What is SEO? Black Hat SEO? Search Engine Optimization in 2019 Explained


SEO, or search engine optimization. What is it? How should I learn it? If you have a website or a blog but you’re
not driving traffic to it, or even if you have a YouTube channel but are struggling
to get the views, then SEO will help you drive free traffic to your YouTube channel or your
blog. I am driving over 1M visitors, or 100,000
people to my website every month. And 90% of this traffic is free and it’s
coming from SEO. So if you also want some kind of traffic for
your blog or website, then make sure you watch this video until the end. Because I will be sharing all the tips, tricks
and strategies that I have learned through 7 years of doing SEO for my websites. This video is lesson 7 of our affiliate marketing
mastery course, where I show you how to scale an Amazon affiliate website from $0 – $1,000/month. Click on the “I” button here to watch
all the videos of this playlist. You should also follow me on Instagram, my
username is “DMANKUR” I take live sessions almost every alternate day, where I answer
all your questions, so make sure you follow me. I also created a step-by-step comprehensive
checklist on how you can increase the traffic towards your blog form 0 to 5,000 visitors
per day. If you want this checklist, all you have to
do is like the video, subscribe to our channel and comment with “yes, I want it”. Once we hit thousand likes, subscribers and
comments in this video, I’ll make the link of this checklist public in the description
section of this video. So now let’s talk about SEO. What is SEO? So let’s say you write a new article in
your website. To drive traffic or to promote your article
there are 3 options. The first option is that you can promote the
link to this article on Facebook wall or in Facebook groups, or in the link section of
your Instagram bio. Now since majority of you don’t have thousands
of people who are following you, so the maximum number of people who might visit your article
will be somewhere close to 100 or 200. The second option is that you can run Facebook
ads, Instgram ads, YouTube ads and drive traffic towards your article. But in this case, if you’re not selling
a product or a service, and driving traffic only towards your article, then you won’t
be able to do it profitably. The last and the most important traffic source
is organic traffic. The traffic that is coming from search engines. Like Google, Yahoo, Bing, etc. So the whole process of SEO is getting your
articles or your website ranked number 1 for your target keywords on the Google search
results. I’m only talking about Google and not the
other search engines like Yahoo or Bing. This is because Google dominates the search
engine market. You only have to focus on Google. Once you are ranked number 1 for your target
keyword, you will start driving free traffic towards your website or your article. It will be more beneficial for you if I don’t
talk more about theory but rather show you everything. So let’s go into my laptop screen, and if
you watch this video until the end, I can guarantee you that you will know more about
SEO than 99% of SEO experts out there in the market. So whenever I am talking about SEO, I’m
primarily talking only about Google because Google has 90% of the search engine space. As you can see that Bing only has 2.45% of
the search engine space and Yahoo! At 1.82. So primarily whenever we are talking about
search engine optimization or SEO, we are targeting only Google because that is the
dominant player in the market. So for the people who are total beginners
who don’t know what SEO is, whenever you are searching for a keyword here like “best
washing machine in India”, so these are the listings, right? So the process of SEO or search engine optimization
is all about getting your article to the number 1, 2 or 3 position. The reason we want to get it to the top position
is because majority of the click rate comes from the first 3 results. So, has there been any time whenever you are
searching for a particular keyword, it could be anything like “best movies in India”
etc. Have you ever gone to the second page? I have the advanced settings where I am showing
a hundred results per search page. But majority of the people have 10 results
on the search result page. So have you ever been to the second or third
page? And even if you have been then the percentage
of the people who are actually visiting the second page is very, very low. So the ultimate goal of the website is to
get to the first result for their target keyword. I’ll show you this with one more example. I have opened my ahrefs and using the same
keyword “best washing machine in India”. If you’ll go to the search results page
here, so the first website that is ranking number 1, Biijilibachao.com, you can see that
it’s driving 15,000 of SEO traffic for its target keyword. And similarly, the first and the second ranking
is driving 12,000 and the website on the third ranking is driving only 4,000. So if you are a number 1 ranking and if you
