Top 10 Experts of igaming and affiliate marketing


Hello and welcome to our series of interviews
with the top ten experts of iGaming and Affiliate Marketing. In interview 1: What traffic wants
to see the affiliate point of view. In interview 2: The affiliate manager’s perspective. In
interview 3: Worker to Worker, a new work practice. Interview 4 covers payment solutions
and new developments in micro-payments. Discussed in interview 5 is the release of new specific
to industry domain extensions. Interview 6 covers operator language strategy and content
management within the niche. In interview 7 hack attacks and web master’s anonymity. In
interview 8 an affiliate webmaster talks about what it takes for affiliates to make it in
the industry. Interview 9 is with ASKGAMBLERS.COM the new watchdog for the industry, and in
interview 10 we cover how affiliates can attract traffic. Enjoy!
I’m so happy, it’s a brilliant URL casinouk.com and it would be a waste not to use a URL like
that, it’s got huge potential. Promotions Win Trips to Dubai new MicroGaming slots,
they run special promotions all the MicroGaming guys opt in for it. Write a review on that
obviously all the players want to win a trip to Dubia, so a news article goes a long way.Although,
I don’t think that players read reviews really, I think it is more of what is on your Homepage. If
you’re got a top 5 guys on your homepage they are going to click on it, they are not going
to read through every review listening to what you’re saying about the casino. I think it is basically about the homepage. what you’re saying. I think it is basically
Homepage. No, we actually! We have copywriters that literally
go into the casino, sign up, sees how easy that is, test out their call centre. So our
reviews are pretty authentic. We don’t give everyone 5 stars. Some will get 3 some will
get 4 and at the end we’ll say”OK, it’s a really good casino, but they don’t have 24 hours customer service so we’ll rate them a 4. We kind of are pretty honest when it comes to our reviews in how we score the casino. A lot of reviews on the site, like we’ve got 50+ casino reviews and then 50+ reviews on just their bonuses Our copywriters actually using those casinos when creating their interviews obviously helps a lot. If you keep putting content into that site daily. You literally have to do it daily.Our copywriters would be excellent at answering that. Mainly new promotions. When I sign up to an affiliate program I would ask them, please send me promotions. If you have a tournament send it to me If you pump news articles of people’s promotions then that is also fresh content It doesn’t have to be reviews No one wants to read through 1,000 casino reviews so… we also do news articles and and anything that goes under the news category I’m Coreen, I’m with the affiliate casinouk.com The problem is that being an affiliate from the casino point of view you have to fight for them. You have to offer more and more for them This is because the competition is much greater than it was just a few years ago. Now we are fighting for every customer, every first time depositor AND for every affiliate because the affiliate sector gives us at least 50 – 60% of the depositing clients SO we really have to take care of our partners (EnergyCasinopPartners.com) and these conferences like we have here (at the AAC Amsterdam) it is a really good way to get in touch more personally with them to find out what they need to find out what other techniques / tactics are used by the affiliates, what kind of new methods the offline is basically a tough business because when you are doing it offline you have to be prepared that you will be in direct contact with the customers You are in contact with them and you get much more information about them and it is much harder for you to run a smooth business the biggest difference is this When you are doing an online business you don’t have to deal with trouble like you have to do in the offline but when you are doing it offline you get, directly in your face, everything every type of complaint or feedback and everything else which can help you develop a better business in that you can change or react to any type of problem or and thanks to this maybe you then have the potential to react much quicker than you can perhaps do in the online field however I still think in online that it is much easier for the providers to find “The Golden Way” to run their service So basically the biggest difference So basically the biggest difference So basically the biggest difference So basically the biggest difference is this, you can manage to resolve anything from in-front of your PC without confronting directly with the customers you know those clients who are losing or who are who want changes so online is much easier and faster The competition is really high, so as the years have passed we’ve seen much better techniques and much bigger competition everybody is investing, they’ve started to invest money in it There are companies -There is a big industry now in the affiliate sector who are just investing money to acquire more and more customers for the casinos to get better and better deals and as an amateur or if you just started your first step in this business it is really tough to get some kind of profit or some kind of success In offline the affiliate doesn’t exist right now Everybody wants to be a millionaire after a night which is quite impossible in the casino business right now, you cannot make revenue you cannot make profits just because you have a website or just because you have 100,000 visitors on your website you will not start to make money you have to think about a strategy a long-term one where you put enough effort in your website you invest in your product and finding a way, unique way, a different one which can ,make you different than the other partners because there are 100’s of 1,000’s of affiliates who are just trying to get some small piece of the cake but there are some who rule the whole industry who have the biggest shares in the affiliate industry and who can be millionaires after a night, right? đŸ™‚ and to never stop the key is to wait to invest to learn and to never stop to be confident in you Well “Worker to Worker” means that we do everything together you know each decision in a company is made by workers The initial idea comes from one worker and will be implemented by everyone so that is the point, and