understanding affiliate marketing – quick overview

while appreciating the universality of
affiliate marketing we should always keep in mind these three concepts the
notion of qualified referral the possibility of payout reversals and the
notion of locking period so you won’t get paid for branding in cost per sale
contexts you won’t get paid for invalid referrals or returned orders also you
shouldn’t count on commission until it locks in your account and the advertiser
where the merchant can no longer take it back from you reversing it going forward
keep these concepts in mind while planning for your affiliate marketing
success let’s start with the concept of universality of affiliate marketing it
is integral to understand that affiliate marketing is not a channel of marketing
as some may say or believe it is a marketing context the undergirding
principle of which is its performance-based compensation models it
works with most types of online marketing display contextual advertising
video social email and so on the notion of qualified referral is central to
affiliate marketing it is the advertiser who pre determines what will constitute
qualified actions for which affiliates will get compensation and the affiliate
receives their remuneration only upon meeting these conditions it is also
important to understand that reversals of commissions happen and they may
happen in the following instances if the customer payment authorization failed or
the customer place through a fraudulent sale or if the order was returned or
unclaimed if it was a duplicate order or a canceled order in all of these
instances the merchant will reverse the affiliate transaction in most instances
speaking of affiliate behavior fraudulent transactions from affiliates
will be reversed test transactions to test if your links are working fine will
frequently be as well so we’ll be self-referred
transactions if they are prohibited by the merchant merchants on the other hand
may also place through test transactions and they will reverse Commission’s of
those order non-fulfillment and order adjustment will also call for payout
reversals payout reversals are closely tied to the notion of locking period and
it is important to understand what locking periods and lock dates are
affiliate Commission becomes irreversible only once the lock date is
reached and it is the advertiser that predetermines this date you

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