YouTube Algorithm to Dominate Suggested Video Views


– Imagine driving as much as
six, seven, even 800 views per day with just one video. Here’s how I’ve done that and you can too by triggering the YouTube
suggested video algorithm. (smacking) – [Man] Brian G Johnson – Hey, I’m Nick Nimmin. What Brian is getting
ready to share with you in this video is going to
help you drive more views. So, do this, make sure that you watch the entire video because it’s a winner. And, make sure you subscribe too. Brian. – I published this video when my channel was just 24 days old And, within days, the video
was driving considerable views through both search and
suggested locations on YouTube. Now it’s your turn. The secret lies in these five words written by a Google engineer: expected watch time per impression. Now those five words
come from a white paper that was written on the YouTube
suggested video algorithm. Check this out, our final
ranking objective is constantly being turned based on
live A/B split testing but is generally a simple function of expected watch time per impression. Now a video with 10,000
views is measured exactly the same as a video with 100 views. Furthermore, the video with
10,000 views doesn’t gain any kind of advantage or boost. For example, imagine two
videos that are listed in the suggested location
on the video watch page. Both videos receive 100
impressions from YouTube each day. Now, it’s important to note, an impression is just YouTube refreshing the page. When you land on a page, the page loads and that’s an impression. If nobody clicks on your
video that’s still counted as an impression and it’s
very important to this study. Now, video A, the video listed at the top of suggested videos,
gets five clicks per day and has an average view
duration of five minutes. Five views times a five
minute view duration equals 25 minutes of watch
time per 100 impressions. Now, video B gets clicked 15 times a day, it has thus 15 views a day and has an average view
duration of four minutes. Thus, video B is the clear
winner with 60 minutes expected watch time per 100 impressions. This is why you don’t necessarily need to have a lot of views to
get into suggested videos, but you do need two things. You need, number one, people to click on your thumbnail, your video. Number two, it’s important
that you have high watch time metrics associated with
the video you publish. These following steps
will make it a reality. Step number one, publish
a watch time winner. You see, YouTube has
actually gone on record and said the following,
“Videos with consistently “high audience retention and watch time “have the potential to show
up more frequently in search “and suggested locations on YouTube.” In this example, my video,
YouTube Keyword Research Tool, has high relative audience retention. Yet again in this example, you can see where this
video has high view duration as well as high average
audience retention. This is why so many fail. They don’t have the
required watch time metrics to get into suggested videos. The secret lies in that last statement, required watch time metrics. A question I get often is what
is good audience retention. The answer is based on the
videos that are all ready ranking or showing up in suggested locations based on the topic of the
video you want to publish. Thus, by being strategic, by
being specific on YouTube, we can identify topics that
are much easier to rank for, to show up in suggested videos. It brings up to step number two. In step number two,
leverage the five 10 ritual. Why five 10? It’s all about identifying videos that are showing up in suggested and being able to drive
between 5% and 10% of the views they’ve all ready accumulated
within the first two weeks of your video’s release. Let me explain. Let’s say I’m thinking
of publishing a video on Overwatch and I want
to target LetsPlay. I got to YouTube and
search LetsPlay Overwatch. Because we’re targeting suggested videos, the next step would be to click on either the first or the
second videos that are ranking in search for LetsPlay Overwatch
and I would pay attention to the videos that are showing up in the suggested videos
location and I want to identify the video with the lowest amount of views. At the time of this recording, that’s a video with 250,000 views. That’s a lot of views. Thus, the five 10 ritual would require that my video drives a
minimum of 12,500 views within the first two weeks of its release. That’s a lot of views, but
if I feel I can achieve that, I move on to the next step
targeting LetsPlay Overwatch. However, let’s say you don’t
have that kind of authority, you can’t drive those
views, you think of another search term that would still
focus around Overwatch, in this case soldier 76 guide pc, and then you go through the process again. In this example, the
video with the least views in the suggested video location
has just over 22,000 views. Thus, my video would
need to drive 1,200 views within the first few weeks of its release. This is a huge difference. 22,000 views in a few weeks or 1,200. If your channel is brand new, if you’re struggling to drive those views, pay attention and apply
this same strategy. I’ve got some additional tips
for you as we move forward. Now in this real world example, you can see I targeted Patreon tips. I then ranked and searched, which we’ll talk about in just a bit, and that allowed me to eventually
get into suggested videos and it didn’t take a whole lot of time. It took maybe three to five weeks. This is the path to success. First, you target keyword
phrases repeatedly. Second, you rank in search. Third, you begin to drive views and then those views, number four, help you get into suggested video views. Very powerful. As you follow this blueprint, do not go back and change your metadata. Don’t change your title, your tags. Give it time. The reason why is time and time again, I’ve seen after a number
of weeks, a few months, my videos do get into suggested videos. I drive a lot more views. What you don’t want to do is
