate Marketing Mastery, what I’m teaching is not a gimmick or a get rich quick sort of thing. I’m showing people how to build a long-term, sustainable business. That’s something I’ve learned. I’ve been doing online marketing now and business since I was 21 years old. I’ve seen and I started off just with little gimmicks here and there. There’s little shortcuts and stuff, and how to manipulate the search engines and all these sort of things. What I found is that it actually ended up costing me more down the road because it wasn’t sustainable. It wasn’t long-term. It was very frustrating to do things that way. I’ve seen that happen time and time again with Kindle publishing and other business models out there. I always focus now on, I want to get people results, but I also want to make sure that people are building something that’s long-term and sustainable. Doing the right research and setting the right foundation for your business and building a brand, that’s the most important thing that I’ve learned. When you build a brand, nobody can take that away from you. When you build a business that’s dependent on Amazon or Google or Facebook or these other platforms, I don’t like not being diversified in that way. It can be good to make some money, but ultimately you need to be diversified in your business and not have a business that’s dependent on one of these platforms. Being diversified is key, but really, the ultimate is having a brand, because if you have a brand, and you have a name that people recognize and an email list or whatever, then it doesn’t matter what happens in the world. It doesn’t matter what happens with Facebook or Amazon or Google or Twitter or any of these platforms. You’re always going to be okay. Building a brand, it does take time. It can take a few months to get followers, subscribers, to get traffic, to build a rank in Google, to be able to rank and take advantage of Facebook and stuff. I think this is the best long-term strategy that will have people have massive success, way more than any other gimmick or trick can give them. That’s what I’m focusing on in this program, helping people identify and find the right niche for them, the right market for them, the right keywords, and understanding what keywords are and how to choose the right niche and evaluate different options. I’ve got a really good process that I’m going to be sharing for that. Third module is actually setting up your brand, setting up your website, your blog, setting up your social media accounts, setting up your YouTube channel. Really going into that, showing people how to create and find the best domain name for their brand, how to come up with a name for their brand, domain name, how to set everything up. This is really the technical stuff. I know a lot of people, they have a hard time going through the technical stuff. This is all the step-by-step where I show my screen. I’m going to show you and I’m going to walk you through, “Okay, this is how you set this up. Here’s how you optimize these as well.” One thing that a lot of people have challenges with is WordPress, which is a free platform for blogging. With WordPress, there’s different themes and there’s different plugins and there’s different customization that you can do. In this program, I’m sharing all the most recommended plugins for people inside WordPress and just kind of showing how to optimize your blog and website for the search engines. Sharing the basics of search engine optimization, how you can rank in Google. Setting up all your social media accounts. Fourth module is on content creation, how to actually create content. I think content marketing, also known as value-added marketing, is the best way to market online, because people use the internet to consume content. You’re watching content, consuming it right now, in the form of a video, or a podcast, or a blog post. Social media’s all content. Content can be defined in many different ways based on different niches and markets, because in some markets, content might be educational, like in the case of this. Other forms of content can just be entertainment. There’s YouTube channels where there’s just gaming, watching someone game. That’s a form of content. Pranks, the humor and stuff like that, that’s another form of content. Tutorials. There’s so many different forms of content. It really depends on the niche and the market that you’re in. Understanding those different types of content, showing people the types of content you can create, walking people through how to create content, whether that’s articles, and how to optimize that content and make sure that you’re content’s good, really high-quality, really high value. Also, so that it will attract people. That’s really the most important thing with content, is making sure it’s really high-quality. If your content’s good, then people will follow you. They’ll share your content. They’ll become subscribers. They become customers. They’ll support you and all that sort of stuff. Quality content, that’s the essence of being able to attract people to you. How to optimize your content for the search engines so that it can rank in the search engines. Again, more deeper into keywords, because keyword research is very important for Google and YouTube. How to create YouTube videos, different types of YouTube content as well. The best plugins and things for your blog to help optimize your content, as well as how to optimize to rank well on YouTube. Social media content, there’s many different types, from video, to images, to quotes, to high-quality visuals and photos and stuff. The different forms of social media content that you can create. How to create it. Where are we… Fifth module’s on attracting visitors, followers, and building your list. Once you put up content, it’s then attracting people to you. Your content as a way to attract people, but you have to be able to promote and market your content. This is where I share a lot of the strategies that I utilize in my business. I share my blogging traffic strategies, how to promote my blog and blog content to attract people, search