What Does CPA Mean In Affiliate Marketing?


So, affiliate marketing has a lot of weird
terminologies and I’m going to be describing one of the most common ones
which is what does CPA mean. Specifically when it pertains to affiliate marketing. So, CPA as it pertains to affiliate
marketing stands for Cost Per Action. I’m going to just write that out. What that
really means is you’re going to get paid a fixed amount if somebody takes a
particular action. Now, a lot of affiliate networks, most affiliate networks are
based on some sort of revenue sharing agreement or rev share. And what
rev share means, it means you’ll get a percentage of whatever the products sold.
For an example is Amazon. Amazon or Walmart or Ebay or Clickbank will pay
you a percentage of the revenue that you generated. In Amazon’s case, you’ll get
paid 3 to 10 percent. In Walmart’s case, you’ll get paid a couple percent. In
there eBay’s case, you’ll get paid a couple percent. Whereas in Clickbank’s case, you’ll get paid a couple percent. So CPA, you’ll get a fixed amount,
okay? You’ll always get the same amount whether that’s $25 or $5 or $50. You’ll
get paid that amount. So what it is not is, it’s not a rev share. What you also
need to understand is since you’re getting paid a fixed amount that also
precludes that you won’t get paid a recurring commission from the products
you’re selling. Now, that’s the beauty of programs like Clickbank is you know for
me, I find having recurring Commission really allows you to build a sustainable
business over time. Recurring money is the basis for being a real business
owner. So I think this is one of the most important things in any affiliate
program you’re doing. I’m also an affiliate for click funnels.
And click funnels pays a recurring commission every single month. Which is
what I really like. I want recurring commission. Some other good recurring
commission programs by the way are gambling programs which will pay you a
percentage of the money somebody loses. Hosting programs. Many hosting programs
will pay you a percentage of the money of that
recurring hosting. There are a lot out there. But they’re the best.
Another thing that CPA or cost per action offers in affiliate marketing.
Generally speaking, you’re not selling a broad mix of products. If you’re selling
a product, you’re selling a single product for a single commission. Now, I
can send somebody to Amazon. If I put up an affiliate link and I send somebody to
Amazon, I will get a percentage of revenue of anything they buy which is
great. Whereas with a CPA program, you are only
getting money if they buy this one specific product which they want you to
sell. Okay? But what CPA offers are in affiliate marketing… Let’s talk about
what they are. Because right now, it sounds kind of bad, right? You don’t get
that recurring commission. CPA offers are by and large the most aggressive, okay?
They’re definitely the most aggressive offers out there. And the payouts are the
highest. Generally. There’s also a lot more scam products in the CPA world.
Because they’re marketed so aggressively and the payouts are so high. It’s also
very competitive space. You know, it’s got its good things and it’s bad things. I
used to do CPA marketing. I made millions of dollars in CPA marketing. It’s not
where i got my start but it’s where I made my first multi millions as an
online marketer. I was marketing skin care products and weight loss products.
And I was advertising them very aggressively. I was at my my ads were
uncomplainant. They didn’t abide by the rules that Facebook had at the time for
marketing products. But I wasn’t disobeying any laws but I was just
marketing extremely aggressively. And I made a lot of money doing so. I was able
to go from lip… I mean this is not a joke. I was not making any money at the
beginning of the week to making $25,000 a day by the end
of the week. That’s how fast the ramp-up was. That’s how fast you can scale
rev-share offers that way too. But CPA is just a much more aggressive space for
whatever reason. Now, I’m going to show you on my computer some of the offers
that are in the CPA space real briefly. Now, here’s a
popular network with CPA offers and affiliate marketing. It’s called the
affiliate network. And this is a network that i’ve made millions with. And as
you’ll see, you’ll see some of the verticals here are biz op. You know,
business opportunity product. And they all have different names. They’re
probably all from one or 2 companies. Money miracle, money miracle no cost
income stream. The passive payday, okay? And you see no cost income stream and
money miracle. Simple money. Now, if you can see just by the names of these
offers, some of them sound too good to be true. That’s because many of them are,
okay? Many of these products are shoddy products. But again, the way they can get
sold is because the companies that are running this business are able to offer
such aggressive commissions in many cases. If you get somebody to purchase
this 47-dollar ebook, this company will pay you almost 70
bucks. Now, that doesn’t seem to make sense, right? If the company is only
making $47, how are they able to afford to pay you $68? And the reason is is because they have an unbelievably aggressive
phone sales team that is built to just upsell people. They promised refunds but
they’ll never give him to you. You know, it’s a very aggressive space and it
lends itself to… As you see, just on this page of offers, we have business
opportunities promising. No cost income stream and passive paydays. Then you also
have casino offers and then you have you know, sort of like CBD offers which is
pretty good. But CPA is a very aggressive space. You can make a lot of money doing
it. But you do have to be aware that these are products that Facebook, Google
and YouTube are actively fighting against you advertising in any way shape
or form on their platform. And even here, you see the price format says, you know,
most of these are CPA offers. Now, what I recommend if you want to advertise these
products, what you have to do is you have to have a good Facebook account
farming system. You have to be able to not run these things in your name. You
have to use you know very hidden domains. Or you have to have ways of getting
Internet traffic that you don’t have to worry about rules or compliance. I don’t
recommend CPA offers because they’re too aggressive and because you know many of
them, it’s there’s very little visibility into the owners of the company or who’s
actually behind the scenes. But that being said, hope this was helpful. If you
want to learn more about affiliate marketing in general, you can click that
subscribe button. After you subscribe to my channel and hit the notification
about. You’ll get a free course about affiliate marketing and I also encourage
you to like this video and leave a comment if this was helpful or if you’re
looking to get into CPA marketing. Or just let me know your thoughts. Let me
know.

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