we don’t have any strict rules within the company we don’t have working time You can work as much as you want but by the end of the month you have to show results because the company trusts in the workers and I’m very happy to be part of it The final result is to have The final result is to have high quality products in terms of high quality products in terms of gaming software and betting software so we have high quality products for bookmakers and the betting industry and that all comes together from those workers From Bosnia &Herzegovina where the economic situation is not so good and we are not proud of that, but, I’m very proud with a company that is changing that in some different way employing people and giving them more opportunities to learn to work to educate on a daily, monthly basis I’m very glad because we are here in Amsterdam My name is Elvis Dzombic and I come from the nsoft company based in Bosnia & Herzegovina for more information about us you can find on nsoft.ba Well I would see micro-payments as the easy way towards trading or gambling at the end of the day and it is a secure way because we avoid charge-backs or any other of those issues, but you also increase retention So Micro-payments is the frontiers of using new technology because that mainly comes from mobile payments as well and if you have a provider that is integrated with multiple solutions it means that you get to have micro-payments through the connections that the PSP will provide you People come to us and the want to know how the payment systems work how the charges are enforced and created and also because they all operate on the frontiers of new technology which is i-Gaming at the end of the day they want to know what legal aspects are at issue for their industry licensing, juristiction payment systems APM what solutions are available and how do they get the solutions In order to get the solutions you need to have some pre-requisites associated with it Those pre-requisites might be licensing it might be staffing it might be expertise and know-how then again you have to take into mind the global market taxation economy and affiliates all they need to know is that they can have retention pay in to pay-out and we’re here to advise them because we’re an FCA member at the end of the day we’re a member of the payment systems so we can provide solutions into having easy access to their money or to pay with their money and that is what affiliates are concerned with. But the companies that support affiliates are the main customers that we serve Casinos ensure that they have as many options as possible first of all by having licensing. They need to have a license where they operate Secondly they need to understand the jurisdictions and the origins that the customers come from so if they’re from the European Union the European Union is a very fragmented industry in terms of payments so you are looking at different APMs in each member state of the European Union OK, the dominant members in this and the dominant ways of paying it is payment schemes Visa and mastercard so first of all they need to ensure that they comply with the regulations of the payment schemes like we do since we’re a principle member and secondly they need to understand the origins that their traders or their gamblers are coming from and in this case they’re coming let’s say from a Scandinavian country they need to make sure that they have a provider a PSP like us which is integrated with APMs in the region and can offer these to their traders or to their gamblers Yes I’m Michael Charalambides and I’m the regional director for ECOMMPAY and they can communicate directly to us by going to our link ecommpay.com They will see that we have multiple countries depending on which country they’d like to be communicated to from so we can visit them on-site and be closer to them in offering our support The launch of the new GTLD program As you just mentioned it is very difficult now for people to obtain a domain name of choice with a dot com, a dot co so the new GTLD program is a fantastic new project that has been launched which releases new domain extensions and they are very specific to either industries or generic terms so for i-Gaming .poker .casino are extensions that are going to be released, well .poker has already been released where affiliates can obtain domain names for example online.casino online.poker and they can really specify their market their end users and integrate their services via this new Gtld program There are multiple different phases to the new Gtld program and it is very specific on the company that you are the trademarks that you have and what essentially you do as a operator, or as an affiliate, so if you are an operator and you have a trademarked term, and we will use Paddy Power as the example there are different phases that these Gtlds are being released in so, Paddy Power having a trademark, can be one of the first people to use their own trademark to go ahead and register the domain extension that they want so Paddy Power “if you like” have dibbs on obtaining PaddyPower.Poker PaddyPower.Casino they can use their trademark and then as the phases go on we move into a general availability where it is kind of like a free-for-all and the first person who enters their selected domain name is the person who can take it For example if a trademark holder has not got it It would be very difficult in a general availability scenario for someone to obtain PaddyPower.Casino simply because of the trademark rights that Paddy Power hold and obviously being a very reputable company / brand it is very interesting stuff I’m Johnny, you can get in touch with us by visiting our website which is safenames.net I think it is important that companies think about their content seriously so that it doesn’t get lost, literally lost in translation so that as those companies are developing they need to have a solid language strategy in place it is really important if an operator for example when they are setting up their brand they will spend a lot of time on the brand and how they want that brand to feel and look so then it is important that when they do enter new markets that that’s kept consistent so it is really important that they don’t forget that that the brand is translated correctly and efficiently. In the gaming industry a lot of companies are small anyway so they don’t have the in-house capabilities and what