mess around with metadata. That could actually set the clock back and hurt your ability to rank. Step three, video optimization. This formula relies on views
that you’ll drive through search and thus, it’s important
that you rank your videos. We’ll leverage relevancy because it’s the easy button on YouTube. If you’re a subscriber, this is new stuff. Keep watching, you
don’t want to miss this. Now defined, relevance
means closely connected. According to that Google engineer
that I mentioned earlier, relevance is important on YouTube. In fact, you’ll notice
that YouTube search results are sorted by relevance. Relevance is the YouTube easy button. Leverage it by simply
beginning your video title with the search term you
targeted from the previous step. However, you want to
structure your video titles to contain two elements. One is the exact keyword
phrase you identified from our previous step. Two, a buzz worthy phrase
or an emotional trigger. In this example, you can see I’m targeting YouTube algorithm 2017
and the emotional trigger was upload daily or else. My Patreon video targeted Patreon tips. That’s the exact keyword
phrase I’m targeting and the emotional trigger
was how I set up my Patreon to go from zero to $1,068
in 38 days, which is true. to go from zero to $1,068
in 38 days, which is true. Think about incorporating
buzz words like unbelievable, secret, dirty little
secrets, you won’t believe, buyer beware, et cetera. Furthermore, you don’t
want to just incorporate these kinds of phrases in your titles. You want to make them part of the language you use in your video. For example, would you like
to learn about losing weight or would you rather
discover the missing link to losing 15 pounds in the next 30 days? Step number four, meeting the watch time
winner requirements, plus a few other elements
that are important too. First off, the topic of your video should be a channel winner. What I mean by that is you
want to really test out, try different topics on your channel. For example, if you’re a gaming channel you could publish news
updates about your game, you could create how to
videos, that’s two types, and you could livestream
or do let’s plays. Three different types of
videos on your channel. When you go to make one
of these types of videos, you really want to focus on
a content, type, or style that has done well for you
in the past, very important. Also important, an evergreen topic. What I mean by that is one that
people will be interested in in the weeks, months,
in the years to come. Our goals is to publish
a video that drives views for that same kind of a time span, weeks, months, and years into the future, just like my editing videos
on my channel are doing. They’re driving consistent views months and even years after
they’ve been published. Next up is view velocity. You want to make sure you drive as many views to your new video in the first 24 hours of
its release as possible. Share your video on reddit, on Twitter. If you’ve got a list, send out an email about your new video to your list. When YouTube sees more
people checking out a video in the first 24 hours of its release, it’s likely gonna respond
by pushing that video out to more people and ranking
it higher in search and suggested locations on YouTube. Next up is a longer average view duration. Your goal is to have the
longest average view duration you can or to publish a video
that is really a standout hit. Again, longer is better. The reason why is,
remember earlier we talked about expected watch time per impression. Obviously when somebody
clicks and then they watch for an extended period of time, that really boosts your expected
watch time per impression. Now obviously publishing a longer video can lead to a longer view duration, but take the time to really plan out and keep the viewers engaged. Incorporate b roll,
incorporate sound effects. Really move through your script
and share a lot of details. That will help keep
the view duration high. The same thing can be said
for audience retention. I’ve got some tips coming
up on that in just a minute. Step five, best practices when it comes to end-screens, playlists, and tags. Let’s get started with tags. First off, really simple, create two tags you use
across all your videos. That’ll help YouTube see that it’s part of your channel, and so on. I just use my channel
name, it’s Best Practices, I add the tag Brian G Johnson TV, and I also another tag,
just Brian G Johnson. That’s it. Back in the day, this
actually helped quite a bit with suggested video
locations, but this is 2018, and the practice and the idea of just adding tags alone is not enough. However, those other tips I shared will definitely make it happen. Okay, playlists. YouTube has gone on record saying that when you create a playlist, that is an official playlist
that’s gonna help keep more of your own videos
in suggested videos. In other words, you’ll drive
more views to your own videos. Very powerful, thus, make sure you add your videos to an official playlist. If you’re not using end-screens,
make sure you do just that. You want to incorporate
two video elements. One is the most recent videos. This will actually help boost views to your most recent
video, and we talked about how important that is,
the whole view velocity. The second element you want
to include is best for viewer. That will ensure that YouTube
really selects the video it thinks the viewer wants to watch next, and that will help keep
people on your channel, extend the viewing session, et cetera. What’s really powerful
when it comes to those watch time metrics is how
you structure your video. Check out the video in
the YouTube card right now to check out the strategy and the formula, the structure, that I use. Now do this, stake your claim
and amplify your message. Do that by subscribing. Click on the yellow B to the G icon below. You’ll subscribe, I’ll share
the strategies and tactics that allowing me to grow
at a phenomenal rate. Things are getting very
exciting around here, and you’ll feed a poodle. I got two and they’re hungry. I’ll see you next time. Ya dig?

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