engine optimization, more into that. My YouTube strategies on how I market my videos and rank my videos and attract people with my videos. Facebook strategy, Instagram strategy, and also Twitter strategy as well. I’ve got a number of other strategies too, and I’m also even sharing how … I’ve shared in some my Kindle course, K Money Mastery, how to use Kindle books to make money from affiliate marketing. I’m going to share a little bit about that, too, because that’s really another powerful strategy of putting out content, again, because that’s what a book is. A Kindle book, or paperback, audio book, it’s content. Using that to attract and build an email list. That’s another core component as well that I’m teaching, is how to build an email list and do email marketing. Ultimately, when you attract people to you, you want to capture their email. You want them to become a subscriber, a fan, a follower in some way, because then that can give you the ability to build the relationship, to add more value, to help them further, and also to promote and market as well. Module six is earning revenue and monetizing, monetization strategies. Once you have followers, once you have a list, once you have people that are coming to your blog and on your social media and all that sort of stuff, how do you then make money? How do you monetize that? This is where I go much deeper into the different techniques and strategies for affiliate marketing and promoting on your email list, the right ways of doing it. Finding the right products to promote, that are going to convert well. There’s just a whole bunch of strategies that I’m teaching on how to promote as an affiliate and actually make money. Let’s see what else we’re teaching here. Module seven is tracking and optimizing, and maybe a little bit of automation as well. Once you’ve gone through, you’re getting traffic, visitors, and you’re promoting, it’s now time to really look at those results. Tracking is key, because you’ve got to know exactly what your conversion rates are. You need to know exactly how many people are coming to your blog, exactly your YouTube videos. You need all the stats and data. You need to analyze that, because then you can look to see, is what you’re doing working? If it’s not working, then there’s a problem either with the traffic, the conversion. I even explain there’s different types of traffic, and there’s targeted relevant traffic and there’s crap traffic too. You need to be able to measure everything and track things, and then also optimize it, to boost your conversion rates. If you’re getting 100 visitors a day, or you’re getting X number of people watching videos or X number of people on your list and you’re converting at one percent, one percent conversion for this product, you want to always be optimizing and improving that so that you can increase that conversion rate to maybe two percent, three percent, four, five percent, ten percent. There’s a lot of strategies and things I’ll be sharing with split testing and optimization that can help people make even more money as well. That’s really the essence, those seven primary modules. Like I said, each module has a lot of individual training. I’ve been working on the first module. I’ll share with you guys a little bit what I’ve done. I’ll maybe share with you guys some of the slides here as well, so let me actually turn this around. All right, so here’s my computer, my MacBook, and I use Keynote for creating my slides and presentations. Here’s the first module, a few different slides for it. The second module that I have here is the Affiliate Marketing Mastery blueprint. I basically explain, what is affiliate marketing? This might be useful. I’ll give away some free content for you guys. Affiliate marketing is a process of earning a commission by promoting someone else’s product or service. There’s thousands of companies that offer affiliate programs for their products or services, where they’ll happily pay you a commission for every sale that you generate for them. Affiliate programs provide you with your own unique affiliate link, which is what you use to promote a product or service with. An affiliate link is what allows you, and the company, to track sales that you generated. Most affiliate links track for up to 30 days by placing a cookie on the person’s computer when they click your link. This is just introductory stuff. Affiliate marketing is always a win-win. It’s a win for you because you earn a commission or a profit. It’s a win for the company because they now have a new sale for the customer that it
might not have been able to normally acquire. It’s a win for the customer, because they learned about a new product that now they’ll benefit from, which will now hopefully fulfill their need or desire. I share a lot, the benefits of affiliate marketing. This module here I spent a lot of time on. There’s a lot of slides, a lot of examples. I share, as you can see in the sidebar here, a lot of examples from my own business, different strategies that I utilize and will be teaching as well. Some of my success. I break down that there’s two master skills, traction and promotion. I break down and create a formula for affiliate marketing mastery and success. This one module has 34 slides just sharing the overall blueprint and the strategy and overview of what people are going to be learning inside the program. Another cool thing that I did is the Affiliate Marketing Mastery success principles. I share the principles of success. I also created a goal setting workshop, as well, helping people set goals for the program and also being accountable to the goals. I’m going to be creating a Facebook group community as well, and also give people the ability to leave comments inside the members area. I’m going to make it an interactive program, because I’ve always found a sense of community is one of the most important things in creating success with any program. Here’s just some of the modules. Let me now flip around the camera. For the last few days now I’ve been working on these slides. I’ve been recording some videos for the