we try and tell these companies whether they are games developers or operators or even affiliates is that they need to take their language seriously, they can’t just get a German friend to translate for them into German or into Spanish etc because otherwise things will get lost, the consistency of the language the feel of the brand or the game will not be translated consistently so it’s important that they think about it properly operators or games developers they’ll come to us when a particular site is not doing well in a particular market and most of the time it is because the brand is not working consumers are not connecting with the brand and most of the time it is because the language has not been written or thought about correctly. It is like anything. If you went on a website you wanted to buy something online and the English was rubbish you wouldn’t buy anything from that site so it is the same with players they’re not going to connect with the game if it is written in a bad way, if the terminology is wrong or if half of it is in French, half of it is in English You’re going to say “Who are these guys?” “They’re a joke” they’re not taking anything seriously.You are not going to commit to pay and play if it is not done properly I’m Michelle Spiteri from ALLINTRANSLATIONS [email protected] Well, affiliates talk about all sorts of things one of the things that there has been a lot of activity about is hacking that is going on in the World there is the case of a hacker that is hacking 10’s of 1,000’s of websites and as you might imagine affiliates are up in arms about it typically hacking a site and syncing pages about online gaming on sites that aren’t even related to online gaming and then using that as a platform to earn affiliate revenue it’s a mixed bag of things.One of the first things we did was send out a letter to 1,000 affiliate managers from operators about what was going on and a lot of companies stopped working with them right away But hackers if an account is closed they will often-times open up another account so we’ve had cases where a hacker might have opened up a dozen different accounts with one affiliate manager program and so it is kind of complicated to take them down some have been very good. Others have been not as aggressive about taking the hacker down, so it has definitely polarized the affiliate community in terms of recognising programs that have acted very responsibly and some programs that have acted less responsibly in terminating the traffic Sure that is another topic that’s being talked about right now.we did a poll this week about whether web masters used domain privacy or not and that came out of a discussion that took place earlier about a notice that someone received about the possibility of the rules being changed so that for business websites domain privacy wouldn’t be allowed anymore. There is always the topics of whether affiliates are getting paid promptly anything you can imagine.Basically affiliates run small businesses and they face all of the different plethora of issues that small businessmen face Yeah well the industry certainly has dark corners although I would like to think not as many dark corners as it once had and certainly creating transparency is really important. That is one thing that I think which GPWA is well known for We do allow people to transparently communicate what they think We don’t censor what is said generally It is one of the few forums where you can criticize the forum and get away with it The GPWAcan be found at GPWA.org That’s the:”Gambling Portal Webmasters’ Association” and we’ve been around for fifteen years besides running a forum we have reporters we publish a weekly newsletter with news about affiliates, we publish a magazine four times a year we run a seal program recognising reputable webmasters that abide by a code of conduct It is those things together that make a community for affiliates You need a persistence in this business to succeed. You do have to be following the trends you have to find new information there is always something that has to keep you moving and if you are in it just for the money eventually you are probably going to get bored especially in the beginning as you don’t see a lot of money! Yes we are independent a mediator between players and the casinos We started with complaints from the very beginning in 2006 So it is about being independent and being objective we allow players to post complaints against the operators Throughout our history we’ve returned MILLIONS of Euro / Dollars to the players We’ve now started giving casinos a certificate of trust With 3 X terms The casino has to have a casino rank score of above 7.5 A complaints ratio of about 80% resolved and that they have been on ASKGAMBLERS for at least 6 months So only the best ones will receive a certificate of trust which is a really prestigious thing So, we are about allowing players to directly complain on this website about the casino So they click on the complaints button on the footer and they are led to the submit complaint field Now they can: Trust that casino that they do not have anything to hide and that we are there to help They started to really pay attention to our recommendations to our featured casinos because we feature what we feel are really the best ones with a long tradition, with a stable rank with little or no complaints so they really show good feedback and really rely on our information Yes it was definitely from acquisition from newly depositing players My first acquisition was I wasn’t expecting anything at the beginning and it was like something, OK yes there is some potential to it let’s put in more effort and that is when things get interesting when you realise that you can achieve something When you put in more effort, you get more There are a lot of things to do in this industry For other affiliates I would like to say that it is not an easy business it involves a lot of things a lot of effort into just making sure that all of your departments are organised that all your folders are organised You do this to ensure you’re going in the right direction We do a lot of things from SEO to organic search from social media of course we also try pay per click companies but I think the highest conversion comes when you put your efforts into SEO and good content on social media that is when you get noticed easily

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