are a number 3 ranking, there is a huge shift of the amount of traffic you’ll be driving
to your website. This is the reason why everyone is targeting
the number 1 position. Since number 1 ranking is so important for
any website, this is the reason why SEO is so competitive. Now the website who is ranking number 1, gets
the most traffic and hence the most profit. And since this video is part of our affiliate
marketing mastery course, your target should be to rank number 1 so that you can drive
maximum traffic to your website, and hence make more money by selling more product on
Amazon. So now whenever we are talking about ranking
number 1 there are 200+ factors that make up the entire process of getting your website
ranked on number 1, for your target keywords. Now if I’ll be talking about all the 200
factors, then this video will easily extend to 3 – 4 hours, so I’ll only be talking
about the most important factors that make the significant impact on your ranking. But before talking about that, let’s talk
about the types of SEO. Primarily there are 4 types of SEO: white
hat, black hat, grey hat and negative SEO. Now white hat SEO is what I recommend and
what I use. White hat SEO covers all the techniques that
you can implement on your website. So that your website gets on the number 1
position, and white hat SEO is what is recommended by Google to do. To compare white hat SEO with black hat SEO,
so black hat SEO contains all the techniques that are negative, that are shady and does
not comply with the search engine guidelines. And white had SEO is what complies with the,
search engine guidelines. So let’s say you write an article that is
really amazing, really comprehensive and it really completes the user intent. And let’s say a particular magazine really
likes your article and it features your article- and they mention your article in their article. So this creates a backlink for your article. Now this is the white hat SEO, because this
is done naturally. You are not using a shady technique or kind
of link buying, etc. We’ll be talking more about white hat SEO
techniques later. I have created a comprehensive video on how
to create backlinks for your affiliate website, so you can watch it in our affiliate marketing
mastery playlist. In this video I’ll be talking about more
of the on-page factor. On how you can get your website ranked number
1 even without backlinks. So make sure you watch this video until the
end. The grey hat SEO is in the middle of the white
hat and black hat SEO. I don’t even recommend grey hat as well. And negative SEO is whenever one of your competitors
builds wiregram or ponlinks to your website. So that your website gives you a penalty. So this is what negative SEO is… We won’t be talking more about- we won’t
be talking about negative SEO, rather I’ll be giving you the best recommendation how
to get your website number one using just the on-page factors alone. If you’ve seen my video on how to start
an affiliate website on this affiliate marketing playlist, then you know that I’ve created
a dummy website called “bestdslr.in” And if I check its speed form Asia server and
start the test, you can see for yourself that my website is loading at only 1.77s. So if your website is loading under 2s that
is what is recommended. And also I am using a very lightweight theme
called GeneratePress. If you want this paid theme and paid plugin
for FREE, then watch my video on how to start an affiliate website, in my affiliate marketing
mastery course. So to make your website load faster will really
help you in getting your article number 1 ranked. The next step is keyword research. So whenever you are searching anything on
Google search engine like “best washing machine in India” in this case, so this
becomes a keyword. Now whenever you are writing an article you
need to do a thorough keyword research. Like I am using ahrefs here, as I showed you
by adding the number 1 result for my target keyword here in site explorer region. And clicking here on the organic keywords. I can find all the keywords for which this
article is ranking. And also the position associated with it. Like for best washing machine in India, it
is ranking number 1. “Best washing machine”, ranking 3. And also the search volume of the keyword. Now since ahrefs is a paid tool you can also
use Ubersuggest by Neil Patel. It’s a free tool and it also gives almost
similar data. So once you add the domain name, go to the
“top pages” here you can see the article “best washing machine in India” click
here on “view all”. And you’ll be able to see all the keywords
for which this article is ranking. Now ahrefs is paid tool you do have to pay
money for this, but Ubersuggest is a free tool. So here you can also export the keyword list
here, by “export to CSV” and download it for yourself. Now many of the YouTubers I’ve seen… they
recommend so many different software and various other tools to find the keywords, but honestly
keyword research is not that complicated. It’s very simple. All you have to do is… whatever article