first module. I’ve been mapping out the outline for the other modules as well. Oftentimes when I go into product creation mode or I’m working on a really big project like this, I can’t have any distractions. I fully immerse myself in the project, because it’s never worked for me just working on a project here and there when I have some spare time, or I’m going to spend an hour or two a day working on something. For me, I think the best way to really accomplish big goals and big projects are to immerse yourself, immersion. For me, I eliminate all distractions. I’ve been making this my number one focus. Everything else is secondary. My morning ritual’s optimized to help support me in completing this program. I wake up at seven o’clock in the morning. I’ve been doing my morning ritual. I’ve also been going for a run as part of it and doing certain things that can help prepare me to do the best that I can to create the best quality content and the best program possible. Then I haven’t been checking emails. I haven’t been getting on social media. This is all stuff that I do later on in the day, after I’ve done the highest leveraged thing, which is the work that I’m doing here for Affiliate Marketing Mastery. I’ve found, for me, that’s the best way for me to operate, because if I check email first thing in the morning, I’m going to have a million things to do. I’m going to have my team, my employees and stuff, wanting me to do this and that. I’m not going to get around to doing the most important thing. Things that require less energy or aren’t as important, I just delay those things. I always remind myself my purpose, why I’m doing this. I’m creating this because it’s a goal I’m committed to. It’s going to help a lot of people. It’s going to change lives. It’s going to be something I’m going to be proud of. Reminding myself of the purpose in the creation of it is really the most important thing. It’s going to continue driving me. Right now, I’m in Dominican Republic, and I’m just in this little apartment here, an AirBnB. I’m just making a sacrifice. Honestly, I’m not even going outside or really doing much. There’s a gym across the street, and there’s a grocery store. That’s it. I’m just totally immersed and focused right now. Sometimes you’ve got to go off balance a little bit, make some sacrifices, if you want to achieve something big. I know that the result of this, reward when I complete it, is going to really make a difference for many years to come in my life and many other people’s lives as well. I’m all in on this guys. It’s a lot of work. The last few days have been long days. I’m just reminding myself of why I’m doing this and the end result. Focusing not on the process, but the result that I’m after. I’ll continue updating you guys on it. This was supposed to be a quick video, but it ended up being a long one, as per usual. If you guys want to get updates as well and be notified of the release, again, go to Going to be working now the next few days just, again, continuing on with the content. Once the content’s done, I’m going to have … I’ve got a video editor who’s going to edit it, so it’s going to take a lot of time for them to edit it, to go through everything. I’m also going to include the slides as well that are going to be downloadable. I thought that’d be a cool feature to add. People can get access to the slides as well as PDF transcribing and explaining and summarizing each lesson and each video that’s inside the program. I know people like to consume content in different forms. Those are all things, I’m going to get started on those now, because I don’t want to create everything and then send it to a video person. I need to be more efficient. I’m going to have the videos I’ve done the last few days, I’m going to put them up on Dropbox, have my editor start going through them, start uploading them to Vimeo, is what we use to host our videos for our content. The logo, done soon, so once the logo is done I get all the product graphics done. That’s the next thing there. Once we have a few videos, we can start … I’ve got a web guy who’s going to put together the website, the membership area and all that. There’s a number of things that can happen while I’m doing this. really leveraging my team on this. I’m not afraid to invest the money and spend the money, because I want to achieve this and I want this to be of really high quality. I’m investing a lot of my time, but also a lot of my money in creating this, just having a team of people that can help put everything together for you guys to make it available. Then once all that’s done, then it’s creating all the marketing materials for it, which is really one of the hardest parts of the whole thing, as well. Got a lot to do, guys. Hopefully you guys are keeping busy as well. I’m still putting up content though. I’m still sharing. Right now I’m on a break, but I’m still putting out content and maintaining my standards on YouTube and my blog and all that sort of stuff as well. Hard at work. Yeah. It’ll be fun. Thanks for watching, guys. I’ll see you guys again in the next video. Hey, this is Stefan, and thank you so much for watching this video. If you enjoyed this, then please hit the like button below, leave a comment to let us know what you think, and make sure to subscribe to our YouTube channel for more great videos like this. Now, if you want to take your life to the next level, then I want to offer you a free gift. It’s called my Life Mastery Toolkit, and it literally has the best of the best of what I have to offer in terms of videos, articles, and resources for taking your life to the next level and living an extraordinary life. To get access to this, all you have to do is click the link that will appear right here on this video, or if you’re on a mobile device, then click the link in the description below. Head on over to that page, enter your email address, and I’ll send you immediate access to the Life Mastery Toolkit. I want to thank you again for watching this video. Until the next one, I’ll talk to you soon.


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