you are writing… maybe you’re writing an article, let’s say… best places in
India. Okay, so just search for it. All you have to do is search for it. Take the first article, whatever is ranking
on Google search engine, copy the URL, go to Ubersuggest or ahrefs, if you are using
ahrefs go to site explorer, paste, and enter. If you’re using Ubersuggest free tool, go
to Ubersuggest add the domain name, make sure you select the country for which you are targeting,
click on search. With ahrefs it’s a one step process because
you’ll- like here you can see the keywords for which the article is ranking. I can get the keywords, I can also export
it. But for Ubersuggest you first have to go to
“top pages” then you can find the article, whichever the article you are looking for
and click here on the “view all” button and download the keywords. I’ve also created a very comprehensive video
on keyword research in this affiliate marketing mastery course. I’ll add the link to the description. All the links that I’m mentioning here in
the video, everything is in the description section you guys. So make sure you check the description section. So whatever keyword you are targeting, make
sure the difficulty is less. So like, if you are using Ubersuggest you
can see the SEO difficulty here, like 35, 43… so anything below 30 is good for a person
who is single-handedly managing a website. If you already have an SEO team managing your
company, if you’re working for a company, then you can even go for higher difficulty
like 45 or 55, 65, etc. If you are using ahrefs again, the keyword
difficulty metric here is different from Ubersuggest. So anything less than 20 is good for you. So you don’t have to worry much about it
because you can single-handedly get that article ranked. But anything above 20, you will need an SEO
team. If you are doing everything by yourself then
you have to wait for a longer time because beating that competition will be much more
difficult. After selecting the keyword, the other important
metric is how amazing your article is. Like here I searched for best washing machine
in India. So if you’ll open the first link here…
the first search result. You’ll see that this article is very comprehensive. Just looking at the table of contents you’ll
see that they have recommended the top 5 models. They have also written a very comprehensive
buyer’s guide. So if I am searching for the best washing
machine in India, then probably I am looking for a washing machine, right? So I need more information. So when I come into this article, I can see
that I can see all the recommended washing machines. Their features, their pros-cons-specs, etc. With their images and also their link to Amazon
if I want to buy them. It also has a very comprehensive buying guide,
“fully automatic vs semi-automatic” “front load vs top load”. So if I’m looking to buy a washing machine,
all of my doubts are covered in this article. So if I’m spending more time on this article,
so this reflects goodly in the eyes of Google. Okay, someone who searched for this keyword,
spent a lot of time on this article, then definitely must be liking the article and
hence, I must promote this. The other important thing about SEO is writing
an amazing meta title. Guys as you can see here, like if you’re
searching for “best washing machine in India” Let’s say if you’re ranking number 4 here,
okay but you have an amazing meta title, that is click-worthy. So let’s say… this particular result,
number 3. Has 5 backlinks and you have 2 backlinks. But if Google sees that majority of the people
clicks on the number 4 result, and end up spending a lot of time on your article, then
Google will think, okay that this particular result might have fewer backlinks but people
are liking it. And hence it will promote your article into
a better position even without the backlinks. So now we can see there is a general trend
of listical article. That you have to write a top-10 type of article. Here, this person has also added the year. By adding the year, it has been seen that
the CDR increases because people want the latest information. What other thing that you can do is… If you’ve seen our video on the SEO article,
I’ll add the link to that in the description section of this video. I also mentioned that you can also write the
month. Like here if you can add like, let’s say
the month is April, right now. So you can also say April 2019. This will give the idea to the person who’s
searching that okay, this article is the latest article and the chances of the person, clicking
on your article will be higher. Similarly, you can do the same things for
your meta description as well. Like creating click-worthy titles and creating
click-worthy meta description will really help you get to the number 1 position. So make sure your title is very enticing,
make sure your title is very click-worthy. Because if you can increase the CDR of your
title, then you’ll be able to rank on your target keywords even with fewer backlinks. If you’ll search for, let’s say “coupon”. Usually whenever you are searching for coupons
you’ll see that majority of the results have the month and the year. And this is because all of these websites
know that by adding the month and the year in the meta title, the CDR will increase. This is the reason that you’ll see that
almost all the website, are using this technique. Like here in “coupondunia.in” you can
also see “free delivery”. This will give one more reason for the person
whose searching for this keyword to click on this link. Okay, so the meta title is something that
you have to keep changing and wearing on a weekly basis and see which one is giving you
the best results and which one is giving you the best CDR. Like look at this particular result, like
if you’re searching for “Swiggy coupon”. Look at the result here, “Swiggy coupons
& offers”. He has targeted the main keyword here, apart
from that he has also written free delivery, and he has also mentioned, 50% off promo code. Now who doesn’t want a 50% off promo code,
right? So creating a very enticing title will really
help you in increasing the CDR and hence getting your articles ranked. But then again you have to make sure, if someone
is clicking here and going to your article, they must also get whatever you are offering
in the meta title. Because otherwise, he’ll just hit the back
button, and he’ll go to the next result. And this instead of helping your website will
rather give you a negative SEO. Unless there’s someone who clicks on the
back button and clicks on the second result, instead of going to your website, he went
to the second result. So instead of helping your website, this will
hurt your website more. So make sure whatever you’re offering in
the meta title is also delivered in the article content. So look at the various titles of the various
other keywords. Not just “best washing machine”. You can also add various other categories,
like best DSLR, best mobile phone. And look at the theme of the meta titles have. And then try to vary your meta title. Apart from that you should also do a very
comprehensive SEO edit of your website. So SEO audit is all about giving you the technical
difficulty that your website has. So maybe some of the images are not compressed,
or maybe you have a broken link, so all the list of all the problems of your website,
will be given to you by an SEO audit. Ahrefs is what I use for my SEO audit, for
all my affiliate websites. But if you are not willing to pay ahrefs,
so this is another tool called “screamingfrog”. It also has a free vs paid version. You can use the free version also, to do the
SEO audit. I know SEO audit is a very complex and a very
advance step when we talk about SEO. But for all the people who are experienced
in SEO and who are watching the video, they can do their SEO audit here. So this will be all about the technical difficulty
of your- maybe some internal link issues, some meta link issue or content length. This will give you a comprehensive view of
the SEO of your website. Apart from that I also mentioned this in the
various other videos of my channel. That you should always compress the images
that you’re adding to your website. So whatever images that you’re adding to
your website, make sure you first upload it to this website, “compressedjpeg.com”
Upload the image and this will give you a compressed version, and then always upload
the compressed version of your images to the website. Because you would want your website to load
at lightning fast speed. So make sure your website is not heavy with
content, heavy with the videos. Since you are creating an affiliate website,
there’ll be lot of images like this person has added all these images, right? But in your article you’ll be adding a lot
of images. If you’re writing a top 10 article then
you’ll be adding at least 10 articles of the product that you’re recommending. So make sure you compress all the images using
the “compressjpeg” website. So if you’re following all the videos of
our affiliate marketing mastery course then you know that there are various things that
really matter on the overall SEO of your website. First is the niche, that you have to go into
a particular niche where the competition is low. Second is the keyword research, you have to
find the right keywords which has low competition and high profitability. I have already discussed all of these in the
various other videos of this playlist. I’ll be linking all the video links in the
description section of this video, apart form that, the on-page SEO makes your website extremely
fast. Should you be writing SEO-friendly articles,
I also have a video for that. So if you’re following our entire playlist,
you won’t have any issue, and as for the backlinks how to create the backlinks, I have
created a very comprehensive video for that as well in this playlist. So make sure you also check that out. So what are your next steps? Click here to watch the next lesson and click
here if you want to watch our complete affiliate marketing mastery course where I show you
how to scale a website from $0 – $1,000/month.

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